CMO/Head of Affiliate

Location: Remote
Employment: Full-time
Industry: iGaming

About the Project

We are launching a new iGaming project focused on Canada, Australia, and New Zealand, backed by an international holding with strong financial resources and operational expertise.

We are looking for a CMO with strong hands-on iGaming experience who can build the marketing function from the ground up, define the acquisition strategy, assemble the right team and partners, and take ownership of growth across Tier-1 GEOs.

This is a role for someone who has already worked with casino/betting products, understands acquisition economics, and can combine strategic leadership with hands-on execution.

What You'll Do

• Build and own the overall marketing and acquisition strategy from scratch
• Launch and scale player acquisition across Canada, Australia, and New Zealand
• Develop affiliate, paid acquisition and other relevant traffic channels
• Build relationships with affiliate partners, networks and key market players
• Define marketing budgets, forecasts and acquisition targets
• Own core performance metrics: FTD, CPA, ROI/ROMI, LTV, NGR, conversion and retention
• Analyze channel performance and continuously optimize acquisition economics
• Build and manage the marketing team as the project scales
• Work closely with Product, CRM/Retention, Analytics and management
• Participate in positioning, market-entry strategy and overall commercial growth

What We're Looking For

• Senior marketing leadership experience in iGaming: CMO, Head of Marketing, Head of Acquisition, Head of Growth or similar
• Strong experience with online casino and/or betting products
• Proven experience launching or significantly scaling acquisition
• Strong expertise in affiliate marketing and understanding of other performance channels
• Experience working with Tier-1 markets, ideally Canada, Australia and/or New Zealand
• Strong understanding of iGaming unit economics and marketing KPIs
• Experience managing budgets, partners and marketing teams
• Ability to build processes and strategy in an early-stage / launch environment
• English sufficient for working with international partners and markets