Jobs Marketing Analyst

We are seeking a Programmatic Media Buyer with 4–7 years of hands-on experience managing campaigns in DV360 and other DSPs. This is a client-facing role, ideal for someone who can own the full media buying lifecycle—from planning, forecasting, and launch to ongoing optimization and insights reporting.

You’ll work closely with cross-functional teams across creative, analytics, and strategy, and be expected to deliver results across upper, mid, and lower funnel campaigns.

This role is open to both part-time and full-time candidates. For those seeking a full-time opportunity, experience in Paid Social (Meta, TikTok, LinkedIn) or Paid Search (Google Ads) is preferred in addition to core programmatic expertise.

Key Responsibilities

Strategy & Planning

• Translate client goals into full-funnel media strategies using DV360 and/or other DSPs (e.g., StackAdapt, The Trade Desk)
• Build campaign plans, audience segmentation, and inventory strategies tailored to awareness, consideration, and conversion stages
• Create accurate spend forecasts, pacing plans, and testing roadmaps based on media objectives

Campaign Execution

• Launch and manage Programmatic campaigns (display, video, native, and CTV) across DSP platforms
• Set up and monitor tracking infrastructure (pixels, tags), ensure accurate conversion tracking
• Execute structured tests, manage inventory lists, and adjust bid/frequency strategies as needed

Optimization & Reporting

• Monitor performance against KPIs (CPM, CTR, CPC, CPA, ROAS) and continuously optimize for efficiency and outcomes
• Generate insights reports and performance recaps with clear recommendations for next steps
• Present findings in internal reviews and client-facing calls

Client Collaboration

• Serve as a programmatic lead on assigned accounts, ensuring media strategy aligns with business objectives
• Coordinate with creative, strategy, and analytics teams to align campaign messaging and execution
• Support quarterly reviews and roadmap planning with channel-level insights and data-backed opportunities

What You Bring

Must-Have Qualifications

• 4–7 years of hands-on Programmatic media buying experience
• Strong expertise in DV360, and working knowledge of at least one other DSP (e.g., StackAdapt, The Trade Desk, Amazon DSP)
• Strong data fluency – experience with Excel/Sheets, Looker Studio, and native DSP dashboards
• Knowledge of conversion tracking setup, pixels/tags, and attribution modeling
• Ability to communicate performance insights in a clear, client-friendly manner

• Experience working with diverse accounts and adapting to different funnel strategies

   

Bonus Skills

• Familiarity with contextual and audience-based targeting strategies
• Exposure to CTV, native, or retargeting formats beyond standard display/video
• If applying for a full-time role:
  • Experience managing Paid Social campaigns (Meta, TikTok, LinkedIn), or
  • Experience with Google Ads or YouTube campaigns within Paid Search ecosystems

Role Details

• Open to both Part-Time and Full-Time candidates
• Flexible remote position
• Competitive compensation aligned with experience and availability
• Opportunity to grow into a strategic leadership role as the programmatic offering expands

CLUST is a venture builder where successful businesses grow.
Young entrepreneurs launch and scale projects within our ecosystem, and specialised professionals realise their professional potential. We aim to work with talented entrepreneurs to learn and turn great ideas into profitable businesses.

Now, we’re looking for a PPC Specialist for a Health&Fitness company — a genuinely strong performer who will own and scale Google Media, strengthen performance efficiency, and help us grow in Tier-1 markets with a clear ROI focus.

What to expect:
— Real ownership: you’ll shape how Google Media grows, end to end.
— Tier-1 focus: US and other priority markets.
— Startup pace: flat structure, transparency, quick decisions, no red tape.
— Supportive leadership: we value speed, creativity, and initiative — and give you the trust to act.
— Strong team around you: you’ll work closely with Growth/UA, Product, Creative, and Analytics.

