Jobs Marketing

AsiaFinance Group is a fast-growing group of fintech companies operating in Asia. Our core business is digital consumer lending.

The Group operates proprietary, end-to-end lending technology covering customer onboarding, underwriting, fraud prevention, loan servicing, collections, analytics, and reporting. The business is highly profitable, strongly capitalised, and expanding rapidly into new markets.

Position: Head of Marketing 
Location: Remote (Worldwide)
Reported to: CCO

About the role

We are seeking an experienced and highly hands-on Head of Marketing to lead customer acquisition, traffic generation, affiliate marketing, and digital growth initiatives across multiple markets. This is not a traditional people-management role. We are looking for a senior practitioner who can personally execute campaigns, analyze data, make decisions independently, and build scalable acquisition channels.

The successful candidate will combine strong analytical capabilities with creative marketing expertise. They will be comfortable working directly with performance marketing platforms, attribution tools, affiliate networks, and large datasets while also understanding customer behavior, advertising creatives, and channel-specific marketing strategies.

This role is ideal for someone who thrives in a fast-paced environment, requires minimal supervision, and has a proven track record of driving measurable growth in fintech, consumer finance, mobile apps, e-commerce, or other high-volume digital businesses.

Responsibilities:

 

Marketing Strategy & Growth

• Develop and execute the company's growth and customer acquisition strategy across multiple markets.
• Identify new marketing opportunities, traffic sources, and market expansion initiatives.
• Own marketing planning, budget allocation, forecasting, and performance reporting.

Performance Marketing

• Personally manage and optimize campaigns across Google Ads, Meta Ads, YouTube, Display Networks, and other paid acquisition channels.
• Develop audience targeting strategies, campaign structures, bidding approaches, and testing frameworks.
• Work closely with creative teams and external partners to develop and test high-performing advertising assets.
• Ensure all marketing activities comply with platform policies, local regulations, and company requirements.

Mobile App Acquisition

• Own mobile app growth strategy with a strong focus on Android user acquisition.
• Manage app attribution, analytics, and campaign tracking through AppsFlyer and related marketing technology platforms.
• Optimize app install campaigns and downstream conversion metrics across the customer lifecycle.
• Analyze user quality, retention, activation, and lifetime value to improve marketing performance.

Affiliate & Partnership Marketing

• Build, manage, and optimize a portfolio of affiliate partners, publishers, aggregators, and lead generation partners.
• Establish scalable affiliate acquisition frameworks and commercial partnership models.
• Monitor traffic quality, lead quality, compliance, and partner profitability.
• Negotiate commercial terms and evaluate new partnership opportunities.
  
   

Cross-Functional Collaboration

• Collaborate with Product, Commercial, Analytics, Risk, and Technology teams to deliver marketing initiatives and enhance customer acquisition performance.
• Work closely with external partners, agencies, affiliate networks, and media providers.
• Ensure alignment between marketing initiatives and overall business priorities.

What you bring

• Bachelor's degree in Marketing, Business Administration, Economics, Finance, Data Analytics, or a related field.
• 8+ years of experience in performance marketing, growth marketing, user acquisition, or digital marketing.
• Proven experience managing customer acquisition for mobile applications, preferably Android-based products.
• Hands-on expertise with Google Ads, Meta Ads Manager, Google Analytics, and AppsFlyer.
• Strong analytical and quantitative skills, with the ability to independently work with data using Excel, SQL, and reporting tools.
• Deep understanding of marketing funnels, attribution models, conversion optimization, and customer lifetime value metrics.
• Experience managing affiliate networks, publishers, lead generation partners, and performance-based traffic sources.
• Ability to assess traffic quality, detect fraudulent activity, and maintain strong compliance standards.
• Strong commercial mindset with focus on profitability, customer quality, and sustainable growth.
• Ability to work independently, prioritize effectively, and make decisions without extensive supervision.
• Excellent communication and stakeholder management skills.

Nice to have

• Experience in fintech, digital lending, consumer finance, banking, or high-growth technology businesses.
• Experience launching and scaling acquisition campaigns across multiple countries and regions.
• SEO knowledge and experience supporting organic growth initiatives.
• Experience establishing in-house affiliate programs or performance marketing agencies.
• Familiarity with BI and visualization tools such as Looker Studio, Power BI, Tableau, or similar platforms.

Nice to have

The ideal candidate is a senior, highly autonomous marketing leader who combines the analytical mindset of a growth strategist with the practical skills of a performance marketer. They are comfortable working directly with advertising platforms, attribution systems, affiliates, and large datasets while also possessing the creativity required to evaluate messaging, advertising concepts, and campaign effectiveness. The person should be capable of owning the entire acquisition function with minimal management oversight and becoming the primary marketing partner to executive leadership.

