Jobs Marketing

Product: High-volume e-commerce (US / Canada)
Format: Remote, full-time
Timezone:  Los Angeles time (PST / PT)

About the role

We are looking for a Growth Marketing Manager who owns revenue growth, not just traffic.
This role is about scaling performance channels, improving unit economics, and driving profit, not brand awareness experiments.

 Responsibilities

• Own and scale paid acquisition channels (Google Ads, Bing, Meta)
• Manage CAC, ROAS, contribution margin
• Build and optimize funnels, landing pages, CRO
• Run structured A/B tests (ads, pages, offers)
• Work closely with Product, Dev, Analytics
• Analyze performance and make fast, data-driven decisions

• Prepare forecasts, reports, and growth hypotheses

   

 Requirements

• 3+ years in performance / growth marketing
• Strong hands-on experience with Google Ads (mandatory)
• Deep understanding of CAC, ROAS, funnels, LTV
• Experience in e-commerce
• Analytical mindset (numbers > opinions)

• Ownership, speed, accountability

   

 Not a fit if:

• you focus only on creatives / content
• you need long approvals and bureaucracy

• you don’t own results end-to-end

   

 Nice to have

• CRO & funnel optimization experience
• A/B testing frameworks
• Attribution & analytics (GA, dashboards)

• Scaling during peak seasons (sales, holidays)

   

 What we offer

• Remote, long-term cooperation
• Fast decision-making, no micromanagement
• Real impact on revenue
• Strong product + tech team

We're looking for a Link Building / Outreach Specialist who wants to build a long-term career in digital marketing.

This role is an excellent opportunity for someone who enjoys research, communication, and SEO, and is eager to grow beyond link building. You'll start by supporting our SEO efforts and gradually expand into broader digital marketing initiatives as your skills develop.

We have well-established processes, AI-powered workflows, and mentorship to help you learn quickly and take on more responsibility over time.

What You'll Do

During your first months, you'll focus primarily on link building and SEO support:

• Research and identify relevant websites for backlink opportunities.
• Conduct outreach to website owners, editors, and partners.
• Manage and update link-building databases and outreach pipelines.
• Support ongoing SEO initiatives and competitor research.
• Monitor backlink placements and maintain accurate reporting.

As you grow in the role, you'll gradually gain exposure to:

• Content marketing.
• Email marketing campaigns.
• Website content management.
• Market and competitor research.
• Planning and supporting marketing campaigns.

What We're Looking For

• Strong written communication skills.
• Excellent attention to detail and organizational skills.
• Analytical mindset and curiosity.
• Ability to learn quickly and work independently.
• Upper-Intermediate (B2) English or higher.
• Interest in SEO and digital marketing.
• Experience with link building and knowledge of Ahrefs/Semrush will be an advantage.

What We Offer

• The opportunity to grow from Link Building into a full Digital Marketing role.
• Well-established processes and AI-powered workflows that reduce routine work.
• Real responsibility and ownership as your skills develop.
• A supportive team that values initiative and continuous learning.
• Professional growth based on performance rather than tenure.

If you're looking for more than an entry-level job and want to build a career in digital marketing, we'd love to hear from you.

We're hiring a Marketing Operations Lead for our client - a B2B SaaS product for LinkedIn advertising optimization and buyer intent intelligence. An investment-backed company, not budget-constrained on marketing - execution-constrained.

What you'll own:

• Build marketing funnels that convert - hands-on plus contractors/team
• Own deep execution in one channel where you're genuinely strong
• Drive initiatives to completion: briefs, deadlines, quality, replacing underperformers
• Proactively find and close funnel gaps

Not your responsibility: overall strategy and positioning (leadership owns this), deep execution outside your channel.

