Jobs

Job Summary

We are an innovative startup building a cutting-edge, secure, and responsible CS2/CS:GO Skin Gambling and Casino Platform. We're passionate about creating a thrilling, fair, and compliant entertainment experience for gamers. As we transition from development to launch, we require a versatile and driven Product Marketing Manager to bridge the gap between building the product and successfully bringing it to market.

This unique role combines the critical disciplines of Product Go-to-Market Strategy and Digital Marketing for our brand-new platform. You will play a crucial role in establishing the marketing backbone during development, ensuring a seamless and high-performing launch and ongoing growth. You'll own the processes, tools, and cross-functional coordination needed to market our products effectively, with a strong emphasis on compliance and user safety.

Required Qualifications

• 3+ years of experience in Product Marketing, Product Growth/Management, or similar roles within a high-growth B2C tech startup/product in the iGaming/Gambling industry.
• Proven experience and expertise in the Online Gambling, iGaming, and CS2/CS:GO Skin Gambling ecosystem is a must.
• Successful experience in launching products to the market, creating and executing go-to-market (GTM) and positioning strategies, and implementing marketing initiatives.
• Proven hands-on experience building and scaling marketing processes from the ground up.
• Knowledge of the entire lifecycle of a product, from ideation to market launch and beyond.
• Solid understanding of product marketing lifecycle, digital marketing principles, user acquisition channels/funnels, retention loops, unit economics, and the metrics that matter.
• Experience working with analytics tools and turning data into stories & actions.
• Strong data analysis skills with the ability to work with large amounts of data and generate practical recommendations.
• Passion for gaming, esports, and the CS2/CS:GO community.
• Fluency in Ukrainian or Russian and proficiency in English for technical collaboration in a remote/global team setting.
• Ability to work within the CET/EET time zone.

Your Advantage

• Experience in setting up successful collaborations with Counter-Strike (CS) streamers.
• Proven experience in growing a start-up project toward a market leader position.
• Previous experience working in start-up environments with rapid iteration cycles.
• Experience leading or mentoring PMM teams or cross-functional squads, or a strong desire to step into a leadership role.

Key Responsibilities

• Leading and growing the Product Marketing function with a hands-on approach.
• Develop marketing strategies for our B2C products and B2B platform features.
• Contribute to product mechanics and design with proven, market-tested enhancements.
• Structure effective partnerships with traffic acquisition partners.
• Create positioning and unique value propositions.
• Collaborate hand-in-hand with product, design, and development teams.
• Monitor KPIs (conversions, engagement, retention, launch effectiveness).
• Continuously generate, validate, and prioritize bold hypotheses for A/B tests and funnel improvements.
• Optimize conversion across key funnel stages - from first touch to deposit (not just to match market benchmarks, but to beat them).
• Initiate changes to increase conversions, user engagement, and retention.
• Synchronize marketing activities with the product roadmap.
• Plan marketing launches, entering new markets.
• Conduct market, competitor, target audience, and customer development research.
• Work closely with stakeholders to define product positioning, messaging, and unique value propositions that align with market demands and clearly communicate product benefits.
• Collect feedback and work with analytics from the website/product to monitor feature/product adoption and customer engagement to inform ongoing marketing strategy and product development.
• Exploit AI tools (e.g., ChatGPT, Midjourney, automation frameworks) to accelerate research, ideation, and execution.
• Report on the effectiveness of initiatives and promotion results.

Recruitment Process

1. Application Review (1-2 weeks).
   If you have not received a response from the recruiter, it means that your experience is not relevant to this vacancy.
2. Interview Stages (2-3 weeks).
   1. Prescreen Call with Recruiter - 30 min.
   2. Interview with Hiring Manager - 60 min.
   3. Test Assignment.
   4. Final Interview with Founders - 60 min. 
3. Job Offer.
4. Referrals: Employment and Background Check.

We Offer

• Competitive compensation package (depends on your experience and skills).
• Fully remote work with flexible hours (within the CET/EET time zone) from any location of your choice.
• 29 business days of vacation and paid sick leave.
• Corporate equipment (laptops, monitors, etc.).
• Professional courses/certifications (200 EUR per year).
• Operating in a start-up environment with cutting-edge technologies and unlimited investments in software upgrades, free from legacy systems or outdated solutions.
• Values-driven culture with a friendly and supportive work environment.
• Matrix organizational structure designed to streamline communication, remove barriers, and promote efficiency.

We’re not looking for someone to just “join the team” - we’re looking for someone ready to shape the product, lead meaningful growth, and make an impact from day one.

If that sounds like you - send over your CV, and let’s talk!

As a Promo Manager, you’ll design engaging campaigns, tournaments, and experiences that delight our players and help grow long-term loyalty and revenue.

🧭 What makes you a great match:

• 2+ years of experience in a similar role (Promo Manager or related positions within the iGaming industry).
• Proven experience in creating promotional mechanics;
• Experience developing user acquisition and engagement strategies using gamification, loyalty programs, and other product-related mechanics;
• Strong analytical skills to interpret data and derive insights for campaign optimization;
• Experience in market research and competitor analysis;
• Understanding of user segmentation principles and how to apply them in promo campaigns;
• Experience working with product teams, designers, and external vendors to implement promotional strategies;
• Strong communication skills, experience with analytics tools, and ability to quickly adapt to changes;
• Ability to work independently and collaboratively, demonstrating initiative and a proactive mindset;
• Flexibility and adaptability in a fast-paced environment, eagerness to learn, and readiness to embrace new challenges;
• English proficiency at B1/B2 level.
   