Requirements

• 1+ year of hands-on experience in digital marketing, paid advertising, or targeting.
• Practical experience with Meta Ads (Facebook & Instagram) and Google Ads — campaign setup, monitoring, optimization, and performance analysis.
• Experience with SEO and basic understanding of how SEO works.
• Basic or practical knowledge of AI Optimization (AIO) / Generative Engine Optimization (GEO), or strong interest in learning and developing these skills.
• Basic to intermediate knowledge of GA4 and Google Tag Manager, including event and conversion tracking.
• Ability to analyze campaign performance, website data, and key marketing metrics.
• Understanding of key paid advertising metrics such as CTR, CPC, CPM, CPA, ROAS, and conversion rate.
• English: B2 (Upper-Intermediate).
• Strong attention to detail, proactive approach, and willingness to learn.
• Willingness to actively use AI tools for research, content creation, campaign analysis, SEO/AIO, and process optimization.
• Ability to work with several projects and tasks simultaneously.

Responsibilities

• Set up, launch, monitor, and optimize Meta Ads and Google Ads campaigns for client projects.
• Analyze advertising performance and make adjustments to improve conversions, CPA, ROAS, and overall campaign performance.
• Work with different campaign types, audiences, creatives, keywords, and targeting settings.
• Conduct basic audience and competitor research to support advertising campaigns.
• Work with SEO, including keyword research, on-page optimization, content optimization, and basic technical SEO tasks.
• Support AIO/GEO optimization to improve clients' visibility in AI-powered search and answer engines.
• Set up and check GA4 and Google Tag Manager tracking, including events and conversions.
• Monitor website and advertising performance and identify areas for improvement.
• Analyze marketing data and prepare insights and recommendations for optimization.
• Work on several client projects simultaneously and meet agreed deadlines.
• Follow updates and trends in Google Ads, Meta Ads, SEO, and AI search and apply relevant approaches to projects.
• Use AI tools to make marketing research, campaign analysis, SEO, content, and other marketing tasks more efficient.

What We Offer:

- A work culture built on mutual success, trust, and continuous growth;

- Competitive compensation with clearly scheduled salary reviews and raises;

- A high-performing project management team and an inspiring atmosphere of camaraderie;

- The opportunity to lead a talented team of top-tier developers and designers;

- Sports compensation to help you stay active and energized;

- Paid vacation and sick leave — because your well-being matters;

- Comprehensive health insurance coverage;

- A modern, comfortable office in the center of Lviv;

- An amazing team, warm atmosphere, and engaging corporate events.

📋 Your Key Responsibilities:

• Strategy development and implementation: Building comprehensive retention strategies and multi-channel automated campaigns (Email, SMS, Push, In-app, Pop-up) for Tier-1 markets.
• In-depth analytics and optimization: Analyzing campaign performance, conducting A/B and multivariate testing, and identifying growth opportunities to increase LTV and Retention Rate, and decrease Churn Rate.
• Lifecycle management: Detailed user base segmentation, creating custom Customer Journeys, and implementing deep personalization.
• Technical setup and automation: Working with advanced CRM systems, setting up complex trigger chains, and ensuring seamless communication delivery.
• Cross-functional collaboration: Working closely with the product team, BI, analytics, and Acquisition teams to improve the customer experience.
• Expertise and mentoring: Assisting middle/junior specialists, knowledge sharing, and implementing market best practices.
  📚 Our expectations:
• Experience: 3+ years of practical experience in CRM/Retention exclusively in Gambling (iGaming).
• Markets: Mandatory and in-depth experience working with highly competitive Tier-1 markets.
• Data-driven approach: High level of analytical skills, ability to work with data, draw conclusions, and make decisions based on numbers rather than intuition.
• Technical expertise: Deep understanding of automated campaign architecture and proven skills in working with modern CRM platforms.
• Strategic thinking: Ability to independently lead projects from idea to execution and results evaluation.
• Soft skills: Proactivity, results-oriented mindset, attention to detail, and a high level of autonomy.
  ⭐️ We Offer:
• Format: Remote work, 5/2 schedule.
• Payments in USDT (white crypto);
• Remuneration: Competitive salary + bonuses based on the results of the department you build.
• Growth: Opportunity for growth within the project.
• Benefits: Paid vacation and sick leave.

Hi! We are expanding our sport retention team due to an increase in the number of products and workload. We are looking for a proactive specialist who will help our lead develop promo activities to retain sports players on the product.

If you live and breathe sports, understand the betting industry, and know how to create engaging retention campaigns, we want to meet you!

The Goal & Expected Results:

• Assisting the lead in developing promo activities to retain sports players on the product.
• We expect the employee to be an independent unit in the team who can propose new ideas regarding the development of the sport retention direction.

• You will take responsibility for the steady growth of the sports GGR share in the total revenue of the company.

