Jobs Marketing

Real People. Real Impact. One Crazy-Good Team.
Let’s Start With a Hello

If you know how to launch promos that actually engage players, balance creativity with numbers, and enjoy watching Retention and LTV grow — we’re definitely on the same page.

We’re a fast-growing international iGaming brand backed by a major holding. Two successful products are live, two more are launching, and new markets are ahead. Our goal is not just a casino — but a scalable player ecosystem.

Who We Are

We build products focused on emotions, loyalty, and long-term value. Data guides our decisions, but creativity drives engagement — and that’s where you come in.

Our culture?
Fast-moving and product-driven.
Creative meets analytical.
ocused on player retention.
Open, collaborative, and ownership-oriented.

What You’ll Be Doing (Promo / Retention Manager)

• Developing and scaling promo strategy across multiple markets.
• Launching campaigns — from quick offers to full gamification chains.
• Working with product, marketing, CRM, and analytics teams on mechanics.
• Calculating promo economics and campaign profitability.
• Analyzing RR, ARPU, LTV, ROI, conversion metrics.
• Running A/B tests and implementing winning hypotheses.
• Monitoring competitors and market trends.
• Creating promos players love — and products grow from.

What Makes You a Great Fit

• 1+ year experience in iGaming (casino or betting) in CRM / retention / marketing / bonus roles.
• Experience launching CRM campaigns or bonus mechanics via admin panels or CRM systems.
• End-to-end promo execution: analysis → setup → launch → post-analysis.
• Analytical mindset and confident work with metrics (RR, ARPU, LTV, conversion).
• Independent, proactive, and comfortable making decisions.

Bonus Points

• Knowledge of SEA markets (Philippines, Indonesia, Malaysia, Singapore, Vietnam).
• Understanding of regional player behavior and bonus mechanics.

What’s In It for You

• Remote format with flexible schedule.
• Freedom to launch your own ideas and see fast impact.
• A results-driven international team.
• Support for growth: courses, conferences, learning budget.
• Salary in USDT + performance bonuses.

Let’s Wrap It Up

If you want to build promos that players remember — and products grow from — let’s talk. Your ideas can scale globally here.

Remote (work from anywhere)
 

About us:

JayJay School is an online education platform offering practical courses in marketing, design, and IT for the Indonesian market — with active expansion into the German market.
Our mission is simple: to transform lives through learning.

We are now looking for a Middle Meta Ads Buyer (Targetologist) who will manage and scale advertising campaigns on Facebook and Instagram. This role is ideal for a results-driven professional with a strong analytical mindset who wants to influence performance outcomes and work with meaningful budgets.
 

Responsibilities:

• Launch, manage, and optimize Meta Ads campaigns (Facebook & Instagram).
• Work with monthly budgets of $10,000–15,000 and ensure efficient spend.
• Analyze performance metrics and prepare reports with clear insights.
• Develop and test new audiences, creatives, and funnel strategies.
• Collaborate closely with the marketing team to achieve acquisition goals.
• Use analytics tools (Power BI, Looker Studio, Tableau) to evaluate results.

• Stay updated on Meta platform policies, trends, and best practices.

   

Requirements

• 3+ years of hands-on experience with Meta Ads (Facebook + Instagram).
• Strong analytical and technical mindset.
• Experience managing budgets of at least $10K/month.
• Understanding of performance marketing metrics and attribution.
• Ability to work independently and make data-driven decisions.
• Proactive, organized, and detail-oriented.

• Intermediate English level or higher.

   

Will be a plus

• Experience working with Indonesia or any Asian markets.
• Experience launching campaigns in European markets (Germany is a plus).
• Knowledge of visualization tools: Power BI, Looker Studio, Tableau.

• Previous experience in EdTech or other subscription-based businesses.

   

What we offer:

• Fully remote work format.
• Competitive compensation + performance bonuses.
• Paid vacation and sick leave.
• A supportive and friendly team that values your expertise.
• Real opportunity to scale advertising budgets and influence company growth.