What you’ll do:
— Own Google Media (Display + Demand Gen): build the structure, scale, and optimize toward ROI and growth.
— Ramp up fast (first 1–2 months): grow sustainably, not through one-time spikes.
— Support Google Search (light-touch): keep it stable, share insights, stay aligned with the growth strategy.
— Make scaling easier: improve processes and automation (rules/scripts, feed-based setups, smart bidding, workflows).
— Think in funnels: look beyond ads into landing flows and conversion steps, and suggest improvements.
— Turn data into action: spot shifts, find drivers, and translate them into clear next steps (creatives, audiences, bidding, placements, feeds, landing flows).
— Work with creatives: analyze what’s working (angles, hooks, formats) and run structured tests.
— Track the market: monitor competitors and trends to find new targeting and messaging angles.
— Collaborate cross-functionally: align with Growth/UA, Product, Creative, and Analytics to maximize ROI.
— Help grow TikTok: support or lead initial scaling with ROI discipline and a clear testing approach.

What we’re looking for:
— 3+ years in PPC with hands-on ownership of Google Ads.
— Budget ownership: experience managing $50k+/month total spend with ROI-first decisions.
— Google Search + web funnels: experience with landing flows, conversion tracking, and funnel optimization.
— Demand Gen/Display: proven scaling from $20k/month+.
— Creative analysis: you can clearly explain what’s working, what’s not, and what to test next.
— Automation: practical experience with rules/scripts, feeds, smart bidding strategy, and workflow automation.
— Strong analytics: you can turn complex performance data into simple, high-impact actions.
— Ownership + communication: you can explain what’s happening, why, and what we do next.
— English: B2 or higher.

Nice to have:
— Domain experience: Health & Fitness, Education, or MedTech.
— TikTok Ads expertise.

What we offer:
— Work from anywhere with a fully remote setup that adapts to your lifestyle.
— Flexible working hours that align with your most productive rhythm.
— Basic benefits package, including paid vacation, sick leave, and more.
— Personal and professional support, with advocacy available when you need a hand.
— Access to a curated corporate library filled with resources to fuel your continuous learning and development.

We’re not looking for someone to just “join the team” — we’re looking for someone ready to shape the product, lead meaningful growth, and make an impact from day one.
If that sounds like you — send over your CV, and let’s talk!


 

ZBL is an international EdTech product company that builds, launches, and scales proprietary education brands in the Health & Fitness niche, powered by global influencers and performance marketing. We operate as a full-cycle model: from idea and product development to marketing, analytics, and operations — fully in-house.

Key Responsibilities:

• Plan, launch, and manage Meta (Facebook & Instagram) ad campaigns for multiple products and audiences.
• Conduct audience research, targeting, and segmentation to maximize ad performance.
• Monitor, analyze, and optimize campaigns to achieve KPIs (ROAS, CTR, CPA, etc.).
• Create, test, and iterate ad creatives, copy, and formats for maximum engagement.
• Manage ad budgets and bidding strategies to ensure cost-efficient campaigns.
• Prepare regular performance reports with actionable insights for the marketing team.
• Stay updated with Meta Ads Manager features, trends, and best practices.
• Collaborate with designers, copywriters, and marketing teams to ensure campaigns align with brand goals.

Requirements:

• Proven experience managing Meta Ads campaigns with measurable results.
• Strong analytical skills and experience using data to optimize campaigns.
• Knowledge of audience research, targeting, and ad segmentation.
• Experience with ad creative testing, copywriting, and A/B testing.
• Familiarity with ad budget management and bidding strategies.
• Excellent communication and collaboration skills.
• Ability to work independently and meet deadlines in a fast-paced environment.

Benefits:

• Health First: Free access to all our fitness products to stay in peak shape.
• Performance Rewards: Transparent bonus system, corporate English lessons, and rewards for outstanding achievements.
• Remote Culture: 100% remote work within a team of growth-oriented professionals.

ZBL is an international EdTech product company that builds, launches, and scales proprietary education brands in the Health & Fitness niche, powered by global influencers and performance marketing. We operate as a full-cycle model: from idea and product development to marketing, analytics, and operations — fully in-house.