   Main Responsibilities:

• Supplementing the existing promo plan with new activities.
• Creating campaigns for bonus accruals in customer.io.
• Checking for correct operation according to the initial idea of the campaign.
•  Requirements for our ideal candidate:
• Values Match: You are truly "in the loop" and understand the difference between a player who bets on the English Premier League and a player who bets on table tennis. You know exactly when the Champions League final will take place and when the season in the Portuguese Primeira Liga starts. (Note: Not knowing how sports betting works at all is a red flag for us).
• Experience: 1.5 years of experience minimum.
• Hard skills (critical): Fluent in CRM tools (customer.io, smartico, betby, etc.).
• Hard skills (desired): Practical experience working with communication channels (SMS, Email, messengers) and strong analytical skills (Excel, BI-systems).
• Soft skills: Attention to detail, focus, creativity, and the ability to think like a sports player. Stress resistance is highly desired.

What We Offer:

• Format: 100% remote work with a standard 5/2 schedule.
• Payments: Reliable and secure — processed in USDT.
• Remuneration: Competitive base salary + attractive performance-based bonuses.
• Growth: Clear opportunities for professional and career advancement within the project.
• Benefits: Paid vacation and sick leave.

Description:

Impactable is a B2B LinkedIn-centric advertising agency with a distributed team across the US, Ukraine and Serbia. We’re hiring a senior, client-facing LinkedIn strategist who designs our clients’ LinkedIn strategies, presents them, and defends them with evidence. You’ll own that work from onboarding through renewal.

This is a strategy and ownership role, not account coordination or project management.

Responsibilities

• Build LinkedIn strategies for new clients: goals and 30/60/90-day milestones, ICP and buying committee, audiences and exclusions, funnel structure, budget split with frequency targets, messaging per persona, tracking (Insight Tag, CAPI, CRM) and first tests
• Present strategies on onboarding calls and results on monthly and quarterly client calls
• Make recommendations that are clear next steps, not small tweaks, and tie them to pipeline and revenue
• Review accounts proactively: ICP match, off-ICP reach, exclusions, creative fatigue
• Review reports for insight quality, log tests, contribute to the playbook
• Coach campaign specialists and team leads on strategic thinking

Requirements

• 3+ years of hands-on B2B LinkedIn Ads, owning strategy and results for multiple accounts
• Experience building LinkedIn funnels (audiences, ABM, lead gen, retargeting) and defending them to clients or executives
• Strong analytical and strategic thinking
• C1 English: you present live to US clients
• Proactive: you raise blockers early, with a proposal

Nice to have: Google, Meta or programmatic experience; HubSpot or other CRM tracking; AI tools; mentoring experience.

We offer

• $2,500–3,000/month gross, paid in USD (FOP contract)
• Fully remote, full-time; working hours 10am–7pm or 11am–8pm (Kyiv time)
• Role-relevant courses and learning
• A growth path toward leading a strategy team

💰 $1,500—$2,500 / gross month (based on level and experience)
📍 Fully remote — Ukraine based
🕐 Mon—Fri, 11:00–20:00 (GMT+2)

About us

Impactable is one of the largest LinkedIn Ads agencies in the world and an official LinkedIn Marketing Partner — a multi-channel B2B demand generation agency built on a proprietary intelligence layer. We’re investor-backed, growing fast, and distributed across the US, Ukraine, and Serbia.

About the role

You’ll own the setup, execution, and optimization of LinkedIn advertising campaigns for our US-based B2B clients, working alongside a global team of strategists, account managers, and creatives. If you have a strong performance marketing background on other paid channels, like Google Ads or Meta, we’ll help you go deep on LinkedIn.

Responsibilities

• Set up and configure LinkedIn ad campaigns aligned to client objectives and strategy
• Build audience strategy across the full funnel (TOF/MOF/BOF segmentation)
• Monitor performance daily across multiple client accounts (CTR, CPA, ROAS, conversion rate, etc.)
• Set up and maintain conversion tracking, including LinkedIn Insight Tag and Conversions API (CAPI)
• Run creative testing and A/B experimentation
• Partner with the creative team on on-spec, on-time ad assets
• Deliver regular, accurate performance reports to stakeholders
• Troubleshoot campaign issues and resolve them quickly
• Contribute insights that shape client strategy
• Support QBR prep and LinkedIn ad proposal development as needed

Requirements

• Hands-on experience in performance marketing / paid media, running and optimizing campaigns on platforms like Google Ads, Meta, or LinkedIn (agency or in-house)
• Solid understanding of B2B marketing: ICP, full-funnel thinking (TOF/MOF/BOF), and how campaigns support client goals and KPIs
• Strong analytical skills, comfortable with performance data and turning it into clear reports, insights, and recommendations
• Strategic thinking and ownership of client results, not just campaign setup
• Clear communicator, comfortable in a distributed, global team
• Fluent English (you’ll work directly with a US client base)
• Nice to have: hands-on LinkedIn Ads / Campaign Manager experience; ABM experience; B2C experience

We offer

• Full-time contractor engagement with a fast-growing, investor-backed agency
• Clear path to salary growth after your first 90 days, based on performance
• 11 paid holidays per Ukrainian calendar
• 14 PTO days + 7 sick days annually
• Dedicated onboarding mentor for your first months
• Real growth opportunities — we’re actively building out team lead and management roles as we scale

Interview Process

• HR Screen — 1h in English
• Deep Skills Interview — with CoE Leader & Team Lead — 1h

About Impactable

Impactable is one of the leading LinkedIn Ads agencies in the world and an official LinkedIn Marketing Partner. We have grown from a LinkedIn-focused shop into a multi-channel B2B demand generation agency, built on a proprietary intelligence layer that lets us target, measure and prove results in ways most agencies can't.

