Head of Retention

We are looking for a Head of Retention to lead CRM and player retention strategy for an iGaming business.

The role focuses on increasing player engagement, repeat deposits, customer lifetime value, and long-term revenue.

Responsibilities:

• Develop and own the overall player retention and CRM strategy.
• Build and optimize customer lifecycle communication.
• Manage player segmentation, churn prevention, reactivation, and loyalty initiatives.
• Oversee automated CRM campaigns across email, SMS, push, and other channels.
• Improve repeat deposit rates, retention, LTV, and NGR.
• Develop retention analytics, A/B testing, and performance reporting.
• Lead and develop the retention/CRM function.
• Collaborate with Product, VIP, BI, and Marketing teams.

Requirements:

• Proven retention/CRM management experience in iGaming or online casino.
• Experience developing retention strategies and managing teams.
• Strong understanding of player lifecycle, segmentation, and churn.
• Hands-on experience with CRM platforms and marketing automation.
• Knowledge of GR8 Tech or similar iGaming CRM solutions is an advantage.
• Strong analytical skills and business-oriented decision-making.