You're a fit if you:

• Have 3–5 years in marketing operations or hands-on marketing, with proven depth in one channel (SEO/paid/content is a bonus)
• Have built funnels for B2B SaaS self-serve products specifically (not enterprise/sales-led)
• Use AI practically in your workflow - automation, integrations, not just writing/research
• Manage your own priorities well in a fast, parallel environment
• Are detail-obsessed and act on gaps you notice
• Have experience managing contractors, with your own network to plug in
• Write clearly in English (C1/B2). 
• Based in Lviv or open to regular trips

What We Offer:

• 24 days PTO per year (includes sick days), Ukrainian public holidays observed
• Flexible schedule, no time tracking
• Remote-first, with periodic in-person workshops in Lviv
• Draft deferral eligibility after probation (via direct employment with a Diia City-registered entity)

Interested in this role? We'd love to hear from you!🚀

We are currently hiring on behalf of our partner — an established international iGaming company experiencing significant growth across Tier-1 and regulated markets.

Our partner is expanding its affiliate marketing team and is looking for an experienced Affiliate Team Lead to lead a team of Affiliate Managers, strengthen relationships with key partners, and drive sustainable acquisition growth through performance-based marketing.

In this role, you will manage the day-to-day performance of the affiliate team, support the execution of the affiliate strategy, mentor and develop Affiliate Managers, and build long-term relationships with strategic affiliates and media partners. You will work closely with Commercial, CRM, Product, BI, Compliance, Finance, and Marketing teams to optimize partner performance, maximize ROI, and contribute to the company's international growth.

This is an excellent leadership opportunity for someone who enjoys developing people, improving affiliate operations, strengthening strategic partnerships, and delivering measurable business results within a fast-growing international iGaming company.

Key Responsibilities

Team Leadership & Development

• Lead and support a team of Affiliate Managers, helping them achieve both individual and team performance goals.
• Provide regular feedback, coaching, and mentorship while fostering a collaborative and results-driven environment.
• Participate in recruitment, onboarding, and continuous development of new team members.
• Monitor team performance, identify improvement areas, and implement action plans to increase overall efficiency.

Affiliate Partnership Management

• Oversee a portfolio of strategic affiliate partners across multiple markets.
• Build and maintain long-term relationships with key affiliates, ensuring sustainable business growth.
• Support the launch of new partnerships, promotional activities, and traffic initiatives.
• Negotiate commercial terms and optimize cooperation models to maximize mutual value.
• Handle complex partner requests and resolve escalated issues when necessary.

Performance Management

• Track and improve the effectiveness of affiliate campaigns using key business metrics.
• Monitor acquisition quality, partner profitability, and overall channel performance.
• Analyze affiliate data to identify growth opportunities and recommend optimization initiatives.
• Prepare regular performance reports and contribute to forecasting and planning activities.

Operational Excellence

• Ensure affiliate activities are executed according to internal processes and regulatory requirements.
• Work with internal stakeholders to improve workflows, reporting, and operational efficiency.
• Support the implementation of new tools, processes, and best practices within the affiliate function.

Cross-Department Collaboration

• Partner with CRM, Product, Marketing, BI, Finance, and Compliance teams to improve campaign performance and partner experience.
• Coordinate cross-functional initiatives aimed at increasing player acquisition, retention, and long-term value.
• Act as the main communication bridge between the affiliate team and internal departments on operational matters.

Requirements

• 4+ years of experience in Affiliate Marketing within the iGaming industry.
• Previous experience leading, mentoring, or coordinating Affiliate Managers.
• Solid understanding of affiliate commercial models, including CPA, Revenue Share, Hybrid, and CPL.
• Experience managing affiliate partnerships in Tier-1 and regulated markets.
• Strong analytical mindset with confidence in interpreting performance data and making data-driven decisions.
• Excellent communication, negotiation, and stakeholder management skills.
• Hands-on experience with affiliate tracking platforms and reporting systems.
• Upper-Intermediate English or higher.

Nice to Have

• Experience scaling affiliate operations in a fast-growing company.
• Established network of affiliate partners within the iGaming industry.
• Background working with sportsbook and casino products.
• Familiarity with compliance requirements in regulated jurisdictions.
• Experience using BI and reporting tools such as Tableau, Power BI, or Looker.
• Understanding of performance optimization and affiliate process automation.

RedCore is an international business group that creates technological solutions for digital markets. Our products and services cover fintech, marketing, e-commerce, customer service, communications and regulatory technologies. 

We are looking for a Retention Loyalty Manager  to join our team.