📋 Your daily adventures:

• Develop and implement promotional campaigns to attract new users and retain existing ones;
• Conduct A/B testing to optimize current promotional mechanics;
• Design and implement gamification elements across projects;
• Monitor key metrics to assess the effectiveness of promotions and make timely adjustments to improve results;
• Analyze the performance of promotional activities and propose improvements to optimize campaigns;
• Create timely and detailed task briefs for cross-functional teams in line with the approved promotional calendar;
• Coordinate with CRM, Product, and other cross-functional teams to develop comprehensive promo strategies;
• Track industry trends and conduct competitor analysis to develop innovative and effective promo solutions;
• Work with different user segments: create and adjust player segments for personalized promotional campaigns;
• Develop reactivation strategies for dormant players;

• Ensure content in promo campaigns is relevant and up-to-date; provide suggestions for improvements.

   

Benefits

💸 Flexible payment options: choose the method that works best for you;
🧾 Tax assistance included: we handle part of your taxes and provide guidance on the local setup;
🎁 Financial perks: Bonuses for holidays, B-day, work milestones and more - just to show we care;
📈 Learn & grow: We cover courses and certifications — and offer real opportunities to grow your career with us;
🥐 Benefit Сafeteria: Choose what suits you — sports, language courses, therapy sessions, and more;
🎉 Stay connected: From team-building events to industry conferences — we bring people together online, offline, and on stage;
💻 Modern Equipment: We provide new laptops along with essential peripherals like monitors and headphones for a comfortable workflow;
🕘 Your schedule, your rules: Start your day at 9, 10, or even 11 — we care about results, not clock-ins.

We’re looking for a Google Ads Manager to join our team and launch and scale performance marketing campaigns that will drive new user acquisition in Tier-1 markets.
 

💡 About Verba

Verba is an AI all-in-one tool for content creators. With one click, you can add AI-highlighted subtitles in any language, clean audio to studio quality, and even create AI voiceovers in your own voice — plus many more features.

Our mission is simple: build the best product for content creators and businesses to generate content that drives real results.

We’ve already launched dozens of AI-powered features, and now we’re ready to scale our reach in Tier-1 markets. That’s where you come in.
 

🔧 Marketing Stack

Our marketing stack includes:

• Google Ads as our primary paid acquisition channels (iOS focus).
• Amplitude, RevenueCat, GA4, AppsFlyer for analytics, attribution, and cohort tracking.
• Notion for documentation and task management.
• Creative collaboration tools to brief, manage, and test ad assets.
   

🚀 What You’ll Be Doing

• Own the UA strategy — design and execute a B2C product-led user acquisition strategy for Google & Meta Ads that meets strict unit economics (CAC < LTV, ROAS > 100%).
• Build analytics foundations — collaborate with devs to integrate data from Amplitude, RevenueCat, GA4, and AppsFlyer into actionable dashboards.
• Run and optimize campaigns — set up, manage, and scale ad campaigns across Google  Ads for Tier-1 markets (US, UK, Canada, Australia).
• Track what matters — monitor budget pacing, DAU, MAU, ARPPU, CPI, CAC, ROAS, and ROI across all channels.
• Brief and test creatives — create clear briefs for ad assets, analyze creative performance (hook rate, CPM, ERR), and iterate to improve results.
   

🧬 Who You Are

You’re a performance-first marketer who’s obsessed with numbers, thrives in high-growth environments, and understands that paid growth is a science and an art. You have:

• 2+ years experience managing Google Ads — from account setup to scaling budgets.
• Proven track record scaling budgets from $0 to $50K/month while maintaining positive unit economics.
• Strong data-driven decision-making skills — comfortable digging into large datasets and making calls based on evidence.
• Experience with Tier-1 markets (US, UK, Canada, Australia).
• Proven experience in B2C marketing and scaling mobile apps is essential for this role 😊

• A structured, creative approach to problem-solving and hypothesis testing.

   

💡 Bonus Points For

• Experience with SaaS mobile products.
• Experience running creative testing frameworks.
• Familiarity with AI tools for ad creative generation.

💼 What We Offer

• High impact from day one — every test you run directly influences our growth trajectory.
• Fully remote & flexible schedule — work from anywhere in the world.
• Unlimited vacation & sick leave — we care about performance, not time-tracking.
• Competitive compensation — base + % bonus for exceeding KPIs (negotiated after interview).
• Startup speed — no 10 levels of approval; ideas get implemented fast.

The US-based company specializing in the automotive sales industry is broadening. The core mission is to provide a seamless car-buying experience for customers through digital marketing, optimized websites, and strong lead management systems.

Key Responsibilities

• Assist in planning, managing, and optimizing PPC campaigns (Google Ads, Meta Ads, LinkedIn Ads).
• Collaborate with contractors to execute marketing initiatives and deliver high-quality results.
• Monitor and analyze campaign performance using platforms such as Google Analytics, Meta Ads Manager, and LinkedIn Ads.
• Conduct SEO audits, competitor research, and keyword analysis to support organic growth strategies.
• Help prepare performance reports, draw insights, and propose action steps based on analytics.
• Coordinate and review content prepared by external copywriters and designers.
• Participate in email marketing initiatives (strategy and implementation support).
• Maintain and improve internal marketing documentation and reports.
• Monitor and analyze the performance of the company’s websites: Rollsauto.com and HarrisburgMitsubishi.com, to ensure SEO and PPC strategies are effectively implemented and optimized.
• Track leads and conversions using internal CRM and DMS systems, identifying drop-offs and opportunities for improvement across the customer journey.
• Provide regular updates and insights on website traffic, lead sources, campaign effectiveness, and conversion metrics.
• Coordinate with partners and stakeholders to align marketing efforts across both owned and partner platforms.