• Professional development as we expand into new international markets.

   

Join JayJay and help us grow globally!

If this sounds like your next career step, we’d love to hear from you.

We are looking for an English-speaking Copywriter to join our team.

This role is full-time for the first couple of months, with a planned transition to part-time afterward.

Responsibilities:

• Write high-quality content for our websites (landing pages, service pages, etc.)
• Research, rewrite, and adapt articles for our blog
• Edit and improve existing English content
• Ensure content is clear, engaging, and SEO-friendly
• Follow brand voice and content guidelines

Requirements:

• Strong written English (near-native or fluent)
• Proven experience in copywriting or content writing
• Ability to research topics and rewrite content in your own words
• Attention to detail and strong editing skills
• Ability to meet deadlines and work independently

Nice to have:

• Experience with SEO content
• Background in digital marketing, SaaS, or web projects
• Experience working with blogs and long-form articles

We offer:

• Full-time workload for the first few months
• Transition to part-time in the future
• Remote work

We are seeking an experienced Creative Manager.

What you’ll be doing:

• Creating engaging content for B2B brands.
• Brainstorming content ideas and campaign concepts.
• Writing punchy text in diverse formats, such as video scripts, headlines, and captions.
• Collaborating with the Design Team to align visuals and messaging.
• Researching emerging trends to implement fresh formats.
• Prepare ideas, structure, and content for C-level executives' presentations.

What we’re looking for:

• Minimum 3 years of experience in the creative industry — ad agencies, design studios, productions.
• Strong ability to write conversational, engaging copy of various formats.
• Social and cultural trends context knowledge.
• Ability to translate corporate goals into creative narratives.
• High attention to detail regarding brand guidelines, scheduling, and regulatory standards.
• Experience working effectively within a cross-functional team of designers and writers.
• C1 English (or higher).

Nice-to-haves:

• Intermediate Figma, KeyNote, PowerPoint skills.
• Experience with AI tools.

We offer excellent benefits, including but not limited to:

✔️23 working days of vacation per year.

✔️6 sick days without a doctor's note.

✔️Medical insurance.

✔️Birthdays, milestones and employee anniversaries celebrations.

✔️Modern offices with snacks and all the essentials.

✔️Social Club with more than 50 events per year - coming soon.

✔️Breakfasts and lunches in the office (partially covered).

✔️Language classes & tennis lessons (partially covered).

Bold moves start here. Make yours. Apply today!

We’re Electronic Team, Inc., and we’re growing HelpWire — a remote support / remote access SaaS (B2C with light B2B) for English-speaking markets (US/CA/UK/EU). Small team, startup pace, fast feedback.

We’re looking for a middle-level marketing generalist (2–3 years). You won’t be doing “everything at once” — you’ll focus on one area at a time, ship improvements, then move to the next.

Main focus: organic growth (SEO + content).

Secondary: community + listings + brand presence.

What you’ll do

• Grow organic traffic and sign-ups via SEO and SEO-optimized content (research → briefs → publish → update)
• Track competitors + keywords regularly and turn insights into actions (topics, pages, messaging)
• Improve CTR and conversion on key pages (titles/snippets, landing pages, lightweight CRO iterations)
• Build brand presence through helpful participation in relevant threads/communities (Reddit, forums, groups, boards)
• Grow our Reddit community (content cadence, discussions, moderation support, feedback loop)
• Find new listings/directories/review platforms, and push HelpWire higher in existing listings

Improve HelpWire’s visibility in AI-driven discovery: structured content, getting cited, listings/listicles, “best tools” comparisons

How we’ll measure success

• Better CTR on key pages
• Key keyword growth (rankings + coverage)
• Consistent output of quality SEO content
• Stronger Reddit/community activity and sentiment
• More (and higher) listings placements and improved positions

Tools

GA4, Google Search Console, Ahrefs (or similar), Jira; plus email/CRO tools when needed (SendPulse, CrazyEgg, or alternatives).