Requirements:
-Experience planning and executing engagement events such as tournaments, lotteries, jackpots, missions, quests for player retention;

-Strong analytical skills with the ability to calculate promo economics and analyze results;

-Expertise in gamification processes, including game mechanics, progression systems, and rewards;

-Knowledge of client segmentation and player behavior analysis;

-Understanding of A/B testing and hypothesis testing to optimize activities;

-Familiarity with key metrics: MAU/DAU, LTV, ARPU, RR, GGR, NGR, etc.;

-Experience with analytics tools: Tableau, Power BI, Google Data Studio, or similar.
 

Will be plus:

-Background in UX/UI design or product development;

-Familiarity with top providers and manufacturers of games and slots;

-Experience conducting market and competitor analyses.

Our benefits to you:
🔸An exciting and challenging job in a fast-growing holding, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more
Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed
🔸Modern corporate equipment based on macOS or Windows and additional equipment are provided
🔸Paid vacations, sick leave, personal events days, days off
🔸Referral program — enjoy cooperation with your colleagues and get the bonus
🔸Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
Rewards program for mentoring and coaching colleagues
🔸Free internal English courses
🔸In-house Travel Service
🔸Multiple internal activities: online platform for employees with quests, gamification, presents and news, PIN-UP clubs for movie / book / pets lovers and more
🔸Other benefits could be added based on your location

CRM Manager (Sportsbook)
 

About the Role

We are looking for a Senior CRM Manager to drive player retention and engagement across our Sportsbook product.

The role focuses on lifecycle marketing, audience segmentation, personalized communication, and continuous CRM performance optimization based on player behavior, betting activity, and sports event-driven campaigns.
 

Responsibilities

• Implement and develop RFM and behavioral segmentation.
• Build and manage CRM plans across different player segments.
• Manage CRM communication channels (Email, Push, Onsite, SMS).
• Develop and execute Sportsbook CRM campaigns around major sporting events, leagues, tournaments, and seasonal promotions.
• Personalize offers and customer journeys (free bets, cashback, reload bonuses, odds boosts, etc.).
• Launch and optimize reactivation campaigns.
• Run A/B tests (offers, timing, mechanics, events) and continuously improve CRM performance.
• Analyze key metrics such as Retention, LTV, Turnover, Bets, GGR, and Conversion Rate.
• Develop and optimize bonus mechanics, retention strategies, and customer engagement campaigns.

Requirements

• 3+ years of experience in CRM or Retention.
• Proven experience in Sportsbook is mandatory.
• Strong understanding of player behavior, retention mechanics, and lifecycle marketing.
• Experience with CRM funnels, customer segmentation, and key performance metrics.
• Hands-on experience with RFM and behavioral segmentation.
• Analytical mindset and data-driven approach.
• Experience working with CRM platforms and analytics tools.

What You'll Achieve During the First Months

• Optimize player segmentation and CRM strategy.
• Build a structured CRM plan for the Sportsbook product.
• Improve player retention and conversion rates.
• Launch and scale reactivation campaigns.
• Increase CRM performance through A/B testing and analytics.
• Deliver measurable improvements across key CRM metrics.

We Offer

• Competitive salary.
• Work permit support.
• 5/2 working schedule.
• Flexible start of the working day.

We’re looking for a leader who will take full ownership of a business unit — from economics to team and strategy.
This is not a typical marketing or operations role.

What you’ll be responsible for:

• Managing unit economics, costs, and team efficiency
• Making strategic decisions for the business unit
• Building and developing a strong management layer (Team Leads)
• Working deeply with funnels, performance, and analytics

• Identifying and mitigating business risks at early stages

   

Who we’re looking for:We’re not looking for a corporate manager.
We’re looking for a builder with an entrepreneurial mindset.

