Prestige Motors of Malden

Part-time – Remote

Who we are?

Vogelkop is a real estate development and construction company focused on residential projects in premium locations.

We acquire land and properties, redesign and rebuild them, and bring projects from concept to completion.

We already have multiple completed and ongoing projects, along with a large library of raw content such as drone videos, construction progress footage, behind-the-scenes materials, site updates, and project visuals.

Now we need someone who can turn this material into a clear content direction, structured content plan, and consistent digital presence.

The goal of this role is to become our internal content engine. Someone who can understand the company, create strong content ideas, plan what should be published, and coordinate the right people to execute it.

What will you do?

• Create monthly content plans for Instagram;
• Develop creative content ideas based on our real estate and construction projects;
• Decide what should be posted, why it should be posted, and how each post connects to the wider brand story;
• Turn raw project materials into clear content briefs for editors, copywriters, designers, or internal team members;
  (!) We will not require you to create, edit, and write content. There will be a dedicated team for it which you will be a part of.
• Coordinate a small content team or freelancers to make sure tasks are completed properly;
• Give clear direction on the hook, story angle, visual style, and purpose of each piece of content;
• Build a simple and practical content system that can be followed consistently;
• Organise content around project progress, behind-the-scenes updates, educational posts, credibility content, and before/after materials;
• Manage the posting schedule and make sure content is prepared on time;
• Review content before publishing to make sure it fits the brand direction;
• Track basic performance and suggest what should be improved or tested next;
• Help build a digital presence that works as a portfolio and lead-generation channel;

What success looks like?

• A clear monthly content plan is created and followed consistently
• Raw construction and real estate materials are turned into strong content ideas and clear briefs
• Editors, copywriters, and other team members understand exactly what needs to be done
• Content is published consistently without the founders needing to micromanage every step
• The brand develops a clear voice, style, and storytelling direction
• Instagram, TikTok, and YouTube Shorts begin to show steady improvement in engagement and profile activity
• The company’s social media becomes a credible digital portfolio for completed and ongoing projects
• The content system becomes organised, repeatable, and easy to manage as the company grows

Role Details

• Part-time, remote role.
• You work directly with the founders and coordinate with the relevant people involved in content production.
• This is not a video editing role.
• This is not a copywriting role.
• The main responsibility is content planning, creative direction, task coordination, and small team management.
• Compensation is negotiable, depending on experience and execution level.
• Long-term collaboration is preferred for the right person.

Required Experience

• Experience managing social media content or content calendars
• Strong understanding of short-form content for Instagram, TikTok, and YouTube Shorts
• Ability to create clear content plans and creative directions
• Ability to turn raw project materials into structured content ideas
• Experience coordinating freelancers, editors, copywriters, designers, or small creative teams
• Good organisational and communication skills
• Understanding of storytelling for business, real estate, construction, architecture, or similar industries
• Ability to work independently and keep content moving without micromanagement
• Comfortable reviewing content and giving feedback to improve quality
• Solid written English

How to Apply

Please send:

• A CV
• Links to social media accounts, content plans, or projects you have managed
• A short explanation of how you would turn raw construction footage into a 4-week content plan

Part-time – Remote

Who we are?

Vogelkop is a real estate development and construction company focused on residential projects in premium locations.

We acquire land and properties, redesign and rebuild them, and bring projects from concept to completion.

We already have multiple completed and ongoing projects, along with a growing digital presence built around project storytelling, construction progress, renovations, and behind-the-scenes content.

Now we need someone who can turn ideas, videos, and project updates into clear, engaging, and professional written content that supports the company’s brand and content strategy.

The goal of this role is to become a reliable writing partner for the Content Manager — someone who can consistently produce strong captions, hooks, scripts, and written content that improves engagement and communicates the value behind our projects.

What will you do?

• Write captions for Instagram, TikTok, YouTube Shorts, and other social platforms
• Work closely with the Content Manager and follow the provided content plans, briefs, and storytelling direction
• Create strong hooks and opening lines designed to capture attention quickly
• Write short-form scripts or talking points for videos when needed
• Turn construction updates, project progress, and raw ideas into engaging and easy-to-understand content
• Adapt writing style depending on the type of content:

• educational
• behind-the-scenes
• project updates
• credibility content
• storytelling content
• promotional content

• Help maintain a clear and consistent brand voice across all platforms
• Write content that feels natural, modern, and aligned with social media behaviour
• Research topics, trends, and competitor content when relevant
• Suggest improvements to captions, hooks, and storytelling structure
• Support the team with written content for presentations, project descriptions, website sections, or marketing materials when needed
• Review and refine content based on feedback and performance
• Collaborate with the Content Manager and Video Editor to make sure visuals and messaging work together properly

What success looks like?

• Captions and scripts consistently match the company’s tone and content direction
• Written content improves engagement, retention, saves, shares, and audience interaction
• Videos have stronger hooks and clearer storytelling
• Content feels professional, easy to understand, and visually connected to the brand
• The writing process becomes organised and reliable without requiring constant revisions
• The brand develops a stronger and more recognisable voice across platforms
• Content supports the company’s credibility and helps position the business professionally online

Role Details

• Part-time, remote role.
• You work directly with the Content Manager and collaborate with the Video Editor when needed.
• The Content Manager handles overall strategy, planning, and content direction.
• Your role is to execute the written side of the content based on those plans and creative briefs.
• Flexible schedule, but reliable communication and delivery timelines are important.
• Compensation is negotiable, depending on experience and execution level.
• Long-term collaboration is preferred for the right person.

Required Experience

• Experience writing content for social media platforms such as Instagram, TikTok, LinkedIn, YouTube, or X
• Strong understanding of short-form content and audience attention
• Ability to write clear, engaging, and modern social media copy
• Strong understanding of hooks, storytelling, and audience psychology
• Ability to adapt tone depending on the content style and platform
• Ability to follow creative direction and execute feedback properly
• Strong written English
• Ability to work independently and meet deadlines consistently
• Understanding of branding and content consistency

Nice to Have

• Experience writing for real estate, construction, architecture, entrepreneurship, or business-related brands
• Experience writing video scripts or educational content
• Understanding of social media trends and platform behaviour
• Ability to think strategically about content performance and engagement
• Experience working with creative teams or content managers

How to Apply

Please send:

• A CV
• Examples of captions, scripts, or social media content you personally wrote
• Links to brands, pages, or projects you worked on
• A short explanation of your writing process and how you approach social media storytelling