ABOUT THE COMPANY
Fast-scaling DTC supplement brand redefining creatine for the modern consumer. We run a lean, high-output team built around performance marketing and creative β and we're scaling fast on Meta. Seven-figure revenue, science-forward product, US market.
THE ROLE
This is not a traditional creative role focused on aesthetics or brand alone.
You will own the full creative loop end-to-end: research β concepts β hooks β briefs β production feedback β launch learnings β iteration. We need someone who thinks in performance, moves fast, and can build a high-velocity paid social creative engine designed for modern Meta advertising.
WHAT YOU'LL DO
Creative Strategy & Concept Development
Develop high-performing creative strategy for Meta Ads across multiple angles and formats. Generate 20+ net-new base concepts weekly and maintain enough concept diversity to support modern Meta advertising systems.
Performance Feedback Loop
Read Meta Ads Manager natively. Identify winning hooks, scalable concepts, fatigue signals, and visual patterns. Track CAC, CTR, CVR, and ROAS β and translate insights directly into next-week creative direction.
Briefing & Production Coordination
Write clear, execution-ready briefs for designers, video editors, UGC talent, AI creators, and external agencies. Coordinate production timelines, feedback loops, reviews, and asset delivery.
Research & Trend Intelligence
Continuously monitor Meta Ad Library, TikTok Creative Center, competitor brands, and top supplement advertisers. Stay ahead of emerging formats, viral hooks, and consumer psychology shifts. Work with tools such as Motion, Foreplay, Notion, or Figma.
Compliance
Understand the compliance realities of US supplement advertising β structure/function claims, Meta health policies, FTC-sensitive language, before/after restrictions, and testimonial compliance.
WHAT WE'RE LOOKING FOR
- 2+ years in paid social creative strategy for DTC / e-commerce brands
- Deep Meta Ads experience β not just theory, hands-on
- Background in subscription-based niches: supplements, wellness, beauty, fitness, health apps, or longevity
- Understanding of concept velocity and creative diversity principles for modern Meta
- Experience supporting Meta accounts spending $80K+/month
- Strong ability to brief and coordinate designers, editors, creators, and agencies
- Solid grasp of direct-response advertising psychology
- Strong English copywriting instinct and US-market creative intuition
THIS IS NOT FOR YOU IF - You are a traditional brand-only creative with no performance mindset
- Your creative strategy starts and ends with copywriting
- You rely on audience targeting rather than creative systems to drive results
- You come from a slow-moving corporate creative environment
- You don't have experience in high-volume production workflows
- You have a strong portfolio but can't explain the performance outcomes behind it
OUR VALUES - Speed over perfection β test fast, learn fast, iterate fast
- Data informs creativity β beautiful doesn't mean effective; results do
- Science-first β in the product and in the approach to advertising
- Full ownership β you run your creative loop from start to finish
- Build to scale β every decision is made with growth in mind