Jobs Content Manager

Job Title: UGC Content Manager
Overview:
We are hiring an experienced UG Content Manager to handle sourcing creators, managing
production, and delivering high-performing video ads. This is a management + execution role (not
on-camera).

Responsibilities:
- Find and recruit UGC creators (TikTok, Instagram, marketplaces, etc.)
- Write clear briefs (hooks, scripts, angles, CTAs)
- Manage creators, timelines, and content delivery
- Negotiate rates and handle payments
Review content, request revisions, and ensure qualit
Edit/finalize videos for ads (or manage editing
- Organize content and track performance
- Work with media buyers to improve creatives

Requirements:
- Proven experience managing UGC creators (must show past results)
- Strong outreach and negotiation skills
- Experience with paid social creatives (direct response)
- Video editing skills (CapCut, Premiere, etc.)
- Organized and able to manage multiple creators at once
- Familiar with Al tools for content creation/editing

Bonus:
- Experience in financial services (business loans, fintech, etc.)
- Experience scaling UG for lead generation campaigns

Responsibilities:

• Create content for email, SMS, push notifications, Viber, and WhatsApp.
• Write copy for promotions, tournaments, and bonus programs.
• Work with landing pages: descriptions of bonuses, terms & conditions, new games.
• Prepare scripts and copy for gamification features (missions, challenges, wheels of fortune).
• Develop a content strategy aimed at player engagement and retention.
• Analyze competitors and content trends in iGaming and betting.
• Collaborate closely with CRM marketers, designers, and the SMM team.

Probation Goals:

• Adapt to the product and dive into the specifics of the content.
• Get familiar with the product, bonus mechanics, and gameplay processes.
• Study content communications (email, SMS, push notifications, landing pages, SMM).
• Conduct competitor analysis: copy, mechanics, and formats used by market leaders.
• Prepare and launch pages for bonuses, tournaments, and other activities.

Requirements:

• 2+ years of experience as a Content Manager (gambling, betting, iGaming).
• Strong understanding of content specifics for online casinos and sports betting.
• Ability to write high-converting copy (headlines, offers, promotional descriptions).
• Experience working with CMS platforms: creating and updating content.
• Basic skills in Figma.
• Ability to adapt content for different channels (landing pages, email, Telegram, push notifications, etc.).

Hi! We are looking for a Content Manager to manage and create content for our eCommerce website and social media channels. The main focus of this role is product-related content: creating and updating product descriptions, managing images, and producing high-quality content using AI tools.

Responsibilities:

• Create, edit, and manage product content for the eCommerce website (product descriptions, titles, specifications, and collections).
• Write clear, engaging, and conversion-oriented product descriptions.
• Manage product content and visual assets on the website, including organizing, updating, and maintaining images and related materials.
• Ensure all product content is accurate, consistent, and aligned with the brand tone of voice.
• Manage and update website content via CMS.
• Collaborate with marketing, design, and development teams to support launches and updates.
• Review and improve existing content based on feedback and performance.
• Create and publish content for social media related to products, promotions, and campaigns.

Requirements:

• Strong English level (B2+) — written and spoken.
• Proven experience as a Content Manager or similar role.
• Experience working with website content (CMS experience is a plus).
• Ability to work with AI content-generation tools and refine AI-generated texts.
• Experience uploading and managing product images and content in CMS.
• Experience working with product content for online stores.
• Understanding of social media platforms and content formats.
• Excellent writing, editing, and proofreading skills.
• Ability to manage multiple tasks and meet deadlines.
• Attention to detail and a structured approach to work.

What We Offer:

- A work culture built on mutual success, trust, and continuous growth;

- Competitive compensation with clearly scheduled salary reviews and raises;

- Paid vacation and sick leave — because your well-being matters;

- Remote work format

- An amazing team, warm atmosphere, and engaging corporate events.

We help businesses unlock millions in efficiency through AI, automation, and intelligent transformation.

We have strong ideas.
We have strong clients.
We are scaling fast.

Now we need someone to make the world see it.

We are hiring a Brand Content Designer to build and elevate the UAI Labs brand.

This is not a corporate marketing job.
This is not a management role.

This is a hands-on builder role.

You will take complex AI and automation concepts and turn them into:

• Clear, powerful messaging
• Structured, easy-to-understand presentations
• Beautiful, premium visual materials
• Thought leadership content
• High-impact GTM assets

You will work directly with the leadership team to shape how the company is perceived in the market — and create materials yourself.