Key Responsibilities:

• Plan, launch, and manage ad campaigns on TikTok and Pinterest for multiple products and audiences.
• Conduct audience research, targeting, and segmentation specific to TikTok and Pinterest platforms.
• Monitor, analyze, and optimize campaigns to achieve KPIs (ROAS, CTR, CPC, conversions).
• Create, test, and iterate platform-specific ad creatives, videos, and pins for maximum engagement.
• Manage ad budgets and bidding strategies to ensure cost-efficient campaigns.
• Prepare regular performance reports with actionable insights for the marketing team.
• Stay updated with TikTok Ads Manager and Pinterest Ads features, trends, and best practices.
• Collaborate with designers, copywriters, and marketing teams to align campaigns with brand goals.

Requirements:

• Proven experience managing TikTok and/or Pinterest ad campaigns with measurable results.
• Strong analytical skills and experience using data to optimize campaigns.
• Knowledge of audience research, targeting, and ad segmentation on TikTok and Pinterest.
• Experience with ad creative testing, video and pin production, and A/B testing.
• Familiarity with ad budget management and bidding strategies.
• Excellent communication and collaboration skills.
• Ability to work independently and meet deadlines in a fast-paced environment.

Benefits:

• Health First: Free access to all our fitness products to stay in peak shape.
• Performance Rewards: Transparent bonus system, corporate English lessons, and rewards for outstanding achievements.
• Remote Culture: 100% remote work within a team of growth-oriented professionals.

Meet Elbax! 
We are product company that makes projects in iGaming.

At the moment, we’re expanding and looking for a Affiliate Manager to strengthen our presence in Tier-1 markets.

Requirements:

We’re looking for a superstar Affiliate Manager (Publisher side). Sound like your jam? Here’s the scoop:
- Experience in a similar position for 1 year or more. 
- Experience with SEO traffic, Tier 1, RS, CPA, Hybrid and Flat Fee payment models.
- Knowledge of English: B2 and above.
- Finding and profitable cooperation with affiliate programs of iGaming products;
- Search for new conversion offers;
- Negotiating and agreeing favorable conditions for accepting deposits from SEO traffic;
- Control over the actual state of the offers, on which the traffic goes;
- Control of billing;
- Reporting.

Voalax is a performance-driven project in the dating vertical. We are looking for a Middle Media Buyer who can independently manage campaigns and take responsibility for financial results within allocated budgets.

The Media Buyer is responsible for the full traffic acquisition cycle for dating products: planning, launch, optimization, scaling, and reporting.
This role involves working with clearly defined KPIs and regular communication with management.
 

Key Responsibilities
- Plan and launch advertising campaigns in the dating vertical
- Purchase traffic via ad networks and direct deals
- Daily monitoring of spend, revenue, and core performance metrics (CPA, CPC, ARPU, ROI)
- Analyze traffic quality and improve campaign efficiency
- Conduct A/B testing of creatives, formats, and GEOs
- Scale profitable campaigns and optimize underperforming ones
- Work with tracking systems and auto-optimization tools
- Participate in developing creative hypotheses and preparing technical briefs
- Test new offers, formats, and traffic sources
- Conduct market and competitor research
- Prepare regular performance reports for management
 

Requirements
- 2+ years of experience in media buying
- Hands-on experience in Dating (adult)
- Experience working with Tier-1 / Tier-2 GEOs
- Experience with banners, push, and native formats
- Strong understanding of performance models (CPC, CPA, RTB)
- Experience implementing and maintaining tracking systems (S2S, pixels)
- Strong analytical skills; confident with Excel / Google Sheets
- Ability to manage multiple campaigns simultaneously with large budgets
- Strong focus on financial performance and cost efficiency
- Upper-Intermediate English is a plus
 

Nice to have
- Experience with retargeting
- Experience with programmatic / RTB platforms
- Experience with Social Ads (Meta)
 

Conditions
- Fully remote position
- 5/2 work schedule, results-oriented (no micromanagement)
- Fixed salary plus KPI-based bonuses
- Ready-to-use infrastructure: accounts, budgets, tools
- Technical and operational support
- Established processes and clear workflows
 

Additional Information

We are looking for candidates who can work autonomously, make data-driven decisions, and take full ownership of results within entrusted budgets.

We would be glad to welcome you to our team!

We are looking for a Personal Assistant to support an Event Manager in operational and administrative tasks related to international conferences and exhibition projects.