You’re a strong fit if you:

• Have experience managing leaders, not just individual contributors
• Understand business economics beyond just reports
• Make fast decisions and take full responsibility for them

• Stay effective in high-uncertainty environments

   

Nice to have: experience in one of these domains:

• Affiliate marketing / media buying
• Performance marketing / digital agencies

• E-commerce, SaaS, fintech, or product companies

   

Why this role stands out:

• High level of autonomy — trust instead of micromanagement
• Direct collaboration with the CEO and involvement in key decisions
• Real impact on strategy and financial performance of the business unit
• Opportunity to build, scale, and grow the unit

Promin Apps is a product-first company on a mission to help people feel better, move more, and live healthier lives — physically and emotionally.

At the intersection of AI, data, behavioral science, and personalization, we build thoughtful digital products that support fundamental lifestyle changes — from yoga and fitness to better habits and mental well-being.
Now, we’re looking for a user-centric Product Marketing Manager — someone who will drive real growth by deeply understanding the audience, crafting compelling product narratives, and bridging the gap between user needs and business goals.

What to expect:
— Focus on Tier-1 markets (US and others) with strong early traction and growth potential;
— Startup spirit: flat structure, transparency, and true ownership;
— Supportive leadership that values creativity, speed, and initiative;
— Robust infrastructure for rapid experimentation — funnel builder, analytics, and an expanding A/B testing base;
— Collaborate with an experienced UA, Creative Production and PPC team — no need to handle traffic directly;
— Clear career path into Lead, Head of Product, Head of Product Marketing, or General Manager roles as the company scales.

What you will do:
— Own and optimize the full conversion funnel — from onboarding to purchase — with a strong focus on web flows, monetization models, and pricing;
— Design, test, and scale new monetization strategies to outperform market benchmarks and increase ARPU, Conversion, LTV;
— Run A/B tests end-to-end, analyze results, and quickly implement data-driven improvements;
— Research markets, competitors, and user behavior (via interviews, heatmaps, and analytics) to uncover growth opportunities and user pain points;
— Formulate and validate hypotheses across different funnel stages using both quantitative and qualitative data;
— Collaborate cross-functionally with UA, Creative Production, Design, and Analytics to ensure alignment, fast execution, and measurable impact.

What we’re looking for:
— 3+ years of experience in Growth, Product Marketing, or Product roles, including B2C subscription-based products;
— Proven track record in conversion optimization, monetization, and pricing strategy (web experience highly preferred);
— Strong hands-on experience in A/B testing, data analysis, and data-driven decision-making;
— Solid understanding of unit economics, key product and marketing metrics;
— Ability to conduct market and competitor research and analyze user behavior to identify growth opportunities;
— Expertise in launching and scaling products from scratch, owning key growth and marketing processes end-to-end.
— Analytical yet user-centric mindset, with the ability to balance monetization goals and customer value;
— Confident English (B2+)​.

What we offer:
— Work from anywhere with a fully remote setup that adapts to your lifestyle;
— Flexible working hours that align with your most productive rhythm;
— Basic benefits package, including paid vacation, sick leave, and more;
— Personal and professional support, with advocacy available when you need a hand;
— Access to a curated corporate library filled with resources to fuel your continuous learning and development.

We’re not looking for someone to just “join the team” — we’re looking for someone ready to shape the product, lead meaningful growth, and make an impact from day one.
If that sounds like you — send over your CV, and let’s talk!

Requirements

• 2+ years of hands-on experience managing social media and content for brands;
• Proven experience in sports, esports, or betting industries;
• Strong understanding of SMM analytics and data-driven decision-making;
• English proficiency at Upper-Intermediate level;
• Ability to work independently and manage multiple channels simultaneously.

Will be plus

• Experience working with AI tools;
• Skills in Figma and Photoshop;

• Experience using Jira, Slack, and Notion.

   

Responsibilities

• Managing the brand’s social media accounts (2–4 platforms, including Instagram and Telegram);
• Participating in the development of the SMM strategy;
• Collaborating with cross-functional teams and preparing task briefs;
• Creating and maintaining content plans;
• Developing creative engagement and retention mechanics for users;
• Planning and reporting.