Responsibilities (hands-on execution)

Brand & Design

• Design and create client presentations, pitch decks, and materials
• Improve decks, proposals, and documents (structure + visuals)
• Ensure everything looks premium and consistent

Website & Digital Presence

• Write and structure website messaging
• Make our IP clearly visible
• Improve clarity, positioning and conversion

Content & Thought Leadership

• Write and format blogs, whitepapers and case studies
• Help build executive LinkedIn presence
• Repurpose content across channels
• Support SEO strategy

Sales Enablement

• Design and write one-pagers and GTM materials
• Turn complex ideas into simple, commercial narratives

Must Have

• Fluent English
• Clear understanding of branding principles
• Ability to simplify complex technical topics
• High attention to detail
• Strong visual design skills and understanding of design principles
• Ability to translate company goals into clear visual and written communication
• Strong written and verbal communication skills 
• Ability to use research and user insights to inform content and design decisions
• Strong portfolio (presentations, decks, documents, or visual materials)

Important

This is a hands-on role.

If your previous experience was mostly:

• managing agencies
• coordinating stakeholders
• or leading without hands-on execution

this role is likely not a fit.

We are looking for someone who creates, not coordinates.

Nice to Have

• Experience in AI, tech, consulting or financial services
• SEO knowledge
• Experience building personal brands

Why Apply?

Because this is not a maintenance role.

You will:

• Build a brand from the inside, not manage an agency from the outside
• Work directly with decision-makers
• Shape the voice of a growing AI consultancy
• See your ideas implemented quickly
• Have autonomy and creative ownership
• Grow as the company scales

UPQODE is looking for a skillfull Content Manager to strengthen our team.

Requirements:

- Desire to develop in Web Development, Web Design and Digital Marketing
- Upper-intermediate English level
- Structured thinking
- An eye for detail, high level of accuracy
- Managerial skills
- Willingness to learn

Will be a plus:

- Experience in Webflow, Wordpress, Shopify, Framer, Duda
- Experience in Figma
- Experience in SEO
- Experience in Web Design
- Knowledge of any Website CMS
- Basic knowledge of HTML/CSS

Responsibilities:

- Building/Designing websites on Webflow, Wordpress, Shopify, Framer, Duda
- Content adding and editing on the websites (all mentioned CMS)
- Collaboration with developers, designers and marketing team members
- Testing functionality
- Writing Documentation
- Promoting Company Products

What We Offer:

- A work culture built on mutual success, trust, and continuous growth;

- Competitive compensation with clearly scheduled salary reviews and raises;

- A high-performing project management team and an inspiring atmosphere of camaraderie;

- The opportunity to lead a talented team of top-tier developers and designers;

- Sports compensation to help you stay active and energized;

- Paid vacation and sick leave — because your well-being matters;

- Comprehensive health insurance coverage;

- A modern, comfortable office in the center of Lviv;

- An amazing team, warm atmosphere, and engaging corporate events.

Job Overview
 

We are looking for a motivated Content Manager / Keyword Researcher/ Keyword Planner to assist in planning, creating, and optimizing content for our company’s products and services, including digital products, web applications, mobile applications, tools and web design services.
In this role, you will support content strategy and SEO efforts by performing keyword research, helping structure content, and optimizing pages to improve visibility and engagement. This is a great opportunity to grow your skills in content management, SEO, and digital marketing while working closely with our experienced team.
 

Responsibilities:
 

• Assist with keyword research for our products
• Help create content outlines and plan content around target keywords
• Optimize page titles, headings, meta descriptions, and internal links under guidance
• Support content updates and improvements for product pages, blog posts, and landing pages
• Monitor keyword performance and report insights to the team
• Collaborate with designers, developers, and marketing team members

Requirements:
 

• Some experience or familiarity with content creation, SEO, or keyword research
• Basic understanding of search intent and SEO fundamentals
• Familiarity with keyword research tools (e.g., Google Keyword Planner, Ahrefs, SEMrush) is a plus
• Strong written English and attention to detail
• Willingness to learn and grow in SEO and content management

Nice to Have
 

• Experience with digital products, SaaS, web applications, or mobile apps
• Knowledge of Webflow, Framer, Shopify, or similar platforms
• Basic copywriting or content editing skills

We are building Grade.app — ERP system for IT companies to manage projects, finance, HR and operations in one place.