Requirements

• 1+ years of experience in digital marketing with proven results (portfolio required).
• Solid understanding of PPC advertising, SEO principles, and basic marketing funnel concepts.
• Hands-on experience with ad platforms: Facebook/Instagram Ads, LinkedIn Ads, and Google Ads.
• Strong knowledge of Google Analytics (GA4), GTM, and data visualization/reporting tools.
• Upper-Intermediate to Advanced English (written and spoken).
• Experience working with or knowledge of the US B2C market.
• Attention to detail and ability to analyze and interpret marketing data.
• Self-starter with the ability to work independently and meet deadlines.
• Understanding of email marketing best practices is a plus.

Work Conditions

• Remote, full-time position
• Fixed schedule aligned with New York time zone (EST)
• Direct report to the CEO
• Collaboration with external contractors (copywriters, designers, etc.)

What We Offer

• Competitive salary: $1200–2000/month, based on experience and results
• Professional growth opportunity into a more senior marketing role

Transparent KPI system and performance-based evaluation
 

We’re Applyft - an IT product company which creates value-driven mobile apps. Our journey began with the Geozilla family locator product, but now our portfolio consists of four apps in Family Safety, Entertainment and Mental Health Spheres. We’re proud to have a 5M monthly active users base and to achieve 20% QoQ revenue growth.

Now we are looking for a Creative Marketing Manager to join our team.

What you’ll do:

• Generating ideas for ad creatives
• Creating tasks for graphic and motion designers
• Overseeing the progress of creative tasks
• Adapting creatives for different markets and placements
• Monitoring best practices in the market
• Collaborating with actors and influencers to promote apps and produce video content
• Analyzing the performance of creatives

• Creating simple UGC-style videos

   

Your professional qualities:

• 1+ year of experience in Marketing (SMM, Creative Marketing, Influencer Marketing)
• Basic understanding of how to create tasks, storyboards, and briefs for designers
• Experience working with AI platforms and tools
• Foundational knowledge of ad performance metrics

• English proficiency at B2 level

   

Will be a plus:

• Proficient in creating videos, images, and UGC content

Role overview: Join our fast-growing iGaming group of brands with 3+ years of success and a strong Tier 1 presence in a Promo and Retention Manager position.
This role involves developing and applying promotional strategies that boost customer acquisition, strengthen retention, and accelerate revenue growth.
If you’re ready to craft engaging promotions that drive player excitement and loyalty, we want you on our team!

Our requirements:

• 3+ years of demonstrated experience working in a Promotion/Retention role within the iGaming industry;
• Deep understanding of the iGaming industry, with solid knowledge of market trends, player behaviour, and regulatory requirements.
• In-depth knowledge of promotional tools and mechanics (free spins, cashbacks, tournaments) and bonus structures.
• Hands-on experience using analytical and reporting tools to track Promo campaigns.
• Ability to manage and prioritize multiple projects simultaneously and meet deadlines.
• A creative thinker with a talent for crafting compelling marketing content and campaigns.
• At least Upper-intermediate English level.

What will you do:

• Plan, launch, and optimize engaging campaigns, including free spins, cashback offers, tournaments, challenges, and seasonal events.
• Design promotional mechanics and reward structures that maximize player acquisition, engagement, retention, and reactivation.
• Own the promotional calendar and ensure timely delivery of all campaigns and assets.
• Analysing player data and behaviour to segment audiences and personalise promo offers;
• Monitor and analyze campaign performance using data and reporting tools, providing actionable insights and recommendations.
• Collaborate closely with CRM, BI, product, marketing, and compliance teams to ensure accuracy with regulations.
• Research competitor activity and industry trends to implement innovative and high-performing promotional concepts.

What we offer:

Our success depends on our talented employees who work online every single day with a sense of purpose and an appetite for progress.

• Competitive salary;
• Remote work in a flexible environment;
• 20 working days of paid vacation and education projects;
• Great product with our software solution;
• Opportunity for growth at professional levels, attending top industry events and conferences, and international workshops at our competence centers.

Don’t delay! Send your CV right now and join our highly professional and ambitious team.

VitaUp is a premium supplement brand scaling fast on Amazon US & EU. We already have top-tier products, strong Amazon positioning, and are entering new geos.

We’re looking for a strategic and data-driven Affiliate Marketing Manager to take full ownership of our affiliate growth engine. You’ll be joining a brand with proven traction and the ambition to dominate the wellness category. 

What you’ll get from this role
 

• High impact & full ownership — you’ll be the one building and scaling affiliate revenue from $0. You shape the strategy and choose the tools.
• Autonomy & speed — we’re a lean and international e-commerce company. No endless approvals, just execution and growth.
• Clear KPIs, real bonuses — quarterly performance bonuses up to 100% of salary for delivering growth.
• Scalable platform — we already have top-tier products, strong Amazon positioning, and are entering new geos.