Team & process

• Report to a Product Marketing Lead
• 2-week sprints, tasks in Jira
• Fast approvals/feedback in messenger
• Calls only for sprint planning + demos; daily updates are text/async
• You’ll have support from teammates + adjacent teams (copy, design, dev)

What we need

• 2–3 years in digital marketing (SaaS/tech is a plus)
• Solid base across SEO, content, analytics, and community/distribution
• You can work independently, prioritize, and ship without hand-holding
• English B1+

Apply

Send your CV + a short note with 2–3 examples of what you shipped and what changed (even approximate numbers are fine).

About us:
 

BetterMe — a global wellness ecosystem empowering millions to become better — physically, mentally, and emotionally. We build what makes people better and keep challenging ourselves to inspire others.

Your impact:
 

• Assist marketing team with operational tasks;
• Deliver research on marketing activities and analyze content within the Health & Fitness sphere;
• Reviewing advertisements to ensure alignment with company policies and guidelines;
• Configure, launch, conduct advertising campaigns on Facebook/Google/etc;
• Generate ideas for new advertising campaigns;
• Monitor performance of marketing campaigns, look for the causes of deviations and opportunities for growth;
• Set technical task for creative and content teams.
   

About you:
 

• Junior marketing specialist or recent graduate in Marketing / Business / Economics / Analytics;
• Intermediate+ English level;
• Strong analytical and research skills, with the ability to work with data, draw insights, and support decision-making;
• Motivated to grow in digital marketing within a leading Ukrainian Health&Fitness Tech company;
• Detail-oriented, structured, and proactive;
• Quick learner, self-motivated, and eager to test ideas.
   

Would be a plus:
 

• Experience working with data (Excel/Google Sheets);
• Previous experience in digital marketing or analytics projects;
• Knowledge of Facebook Ads Manager or Google Ads Manager, or holds relevant digital advertising certification.
   

What you get at BetterMe:
 

A mission that inspires. Every line of code, every design, every idea helps millions of people become healthier and more confident.
Trust without micromanagement. You manage your time and make decisions independently. We value outcomes, not online hours.
Growth opportunities. 90% of our leads have grown within the company. There’s space for initiative, new responsibilities, and real career upgrades.
Flexible work format. The opportunity to work fully remotely.
Open communication. Transparency across teams, honest feedback, and support for initiatives are part of our everyday culture.

About us:

BetterMe — a global wellness ecosystem empowering millions to become better — physically, mentally, and emotionally. We build what makes people better and keep challenging ourselves to inspire others.



We’re looking for a Digital Marketing Specialist to support and grow our User Acquisition team. You’ll work on a global product with a strong team and unique expertise.
 

Your impact:
 

• Developing Paid Social channels;
• Implementing marketing strategies to acquire new users;
• Setting up tasks for designers to produce the advertisements;
• Monitor campaigns and channel performance;
• Conduct A/B tests for campaigns and ad creatives;
• Work closely with analytic and creative teams to define various approaches for advertising campaigns.
   

About you:
 

• At least 2 years of experience in Performance Marketing;
• Understanding of the general principles of attracting customers and experience of working with Meta primarily;
• Experience with Snapchat campaigns is a plus;
• Budget management, reporting on results, and predicting the impact on business processes;
• Upper-Intermediate English;
• The most important thing is your mindset and desire to generate ideas, come up with solutions to given tasks.
   

Will be a plus:
 

• Google/Meta Ads Certification;
• Experience with budgets 50K monthly;

Experience running A/B tests and optimizing campaigns through experimentation.