Benefits

• An exciting and challenging job in a fast-growing business groups, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more
• Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed
• Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan — work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day
• Modern corporate equipment based on macOS or Windows and additional equipment are provided
• Paid vacations, sick leave, personal events days, days off
• ️Corporate health insurance program for your well-being
• Referral program — enjoy cooperation with your colleagues and get the bonus
• Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
• Rewards program for mentoring and coaching colleagues
• Free internal English courses
• Yoga classes to help you stay active and energized
• In-house Travel Service
• Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays
• Corporate events, team buildings
   

We’re looking for a strategic, results-driven marketing lead to structure, lead, and scale the marketing function across our two core products. You’ll manage team and work directly with the C-suite to set KPIs, build systems, and drive growth.

Responsibilities

• Build and execute half-year and full-year marketing strategies.
• Define and track KPIs for performance, lead generation, and team productivity.
• Lead weekly planning, execution monitoring, and monthly reporting of all marketing efforts.
• Systemize the lead acquisition + lead management flow.
• Spot growth opportunities, test new channels, and scale what works.

Qualifications

• 3+ years in digital marketing, with a proven strategic and team leadership background.
• Experience in Affiliate Marketing and paid performance channels (Google, Meta).
• Strong analytical skills — confident with dashboards, KPIs, and reporting.
• Proficiency in applying AI tools for work tasks.
• PR and partnership management experience is a plus.
• Upper-intermediate English (B2).

We Offer

🌍 Remote work from anywhere 🌴 Unlimited paid vacation days 🤒 10 paid sick days 🗣 English classes 📚 Take part in conferences worldwide

We are looking for a data-driven Product Marketing Manager to drive conversion optimization across our core paid channels — with a primary focus on CRO, A/B testing, Emails and Push Notifications.

As part of our team, you’ll work closely with our Head of Marketing and UA team to optimize paid funnels, test performance hypotheses, and maximize ROAS — playing a critical role in scaling the most-funded app on Kickstarter and the #1 product in its category.

 

Who are we?

memoryOS makes it easy for people to remember what’s important. Proven learning and memory techniques are merged with duolingo-like gamified e-learning with patented virtual mind palace tech. Co-founded by 2X World Memory Champion — Jonas von Essen.

We’re a remote team of 50+ diverse, like-minded professionals, united in solving the problem of the forgetting curve.

We are proud to be the Most Funded App on Kickstarter. memoryOS was featured on TechCrunch and recognized by Google Brands Accelerator as “light years ahead of any other company in memory space.”

 

What you’ll be working on:

• Plan, launch, and analyze A/B tests across quiz funnels, monetization pages, and onboarding flows together with the Product and Development teams.
• Implement CRO strategies to improve conversion across web and app funnel touchpoints.
• Own marketing analytics using tools like Amplitude, AppsFlyer, and Campaignswell to track KPIs and generate actionable insights.
• Research market trends and competitors to generate and validate new growth hypotheses.
• Build and optimize automated CRM journeys across email and push channels.
• Analyze CRM performance, user segmentation, and campaign results to continuously improve engagement and retention.
• Launch personalized, data-driven emails.
• Grow email into a measurable, attributable revenue channel.
• Launch push notification lifecycle programs for onboarding and at-risk users.
• Grow push opt-in rates on iOS and Android.

You Are a Great Fit If You Have:

• 1+ years in marketing roles focused on conversion optimization or emails / push notifications.
• Strong knowledge of CRO & growth tactics, growth experiments, and A/B testing methodologies.
• Basic understanding of customer lifecycle and retention marketing
• Experience with mobile apps or web-to-app funnels.
• Advanced proficiency in analytics tools like Amplitude/Mixpanel, Tableau/Data Studio, and attribution platforms like Appsflyer or Adjust.
• A test-and-learn mindset and the ability to move fast based on data.
• Upper-intermediate or higher level of English.

Bonus Points:

• Experience with email marketing platforms (e.g. OneSignal, Customer.io, Braze, Klaviyo, Iterable, Mailchimp, etc.)
• Experience in paid marketing (Meta, Google, Tiktok, etc.)
• Experience working in a startup or remote-first team environment.

You will also get:

• Transparent management, clear communication, and regular feedback.
• The opportunity to work on an interesting and impactful product used by millions of people.
• Freedom to execute on your ideas with full ownership of results.
• The modern team of like-minded and diverse professionals.
• Enjoy a vacation and paid sick leave days to relax every year.
• Fully remote: you are free to choose your productive work time and place.