What you’ll do
 

• Build and scale a profitable affiliate channel for Amazon and Shopify (US + EU).
• Identify, negotiate and manage relationships with high-performing affiliates, influencers, publishers and platforms (ShareASale, CJ, Rakuten, Impact, Awin etc.).
• Optimize funnels for affiliate traffic: improve conversion rate, ROAS, EPC, LTV.
• Drive attribution tracking and actionable reporting to identify top partners and scale what works.
• Collaborate with brand, design and product teams to test offers, creatives and landing pages.
• Stay ahead of trends in affiliate marketing and navigate compliance and regulatory specifics in the supplements niche.

You’ll be a great fit if you…

• Have a proven track record of scaling acquisition channels through affiliates or performance partnerships.
• Are comfortable owning a $50K+ monthly budget and making decisions based on ROAS and revenue.
• Excel at negotiating with senior-level decision makers, influencers, and networks.
• Are analytical and data-driven, confident working with performance dashboards, attribution tools and growth metrics.
• Understand the nuances of health & wellness affiliate marketing — what gets clicks, what converts, and what’s compliant.
• Love building systems from scratch and treat every partner like a business unit, not just a link.

Requirements
 

• 4+ years in affiliate, partnership or performance marketing — preferably in DTC or e-commerce.
• Hands-on experience with affiliate platforms (Impact, Awin, Rakuten, etc.).
• Fluent English (B2+): you’ll be negotiating with partners across the US and Europe.
• Advanced Google Sheets / Excel skills; bonus if you’ve worked with GA, Looker, or custom dashboards.
• Independent, proactive and structured — you’ll be the expert in this channel.

Nice to have

• Experience in Pay Per Call, LeadGen or regulated verticals like health, finance, or insurance.
• Previous success launching affiliate programs for Amazon-based or health-focused brands.

What we offer
 

• Competitive salary + performance-based quarterly bonuses (up to 100% of salary).
• Remote work with flexible schedule and async culture — no micromanagement.
• Paid time off, personal days and full trust from day one.
• Direct influence on revenue growth and marketing strategy.
• Potential to grow into Head of Partnerships role.

Apply now and let’s grow together.

Laba Group is one of the largest international EdTech companies in Eastern Europe, dedicated to transforming careers, businesses, and lives through innovative online education. With over 800 professionals across 8 global markets, we operate 5 forward-thinking educational brands, including Laba, Skvot, robot_dreams, Vocabulaba, and ELVTR.

Over the past decade, we’ve launched over 1,400 courses and educated more than 200,000 students across 50 countries. As we continue our mission to become Europe’s largest educational project and reach unicorn status, we’re seeking passionate talent to join our global team.

Position Overview

As a Marketing Specialist, you will be an integral part of our expanding team, helping to manage and improve our digital marketing campaigns. Working with Meta Ads and Google Ads, you will play a key role in achieving better campaign performance and scaling our offerings.

This is a full-time position.

Apply if you see yourself in any of these roles:

• System Optimizer: Keep ad accounts tidy, document steps, finish what you start.
• Team-First Builder: Move projects forward, communicate clearly, take initiative.
• Hypothesis Machine: Turn ideas into tests fast, learn from data, own outcomes.

Across all: Think in KPIs (CPL/CTR/CAC/ROAS) and decide with data.

Responsibilities

• Campaign Management (Meta Ads): Create, launch, and optimize conversion campaigns.
• Lead Quality & Cost Control: Track TA vs. non-TA; keep CPL within KPI and flag anomalies early.
• Quality Assurance: Check audiences, exclusions, placements, attribution windows, budgets, and naming.
• Team Collaboration: Work with producers, copywriters, and designers; give clear, data-backed feedback.
• Creative Iteration: Generate ideas to improve ads/audiences/funnels; run A/B tests and log learnings.
  
   

Requirements

• At least B2 level of English.
• At least 1–2 years of hands-on digital experience with conversion campaigns (performance marketing/user acquisition).
• Confident with Meta Ads or Google Ads Manager.
• Metric fluency: CPM, CTR, CPC, CPL, CAC, ROAS/ROI, LTV, etc.
• Growth mindset: a conscious desire to develop in marketing and own outcomes.
• Strong analytical skills and comfort working with data/reports.
• Ability to propose unconventional ideas, test them, and take responsibility for results.
  
   

What We Offer

• Competitive Salary and Bonuses: We value your dedication and expertise, offering a competitive salary and a range of company perks and benefits that reflect our commitment to excellence.
• Exciting Benefits: Enjoy gym membership reimbursements, mental health benefits, generous vacation and sick leave allowance, and free access to all our courses. 
• Remote Work with a Flexible Schedule: The freedom to craft a work-life balance that fits your personal needs.
• Collaborative Work Environment: Join a team of passionate, like-minded individuals and receive mentorship from global marketing experts.

Application Process

• Intro call with our recruiter.
• Test assignment.
• Interview with Team Lead.
• Offer.

Why Join Laba Group?

At Laba Group, we believe in the power of education and its ability to change lives. We're not just a company; we're a community of learners and innovators on a mission to redefine the future of learning. By joining us, you will work in a stimulating and supportive environment where your work truly matters.

Please note that due to the high volume of applications, we will only be able to respond to those candidates whom we select to proceed with in the hiring process. We appreciate your understanding and thank you for your interest.

Laba Group is committed to providing equal opportunities and fostering a diverse, inclusive environment for all, whether you join us as an employee or a contractor.