What you get at BetterMe:

A mission that inspires. Every line of code, every design, every idea helps millions of people become healthier and more confident.
Trust without micromanagement. You manage your time and make decisions independently. We value outcomes, not online hours.
Growth opportunities. 90% of our leads have grown within the company. There’s space for initiative, new responsibilities, and real career upgrades.
Flexible work format. Choose what works best for you — office, remote, or hybrid.
Wellness in practice. Offline: workouts with professional trainers in our corporate gym, massage, corporate lunches, sports, and team activities — everything you need to recharge and reset together. Online: regular online workouts, partner discounts, and free access to our products.
Health insurance & corporate doctor.
Time off & balance. 20 paid vacation days, paid sick leave, and additional days off around public holidays.
Open communication. Transparency across teams, honest feedback, and support for initiatives are part of our everyday culture.
Support for sports events. We cover entry fees and encourage the team to compete and participate together.
Modern equipment. We provide new hardware and everything you need for productive work.
Legal & finance support. Experienced lawyers and financial specialists are always there to help — from documents to personal consultations.

Fabiosa Media is an international media publisher that creates world-class video content for social media. Our goal is to become the number 1 digital publisher of short videos in the world, and we are already in the 2th position! 

At Fabiosa, we: 

• Create videos with 7+ billion monthly views on Facebook, YouTube, Instagram, and TikTok 
• Have reached over 250 million subscribers on social media 

We are looking for a Content Researcher who can identify compelling real-life stories with strong emotional conflict and transform them into structured story concepts ready for development.

Responsibilities

• Search for compelling real-life stories, conflicts, and viral narratives
• Conduct research on Reddit, Google, Perplexity, forums, TikTok, YouTube, and other platforms
• Identify and filter stories with strong emotional hooks, clear conflict, and meaningful plot twists
• Structure each idea in a clear format (short synopsis, key characters, source link, and proposed hook/headline)
• Generate a high volume of strong story ideas on a daily basis in a fast-paced environment

What We’re Looking For

• Understanding of storytelling basics: hook, conflict, cliffhanger, emotional tension
• Ability to distinguish weak stories from emotionally compelling ones that truly connect with the audience
• Strong research skills and ability to work with large amounts of information
• Experience in media, journalism, content creation, scriptwriting, or storytelling is a plus
• Understanding of trends and viral content formats

What We Offer

• Remote collaboration (freelance format)
• A dynamic and fast-growing media environment
• Opportunity to work on high-impact content viewed by millions worldwide
• Fair compensation based on expertise and delivered results

If this role sounds interesting to you, please send your CV and portfolio (or relevant work samples).

We’re looking for a strategic, results-driven marketing lead to structure, lead, and scale the marketing function across our two core products. You’ll manage an existing team (Head of Marketing, SMM, outsource creatives) and work directly with the C-suite to set KPIs, build systems, and drive growth.

Responsibilities

• Build and execute half-year and full-year marketing strategies.
• Define and track KPIs for performance, lead generation, and team productivity.
• Lead weekly planning, execution monitoring, and monthly reporting of all marketing efforts.
• Systemize the lead acquisition + lead management flow.
• Spot growth opportunities, test new channels, and scale what works.

Qualifications

• 3+ years in digital marketing, with a proven strategic and team leadership background.
• Experience in Affiliate Marketing and paid performance channels (Google, Meta).
• Strong analytical skills — confident with dashboards, KPIs, and reporting.
• Proficiency in applying AI tools for work tasks.
• PR and partnership management experience is a plus.
• Upper-intermediate English (B2).

We Offer

🌍 Remote work from anywhere 🌴 Unlimited paid vacation days 🤒 10 paid sick days 🗣 English classes 📚 Take part in conferences worldwide

■ About the Role:

We’re expanding fast and looking for a Affiliate Manager who’s ready to take ownership, bring in affiliates, and scale traffic. You’ll work closely with a sharp, dynamic team and have real opportunities to grow inside a serious operation that already works. You’ll also represent the

network at top industry conferences and events - online and worldwide.