Getting the job

Enjoy building a top-level product with us while gaining extensive professional experience in a company with an important mission.

Step-by-step hiring process for this position:

1. Interview with Recruiter (up to 45 min): To discuss the position, check basic competencies, and culture fit.
2. Test task (up to 4-6 hours): Practical tasks relevant to the position itself.
3. Referral: Recommendations from the previous workplace.
4. Technical interview with C-level (up to 1 hour): discussing your approach and test task results.
5. Offer call (30 min): Final proposal and terms.

Let’s make the world remember!

We are looking for a Middle Influencer Manager to join our Marketing team. In this role, you will be responsible for building and managing relationships with influencers, content creators, streamers, and opinion leaders across Facebook, Instagram, TikTok, X (Twitter), and YouTube.

You will drive influencer campaigns from sourcing and negotiations to launch, optimization, and performance analysis, helping grow brand awareness, engagement, and customer acquisition.

HOW YOU WILL MAKE AN IMPACT

• Identify, research, and recruit influencers, content creators, and community leaders across Facebook, Instagram, TikTok, X (Twitter), and YouTube, Kick (Twitch), TG.
• Build and maintain long-term relationships with creators and agency partners.
• Plan, execute, and optimize influencer marketing campaigns aligned with business goals and KPIs.
• Negotiate collaboration terms, budgets, deliverables, and campaign timelines.
• Manage influencer communications throughout the entire campaign lifecycle.
• Collaborate with Design, Content, Product, and Performance Marketing teams to develop effective campaign concepts and creatives.
• Monitor campaign performance, engagement metrics, traffic quality, and conversion results.
• Analyze influencer effectiveness and provide recommendations for scaling successful partnerships.
• Conduct competitor and market research to identify trends, new creators, and growth opportunities.
• Track budgets, campaign spend, and ROI.
• Prepare regular performance reports and actionable insights for stakeholders.

WHAT WILL HELP YOU SUCCEED IN THE ROLE

• 2+ years of experience in Influencer Marketing, Affiliate Marketing, Social Media Marketing, or Creator Partnerships.
• Hands-on experience managing collaborations with influencers, bloggers, streamers, or content creators.
• Strong understanding of Facebook, Instagram, TikTok, X (Twitter), and YouTube, Kick (Twitch), TG. ecosystems.
• Experience negotiating partnership agreements and managing campaign budgets.
• Understanding of key marketing metrics such as CPM, CPC, CPA, CTR, ROI, Reach, Engagement Rate, and Conversions.
• Strong analytical and organizational skills.
• Ability to manage multiple campaigns simultaneously and meet deadlines.
• Excellent communication and relationship-building skills.
• Experience with influencer discovery and analytics tools is a plus.
• Experience in Crypto, Fintech, iGaming, Betting, or Web3 industries will be considered an advantage.
• English level B2+ (written and spoken). 

WE WILL KEEP YOU SMILING

• Flexible working hours and a remote work setup, so you can plan work around your life and not your life around work!
• Unlimited vacation days and paid sick leave—because your rest matters.
• A competitive compensation that truly reflects your skills and expertise.
• Employee referral bonus and gifts to celebrate your special occasions.
• 50% financial support for learning expenses to supercharge your professional growth!
• A positive atmosphere where you always feel respected and truly belong.
• Inspirational team-building activities that turn colleagues into best friends.
• Wellness benefits: We’ll support your sports passions, from yoga classes to gym memberships.
• Co-working space reimbursement to save your nerves from always working from home :)

YOUR ROLE

As Brand Manager, you own the strategy, positioning, and creative direction across both of our brands : PILLAR Germany and Betsa, two complementary companies in the solar and construction space, united under one roof. Working closely with our Digital Marketing Manager, who owns the performance side, you shape how each brand looks, sounds, and is perceived and make sure both stay distinct, consistent, and true to their audiences.
 