About Us:

Liki24 is a marketplace of healthcare products and services.
Our mission is making health affordable and accessible for everyone.
We aim to deliver an exceptional customer experience, providing seamless access to various goods across multiple markets, enhancing customer satisfaction, and solidifying our place as a leading health and wellness marketplace.

Job Mission
We are looking for a data-driven Product Marketing Manager to build our product marketing function from the ground up and drive initiatives that directly increase Contribution Margin. You will be the change driver on our e-commerce platform, testing and scaling features that improve CR × AOV and directly impact the company’s profitability.

Key Responsibilities

• Identify, launch, and scale product marketing changes that improve Contribution Margin.
• Design and run A/B tests end-to-end: from idea and hypothesis to measuring impact and presenting results.
• Analyze products and categories for profitability, potential, and prioritization.
• Build financial models: calculate ROI, forecast the impact of changes, and create feature impact calculators.
• Collaborate with developers, designers, and analysts to manage projects without direct reporting lines.
• Conduct competitive marketing analysis: UX, pricing, positioning, and promo mechanics.
• Leverage web analytics tools (Google Analytics, Metabase, Power BI, Amplitude, PostHog) to inform decisions.

Projects You’ll Own

• Cross-sell and upsell optimization – increase average order value through smart product recommendations in the cart, on product pages, and during checkout.
• Autoship & Save – launch and scale a subscription model for recurring deliveries to boost LTV.
• Monetization-focused features – run experiments and implement high-ROI product marketing initiatives that directly improve profitability.

What We’re Looking For

• 2+ years of experience in digital marketing, product marketing, or related fields.
• Experience in web analytics and working with large datasets.
• Strong understanding of unit economics and ability to work with P&L/Contribution Margin.
• E-commerce or marketplace experience is a plus.
• Proficiency with BI/analytics tools (Metabase, Power BI, Google Analytics, Amplitude, etc.).
• English level B1+ for internal communication.
• An experimental mindset with the ability to test quickly and make data-driven decisions.

What We Offer

• A greenfield environment for experimentation within our own e-commerce platform.
• Direct impact on company financials with measurable results to showcase in your portfolio.
• Freedom to choose experiments and testing approaches.
• No bureaucracy or heavy hierarchies – full personal responsibility for outcomes.
• Opportunity to work in a global company with a strong social mission.
• Ability to transform your ideas into impactful realities.
• Chance to be part of an open-minded and innovative team.
• Exceptional opportunities for personal and professional growth.
• 20 paid vacation days, 21 paid sick leaves, and paid national holidays.
• Flexible schedule with the option to work from home.

We are making Health! If you’re excited about growth challenges, passionate about impact, and not afraid to experiment — join us!

At Enjoy Gaming, we’re a passionate team of industry experts backed by market specialists and foreign investment. We’re thrilled to create live dealer shows and slots. We’re making our games to provide an even better gaming experience.
Our core values of ownership, communication, and honesty drive everything we do.

Join us and be part of our innovative journey in the gaming world!

We are looking for a creative and strategic Marketing Brand Manager to lead and grow our global brand presence. Reporting directly to the Chief Commercial Officer (CCO), you will be responsible for shaping the company’s brand narrative, managing multi-channel marketing efforts, producing high-impact materials, and ensuring consistent communication across all customer touch-points.This role is ideal for someone with a strong background in B2B marketing within the iGaming industry, who can confidently manage brand execution, collaborate across departments, and elevate the company’s visibility in a highly competitive market.

What goals will you have?:
Brand Strategy & Positioning
— Develop and execute a clear, compelling brand strategy aligned with company goals and commercial priorities.
— Define and uphold a strong brand identity, voice, and visual direction across all marketing and sales materials.

Campaign Development & Execution
— Plan, coordinate, and execute integrated marketing campaigns across digital, email, events, and partner channels.
— Collaborate with internal and external stakeholders to deliver campaigns that generate brand awareness and support lead generation.

Social Media Strategy & Community Engagement
— Manage the company’s social media presence across LinkedIn, Twitter/X, YouTube, and industry platforms.
— Create content and campaigns tailored to B2B audiences, and actively engage with partners, prospects, and industry thought leaders.
— Track social KPIs and optimise content based on performance data.

Sales Enablement Materials
— Create and maintain branded sales decks, brochures, pitch presentations, and other collateral to support the commercial team.
— Ensure all materials reflect current product offerings and align with brand messaging.

Website Content & Updates
— Manage and update website content in collaboration with design and development teams.
— Ensure brand consistency, and clarity in messaging across product pages, blogs, and landing pages.

Public Relations & Media Outreach
— Manage relationships with PR agencies to drive media coverage, press releases, interviews, and thought leadership.
— Coordinate press outreach and ensure alignment with brand objectives and regulatory standards.

Industry Events & Partnerships
— Coordinate brand presence at key industry expos and conferences (e.g., ICE, iGB, SBC).
— Support partner and marketing initiatives, including local activities and joint campaigns.

Brand Governance & Asset Management
— Enforce brand consistency across all touch-points, internally and externally.
— Manage brand assets, templates, and guidelines for use by global teams and partners.

Performance Monitoring & Reporting
— Track key metrics related to brand visibility, content performance, engagement, and campaign ROI.
— Prepare reports and present findings to the CCO and other stakeholders, recommending optimisations based on data.