We are investor-backed and growing fast. Our team is distributed across the US, Ukraine and Serbia, organized into tight delivery pods so every client gets senior attention and clean accountability. If you want to learn and grow inside a fast-moving, tech-forward agency, with exposure to the latest tools, channels and tactics, this is a place to do that.
 

Why this role exists

This role exists to turn the warm demand Impactable already has into qualified pipeline. We run on an inbound sales model, and no one fully owns the marketing engine (paid, organic and web). Signals come in from website visitors, engaged LinkedIn ad audiences, paid search, newsletter and event signups, and organic reach, but they are not yet consistently turned into organized acquisition.

For the first months, converting this existing demand comes before opening new channels. This is a build-and-own role, not a caretaker role: you will set up the motion largely from scratch and report directly to the CEO.
 

What you'll own

You own the path from existing demand to qualified pipeline, and in the first months that means conversion before new acquisition channels.

• Own paid, organic (including SEO and AI search) and web strategy end to end, deciding where to focus and managing the resources behind each.
• Run paid acquisition hands-on, including landing pages and the conversion path after the click.
• Improve bottom-of-funnel conversion, so B2B visitors and engaged audiences become qualified pipeline.
• Build and run email nurture for a large volume of warm contacts, such as web visitors, engaged individuals and enriched warm accounts.
• Run an account-based motion: build and tier account lists, size accounts, and report on account movement and engagement, not only channel metrics.
• Connect channel and account results to CRM and revenue, and use that to decide where to increase or reduce spend.
• Coordinate with the channel teams (LinkedIn, Paid Search, Programmatic, Content) so marketing output matches what sales needs.
• Partner with the content team, including the DemandSense "brand engine" initiative, so marketing assets and thought leadership support both channels.
• Report on pipeline health and channel performance to leadership.

What success looks like (first 6 months)

In six months, our existing demand has clear, tracked paths into qualified pipeline.

• Each warm signal source (website visitors, LinkedIn engagement, paid search, newsletter and event signups) has a defined path into pipeline, tracked through to CRM.
• Measurable improvement in conversion on paid search and landing pages.
• Email nurture running for warm contacts.
• Tiered account lists and account-level reporting in place.
• Measurable improvement in pipeline consistency for the inbound sales team.
• Regular reporting on pipeline health and channel performance, with spend moved based on results.

Who you are

You are a hands-on B2B marketer who has turned warm demand into pipeline and can show it. The core requirements are:

• Recent, hands-on paid acquisition: you run and optimize campaigns yourself, not only manage others who do. LinkedIn experience is not required.
• B2B conversion work and pipeline experience close to the bottom of the funnel.
• Email nurture for a large volume of warm contacts.
• ABM experience or exposure: account lists, tiering and account-level reporting.
• Experience connecting channel results to CRM and revenue, and a working grasp of SEO and AI-search essentials, including how to focus and manage the resources behind them.
• 3+ years leading marketing, including owning a pipeline number, and comfortable owning both strategy and hands-on execution.
• Fluent English, written and spoken.
• Based in Ukraine, able to work substantially overlapping with a US-aligned schedule.

AI and automation are a baseline expectation. You already use them in your day-to-day marketing and growth work. Impactable is AI-heavy operationally, and you need to fit that culture from day one.

We assess big-picture thinking (positioning and value proposition) in the interviews, so expect to talk about it.

Nice to have

These help, but none of them is required.

• Strong Facebook/Meta advertising experience, since it translates well to LinkedIn.
• Positioning experience in a B2B services or agency setting.
• Familiarity with LinkedIn Ads, Google Ads or B2B agency environments.
• Experience as the first marketing hire at a company, or as a fractional marketing lead across multiple clients.

Engagement and compensation

• This is a full-time, remote role for a contractor working through a Ukrainian FOP, paid $3,500 to $4,500 gross per month.
• Reports to: Justin Rowe, CEO
• Direct reports: 1
• Team: Impactable, with cross-functional visibility into DemandSense
• Able to work substantially overlapping with a US-aligned schedule.
• Equipment: Your own workstation

What we offer

This role comes with 14 PTO days a year, plus the standard Impactable benefits for Ukraine-based contractors.

• 14 PTO days which gradually increase with the tenure and 7 sick days per year, accrued after the 90-day introductory period.
• Paid Ukrainian public holidays.
• A full-time contractor engagement with a fast-growing, investor-backed agency.

Selection process

The process has four stages.

1. HR interview: 1 hour, conducted in English and recorded.
2. CEO interview: 1 hour, conducted in English and recorded.
3. Caliper assessment: completed online.
4. Co-owner and investor interview: 1 hour, conducted in English and recorded.

