π We're Hiring: PPC & SEM Campaign Manager Home Services | US Market | Full-Time | PST Hours
We're a performance-driven digital marketing agency specializing in home services and construction lead generation for the US market. We're looking for a hands-on Campaign Manager who owns results end to end β from strategy to the qualified phone call.
This is not a role for someone who only knows how to run ads. We need someone who understands the full journey: from search intent to phone call, from phone call to qualified opportunity, from opportunity to real revenue for a local service business.
β οΈ Non-Negotiable Requirements β Please Read Before Applying: β Full-time availability during US PST working hours
β Native-level English β written and verbal, non-negotiable
β Proven hands-on experience with the US market across Google, Meta, Bing, and native
β Solid, verifiable work history β not freelancers filling time between gigs
β Home services / construction experience required β e-commerce, SaaS, or fintech background alone is not enough
What you'll own:
β Plan, build, and manage paid campaigns across Google Ads, Meta, Microsoft/Bing, Taboola/Outbrain, Yelp Ads, Google Local Services Ads, and Nextdoor/LinkedIn as needed
β Create and optimize full-funnel lead generation strategies β audience targeting, ad copy, landing pages, tracking, and lead-nurturing funnels
β Monitor performance and continuously improve KPIs β cost per lead, lead quality, conversion rate, and ROI (not just clicks) β Own setup and integrity of conversion and call tracking so every lead is measured accurately
β Stay current on platform updates, A/B testing strategies, and market trends in home services
β Build repeatable systems, SOPs, reporting structures, QA processes, and campaign management workflows that allow the team to scale without losing quality
β Maintain strict QA discipline before every launch β budgets, geo-targeting, tracking, landing pages, phone numbers, forms, conversion actions, and campaign settings
AI & Automation β Core to This Role:
β Use AI to draft, test, and iterate ad copy and creative concepts at speed β with the judgment to edit and direct that output, never paste it raw
β Use AI for audience and keyword research, competitor analysis, and market intelligence
β Build reporting and analysis workflows that turn raw platform data into clear, decision-ready insights
β Be fluent in platform-native AI: Google Performance Max & Smart Bidding, Meta Advantage+, and AI-assisted creative β knowing when to trust automation and when to override it
β Build repeatable AI and automation systems using tools like Make.com, Zapier, or Google Apps Script to eliminate manual, repetitive work
Tracking & Attribution:
β
Hands-on with call tracking (CallRail or similar) and call-driven conversion measurement
β
Strong with GA4, Google Tag Manager, and conversion tracking across platforms
β
Familiar with offline conversion imports and server-side tracking to feed real lead quality back into platforms
β
You care what happens to a lead after the click β not just the cost of the click
Must-Haves:
β
Proven track record managing paid media campaigns targeting the US market
β
Deep knowledge of the home services vertical β remodeling, HVAC, solar, roofing, garage doors, windows, etc.
β
Demonstrated success generating high-quality leads at scale β measured by qualified leads and CPL, not vanity metrics
β
Experience building and managing end-to-end ad funnels from cold traffic to converted lead
β
Hands-on proficiency with Google Ads, Meta Ads Manager, Microsoft/Bing Ads, native platforms, and Google Tag Manager
β
Native-level English β strong written and verbal communication
β
Experience with Yelp Ads and Google Local Services Ads (LSA) β strong advantage
β
Familiarity with automation and lead-nurturing platforms β major plus
Who You Are:
β Independent, proactive, and execution-driven β you don't wait to be told what to do
β Data-minded but creative β constantly testing, iterating, and pushing performance boundaries
β You embrace AI and automation as tools for scale and smarter decisions β not as a gimmick or a crutch
β You think like a strategist and work like an operator
β You want to help small businesses grow β energized by making a real difference for an SMB owner, not by chasing the biggest budget
β Loyal, analytical, hungry for results, and excited to grow as part of a small, sharp, accountable team
This role is NOT for you if:
β Your background is primarily e-commerce/DTC, SaaS, or fintech
β You rely on grey-hat or aggressive black-box agency tactics
β You only want to direct strategy from above β we need someone hands-on, detail-oriented, willing to build, check, fix, test, and improve directly
β You're a freelancer looking to fill time between gigs