Localization & Market Adaptation
— Adapt brand messaging and assets for different regions while maintaining global consistency.
— Support local market teams or partners with branded assets and campaign toolkits.

About you:
— 3+ years of marketing/brand experience in the B2B iGaming industry.
— Proven experience developing sales and marketing collateral (e.g., decks, one-pagers, product overviews).
— Familiarity with website CMS tools and basic content editing (no coding required).
— Experience working with PR agencies and managing media outreach.
— Exceptional writing, editing, and communication skills.
— Strong organizational skills and attention to detail.
— Ability to manage multiple projects simultaneously in a fast-paced environment.
— Familiar with tools such as PSD, Canva/Figma, and Google Analytics.
 

What you get in return:
— Competitive Salary: A fixed salary in EUR with annual performance reviews to recognize your growth.
— Remote Work Option: Enjoy the flexibility and comfort of working remotely.
— Comprehensive Benefits: Includes medical insurance, access to a psychologist, and participation in our English-speaking club.
— Paid Time Off: 20 vacation days + 10 lieu days, plus national holidays.
— Paid Sick Leave: Up to 10 working days per year.
— Professional Development Support: We reimburse courses, training, and certifications to help you grow in your career.
— Self-Development Perks: Reimbursement available for language classes, sports activities, massages, or sessions with a life coach.

Please note that feedback on your application will be provided within two weeks if a positive decision is made regarding your candidacy.

I give my consent following the Law on the Protection of Personal Data dated June 1, 2010, No. 2297, effective from January 1, 2011, for the processing of information classified as personal data.

We are seeking an experienced personal PR and brand manager to work exclusively with our CEO, amplifying his public profile across different media, X (formerly Twitter), LinkedIn, and any other social channels that serve his personal-brand goals. The ideal candidate already has a proven record of shaping and scaling executive reputations and can both strategise and execute in a hands-on manner.

Key Responsibilities:

• Design, refine, and run a holistic personal-brand strategy that positions the CEO as a leading voice in gaming and Web3;

• Identify and secure keynote slots, podcast appearances, guest columns, and panel discussions that strengthen his authority;

• Craft engaging, on-brand daily/weekly content calendars (X & LinkedIn);

• Grow follower communities organically, leveraging data-driven insights and best practices for each platform (X & LinkedIn);

• Proactively build and maintain strong relationships with journalists, editors, and key media outlets;

• Secure regular media coverage, interviews, and op-eds aligned with the CEO’s positioning and broader business objectives;

• Produce polished press releases, op-eds, ghost-written articles, threads, speeches, Q&As, and newsletter copy in the CEO’s voice (English & Ukrainian);

• Lead narrative-driven campaigns that highlight the CEO’s vision and tie into key company milestones;

• Work closely with the CMO and marketing department to ensure all personal-brand initiatives are fully aligned with the company’s product roadmap, business strategy, and broader communications efforts;

• Manage messaging, briefing materials, and media interactions around major industry events and CEO appearances.
 

Requirements

• 3+ years’ dedicated experience in personal PR or executive communications, preferably supporting founders or C-suite leaders;
• Demonstrable success in building public profiles on X/Twitter and LinkedIn; cross-platform expertise (YouTube, podcasts, Discord, etc.) is a plus;
• Solid background in gaming, blockchain, AI, or broader tech ecosystems would be a big plus;
• Robust global media/journalists network, ideally within gaming/Web3;
• Native-level writing and editing skills in English and Ukrainian;
• Highly proactive, well-organised, and comfortable juggling multiple initiatives independently;
• Strategic thinker with meticulous attention to detail and a hands-on, “roll-up-your-sleeves” attitude.

Hiring process:
• Intro call with a Recruiter — Тechnical interview with CMO — Interview with CEO — Offer.

We offer:
• Flexible work environment;
• The 8-hour working day with a flexible schedule;
• Competitive salary based on your experience;
• Regular performance review and annual salary review;
• 100% paid sick leaves, vacation, and holidays;
• Professional development tools (reimbursement of educational courses or workshops, conferences around the world);
• Ambitious team with transparent communication and a friendly atmosphere, no micromanagement;
• Apple equipment;
• Memorable gifts for holidays.
 

If you are passionate about shaping influential voices and thrive at the intersection of media, technology, and personal storytelling, we would love to meet you.

We are Leaply — an ecosystem of interconnected digital and physical products designed to help build healthy habits and improve quality of life. We’re developing a range of B2C products for global markets, including the US, Tier 1, Europe, and beyond.
 

This past June, we launched a new product — an app focused on habit-building with a subscription-based monetization model and a performance-first marketing approach through channels like Meta (Facebook, Instagram), Google, and TikTok. In just the first two months, we achieved positive unit economics and are on track to grow our revenue tenfold by the end of this year.
 

Our team is embarking on our third business venture together and has a proven track record of successful exits. We possess unique market insights that significantly enhance our chances of success — this isn’t our first time working with this business model, and we’ve already built products for this audience. Our core values are straightforward communication, quick decision-making, and aggressive, ambitious goals.
 

To achieve these ambitious goals, we’re looking for a driven Product Marketing Manager who will:
 

— Lead the planning and execution of cross-functional projects with a focus on key business metrics — Revenue, LTV, Retention;
— Develop full-cycle product solutions by collaborating closely with marketing, design, analytics, and engineering teams;
— Design, conduct, and evaluate product experiments that solve business problems;
— Identify and leverage hidden opportunities for product and business growth;
— Drive data-driven decision making through comprehensive analysis of user behavior, conversion funnels, and performance metrics.
 