We’re a startup studio building B2B products in fintech and SaaS. We’re looking for our first marketer: someone who can personally win customers through marketing, build a repeatable growth process, and then hire and lead a team.

There is no marketing team today. You’ll start hands-on: understand our products and customers, sharpen positioning, write copy, launch campaigns, build funnels, and measure what converts into paying customers. Your first milestone is measurable commercial traction.

You will:

• Define target customers, positioning, and offers together with founders and product leads.
• Personally launch and test acquisition channels, choosing the right mix of content, outbound, paid campaigns, partnerships, and communities for each product.
• Build landing pages, campaigns, and nurture sequences with support from our designers and engineers.
• Set up analytics, attribution, and CRM workflows to connect marketing activity to qualified opportunities, paying customers, acquisition costs, and revenue.
• Work closely with sales to improve lead quality and conversion.
• Turn successful experiments into repeatable processes, using AI and automation to move faster.
• As results justify expansion, build the studio’s marketing team and recruit dedicated marketers for individual projects, helping them establish and run their own growth function.

We’re looking for someone with proven hands-on experience growing B2B SaaS, fintech, or other technology products. You should have personally built acquisition channels from scratch and be able to explain the customers and revenue they generated, your contribution, and the economics behind the results.

Strong writing, analytical judgment, practical use of AI tools, and professional English are essential. You should be comfortable with limited resources, fast experiments, and owning execution. Experience hiring and developing marketers matters as the role grows.

You’ll work directly with the founders, shape marketing across multiple ventures, and have room to build the function around approaches you have proven.

When applying, share two or three examples of marketing you personally launched: the product, channel, budget, timeframe, paying customers or revenue generated, and exactly what you did yourself.

We are the creators of a new fintech era!
Our mission is to change this world by making blockchain accessible to everyone in everyday life. WhiteBIT is a global team of over 1,200 professionals united by one mission — to shape the new world order in the Web3 era. Each of our employees is fully engaged in this transformative journey.
We work on our blockchain platform, providing maximum transparency and security for more than 8 million users worldwide. Our breakthrough solutions, incredible speed of adaptation to market challenges, and technological superiority are the strengths that take us beyond ordinary companies. Our official partners include the National Football Team of Ukraine, FC Barcelona, Lifecell, FACEIT and VISA.


The future of Web3 starts with you: join us as a Brand Presence Specialist!

Requirements:

— B2B knowledge or hands-on experience in B2B marketing or communications.
— Proven experience in content creation (articles, social media, marketing materials);
— Strong understanding of social media platforms and ability to manage and grow brand presence;
— Solid knowledge of Web3 and the cryptocurrency ecosystem;
— Experience in trading and/or working with crypto projects;
— Excellent written and verbal communication skills;
— Creative thinking and ability to generate original ideas;
— Ability to multitask and manage several projects simultaneously;
— Flexible mindset with a creative approach to problem-solving;
— Analytical thinking and ability to assess performance metrics;
— Strong time management skills and ability to meet deadlines.

Strong advantages:

— Participation in developing crypto or token strategies;
— Experience with Linkedin.

Responsibilities:

— Creation of expert content;
— Accounts development;
— Analysis of general trends in the community and on the crypto market’
— Making researches’
— Communication with media representatives.

Work conditions:

Immerse yourself in Crypto & Web3:
— Master cutting-edge technologies and become an expert in the most innovative industry.

Work with the Fintech of the Future:
— Develop your skills in digital finance and shape the global market.
Take Your Professionalism to the Next Level:
— Gain unique experience and be part of global transformations.
Drive Innovations:
— Influence the industry and contribute to groundbreaking solutions.

Join a Strong Team:
— Collaborate with top experts worldwide and grow alongside the best.

Work-Life Balance & Well-being:
— Modern equipment.
— Comfortable working conditions, and an inspiring environment to help you thrive.
— 24 calendar days of paid leave.
— Additional days off for national holidays.

With us, you’ll dive into the world of unique blockchain technologies, reshape the crypto landscape, and become an innovator in your field. If you’re ready to take on challenges and join our dynamic team, apply now and start a new chapter in your career!
Let’s Build the Future Together!

WhiteBIT offers all candidates an equal opportunity to join the team. All hiring decisions are made without regard to race, national origin, gender identity or sexual orientation, age, religion, disability, medical condition, marital status, familial status, veteran status, or any other legally protected characteristic of an individual.

Hi! We’re Applyft, a product IT company building mobile and web solutions for millions of users. Starting our path with Geozilla, we’ve grown into an ecosystem of 6 products. Our portfolio spans across several niches: Family Safety, Parental control and AI Spheres.

We’re looking for a Head of Marketing to strengthen our Performance & Creative Marketing teams and drive the global scaling of our products.