This role requires close day-to-day collaboration, a fast response time, strong organizational skills, and the ability to manage multiple tasks simultaneously in a dynamic environment.

HOW YOU WILL MAKE AN IMPACT

• Provide remote operational and administrative support for exhibition and event projects.
• Maintain checklists, timelines, task trackers, and working spreadsheets; monitor deadlines.
• Communicate online with contractors and suppliers; track responses and follow up on timelines.
• Coordinate remote logistics: placing orders, tracking deliveries, and confirming receipt.
• Prepare and distribute briefs, instructions, and updates for internal teams and partners.
• Coordinate staff remotely (scheduling, confirmations, data collection).
• Assist with merchandise, gifts, and branded materials (ordering, production control).
• Collect and systematize post-event materials (photos, videos, documents).
• Provide оперативна support for urgent and ad-hoc tasks.

WHAT WILL HELP YOU SUCCEED IN THE ROLE

• Junior+ / Middle level (1–2 years of experience as an assistant or in a similar role).
• Experience in logistics and administration is highly preferred.
• Ability to work under deadlines and switch quickly between tasks.
• Strong attention to detail and structured, system-oriented thinking.
• Experience in assistant roles, events, production, or marketing is a strong plus.
• Confident user of Google Docs, spreadsheets, and messengers.
• English level: B2 or higher.

WHY YOU’LL LOVE IT HERE:

• Flexible working hours and a remote work setup, so you can plan work around your life and not your life around work!
• Unlimited vacation days and paid sick leave—because your rest matters.
• A competitive compensation that truly reflects your skills and expertise.
• Employee referral bonus and gifts to celebrate your special occasions.
• 50% financial support for learning expenses to supercharge your professional growth!
• A positive atmosphere where you always feel respected and truly belong.
• Inspirational team-building activities that turn colleagues into best friends.
• Wellness benefits: We’ll support your sports passions, from yoga classes to gym memberships.
• Co-working space reimbursement to save your nerves from always working from home :)

The opportunity

Are you an experienced PPC Specialist ready to take on more responsibility? Or perhaps you are looking for a new challenge and an opportunity to maximise your skills?

We’re an ambitious company that is looking to continue to drive growth across the business. To support this we are searching for a PPC Specialist to join our Marketing team, based across Kyiv, London and Massachusetts. In this role you will have full responsibility for our PPC and Affiliate marketing accounts,optimising them and maximising performance. This role reports into the London-based Head of Marketing.

What you'll be doing

• Day to day management and optimisation of our large Google Ads & Microsoft Ads accounts (lovecrafts.com and yarn.com)  
• Devising initiatives to further improve the performance of our accounts
• Actively test and analyze keywords, ad copy, and landing pages to increase ROI and drive incremental volume
• Working closely on strategy with the Head of Marketing
• Building out search performance reports to help identify opportunities and trends
• Work closely with Google and Microsoft Advertising teams to stay up to date on new features and test platform updates
• Own the management, troubleshooting, and optimisation of product feeds supporting Shopping campaigns.
• Manage and maintain the affiliate program and related performance and fraud-prevention tools

Who you are

• 4+ years of experience managing paid search campaigns on Google and Bing.
• Demonstrated experience managing large-scale budgets, ideally within a high-growth e-commerce environment.
• Good working knowledge of analytics and reporting tools (e.g. Excel / Google Sheets); experience with Looker is a strong advantage
• Results focused with an analytical mindset
• Able to work independently on your own initiative
• Advanced proficiency in spoken and written English

What we're offering

• The opportunity to join a fantastic team of really bright, motivated, and driven individuals who will support you at every stage of your journey.
• Competitive salary to reflect your skills and experience.
• Attractive benefits package (medical insurance, dentist or gym allowance, English classes).
• Fun and open environment with engaging traditions ranging from Friday happy hour, English lessons to social events, etc.
• Official employment
• 5 weeks of vacation per year
• Remote working
• Working environment that values excellence and kindness 

We’re scaling iOS cleaner apps and are looking for our first media buyer focused on Google Ads + video for a company that’s been on the market for 15 years. There’s a fixed salary + % of revenue share and direct access to the CEO. Remote, paid overtime — great conditions!