What matters to us:
 

— 1+ years of experience in IT product management/analytics/marketing/Copywriting/Content or 2+ years in FMCG/Big4 companies;
— A track record of personal achievements as an individual contributor;
— Strong analytical skills, the ability to analyze large volumes of information and draw conclusions from it (factor analysis, finding cause-and-effect relationships, prioritization);
— Experience in dealing with unknown challenges and the ability to drive projects from start to finish;
— English at a B2+ level.
 

Bonus points for:
 

— Experience with analytical tools like SQL, Tableau, Python, etc.
— Experience managing cross-functional teams;
— Deep domain expertise in one of the following areas: Analytics, Marketing, Product, Content;
— Experience working in a startup/early-stage project or another fast-paced environment;
— Experience with subscription-based monetization models and performance-first marketing.
 

What you can expect:
 

— Competitive market compensation;
— Unlimited growth and networking opportunities;
— Offices in Kyiv or Warsaw— Health insurance;
— Office perks like lunches, a gym, etc.
 

Leaply is backed by SKELAR, a venture builder with over 10 successful B2C businesses in its portfolio. SKELAR provides access to the best payment infrastructure for our business model, along with financial and legal support in our target locations. They also organize internal clubs focused on professional development in marketing, development, and payments. With SKELAR, there’s always someone to turn to for advice or assistance.
 

Beyond business, SKELAR build the SKELAR Foundation, a charitable initiative created by employees. Through this initiative, we create and fund large projects that help bring us closer to victory.
 

Join us in building the next big thing!

About us
AIR Media-Tech is the ultimate space for creators. With over 30 advanced tools and expert support, we help creators grow, monetize, and safeguard their content. For over 15 years, we’ve been empowering creators to expand their reach, boost their income, and scale globally with innovative solutions tailored to their needs.

Our Mission
Our mission is simple: to help creators thrive, providing innovative tools and strategic insights that fuel growth and monetization. Whether it’s finding hidden growth spots, protecting their content, or tapping into new markets, we ensure that creators' journeys are supported every step of the way. At AIR, we help creators hit their next target and unlock new levels of success.

Key Responsibilities:
 

• Membership Growth & Lead Generation

  - Drive brand awareness, demand, and acquisition of high-quality leads for the Membership model (MCN connection to AIR & ScaleLab) through connection-model products.

   - Develop strategies to attract new partners — YouTube creators and publishers — with a focus on increasing the number of connected and active channels.
   

• Campaign Planning & Execution

  - Plan and execute integrated marketing and communication campaigns.

  - PR and creator-focused content (blogs, YouTube videos, case studies, success stories).

  - Planning and managing advertising campaigns (YouTube, Google, Meta).

  - Planning email marketing activities and personalized offers for potential leads.

  - Collaborating with influencers, industry partners, and affiliate managers to build a referral network.

  - SEO and community engagement to drive organic growth.

  - Deliver a mix of quick wins and long-term growth initiatives.
   

• Brand Positioning

  - Develop product strategy and messaging that clearly communicates the benefits of joining AIR & ScaleLab.

  - Ensure that all communication aligns with creator needs and pain points, building trust and brand authority among creators.

   

• Funnel Management & Optimization

  - Track performance at all stages of the acquisition funnel (lead → SQL → signed partner → connected channel).

  - Collaborate with marketing analysts to monitor ROI, identify bottlenecks, and improve conversion rates.

  - Provide recommendations and insights to enhance partner acquisition and retention.
   

• Cross-Functional Collaboration

  - Work closely with sales, onboarding, product marketing, and content teams to align strategies.

  - Coordinate with other Brand Managers to deliver joint initiatives and cross-sell opportunities within AIR’s ecosystem.

Candidate Requirements:
 

• 3+ years of experience in marketing complex digital products, SaaS, or B2B services
• Proven experience driving demand and qualified leads for multi-step products or platforms — ideally with both form-based and self-service funnels
• Strong understanding of onboarding flows, paid acquisition, content-driven lead generation, and full-funnel strategy
• Solid communication and project management skills — from planning to execution and performance review
• Upper-Intermediate (B2+) level of English — fluent writing and confident speaking
• Experience with talent management, MCN operations, or platform partnerships.

Nice to Have:

• Background in marketing to YouTube creators, influencers, or media publishers
• Familiarity with AI-driven tools or products in the Creator Economy
• Previous experience with token-based payment models or freemium SaaS monetization 
   

The Benefits

• Quality health insurance
• Remote work and flexible schedule
• Financial compensation for language courses
• Corporate events for you and your family
• Online and offline team building
• Vacation leave of 18 work days
• Paid sick leave
• Corporate library, lectures, and webinars
• Opportunity to participate in volunteer and charitable projects
• Gifts for birthdays and special occasions (weddings, Christmas, etc.)

Do you want to help shape the future of the Creator Economy?

Send us your resume. If we feel you’re the right fit, we’ll contact you soon!
 

📄 Description

We're looking for a strong E-mail & CRM Marketer who thinks in funnels, understands customer behavior, and knows how to build personalized communication at every stage of the player lifecycle. You'll be working with a highly engaged audience — your goal isn’t just to send emails, but to create smart journeys, use all available channels, and ensure every touchpoint delivers value.