MUST HAVE : 
- German at C1 level.
- Able to Travel to Germany when needed
 

WHAT YOU WILL DO :

• Define and steward the brand positioning, messaging, and tone of voice for PILLAR and Betsa, keeping each brand distinct while managing them under one group
• Develop campaign concepts and creative direction that the performance side can execute and scale
• Own the content and creative pipeline, from briefs to copy, visuals, and assets across web, social, and print
• Ensure brand consistency across all touchpoints (website, landing pages, social, sales materials, print)
• Translate business goals into clear creative briefs for internal work and external partners (designers, agencies, freelancers)
• Partner with the Digital Marketing Manager to make sure brand and performance pull in the same direction, creative that converts, not just looks good
• Own PR and external communications, press releases, media relations, and building the public presence of both brands
• Plan and organize our event presence, trade fairs, industry events, and company appearances, from concept to on-site execution
• Willing and able to travel to events and trade fairs, and to visit our office in Munich, Germany, when it is needed
   

WHAT WE ARE LOOKING FOR:

• Proven brand or marketing experience, ideally across more than one brand or in a group/multi-brand setting
• A strong sense for positioning, storytelling, and visual identity, you can make a brand feel like itself
• Solid creative judgment paired with commercial thinking, you understand that brand exists to drive the business
• Comfortable writing and reviewing German copy at a high standard
• Very good German (minimum C1) a short test task is part of our selection process
• Able to manage two brands in parallel without blurring them together
• Independent, reliable, and comfortable working fully remote
   

WHAT WE OFFER: 

• Fully remote position — work from where you are
• A clear, focused role with real ownership of the creative and strategic side across two growing brands
• Close collaboration with a Digital Marketing Manager on the performance/execution side, so you can concentrate on what you do best
• A group where your work directly shapes how two companies are seen in the market

About GenAI.Works
GenAI.Works is building AI products that help individuals and organizations learn, adopt, and apply Artificial Intelligence.

Our ecosystem includes AI education programs, learning platforms, communities, hackathons, and enterprise initiatives that support professionals and businesses worldwide.

As we continue to grow, we're looking for a Lifecycle Marketing Specialist to help improve customer engagement and build scalable lifecycle marketing programs across our education products.

About the Role
We're looking for a hands-on Lifecycle Marketing Specialist who enjoys building customer journeys, launching campaigns, experimenting with new ideas, and continuously improving customer engagement.

In this role, you'll own lifecycle marketing initiatives across our AI education products, helping improve customer activation, retention, and long-term engagement through data-driven lifecycle campaigns and marketing automation.

You'll work closely with Product, Education, Community, Engineering, and Leadership teams to deliver customer communications that support business growth and create a better learning experience.
This is an execution-focused role for someone who enjoys solving problems, working independently, and building scalable systems in a startup environment.

What You'll Do

Lifecycle Marketing
Design, launch, and optimize customer lifecycle programs across our education products, including:
 

• onboarding journeys
• activation campaigns
• engagement campaigns
• retention initiatives
• re-engagement and win-back campaigns
• upsell and cross-sell communications

Continuously improve customer experience using behavioral insights and performance data.

Email Marketing & CRM
Own email marketing initiatives across the customer lifecycle.

Build and optimize:
 

• automated email workflows
• onboarding sequences
• product announcements
• course launch campaigns
• webinar communications
• Academy communications
• customer segmentation
• personalized customer journeys

Monitor campaign performance and continuously improve:
 

• open rates
• click-through rates
• activation
• retention
• customer engagement
• conversion

Marketing Automation
Build and maintain scalable marketing automation processes using CRM and automation platforms.

Create workflows that improve:
 

• customer communications
• segmentation
• campaign execution
• internal efficiency
• reporting

Identify opportunities to automate repetitive processes and improve marketing operations through AI-powered workflows.

Customer Insights & Experimentation
Analyze customer behavior and campaign performance to identify opportunities for improvement.

Use customer and product data to:
 

• understand user journeys
• identify friction points
• generate hypotheses
• run A/B tests
• optimize lifecycle performance

Partner with Product teams to improve customer activation and engagement.

Cross-functional Collaboration
Work closely with:
 

• Product
• Education
• Community
• Engineering
• Leadership

To ensure customer communications support business goals and product adoption.