Now we’re looking for a Content & Community Manager who will help us build a strong global presence and turn content into real growth.

🔥 What you will do

Content & Distribution

* Create and publish content for:

 * LinkedIn
 * Reddit
 * Medium
 * Blog (SEO articles)
 * Twitter / Threads
* Write:

 * product posts
 * founder-style content
 * case studies
 * educational content for IT companies

🌍 Community & Growth

* Build presence in:

 * Reddit communities
 * IT forums
 * niche groups (outsourcing, agencies, SaaS)
* Start discussions, share insights, attract leads organically
* Engage with comments and build relationships

🤝 Partnerships & Expansion

* Find partners in different countries:

 * IT communities
 * agencies
 * consultants
* Launch:

 * webinars
 * joint posts
 * partner content campaigns

🧠 Content Strategy

* Identify what content works and scale it
* Generate new ideas based on:

 * trends
 * competitors
 * customer pain points

🎯 What we expect

* Strong English (B2+ / C1)
* Experience in:

 * content marketing
 * social media
 * or community building
* Understanding of:

 * IT / SaaS / outsourcing market
* Ability to:

 * write simple, clear and engaging content
 * think like a founder, not just a copywriter
* Proactive mindset — you don’t wait for tasks, you create them

💡 Big plus

* Experience with Reddit / Medium growth
* Experience in SaaS
* Understanding of IT business models (outsourcing / product)
* Ability to generate viral content

🚀 What you’ll get

* Work directly with founders
* Build global presence for a fast-growing SaaS
* Freedom to experiment with content and growth
* Real impact on product growth

💥 Why this role matters

We don’t need “just content”.

We need someone who can turn content into:

→ leads
→ partnerships
→ brand awareness
→ growth

We are the creators of a new fintech era!
Our mission is to change this world by making blockchain accessible to everyone in everyday life. WhiteBIT is a global team of over 1,200 professionals united by one mission — to shape the new world order in the Web3 era. Each of our employees is fully engaged in this transformative journey.
We work on our blockchain platform, providing maximum transparency and security for more than 8 million users worldwide. Our breakthrough solutions, incredible speed of adaptation to market challenges, and technological superiority are the strengths that take us beyond ordinary companies. Our official partners include the National Football Team of Ukraine, FC Barcelona, Lifecell, FACEIT and VISA.


The future of Web3 starts with you: join us as an Account Content Manager!

Requirements:

— Proven experience in content creation (articles, social media, marketing materials);
— Strong understanding of social media platforms and ability to manage and grow brand presence;
— Solid knowledge of Web3 and the cryptocurrency ecosystem;
— Experience in trading and/or working with crypto projects;
— Excellent written and verbal communication skills;
— Creative thinking and ability to generate original ideas;
— Ability to multitask and manage several projects simultaneously;
— Flexible mindset with a creative approach to problem-solving;
— Analytical thinking and ability to assess performance metrics;
— Strong time management skills and ability to meet deadlines.

Responsibilities:

— Creation of expert content;
— Writing articles;
— Accounts development;
— Analysis of general trends in the community and on the crypto market’
— Making researches’
— Communication with media representatives.

Language proficiency:

— English — (Upper-Intermediate (B2))

— Ukrainian — (Native)

Would be a plus:

— Participation in developing crypto or token strategies;
— B2B knowledge or hands-on experience in B2B marketing or communications.

Work conditions:

Immerse yourself in Crypto & Web3:
— Master cutting-edge technologies and become an expert in the most innovative industry.

Work with the Fintech of the Future:
— Develop your skills in digital finance and shape the global market.
Take Your Professionalism to the Next Level:
— Gain unique experience and be part of global transformations.
Drive Innovations:
— Influence the industry and contribute to groundbreaking solutions.

Join a Strong Team:
— Collaborate with top experts worldwide and grow alongside the best.

Work-Life Balance & Well-being:
— Modern equipment.
— Comfortable working conditions, and an inspiring environment to help you thrive.
— 24 calendar days of paid leave.
— Additional days off for national holidays.

With us, you’ll dive into the world of unique blockchain technologies, reshape the crypto landscape, and become an innovator in your field. If you’re ready to take on challenges and join our dynamic team, apply now and start a new chapter in your career!
Let’s Build the Future Together!