✅ Requirement

- 1+ year of experience in email/CRM communications;
- Confident use of ESP/CRM platforms;
- Skills in segmentation, A/B testing, and building trigger-based journeys;
- Analytical mindset — ability to work with metrics, hypotheses, and retention indicators;
- Literacy, structured thinking, and attention to detail;
- Ability to write in a clear, lively, and persuasive style.

🛠 Responsibilities

- Develop and implement strategies for player retention, reactivation, and LTV growth;
- Set up and optimize email flows, push notifications, in-account messages, SMS, and other channels;
- Work with segments from new registrations to VIPs and churned users;
- Collaborate with analysts, copywriters, designers, and the promo team;
- Conduct A/B tests, analyze results, and implement improvements;
- Create and manage welcome series, bonus mailings, promotional campaigns, and drip scenarios;
- Continuously analyze the database and monitor open rates, CTR, conversions, and unsubscribes.

⭐️ Would be plus

- Experience in iGaming or betting industry;
- Knowledge of English or Spanish;
- Experience with Telegram bots and omnichannel communication;
- Understanding of gamification, bonus mechanics, and engagement funnels.

🎯 What we offer

- Remote work;
- A strong team with expertise in iGaming, support and knowledge sharing;
- Access to analytics and freedom to test and implement ideas;
- Opportunities for professional and career growth;
- Participation in the development of a major product with tens of thousands of daily users.

Join Our iGaming Team as a Head of Retention in our multi-country product iGaming company with ambitious Industry innovators with regional reach and 3+ years of successful operation. Our portfolio includes two large-scale brands successfully operating across Tier 1 geos.
We pride ourselves on attracting and valuing highly qualified professionals, enabling us to scale and succeed in new markets.

Your Mission: to drive the logic and architecture, coordinate the overall effort of user retention

• ​​Develop and implement a multi-channel overall Retention and CRM strategy for online casinos to boost customer onboarding experience, retention, engagement, and monetization.
• Identify and apply promotional mechanics that align with different user psychotypes and behavioral triggers to drive engagement, loyalty, and conversion.
• Develop, implement, analyse and manage innovative solutions to boost onboarding and retention across traditional as well as SMM, TikTok, Instagram, Messengers, LiveChat and Mobile App. instruments, mechanics and cross-departmental activities.
• Regularly plan and execute multi-channel marketing campaigns using customer segmentation and personalization.
• Analyze user behavior and activity to optimize retention strategies, research and implement relevant proven, trending or innovative product features, communications channels and formats.
• Implement relevant multi-source data collection, integration to enable live automated analysis and reporting, and data-driven decision making.
• Assess the effectiveness of and continuously improve CRM campaigns through analytics and data-driven insights.
• Coordinate SMM, or other traffic-source-specific content, implementations, integration for player onboarding, retention and reactivation, as well as recycling of multi-channel registrations, including Instagram, TikTok, Streamer and Influencers, App-Only users.
• Manage and configure the CRM platform and marketing automation tools, including customer database segmentation.
• Recruit, train, lead and mentor the Retention, Promo, CRM team to deliver the department results.
• Analyse, monitor, organise, coordinate and resolve deliverability rate of communications.
• Collaborate with Product Development, Marketing, BI and Analytics and Customer Success and Support teams to align overall retention with business goals, cross-departmental initiatives and priorities.
• Stay updated on the latest trends and innovations in the iGaming industry.
• Retention Goal Ownership: Fully understand the retention KPIs we aim to achieve (e.g. increased LTV, reduced churn, uplift in ARPU, deposit frequency, etc.) and drive structured improvements toward those goals.
• Cross-functional Supervision: Act as the central point between CRM, BI, product, and bonus engine development to ensure the continuous evolution of the retention system, backed by data and feedback loops.

Our requirements:

• 4+ years of experience as Retention Team Lead.
• In-depth knowledge and hands-on experience of Customer Journey Optimization best practices, with experience in developing and implementing testing strategies across channels, including designing and analyzing contact strategies, automation techniques/tools and customer experience optimization.
• Solid grasp of the full range of promotional tools (bonuses, gamification, rewards, challenges, etc.) and the underlying logic, including their mathematical models, economic constraints, and long-term profitability impact.
• Segment-Oriented Thinking: Skill in building and managing dynamic customer segments based on behavior, value, and lifecycle stage, and applying tailored retention strategies to each.
• Proven ability to manage a team of 4+ people and managing an international and geographically dispersed multicultural English speaking digital team.
• Expertise in developing multi-channel customer engagement strategies.
• Proven hands-on experience of implementing relevant automated Retention reporting.
• Strong knowledge of A/B testing methodologies and data-driven optimization practices.
• Ability to segment customer databases and craft personalized offers.
• Ability to manage and prioritize multiple projects simultaneously within a complex organization.

Preferred:

• Experience with Customer.io system and overall other retention instruments.
• Expertise in designing and implementing loyalty programs.
• Creative thinking and problem-solving abilities.
• English Upper Intermediate.

What we offer:
Our success depends on our talented employees who work online every single day with a sense of purpose and an appetite for progress.
 

• Competitive salary;
• Remote work in a flexible environment;
• 20 working days of paid vacation and education projects;
• Great product with our software solution;
• Opportunity for growth at professional levels, attending top industry events and conferences, and international workshops at our competence centers.

Don’t delay! Send your CV right now and join our highly professional and ambitious team!