Main Responsibilities

— Planning, launching, and optimizing traffic acquisition campaigns on Google Ads (the primary channel) for iOS applications
— Developing and testing creative strategies with a focus on video creatives, specifically modal ads that mimic system notifications
— Managing large budgets and distributing them effectively to achieve target CPA goals
— Full-cycle campaign management: from creating creatives to analyzing performance and scaling successful setups
— Close collaboration with the team to achieve key business metrics

Mandatory Requirements

— Has a proven track record as a User Acquisition Manager / Media Buyer in large companies specializing in iOS applications (niche apps, cleaners, VPNs)
— Mandatory experience: Working with Google Ads and apps on a subscription model
— The ideal candidate has deep experience with modal ad creatives for YouTube and other video platforms within Google UAC
— Understands key metrics: Cost per Subscription (CPA), Cost per Trial, Retention
— Has experience managing large monthly budgets (around $30k+ per month and above)
— Is ready to work on our products on a full-time basis

It will be a big plus
— Experience buying traffic for niche iOS applications (cleaners, utility)
— Skills in creating and analyzing video creatives

We offer

— Paid leave – 10 days
— Sick leave – 5 days
— Public holidays weekends
— Health insurance; (for those in Ukraine)
— English language courses
— Legal and accounting support (for Ukrainian FOPs)

Light Apps Group is looking for an experienced ASO & ASA Specialist to lead growth across a portfolio of mobile apps utility products. 🚀 You’ll own the full cycle of store optimization and Apple Search Ads, driving installs and scaling visibility across diverse verticals!

Location: Warsaw. Office / Hybrid

Format: Full-time

Seniority: Middle+, Senior
 

What you'll do

• Optimize app store presence (metadata, visuals, keywords) for multiple iOS and Android apps
• Plan and run A/B tests to boost conversion rates
• Manage and scale ASA campaigns, including CPP usage
• Analyze performance (CPI, ROAS, LTV, retention) and report insights
• Conduct competitor and keyword research
• Work cross-functionally with marketing, product, and design teams
• Monitor trends, maintain compliance, and test new strategies
   

What we're looking for

• 3+ years of experience in ASO and ASA
• Proven track record optimizing app listings and paid campaigns
• Experience with CPP (iOS) and CSL (Google Play)
• Strong data skills and familiarity with analytics/attribution tools
• Ability to manage multiple apps in different markets
   

What we offer

• A fast-growing environment with minimal bureaucracy
• Support for professional development
• 15 paid vacation days
• 15 paid sick days
• 5 paid days off
• Benefit bar

Light Apps Studio is seeking for experienced PPC Specialist to boost the team’s performance 🚀 If you already have experience, understand how things work, and are eager to grow — we’d love to have you on our team.

With Light Apps, you could be responsible for a portfolio of over 500 mobile products that already show positive economics, so you’ll never get bored.
 

Location: Warsaw. Office / Hybrid

Format: Full-time

Seniority: Middle+, Senior
 

What we're looking for

• 2+ years of experience as PPC/UA Manager
• Experience of working with web funnels for mobile apps
• Proficiency in Google Ads (search/display/pMax), Google Analytics and related tools
• Experience of full cycle managing PPC campaigns: launch, analysis, optimization, scale
• Experience of managing big budgets
• Understanding of the marketing funnel and the main metrics (CTR, IR, CPC, CPA, CR, LTV, ROAS)
• Proficiency in Google Sheets / Microsoft Excel
• English level — Intermediate
• Strong analytical skills with a focus on data-driven decision
• Experience of working on multiple projects
   

Nice to have

• Practical experience in any other media source (ex. Meta Ads, Bing Ads, Twitter, ASA, TikTok etc)
• Understand the workflow of mobile analytics systems (Google Firebase, Appsflyer)
• Experience of working with BI systems
   

What we offer

• A fast-growing environment with minimal bureaucracy
• Support for professional development
• 15 paid vacation days
• 15 paid sick days
• 5 paid days off
• Benefit bar

Ven Commerce Ltd. is an international company with offices in the USA, Israel, and Ukraine. We provide a complex solution for E-commerce businesses. The main goal is to allow consumer brands and retailers to maximize the potential of their online channels. Our clients are successful retailers, who work in the USA, Canada, Europe, and other countries.