WhiteBIT offers all candidates an equal opportunity to join the team. All hiring decisions are made without regard to race, national origin, gender identity or sexual orientation, age, religion, disability, medical condition, marital status, familial status, veteran status, or any other legally protected characteristic of an individual.

Come Back Agency supports US software and technology companies by running their hiring process. We work with delivery and leadership teams to define roles, screen candidates, and manage interviews. Successful candidates are hired directly by the company and become part of its team.

Employer information:

This position is with a US-based software company providing custom development and AI implementation for North American clients. The team builds and maintains production software, including AI-enabled systems, and works in long-term client engagements. Team members operate as part of an internal, distributed team and collaborate directly with client stakeholders.

About the role:

We are looking for a detail-oriented content specialist to generate, structure, and publish content on our websites. This role is a great entry point for someone who is organized, curious, and comfortable working with AI tools and digital platforms.

You will produce website pages and blog posts using AI tools, prepare content for review, and publish it through our CMS. A US-based team member will review all content for final language and tone, so the focus here is on structure, clarity, and consistency — not perfect native English.

We will provide structured onboarding and clear guidelines, so prior experience in a content role is a plus but not required.

What you will do:

• Generate website pages and blog posts using AI tools based on briefs, outlines, or existing materials.
• Edit and refine AI-generated content to ensure it is clear, accurate, and well structured.
• Publish content to the website using our CMS, including formatting, internal links, headings, and basic SEO structure.
• Update and improve existing pages when needed.
• Coordinate with a US-based reviewer and apply feedback before content goes live.

What we are looking for:

• Strong written English — you can produce clear, professional text even if it will later be reviewed by a native speaker.
• Comfort using AI tools such as ChatGPT or similar, or a genuine interest in learning to use them for content work.
• Attention to detail and the ability to follow guidelines consistently.
• Basic familiarity with any CMS (WordPress, Wix, Notion, or similar) — or a willingness to learn quickly.
• Reliability and a structured approach to completing tasks.

No formal content experience is required if you can demonstrate the skills above.

Nice to have:

• Any hands-on experience writing or editing content, even personal projects, freelance work, or coursework.
• Familiarity with basic SEO concepts such as headings, meta descriptions, or internal links.
• Experience with software, tech, or digital services topics.

What we offer:

• Working hours aligned with US time zones, typically 16:00–00:00 Kyiv time.
• English lessons to support clear and confident communication.
• Paid vacation and sick days.
• Fully remote work.
• Structured, personalized onboarding to help you ramp up effectively.
• Opportunities for professional growth within the team.

How to apply

Send your resume and a short note about yourself — tell us what interests you about this role and share any examples of writing or content work if you have them. Personal projects, blog posts, or coursework are welcome.

You can apply through our website at comeback.ua. Selected candidates will be contacted by Come Back Agency.

This translation focuses on the "AI-driven" nature of the role, using modern industry terms like Prompt Engineering and AI Power User to attract the right tech-savvy talent.

Content Manager (AI & Automation Specialist)

Elbax is a fast-growing IT company building digital products without borders. Day after day, our team of experts works tirelessly to ensure our web and mobile applications don’t just meet—but exceed—user expectations.

The Role & Our Philosophy

We are looking for a Content Manager who is a virtuoso with AI tools and knows how to turn them into a powerful lever for high-quality content creation. We don’t require experience in a specific niche—what matters is your ability to "negotiate" with neural networks, your grasp of text structure, and your technical literacy when working with websites. If you know how to create engaging long-reads and automate multi-language translations, we want you on our team.

Key Responsibilities:

• Prompt Engineering & Content Generation: Create high-quality copy using AI frameworks (ChatGPT, Claude, etc.).
• Multilingual Localization: Prepare multi-language content using AI tools and perform final reviews with translation software.
• Web Publishing: Format and publish materials within the WordPress admin panel. Work with HTML markup to ensure perfect content display and site integrity.
• Content Optimization: Handle basic article styling (headers, lists, meta-tags) and image management.
• Quality Assurance: Conduct final proofreading to ensure generated content meets all specified criteria and brand standards.