■ Requirements:

• B2 English  written and spoken - must

• At least 2 year of experience as an affiliate manager - must

• Proven ability to recruit affiliates independently - must

• Strong understanding of traffic sources - Email, SEO, Native, Push, Social, etc. - must

• Familiarity with CPA / RevShare / Hybrid payment models - advantage

• Basic knowledge of tracking platforms and S2S/postback setup – advantage

• Experience with Google Sheets / Docs - advantage

■ Responsibilities:

• Source and onboard new affiliates across all GEOs

• Manage affiliate relationships and track performance

• Monitor traffic quality, conversion rates, and FTDs

• Communicate with affiliates via Telegram, email, and calls

• Coordinate with advertiser and tech teams to solve issues

• Represent the network in industry events and online communities

■ What You Get:

• Join a live, working network with real volume and strong offers

• Work with a tight, smart team that moves fast and supports each other

• Full remote flexibility - results over hours

• Real growth path - prove yourself and move up

• A serious business that’s growing month by month

If you know how to bring affiliates - not just manage them - this is your place. Apply now. Let’s grow together.

PIN-UP Global is an international holding specializing in the development and implementation of advanced technologies, B2B solutions, and innovative products. We provide certification and licensing of our products, ensuring customers and partners of the holding receive high-quality and reliable solutions. 

We are looking for an Senior Internal Communications Manager to join our team.

Requirements:

- Strong writing and editing skills.

- Fluent in English, Ukrainian.

- Ability to prepare reports and create communication materials.

- Understanding of confidentiality principles.

- Basic skills in working with visual content (e.g., Figma).

- Experience working with corporate communication materials.

Soft Skills:

- Ability to work both independently and as part of a team.

- Fast learner, able to work in a dynamic environment.

- Attention to detail and creative thinking.

- Excellent communication skills.
 

Responsibilities:

- Writing and editing internal articles and communication materials.

- Creating and adapting visual and textual content.

- Generating ideas for internal events and news.

- Collaborating with various departments to collect and structure information.

- Preparing reports on internal communication activities.

Our benefits to you:
- Modern corporate equipment based on macOS or Windows and additional equipment are provided
- Paid vacations, sick leave, personal events days, days off
- Referral program — enjoy cooperation with your colleagues and get the bonus
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
- Rewards program for mentoring and coaching colleagues
- Free internal English courses
- In-house Travel Service
- Multiple internal activities
- Other benefits could be added based on your location

We are seeking an experienced Influencer Marketing Manager with a background in iGaming to join the team at EmbyAd Marketing Agency. Our agency owns a unique technology that enables the creation of unforgettable gamified marketing experiences delivering exceptional value for both – our clients and their audiences. At this stage, we are building a team of seasoned professionals to expand our market presence and introduce our technology to new clients, launching high-impact campaigns that take conversions to the next level.

Responsibilities:

• Lead the identification, outreach, and onboarding of influencers, securing partnerships that maximize results for both the client and the agency;
• Plan and execute influencer advertising campaigns across platforms including YouTube, Twitch, Kick, TikTok, and Instagram, following the approved marketing strategy and ensuring timely delivery of all campaign assets;
• Track, interpret, and report on campaign data, offering clear insights and data-driven recommendations to boost performance;
• Manage multiple influencer campaigns simultaneously for active clients while contributing to the creation and presentation of proposals for new business opportunities;
• Conduct continuous market research to identify promising influencer channels and meet monthly targets for expanding and diversifying the agency’s influencer network;
• Assess potential influencer collaborations to ensure strong alignment with client branding, messaging, and campaign objectives;
• Develop and suggest creative approaches and tactical improvements aimed at enhancing campaign engagement and conversion outcomes;
• Maintain professional and clear communication in English;
• Organize daily priorities, coordinate cross-team updates, and maintain momentum toward campaign deadlines while ensuring full visibility on negotiation status and performance results;
• Work closely with your line manager to align campaign execution with overarching marketing goals, ensuring a consistent and strategic direction.