As we expand our team, we are looking for a Senior Google Ads Specialist/User Acquisition Specialist (Google Ads).

Your Key Responsibilities Will Be:

• Develop and manage online campaigns in Google Ads on Tier-1 Markets (US, UK, DE, etc).  Knowledge of other platforms (Meta and TT) will be a plus.
• Experience with analytical tools: Google Analytics, Piwik, Tableau, or similar systems for data collection and analysis.
• Autonomy and a strong ability to proactively generate impactful solutions.
• Collaborate with our marketing team in designing creative campaigns.
• Monitor and report on key performance indicators (KPIs).

Skills & Qualifications requirements:

• You have 2 - 5 years of experience in performance marketing (Google Ads), preferably at B2C.
• Experience with the US market is highly preferred.
• Deep understanding of advertising metrics such as ROI, ROAS, LTV, CTR, CPC, CPM, CPA, and the ability to apply them in work.
• Experience working with Tier 1 markets and big budgets.
• Proficiency in English — B2 or higher level.
• Excellent communication skills, with the ability to effectively communicate ideas, feedback, and instructions to team members, stakeholders, and cross-functional teams.
• A strategic thinker with a passion for innovation, and the ability to turn complex ideas into simple, actionable plans.
• We welcome candidates who combine strategic thinking with attention to detail, and a flair for creativity.

We are offering:

• Competitive compensation based on experience and skills.
• Remote work.
• Paid vacation of 20 working days per year.
• Health insurance.
• Work Schedule: 8 hours per day, 5 days a week.

We’re looking for a Junior CRM Manager with at least 6 months of experience in iGaming (casino and/or sports betting). This is a great opportunity for someone who already has a foundation in CRM and wants to grow into a more advanced role while working on exciting player engagement projects across two dynamic verticals.

Key Responsibilities

• Assist in managing the full player lifecycle: activation, retention, reactivation.
• Support planning and execution of multichannel CRM campaigns (email, SMS, push, in-app, messengers).
• Help with player segmentation and basic personalization of offers based on user behavior.
• Monitor campaign timing around sports events and casino promotions.
• Collaborate with product, content, and design teams to deliver engaging campaigns.
• Track and report on campaign KPIs (Retention Rate, Churn, Bonus Cost, etc.) with guidance from senior team members.
• Stay informed about iGaming industry trends and CRM practices to bring fresh ideas.
• Follow responsible gaming standards and regional regulations.

Requirements

• 6+ months of experience in CRM, retention, or lifecycle marketing within iGaming (casino/sports).
• Basic understanding of player behavior, segmentation, and campaign personalization.
• Familiarity with CRM tools (e.g., Customer.io, OneSignal, or similar).
• Some experience working with data/BI tools to review performance metrics.

• Strong communication skills and a willingness to learn quickly.

   

Why Join Us?

• Be part of a fast-growing global iGaming company.
• Learn from experienced CRM professionals and expand your skills.
• Get exposure to both casino and sports verticals.
• Enjoy a flexible remote setup and plenty of opportunities to grow your career.

We’re a performance-oriented SEO agency helping iGaming partners scale through high-converting organic traffic. We own and operate a portfolio of review-focused content websites and work directly with affiliate teams and acquisition managers to deliver high-quality leads.

We’re now looking for a Business Development Manager / Affiliate Manager to grow our network of partners and maximize the revenue potential of our SEO traffic.

