GoodWill HR

       We are an international iGaming holding, actively growing and now launching a new online casino project on the LATAM market, with an emphasis on Argentina.

       We are looking for a data-driven and creative Retention CRM Manager to take ownership of player lifecycle management and CRM communications. You will develop retention strategies, design and execute multi-channel campaigns (email, SMS, push, in-app), and drive personalization and automation that maximize player LTV, reduce churn, and increase revenue.

Key Responsibilities:

• Develop and execute CRM and retention strategies tailored for online casino players
• Segment player base by key parameters (LTV, deposit frequency, activity, geo, etc.)
• Plan, launch, and optimize multi-channel CRM campaigns (email, SMS, push, in-app, WhatsApp, Telegram, etc.)
• Monitor, analyze, and improve retention funnels and player engagement metrics.
• Collaborate with Marketing, Analytics, and Product teams to create personalized offers and promotions.
• Track and optimize KPIs such as Retention Rate, Reactivation Rate, Churn Rate, ARPPU, LTV.
• Run A/B tests and implement data-driven improvements.
• Support local marketing activities for LATAM players.
  
   

Requirements:

• 2+ years of experience as a Retention Manager / CRM Manager in iGaming
• Experience with the GR8 Tech platform is mandatory
• Hands-on experience with CRM tools (Optimove, Smartico, Salesforce, Ometria, Emarsys or similar).
• Strong analytical skills and experience with BI tools (Tableau, Power BI, Looker).
• Expertise in customer segmentation and building user journeys.
• Deep understanding of retention and monetization metrics in iGaming.
• English (B2+) is required; Spanish is a strong advantage (especially for LATAM).
• Creativity and ability to generate engaging and relevant content for different audiences.
   

What we offer:

• Opportunity to become part of the launch of a large international project
• Freedom of action and influence on the brand strategy
• Work in a multicultural team of professionals
• Competitive remuneration and bonus system
• Prospects for career and professional growth within a large holding
• Remote work format
• Health and leisure care: paid vacation and sick leave 
• Quick decision making and freedom from micromanagement
   
   Are you ready to create a brand that will be a leader in LATAM? Then join the best and shape the future of the iGaming industry with us! 🚀

About the company:
       Our LATAM iGaming startup is more than a business, it is a place where ideas, talents and opportunities meet. 🤝
      As part of an international holding, we bring global expertise in the gaming industry to the Latin American market, while remaining close to the culture and needs of players.

       You can grow with us, influence the outcome and shape the gaming experience of the future.💯