VitaUp Corporation

VitaUp is building a category-leading supplements brand across Amazon US & EU.

We compete in one of the most complex and competitive categories on Amazon — health & wellness — alongside brands like NOW, Pure Encapsulations, and Nature Made. We already have proven products, strong unit economics, and an established operational foundation. Our next stage is aggressive scaling.

We are looking for a Head of Amazon Growth — a commercially-minded operator, strategist, and leader who understands how to scale Amazon businesses in highly competitive supplement categories.

This role is closer to running a business unit than managing a marketplace account.

You will own Amazon growth end-to-end: category strategy, product launches, profitability, team leadership, operational scalability, and performance execution across US & EU marketplaces.

We are not looking for a coordinator or task manager. We are looking for someone who thinks like an owner, moves fast, understands the numbers behind growth, and knows how to build scalable systems and high-performing teams.

What You Will Own

You will be fully accountable for Amazon business performance:

• revenue growth
• profitability
• launch performance
• operational scalability
• market expansion

• category positioning

   

You will define how products compete, scale, and win within the health & supplements category.

Your responsibilities will include:

• Building and executing Amazon growth strategy across US & EU marketplaces
• Leading end-to-end product launches from market opportunity analysis to post-launch scaling
• Driving performance through data, experimentation, and operational excellence
• Owning P&L decisions and balancing aggressive growth with profitability
• Identifying new growth levers, category opportunities, and expansion potential
• Building scalable processes and operational infrastructure for long-term growth
• Managing forecasting, inventory planning, and supply coordination around growth cycles
• Leading and scaling a cross-functional Amazon team across PPC, design, content, analytics, influencer and affiliate functions
• Creating accountability systems, workflows, and performance standards across the team
• Working directly with founders on strategic growth decisions and long-term scaling initiatives

What We Are Looking For

Proven Amazon Scaling Experience

- You have 5+ years of hands-on Amazon experience with a strong track record of scaling brands or product portfolios.

- You have personally driven products from launch to significant monthly revenue and can clearly explain:

• what you scaled
• how you scaled it
• which levers created growth

• what challenges you solved

   

We are looking for operators, not coordinators.

Supplements / Health Category Expertise

You deeply understand:

• dietary supplements
• wellness products
• customer psychology in health categories
• competitive dynamics

• compliance-sensitive product positioning

   

Experience in supplements, nutraceuticals, wellness, sports nutrition, or adjacent regulated categories is highly preferred.

Strong Commercial & Analytical Thinking

You think like a business owner. You understand:

• profitability
• contribution margin
• TACOS / ACOS
• LTV
• inventory economics
• ranking mechanics
• conversion optimization
• launch velocity

• category strategy

   

You make decisions based on data, not assumptions.

Leadership & Team Management

• You have experience leading and developing cross-functional teams in fast-scaling environments.

• Ideally, you have managed teams of 10+ people across multiple business functions while remaining hands-on and operationally involved.

   

Ownership Mentality

• You are highly autonomous and proactive.
• You do not wait for instructions.
  You identify problems early, make decisions quickly, and create structure where needed.
• You are comfortable operating in high-growth environments where priorities evolve fast.

Compliance & Marketplace Understanding

You understand Amazon policies and the complexity of operating in regulated health categories.

Knowledge of:

• FDA/FTC compliance
• Amazon content policies
• supplement claims

• account health & compliance risks
  is a strong plus.

   

Tools & Platforms 

You are comfortable working with:

• Seller Central
• Brand Analytics
• Helium10
• DataDive
• Sellerboard
• Amazon PPC ecosystems

• analytics and forecasting tools

   

What We Offer

• A key leadership role with direct influence on company growth and expansion strategy
• Full ownership over Amazon US & EU performance
• The opportunity to build and scale a high-growth supplement brand in a highly competitive category
• Direct collaboration with founders and visibility into strategic business decisions
• Freedom to build systems, processes, and scalable growth infrastructure
• Strong existing operational foundation and proven products already performing on the market
• Remote-first work environment with flexibility and high autonomy
• Competitive USD-based compensation with performance-driven upside

If you think like an owner, operate with data, and know how to scale Amazon brands in competitive health categories — we would love to speak with you.

Please send your CV along with examples of brands, listings, or Amazon businesses you have helped scale.

We operate in one of the most competitive and sophisticated categories on Amazon: Health & Wellness.

Our brands compete alongside industry leaders such as NOW, Pure Encapsulations, and Nature Made. We already have proven products, strong unit economics, and a solid operational foundation. 

To support this growth, we're looking for a highly organized and execution-focused Project Operations Manager who can bring structure, accountability, and operational excellence to our product and business operations.

About the Role

This is not a "track deadlines and send status updates" role.

We're a growing Amazon brand. We run like a tech team — ClickUp, sprints, Slack, clear ownership — but our product is e-commerce, not software. Right now we need someone to own the operational backbone of the company: build the processes, cut through the noise, and help us scale without losing speed or quality.

If you're the kind of person who walks into chaos and immediately starts thinking "here's how we fix this" — keep reading.

What You'll Own

• Manage our ClickUp and Slack workspace: tasks, sprints, priorities, accountability
• Translate leadership decisions into clear, actionable work for teams
• Keep projects moving — and remove whatever gets in the way
• Spot process bottlenecks and drive improvements before they become problems
• Keep distributed teams aligned across time zones and functions
• Track operational metrics: progress, velocity, KPIs
• Support leadership on strategic initiatives as the business scales

Must Have

• 2+ years in project management, operations, or a coordination-heavy role
• Hands-on experience with ClickUp, Jira, Asana, or similar tools
• Practical understanding of Agile / Kanban — not just theory
• Experience coordinating cross-functional teams
• Strong written and verbal English (B2+)
• Ability to manage multiple workstreams without losing focus

Nice to Have

• Background in e-commerce, Amazon, or consumer brands
• Experience in a startup or fast-scaling environment
• Work with distributed or remote teams
• Basic understanding of SDLC

Who You Are

• You don't wait for instructions — you create clarity yourself
• You think in systems and processes, not isolated tasks
• You own outcomes, not just activity
• You're comfortable with ambiguity and shifting priorities
• You don't need to be managed — you manage yourself

What Success Looks Like at 3–6 Months

• Teams have clear priorities and don't block each other
• Risks are visible before they become fires
• Leadership has a clean picture of what's happening across the business

• Processes are simpler, faster, and ready to scale

   

What We Offer

• Direct impact on company growth and operations
• Close collaboration with founders from day one
• High autonomy and real ownership
• Remote-first with flexibility and trust
• Competitive USD-based compensation
• Room to grow as the business grows