You’re a great fit if you have:

• Hands-on expertise across all major paid channels — Google (Search/PPC, UAC/App campaigns, PMax, Demand Gen), Meta (Advantage+, CAPI), TikTok, AppLovin and other ad networks
• Proven ability to run UA on both Web and App
• Experience in mobile subscription apps
• Experience managing teams of 5+ specialists
• Strong technical command of the measurement layer: event setup, attribution logic, MMPs (AppsFlyer), analytics (GA4, Amplitude, BigQuery), GTM/GTG, Enhanced Conversions and CAPI
• iOS privacy-era measurement: SKAdNetwork/SKAN, AdAttributionKit, and consent/privacy frameworks
• Bidding and budget allocation strategy — value-based/tROAS and smart bidding, plus splitting and scaling budget across channels and units
• Incrementality and holdout testing — geo-lift, incrementality tests
• Solid grasp of subscription economics — LTV/pLTV, ROAS/ROI targeting
• Comfortable with data analysis (SQL, cohorts, dashboards)
• Ability to manage large budgets

Will be a plus:

• Track record of building marketing automation or internal tooling
• Comfort using AI tools in marketing/analytics workflow

• Experience owning both technical measurement setup and the team that acts on it

   

What you’ll do:

• Own all paid acquisition across every unit and network (Google, Meta, TikTok, AppLovin, etc.), on both Web and App
• Own the technical marketing setup end to end — events, attribution, MMP, analytics — and keep it reliable
• Lead, mentor and develop the marketing unit team
• Manage budgets and deliver against ROI/ROAS targets

• Partner cross-functionally to unblock measurement, creative and monetization work

   

We offer:

• Remote-First culture: We provide a flexible working schedule and you can work anywhere in the world.
• Health taking care program: We provide Health insurance, mental health support (psychologist compensation), sport compensation, and 20 paid sick days.
• Personal Equipment Policy: We provide all necessary equipment for your work. For Ukrainian employees we also provide Ecoflow.
• Vacation Policy: Each employee in our company has 20 paid vacation days and extra days on the occasion of special events.
• Knowledge sharing: We are glad to share our knowledge and experience in our internal events.
• English Lessons: We provide corporate English lessons to support your professional and personal growth.
• Professional Development: Annual learning budget for courses, training, certifications, and conferences.
• Public Holidays: You receive days off according to the official public holidays of your country of residence.

• Coworking Compensation (Ukraine): We provide coworking space compensation for employees located in Ukraine.

   

Hiring process:
Recruitment Screen 👉Tech interview 👉 Final interview 👉Reference check 👉 Job Offer

Join us from day one as we launch an ambitious online casino project. Work alongside experienced iGaming professionals, influence key decisions, and help build a product with ambitious international growth plans.

Responsibilities

• Own CRM activities for one or several Tier 1 markets end to end
• Design lifecycle strategy: onboarding, activation, retention, and reactivation flows
• Build trigger-based and automated Email, SMS, Push, and WhatsApp communications
• Create bonus and promo offers based on player segments and behavior
• Analyze campaign and segment performance and turn insights into actions
• Plan and run A/B tests and roll out winning scenarios
• Work with product, VIP, and analytics teams on loyalty and personalization
• Monitor Tier 1 market trends and competitor CRM activity

What you'll bring

• 4+ years as a CRM Manager in iGaming or Gambling
• Experience with Tier 1 markets
• Deep understanding of online casino and sportsbook player behavior
• Experience building lifecycle and trigger-based flows from scratch
• Strong knowledge of retention metrics: ARPU, LTV, churn, reactivation
• Analytics tools for campaign monitoring; SQL is a plus
• Experience mentoring or coordinating other CRM specialists
• English Upper-Intermediate or higher

We offer

• Paid Vacation - 20 working days per year (accrues after probation period)
• Paid Sick Leave - 10 working days per year
• Fully remote position - work from anywhere
• The opportunity to directly shape an ambitious project from day one
• A collaborative team and autonomy to build processes from the ground up

About Yanarchy

Yanarchy is a Los Angeles–based talent management agency working with media creators and digital talents as scalable businesses. We focus on sustainable growth, strong monetization models, and long-term value by combining creativity with disciplined financial and operational execution.

Yanarchy is more than an agency. We are building an ecosystem of products and services where marketing, data, and retention strategies work together to drive predictable and scalable revenue.

The Role

We are looking for a Retention Manager who will be responsible for building and optimizing our customer lifecycle strategy with a strong focus on retention, repeat purchases, and revenue per user.

This role combines email marketing execution with strategic thinking around customer journeys, monetization funnels, and long-term audience engagement.

You will work on increasing customer lifetime value (LTV) through structured communication, automation, segmentation, and continuous testing.

