Digital Marketer

Requirements

• 1+ year of hands-on experience in digital marketing, paid advertising, or targeting.
• Practical experience with Meta Ads (Facebook & Instagram) and Google Ads — campaign setup, monitoring, optimization, and performance analysis.
• Experience with SEO and basic understanding of how SEO works.
• Basic or practical knowledge of AI Optimization (AIO) / Generative Engine Optimization (GEO), or strong interest in learning and developing these skills.
• Basic to intermediate knowledge of GA4 and Google Tag Manager, including event and conversion tracking.
• Ability to analyze campaign performance, website data, and key marketing metrics.
• Understanding of key paid advertising metrics such as CTR, CPC, CPM, CPA, ROAS, and conversion rate.
• English: B2 (Upper-Intermediate).
• Strong attention to detail, proactive approach, and willingness to learn.
• Willingness to actively use AI tools for research, content creation, campaign analysis, SEO/AIO, and process optimization.
• Ability to work with several projects and tasks simultaneously.

Responsibilities

• Set up, launch, monitor, and optimize Meta Ads and Google Ads campaigns for client projects.
• Analyze advertising performance and make adjustments to improve conversions, CPA, ROAS, and overall campaign performance.
• Work with different campaign types, audiences, creatives, keywords, and targeting settings.
• Conduct basic audience and competitor research to support advertising campaigns.
• Work with SEO, including keyword research, on-page optimization, content optimization, and basic technical SEO tasks.
• Support AIO/GEO optimization to improve clients' visibility in AI-powered search and answer engines.
• Set up and check GA4 and Google Tag Manager tracking, including events and conversions.
• Monitor website and advertising performance and identify areas for improvement.
• Analyze marketing data and prepare insights and recommendations for optimization.
• Work on several client projects simultaneously and meet agreed deadlines.
• Follow updates and trends in Google Ads, Meta Ads, SEO, and AI search and apply relevant approaches to projects.
• Use AI tools to make marketing research, campaign analysis, SEO, content, and other marketing tasks more efficient.

What We Offer:

- A work culture built on mutual success, trust, and continuous growth;

- Competitive compensation with clearly scheduled salary reviews and raises;

- A high-performing project management team and an inspiring atmosphere of camaraderie;

- The opportunity to lead a talented team of top-tier developers and designers;

- Sports compensation to help you stay active and energized;

- Paid vacation and sick leave — because your well-being matters;

- Comprehensive health insurance coverage;

- A modern, comfortable office in the center of Lviv;

- An amazing team, warm atmosphere, and engaging corporate events.