What We're Looking For

Required
 

• 3+ years of experience in Lifecycle Marketing, CRM Marketing, Email Marketing, Marketing Automation, or a related role.
• Experience designing and managing customer lifecycle journeys.
• Hands-on experience with CRM and marketing automation platforms such as HubSpot, Customer.io, Klaviyo, Mailchimp, or similar.
• Strong understanding of:
  • customer segmentation
  • onboarding
  • activation
  • retention
  • customer lifecycle best practices
• Experience running A/B tests and using data to improve marketing performance.
• Strong analytical and problem-solving skills.
• Professional working proficiency in English.
• Ability to manage multiple priorities in a fast-moving environment.

AI & Technology
As an AI company, we encourage the use of AI tools to improve productivity and marketing execution.
Experience using tools such as ChatGPT, Claude, Gemini, Perplexity, or similar AI assistants in your daily workflow is highly valued.

Experience with AI-powered marketing automation or workflow optimization is a plus.

Nice to Have
 

• Experience working in SaaS, EdTech, AI startups, or community-driven products.
• Experience with product analytics platforms such as PostHog, Mixpanel, GA4, or similar.
• Experience supporting product launches or online learning programs.
• Previous experience working in startup environments.

What Success Looks Like
During your first few months, you will:
 

• Build scalable onboarding and lifecycle journeys for Academy users.
• Improve activation and customer engagement through automated lifecycle campaigns.
• Launch targeted email campaigns supporting courses, webinars, product releases, and community initiatives.
• Introduce AI-assisted workflows that improve marketing efficiency.
• Establish lifecycle reporting and continuously optimize campaign performance using data.
• Become the owner of customer lifecycle communications across our education products.

Why Join GenAI.Works?
You'll have the opportunity to:
 

• Work on products helping people learn and apply AI.
• Collaborate directly with experienced Product and Leadership teams.
• Build scalable lifecycle marketing programs from the ground up.
• Experiment with modern AI tools and marketing technologies.
• Contribute to products used by a growing global community.

Our Ideal Candidate
You'll likely enjoy this role if you:
 

• enjoy working in startup environments;
• take ownership and proactively solve problems;
• enjoy building new processes and improving existing ones;
• are curious, analytical, and comfortable experimenting;
• use AI tools to improve your daily work;
• communicate effectively across cross-functional teams;
• enjoy learning new technologies and adapting to changing priorities.

As a Junior Marketing Manager, you'll support our marketing department in executing campaigns, creating compelling content, and analyzing market trends. This role is perfect for someone who wants to start a marketing career in the technology industry and grow with us.

Devico is an IT outsourcing company that for over 16 years has been building digital experiences which drive customer engagement, a time-to-market advantage and revenue acceleration.

This is for you if you have:

• Work experience of 1 year or more in a similar position (B2B — will be an advantage);
• English at Upper-Intermediate level and above (written);
• Such qualities as creativity and initiative, proactivity, willingness to propose and discuss ideas;
• Good copywriting skills;
• Strong attention to detail and the ability to manage multiple tasks simultaneously;
• Ability to analyze data and draw conclusions to improve marketing strategies;
• Ability to work both independently and collaboratively within a team.

What you will do:

• Conduct market research and competitor analysis to identify trends and opportunities for business growth;
• Assist in the development and implementation of marketing strategies and campaigns;
• Help manage and maintain the company's online presence on social media, including content creation, scheduling posts, and engaging with the online community;
• Support the creation of marketing materials, including brochures, presentations, and website content, ensuring they align with the company's brand guidelines;
• Monitor and analyze marketing campaign performance metrics, providing regular reports and insights to the marketing team;
• Provide administrative support to the marketing team as needed.

Will be an advantage:

• Experience with SEO, Google Analytics, SMM and targeted advertising;
• Knowledge of graphic editors (Canva, Figma);
• You can work with basic editing programs and related services, Google Docs.

We offer:

• Remote work;
• Flexible schedule and ability to manage your working hours;
• Competitive salary;
• Working in a team of skilled and experienced specialists;
• Professional development opportunities.