Our Expectations:

• AI Power User: You can craft complex, multi-level prompts and understand how to get the desired output from a neural network on the first attempt.
• Technical Background: Knowledge of HTML (at a level sufficient for page code editing) and hands-on experience with WordPress.
• Writing Skills: Experience in creating long-form content. The ability to structure information so it is genuinely useful to the reader.
• Language Skills: English proficiency sufficient for prompting AI and quality-controlling automated translations.
• Versatility: A readiness to switch rapidly between different task types and content formats.

What We Offer:

• Technological Freedom: We encourage the use of any AI tools and services that make your workflow more efficient.
• Dynamic Start: A great opportunity to enter international projects and master the specifics of global markets.
• Zero Bureaucracy: Fast-paced processes, a focus on results, and transparent communication.
• Culture: A professional business approach, no micro-management, and a focus on long-term outcomes.

You don’t need experience – just a sharp eye and a drive for writing. We’ll help with the rest.

What we expect from you:

• English – confident B2 or higher
  You’ll be writing in English, so you should feel comfortable expressing your thoughts clearly and correctly.
• Passion for writing
  You don’t need experience – but you do need genuine interest in crafting text that works.
• Independence and initiative
  We’ll give you direction, but expect you to Google, think critically, and suggest solutions.
• Attention to detail
  Commas, logic, and nuance matter to you.
• Willingness to learn and accept feedback
  We give clear, structured feedback to help you grow.

Nice to have (but not required):

• Any writing experience: blog posts, emails, social media, scripts, etc.

What you’ll get:

• Flexible working hours that fit your natural rhythm: 08:00–17:00, 09:00–18:00, or 10:00–19:00.
• Hybrid format: 2 remote days/week of your choice.
• 17 working days of paid vacation (available after 6 months).
• Salary in USD.
• Mentorship. If you’re new – we’ll teach you. If you already have a foundation — we’ll help you level up fast.
• Clear structure and feedback. We’ve got processes. You’ll always know what’s expected and how to improve.
• Experience that matters. You'll work with a strong team and build a portfolio that actually opens doors.
• Fun corporate activities.

About the role

Aureclip is an international e-commerce marketplace specializing in luxury eyewear, working with brands such as Bottega Veneta, Chanel, Fendi, Gentle Monster, Gucci, and others.

We are looking for a hybrid WordPress Developer & AI Content Expert — someone who not only manages websites, but builds high-performing WooCommerce solutions using modern AI tools (Cursor, Claude, Midjourney, etc.).

This role is for someone who can combine strong technical expertise (development, architecture) with AI-driven content creation that converts.

Your mission is to build scalable, efficient e-commerce systems and generate high-quality content using AI to support growth and sales.

Responsibilities

Development & Technical Support

• Develop and maintain WordPress + WooCommerce stores
• Work with ACF (Advanced Custom Fields) to build flexible data structures and templates
• Manage product catalogs (bulk import/export, feeds, large datasets)
• Configure hosting basics (DNS, SSL, performance setup)
• Use AI tools (Cursor, Claude) to write clean code (PHP, JS, HTML/CSS), optimize solutions and fix bugs

AI-Driven Content & Optimization

• Generate product descriptions, landing pages, and articles using AI
• Create visual content (images, banners, icons) using Midjourney, DALL·E, Adobe Firefly
• Optimize page structure for conversion (CRO) and better user experience

Requirements

• Strong experience with WordPress and WooCommerce
• Experience working with ACF
• Solid knowledge of HTML5, CSS3, PHP, basic JavaScript
• Strong experience with AI tools (Cursor, Claude, ChatGPT, Midjourney, etc.)
• Ability to create structured prompts and high-quality outputs (text & visuals)
• Understanding of e-commerce funnels and how content impacts conversions

Nice to have

• Understanding of SEO principles
• Portfolio of projects where AI was actively used (code or content)

What we offer

• Work in an international e-commerce marketplace
• Opportunity to work with global luxury brands
• High level of ownership and impact on product and processes
• Freedom to experiment with AI tools and automation

Working format

Remote | Full-time
Working hours: 10:00–19:00 (Ukraine time / EET)

Ultiself is a leading biohacking and self-improvement app that helps users build better habits, improve their physical and mental health, and optimize daily routines. We combine data, science, and personalized recommendations to support a healthier lifestyle.

We are looking for a Content Manager with a strong background in health, vitamins, and supplements to join our team.