Requirements:

• At least 2 years of experience in the iGaming industry, specifically in Tier 1-2 markets;
• Proven success in influencer outreach, negotiation, and managing influencer marketing campaigns;
• Established network of content creators and a proven track record of executing successful influencer campaigns;
• Strong ability to assess influencer fit for brand collaborations and maintain productive relationships;
• Excellent written and verbal communication skills in English;
• Performance-oriented, with a deep understanding of key metrics and strategies for optimization;
• Strong analytical skills to evaluate campaign results and provide actionable insights;
• Proactive and collaborative mindset, with a focus on delivering measurable results.

Lasker.ai is developing an intelligent AI assistant for Amazon sellers — helping them manage products, reduce account risks, and make smarter business decisions.Powered by official data and advanced AI analysis, our assistant delivers clear guidance, personalized recommendations, and visual insights to improve listings, pricing, and overall performance on Amazon.
We’re now looking for an experienced Growth Marketing Manager to boost organic and affiliate paid user acquisitions, which will be a clear sign of traction for investors.
 

💡 What you’ll do

• Build and scale acquisition engine – Develop and implement multi-channel user acquisition strategy across influencer, affiliate, partner, organic (SEO, content, community), and lifecycle channels. Own budget allocation, CAC targets, and channel prioritization.
• Build self-sustaining growth loops – Experiment with and build community, referral, LLMO, and viral mechanisms to fuel organic, compounding growth.
• Develop and scale partner programs – Build affiliate, partner, and co-marketing programs that expand reach and accelerate adoption; manage partner recruitment, enablement, and performance.
• Optimize full-funnel performance – Own activation, conversion, expansion, and retention metrics across customer lifecycle; identify friction points and implement improvements to drive efficient growth.
• Drive retention and reduce churn – Design and execute retention programs targeting at-risk segments; implement win-back campaigns, onboarding optimization, and engagement loops to reduce churn and increase customer lifetime value.
• Lead product launches – Own go-to-market strategy for new features and product launches.
• Own growth analytics and forecasting – Track, analyze, and report on acquisition, activation, retention, and revenue metrics; build cohort analyses; partner with Finance on revenue forecasting and growth modeling.

🧠 What we’re looking for

• 5+ years growth marketing experience in B2B SaaS, preferably $1-2K ACV. 
• Demonstrated success building and scaling at least 3 acquisition channels (influencer, affiliate, partner, SEO, content, paid, community).
• Experience designing lifecycle programs that measurably reduced churn and increased LTV; comfortable with cohort analysis, retention curves.
• Experience driving adoption and expansion in PLG environments through experimentation, product analytics, and user behavior analysis.
• Comfortable with analytics tools (Mixpanel, Amplitude, etc.), cohort analysis, statistical significance, and A/B testing.
• Expert-level understanding of CAC, LTV, payback period, churn impact modeling, and channel-level profitability.

Soft Skills:

• Strategic thinker with execution excellence.
• Taking full accountability for outcomes, not just activities.
• ROI-centric decision making based on impact and efficiency.

⚙️ Nice to have

• Experience in e-commerce, marketplaces, or seller tools.
• Prior experience at early-stage startup (pre-Series B) or hyper-growth phase.
• Experience scaling a marketing function from 0 to 1 or 1 to a team.

✨ Join us at Lasker.ai — and help build automation that thinks.

We’re building an Apps Factory inside Evadav: a portfolio of mobile subscription apps (utilities, edutech, productivity and other subscription apps) and a fully automated growth engine on top of Meta, Google and other channels.

We’re looking for a Head of UA who will own this engine end-to-end:

strategy → funnels → channels → automation → team.

• The UA vision and strategy for the Apps Factory across Meta (Facebook/Instagram), Google and other paid channels.
• All Web2Web, Web2App and in-app acquisition funnels, with clear CAC–to–LTV and payback targets.
• Building a data-driven, automated UA system, not a manual “click in Ads Manager” operation.
• A small, sharp UA squad (UA managers + creatives + data/analytics) and how it works with Product and Tech.