What You’ll Be Doing:

• Managing relationships with existing affiliates and acquiring new ones
• Monitoring offer performance, analyzing conversion data, and suggesting improvements
• Coordinating with partners to test new offers, GEOs, and landing pages
• Handling daily communication with affiliate managers and partner teams
• Keeping stats and performance data organized (primarily in Keitaro & PipeDrive)
• Negotiating deal terms (FF, CPA, RevShare) and ensuring profitability
• Acting as the main point of contact between GRIT Leaders and partner brands
   

What We Expect:

• At least 2 year of experience in a similar role (affiliate management, business development, or traffic monetization)
• Understanding of iGaming vertical and affiliate business models
• Hands-on experience working with SEO traffic (or a strong willingness to dive into it)
• Solid communication and negotiation skills
• English — upper-intermediate or higher
• Experience with tracking tools (Keitaro, Statsdrone, etc.) and CRMs is a must
   

Nice to Have:

• Previous experience working with SEO-driven sites or affiliate SEO traffic
• Existing network of affiliate contacts in iGaming 
• Analytical mindset and confidence working with performance metrics
   

What We Offer:

• Fully remote position with flexible hours
• Competitive base salary + performance-based bonuses
• Fast decision-making and minimal bureaucracy
• A chance to work with a team that knows SEO inside out
   

If you know how to monetize traffic and build win-win affiliate partnerships — we’d love to meet you.

Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.
 

The core of our achievements is our team. We believe in people and shared values SELECT. That’s why, together with Lisa Rudyk, User Acquisition Manager at Headway by Headway Inc, we’re looking for a PPC Specialist to take full ownership of Google Ads acquisition — one of our top strategic priorities.
 

The product and team you will be working with:

Headway is our flagship app, offering summaries of nonfiction bestsellers, daily insights, and gamified challenges. Headway is the world’s most downloaded book summary app and has been featured as App of the Day in over 30 countries, including the US, the UK, and Canada.
 

You’ll join our User Acquisition team, responsible for driving new user growth, fueling product expansion, and supporting the company’s financial goals. We focus on scaling new revenue by testing fresh approaches and continuously exploring the most effective ways to accelerate product growth.
 

This job is perfect for you if you:

• Want to work on a product that’s a market leader in Book Summaries across the US and Tier-1 countries.
• Are excited to see the direct impact of your work reflected in both financial and product metrics at Headway.
• Thrive when you have full ownership — Google Ads acquisition is one of our top strategic priorities, and you’ll drive it end to end.
• Want to collaborate closely with the Product team while sharpening your product marketing expertise.
• Love working with a performance-driven team of people who are fully committed to results.
• Are eager to grow in a data-driven environment where experiments and analytics guide every decision.
• Value strong partnerships — we work closely with Google, Meta, and TikTok. Our collaboration with Google’s Ukrainian office gives you access to offline interactions, summits, resources, and exclusive events.
   

What you will do:

• Scale Headway App’s user acquisition through Google Ads campaigns.
• Collaborate with the Product team to design new funnels and run product experiments.
• Analyze data, metrics, and test outcomes to make decisions grounded in data-driven insights.
• Improve funnel conversions (CRO) in partnership with the Product team.
• Test creatives, audiences, and bidding strategies to maximize growth.
• Work closely with Creative Marketing, Product Marketing, and Analytics teams to drive new user growth.
• Build and maintain automations and scripts to streamline campaign management and optimization.
   

What you need to join us:

• Proven experience with Google Ads (PMax, Search, Demand Gen, Display).
• Strong knowledge of analytical tools such as Google Analytics, Tableau, Mixpanel, Amplitude, etc.
• Solid understanding of marketing metrics
• Ability to analyze data and uncover causal relationships.
• Hands-on experience with scripts and campaign automation.
• Experience working on CRO initiatives with product teams is a strong plus.
• Alignment with the values of our team (SELECT).
   

What do we offer:

• Work within an ambitious team on a socially impactful education product.
• An office with a reliable shelter, generators, satellite internet, and other amenities.
• Access to our corporate knowledge base and professional communities.
• Personal development plan.
• Compensation for English language learning, external training, and courses.
• Medical insurance and full sick leave compensation.
• Company doctor and massage in the office.
• Sports activities: running, yoga, boxing, and more.
• Corporate holidays: we go n a week-paid holiday to rest and recharge twice a year.
• Supporting initiatives that help Ukraine. 
   

Working schedule

This is a full-time position with a hybrid remote option. It means that you can decide for yourself: whether you want to work from the office, remotely, or combine these options.
 

Are you interested?

Send your CV!