In this role, you will be responsible for creating, managing, and optimizing content that educates users about nutrition, supplements, and healthy habits, while supporting product and marketing goals.

Key Responsibilities

• Create and manage high-quality content related to:
  • vitamins, supplements, and nutrition
  • healthy lifestyle and biohacking
• Research and validate health-related information using reliable sources
• Adapt complex health topics into clear, engaging, and user-friendly content
• Collaborate with marketing, product, and design teams
• Optimize content for performance (engagement, retention, conversions)
• Maintain content consistency across all channels (app, email, landing pages)
• Support localization and content adaptation for different markets

Requirements

• 2+ years of experience as a Content Manager / Content Writer
• Strong knowledge of health, nutrition, vitamins, and supplements (MUST)
• Experience creating content for health, wellness, or medical-related products
• Ability to work with scientific or evidence-based information
• Strong English skills (B2+ or higher)
• Experience with SEO basics and content optimization
• Structured thinking and attention to detail

Nice to have

• Background in nutrition, medicine, or health sciences
• Experience with mobile apps or digital health products
• Experience working with international audiences
• Understanding of compliance in health-related content

Soft Skills

• Analytical and research-oriented mindset
• Ability to simplify complex information
• Strong ownership and responsibility
• Good communication and teamwork skills

What we offer

• Fully remote work
• Opportunity to work on a fast-growing health product
• Freedom to bring your ideas and impact content strategy
• Collaborative and supportive team environment

Hiring process

• Recruiter interview
• Test task (optional)
• Final interview

Responsibilities:

• Create content for email, SMS, push notifications, Viber, and WhatsApp.
• Write copy for promotions, tournaments, and bonus programs.
• Work with landing pages: descriptions of bonuses, terms & conditions, new games.
• Prepare scripts and copy for gamification features (missions, challenges, wheels of fortune).
• Develop a content strategy aimed at player engagement and retention.
• Analyze competitors and content trends in iGaming and betting.
• Collaborate closely with CRM marketers, designers, and the SMM team.

Probation Goals:

• Adapt to the product and dive into the specifics of the content.
• Get familiar with the product, bonus mechanics, and gameplay processes.
• Study content communications (email, SMS, push notifications, landing pages, SMM).
• Conduct competitor analysis: copy, mechanics, and formats used by market leaders.
• Prepare and launch pages for bonuses, tournaments, and other activities.

Requirements:

• 2+ years of experience as a Content Manager (gambling, betting, iGaming).
• Strong understanding of content specifics for online casinos and sports betting.
• Ability to write high-converting copy (headlines, offers, promotional descriptions).
• Experience working with CMS platforms: creating and updating content.
• Basic skills in Figma.
• Ability to adapt content for different channels (landing pages, email, Telegram, push notifications, etc.).

PocketGuard is a leading personal finance management app that helps users take control of their money. We empower people to track expenses, build smarter budgets, improve financial literacy, and pay off debt faster — so they can focus on living their lives and achieving their financial goals.

PocketGuard is regularly featured in top publications including Forbes, Yahoo Finance, CNBC, CNN, Investopedia, and Cosmopolitan.
We're looking for a hands-on YouTube creator who has already built a channel, knows how to grow one, and is ready to be the face and engine behind PocketCard's video presence while also finding and partnering with the right bloggers and UGC creators to amplify the brand.
This is not a management role. This is a do-it-yourself creator role for someone who picks up a camera, hits record, edits, posts, and grows.

Responsibilities
YouTube — You Build It, You Grow It 
 

• Launch PocketCard's YouTube channel from scratch and own it end-to-end
• Develop a content strategy tailored to US budget-conscious lifestyle audiences
• Personally film, appear on camera, script, edit, and publish videos — no waiting for a production team
• Create both long-form content and YouTube Shorts
• Optimize every video for SEO and discoverability — titles, thumbnails, descriptions, tags, chapters
• Grow the subscriber base through consistent publishing, smart formats, and genuine personality
• Analyze performance in YouTube Studio — watch time, CTR, retention, growth — and adjust accordingly
• Stay on top of US YouTube trends and test new formats continuously

Other Social Media
 

• Repurpose YouTube content for Instagram, TikTok, Facebook, Twitter (X)
• Adapt formats for each platform (Shorts → Reels → TikTok clips)
• Maintain a content calendar across platforms
• Write on-brand copy for US audiences