Responsibilities

• Build and execute the UA strategy for our apps portfolio across Meta, Google and selected additional channels.
• Own and scale performance across W2W, W2A and App UA funnels, with clear guardrails on CAC, LTV and payback.
• Work tightly with monetization, product, creative and analytics to align offers, funnels, pricing and KPIs.
• Set up and continuously improve our attribution and tracking stack
  (AppsFlyer/Adjust or similar, AppHud, server-side events, CAPI, UTMs).
• Drive deep analysis of UA metrics: CAC, LTV, ARPU, ROAS, retention, funnel drop-offs, by app / GEO / channel.
• Turn data into clear actions: where to scale, what to cut, what to test next.
• Lead the automation agenda:
  • campaign templates, naming conventions, rules;
  • semi-auto / auto budgeting;
  • scripts / tools to reduce manual work;
  • dashboards for instant visibility.
• Work closely with Creative Producers, PPMs and  Designers to build a high-velocity creative machine for Meta (video first).
• Hire, mentor and grow a high-performing UA team; set expectations, feedback loops and growth paths.
• Stay on top of platform changes and trends in Meta, Google and other channels; bring in new ideas and betas.

Requirements

• 3+ years in user acquisition / performance marketing with a proven track record of scaling digital or mobile products via paid channels.
• Deep hands-on expertise with Meta (Facebook/Instagram) and strong experience with Google Ads; other channels are a plus.
• Strong understanding of Web2Web, Web2App and App UA funnels, ideally for subscription-based or mobile-first products.
• Solid experience with attribution tools (AppsFlyer, Adjust, etc.) and event-based analytics to guide UA strategy.
• Strong analytical mindset: you are comfortable with CAC, LTV, cohorts, payback, marginal ROI and unit economics.
• Experience leading UA people: hiring, coaching, setting targets, building ways of working with Product / Monetization / Analytics.
• Good understanding of how creative testing works on Meta: hooks, angles, iterations, and how to brief and evaluate creatives.
• Comfortable working in a fast, experiment-driven environment with a lot of tests and quick decisions.
• B2+ English

Nice to have

• Experience working with engineering and data teams to implement tracking, events, and automation around UA.
• Hands-on experience with SQL or advanced analytics tools (Looker, Tableau, Power BI, etc.).
• Strong background in A/B testing and experimentation frameworks.
• Experience pulling market and competitor insights (open and paid tools, spy services) to inform UA strategy.
• Experience with mobile apps and subscription funnels: onboarding, paywalls, re-engagement.
• Experience testing and scaling on alternative platforms (TikTok, ASA, Reddit, programmatic DSPs, etc.).

Responsibilities

• 3+ years of experience with retention campaigns in iGaming (casino/betting);
• Knowledge of key metrics: Retention rate, LTV, ARPU, Churn, DAU/WAU, Bonus cost, deposit statuses, and behavioral triggers;
• Skills in audience segmentation and building hypotheses for different segments (new, active, dormant, VIP);
• Experience working with CRM systems (e.g., Optimove, Exponea, Salesforce Marketing Cloud, etc.);
• Ability to independently launch, test, and optimize campaigns;
• Strong proficiency in Excel/Google Sheets, data analysis, and result visualization;
• Understanding of compliance and responsible gaming requirements within retention communications;
• Experience running A/B tests.

Requirements

• Experience in launching a retention function from scratch or participating in the launch of a new product;
• Skills in working with BI tools (Power BI, Tableau, Looker);
• Experience with push, in-app, SMS, call center, and offline activations;
• Experience communicating with product, VIP, marketing, and support teams;
• English level: Upper-Intermediate or higher;
• Understanding of seasonality, behavioral patterns, and specifics of different GEOs;
• Experience in identifying and localizing problems.