What You Will Do

• Develop and execute retention strategies across the customer lifecycle
• Build and optimize automated flows (Welcome, Warm-up, Abandoned Cart, Re-engagement, post-purchase sequences, upsell/cross-sell)
• Create targeted campaigns aimed at repeat purchases and reducing churn
• Perform deep audience segmentation based on behavioral and transactional data
• Continuously run A/B tests on subject lines, pricing bundles, hooks, timing, content structure, and CTAs
• Monitor and analyze retention-related KPIs (Repeat Purchase Rate, LTV, Churn Rate, Open Rate, CTR, Conversion Rate)
• Optimize communication based on funnel performance and monetization insights
• Collaborate with content, performance, and analytics teams to align lifecycle communication with broader growth goals

Candidate Expectations

• 1.5–2+ years of experience in retention marketing, lifecycle marketing, or email marketing
• Strong copywriting skills focused on conversion and engagement
• Experience building automated lifecycle flows
• Understanding of monetization funnels, repeat purchase mechanics, and churn reduction
• Analytical mindset and experience working with performance metrics
• Experience with Power BI or similar analytics tools is a strong advantage
• Basic HTML/CSS knowledge for email layout
• English level Upper-Intermediate (B2) or higher

Nice to Have

• Experience in digital products, e-commerce, or subscription-based models
• Experience working with creator-driven or media businesses
• Understanding of performance marketing and paid traffic dynamics

What We Offer

• Fully remote work
• Ownership of lifecycle and retention strategy
• Data-driven environment with room for experimentation
• Competitive compensation
• Paid vacation, sick leave, and personal days off
• Clear processes and collaborative team culture

We’re a iGaming product company developing our own brands and affiliate program across European markets. We currently have two brands and are preparing to launch a third, with a focus on the UK, France, and the Netherlands.We’re looking for a VIP Manager to work with players across Tier 1 markets. Our primary market is currently the Netherlands, with France and other markets planned next. You’ll build relationships with VIP players, develop personalised offers, and use player data to support retention and engagement.

Responsibilities

• Build and maintain long-term relationships with VIP players through personalised communication.
• Communicate with players in English via messaging and phone calls as part of your daily routine.
• Monitor player activity, deposits, withdrawals, NGR, and retention.
• Tailor bonus offers based on player behaviour and the project’s bonus policy.
• Monitor bonus ratio and identify potential bonus abuse.
• Handle player requests and escalations from the support team.
• Maintain player records and reports, initially using Google Sheets while our CRM is being developed.

What we’re looking for:

• Ideally, at least one year of experience as a VIP Manager in iGaming. Candidates with 6+ months of relevant experience and strong skills are also welcome.
• C1 spoken English, with confidence communicating with players over the phone.
• Experience managing player relationships and understanding the metrics used to assess portfolio performance.
• Understanding of bonus policies, bonus ratio, and bonus abuse prevention.
• Ability to analyse player data and use it to make informed decisions about personalised offers.
• Understanding of Russian for internal team communication.

Nice to have:

• Experience with Tier 1 markets, particularly the Netherlands and France.
• Career progression from Support to VIP Manager.
• VIP Support experience with strong player relationship skills — we’re open to considering these profiles too.

We offer

• Paid Vacation - 20 working days per year (accrues after probation period)
• Paid Sick Leave - 10 working days per year
• Fully remote position - work from anywhere
• A rotating schedule: 4 days on / 3 days off, followed by 3 days on / 4 days off.
• Initial shift hours: 4:00 PM–4:00 AM, GMT+3.
• The opportunity to directly shape an ambitious project from day one
• A collaborative team and autonomy to build processes from the ground up

Hi there! 👋
 

We’re Applyft, a Ukrainian product company. Our journey began with the Geozilla family locator, launched in 2015. Today, we have a diverse portfolio of products in lifestyle, education, photo & video, and entertainment, with over 5M monthly active users and a solid 20% QoQ revenue growth.
 

We’re now expanding into the Mental Health space with a new venture. Our mission is to help people find peace in chaos, build resilience, and live fulfilling, balanced lives. We're looking for a Product Marketing Manager who's eager to understand marketing on a deeper level: analyze user behavior, identify growth opportunities, run experiments, and see how every decision impacts conversion, LTV, and product growth.

What you’ll do:
- Drive growth of stable and new products through funnel optimization and A/B testing.

- Conduct market and user research to identify new growth opportunities.

- Build and iterate user acquisition funnels in collaboration with the product and marketing teams.

- Develop and test value propositions that resonate with users emotionally.  

- Collaborate closely with marketing, product, engineering, design, and analytics teams to achieve business goals. 

- Help improve internal marketing/product marketing processes: documentation, task flow, handoffs, reporting, and communication between teams.

About you:
- 1+ years of experience in product/growth marketing, product management, user acquisition, or creative marketing.

- Strong understanding of product marketing funnels: acquisition, activation, conversion, monetization, retention.

- Ability to analyze funnel performance, identify drop-offs, generate hypotheses for improvements.

- Understanding of unit economics.

- Experience setting tasks and communicating with development and design teams.

- English level – B2+.

Well be a plus:

- Experience working with Tableau, GA, Amplitude, and similar analytics tools.

- Basic understanding of A/B testing, campaign performance analysis, and experiment evaluation.

- Understanding of operational process improvements: documenting processes, identifying bottlenecks, improving handoffs, and making workflows more efficient.

Why this is a great opportunity to join our Mental Health startup:
— Work on a meaningful product that helps people improve their mental well-being.
— Direct impact on millions of users across global markets.
— Join a high-performing creative team that values testing, innovation, and speed.
— No legacy systems, no bureaucracy — just fast decisions and space to grow.

Our benefits:
— Flexibility to work from remotely from anywhere
— Comprehensive medical insurance to keep you healthy and secure
— Sport compensation to support your physical well-being
— Corporate English courses to enhance your language skills
— Compensation for educational events and courses to foster your professional growth
— Fun and engaging corporate events to strengthen team bonds and create lasting memories.

Recruitment precess: 
Screening Interview 👉 Test Task 👉 Hiring Manager Interview 👉 Final interview 👉 Job Offer
 

Turn your expertise into real impact — be part of our team!

Every first deposit starts a story. You decide how it goes.

Most CRM roles hand you a platform and a calendar and ask you to send more. This one hands you two iGaming brands across Tier 1 markets and asks a bigger question: what would player retention look like if it were built properly, from the data up?

We've been operating successfully for over 6 years, backed by ambitious industry innovators with a strong multi-regional presence. Now we're rebuilding CRM into an omnichannel, automated, AI-assisted engine that is measured down to the cohort. We need the person who can design it, build it with their own hands, and teach a team to run it. You'll lift engagement, retention and lifetime value through segmented communications, localised campaigns and smart automation, and you'll see your impact directly in deposit activity, average deposit size and player retention.

What you'll build

• The strategy. You'll develop and run the omnichannel CRM strategy, product mechanics and communications for both brands, covering onboarding, retention, engagement and monetisation.
• The CRM architecture. Email, SMS, push, in-app, on-site and messengers, all working as one system. You'll set up the data model, events, journeys, frequency caps and channel priority, and you'll ship it.
• The player journey, end to end. Registration, first deposit, the critical second deposit, at-risk, lapsed, VIP. You'll map every touchpoint, track it and make every step count, starting with early onboarding.
• Innovate user engagement formats. You'll invent them, work out the numbers and prove they pay back.
• Campaigns that land. You'll plan, coordinate and run multi-channel campaigns hands-on, with promo mechanics matched to player psychotypes, behavioural triggers and traffic source.
• Real personalisation. More than a first name in the subject line: the right offer, game, moment and channel for each player, driven by behaviour and predictive scores.
• Every market in its own voice. CRM tailored to local languages, cultural nuances and player preferences. You'll oversee multi-language content and keep deliverability healthy in every channel.
• Automation and AI at the core. You'll move manual campaigns into triggered journeys and put AI to work on copy, translation, creative, segment discovery and send-time optimisation, with smart guardrails.
• Data you can trust. You'll analyse player behaviour, define the dashboards with BI, run the test pipeline and show uplift against holdout groups.
• A team that levels up. You'll hire, coach and train CRM Managers, Specialists and Juniors across geos, and leave playbooks behind so the knowledge stays with the team.
• Strong partnerships. You'll work closely with Product, Development, Marketing, BI, Customer Success and Support so that CRM drives the business goals.

Why this role is different

• Clear, honest targets from day one. Within your first two weeks you'll co-write a KPI roadmap tied to your bonus, so you'll always know what winning looks like.
• Real ownership. Architecture, promo budget, test roadmap and team are yours to shape.
• Room to experiment. New formats and AI pilots every quarter are part of the job description. Stay ahead of iGaming CRM trends and bring them to life.
• Visible impact. Your work shows up directly in retention, churn, deposit frequency, average deposit size, LTV and payback.
• Engagement done responsibly. Responsible gambling safeguards are built into the data layer, not added at the end.

You're probably who we're looking for if…

• You have 5+ years in CRM or retention, including 3+ in iGaming (casino and/or sportsbook), ideally in Tier 1 markets.
• You bring deep, hands-on Customer Journey Optimisation and have implemented and tested strategies across multiple channels.
• You've worked hands-on in Customer.io, Optimove, Smartico, Xtremepush, Braze or similar, at admin level, with strong segmentation and personalisation skills.
• You've implemented or migrated an omnichannel CRM: event specs, data mapping, QA and go-live.
• You've solved deliverability and localisation issues in multi-channel engagement.
• You write SQL, live in a BI tool, are strong at A/B testing and campaign optimisation, and can't let a campaign go without measuring its incremental impact.
• You use AI every day in your work and can show results.
• You can run multiple CRM projects at once in a fast-paced organisation.
• You've lifted FTD retention, reactivation or CRM revenue share, and you have the numbers to prove it.
• Your English is Upper-Intermediate (B2) or higher.

What we offer

• A competitive salary and real growth within a forward-thinking team.
• Fully remote work with flexible environment.
• 20 paid vacation days a year, plus learning and development programmes.
• A high-performing product with strong market traction.
• Opportunity for growth at professional levels, attending top industry events and conferences, and international workshops at our competence centers.