AI Content Researcher

About Yanarchy

Yanarchy is a Los Angeles–based talent management agency working with media creators and digital talents as scalable businesses.

We combine content, growth systems, audience development, and technology to build sustainable creator businesses and long-term monetization models.

Our content team works with international audiences, with a strong focus on Tier-1 markets and English-speaking audiences.

The Role

We are looking for an AI Content Researcher to help our creative team identify relevant trends, formats, references, and content opportunities for our talents.

In this role you will analyze what works, why it works, and how a successful concept can be adapted to our talents and recreated with AI.

You will work closely with AI Content Creators, turning research into clear, actionable references that can be directly used in production.

This role is a strong fit for someone with a background in SMM, Content Management, Community Management, or Junior Creative Marketing who naturally follows social media trends, understands audience behavior, and wants to develop deeper expertise in AI-powered content production.

What You Will Do

Trend & Content Research

• Monitor Instagram, TikTok, Facebook, YouTube Shorts, and other relevant platforms for emerging trends and high-performing content.
• Identify content formats, visual concepts, hooks, narratives, and creative mechanics relevant to our talents.
• Focus primarily on Tier-1 markets, especially the US.
• Track emerging formats before they become mainstream and identify opportunities for adaptation.
• Follow creators, media pages, AI creators, and trend-focused accounts to stay ahead of new content directions.

Content Analysis

• Analyze why specific content performs well or fails.
• Break down successful videos into key elements: hook, visual concept, pacing, narrative, format, sound, and audience trigger.
• Understand how platform algorithms and audience behavior influence content distribution.
• Evaluate references from a viral potential and adaptation perspective, rather than simply looking at view counts.
• Identify which elements can realistically be recreated or adapted for our talents.

Reference Development

• Build structured daily collections of relevant video references.
• Prepare approximately 30 video references per working day based on current priorities.
• Adapt research to the specific talent, audience, niche, and content direction.
• Add context and hypotheses to references so that the AI Content Creator understands what should be recreated and why.
• Clearly communicate the key idea, mechanics, and expected result of each reference.

AI Content Research

• Maintain a working understanding of current AI content-generation tools and their capabilities.
• Research which AI models and tools are best suited for specific creative tasks.
• Understand the differences between tools such as Seedance, Kling, Nano Banana, and other emerging AI solutions.
• Identify which tools can work from video references, which are primarily image-based, and which are better suited for static or motion content.
• Follow AI creators and industry experts to identify new tools, workflows, and creative possibilities.
• Continuously expand your understanding of how AI can be used to reproduce or transform successful content concepts.

Collaboration with AI Content Creators

• Turn research into clear production-ready briefs.
• Communicate the key creative idea, reference, desired outcome, and important execution details.
• Discuss feasibility with AI Content Creators and adjust references when necessary.
• Collect feedback on what works technically and use it to improve future research.
• Build a repeatable research → hypothesis → production feedback loop.

What We're Looking For

• 1+ year of experience in SMM, Content Management, Community Management, Junior Creative Marketing, or a similar role.
• Strong understanding of Instagram, TikTok, Facebook, and short-form content mechanics.
• Genuine interest in social media trends and digital content.
• Ability to recognize patterns behind successful content rather than simply copying what is popular.
• Understanding of audience psychology and what makes people stop scrolling, watch, share, comment, or return.
• Strong visual and content intuition.
• Ability to work specifically with US / Tier-1 audience references.
• Strong research and information-filtering skills — you can quickly separate useful references from noise.
• Ability to structure large amounts of information clearly and turn it into actionable recommendations.
• English level sufficient for researching and understanding English-language content and communicating within the team.
• Basic understanding of AI content-generation tools and their capabilities.

We are not looking for an AI tools expert. You don't need to have deep hands-on experience with every generation platform. What matters more is your ability to understand what a tool can do, quickly learn new solutions, and connect AI capabilities with content ideas.

Nice to Have

• Previous experience with AI-generated content.
• Experience working with creator, media, or subscription-based products.
• Experience targeting US or other Tier-1 markets.
• Experience with organic content growth.
• Familiarity with AI video and image generation tools.
• Experience creating content briefs or creative references for editors, designers, or creators.
• Personal interest in AI, emerging technologies, and digital media.

What Success Looks Like

After the first few months, you should be able to:

• Consistently identify relevant and actionable content opportunities.
• Provide a reliable flow of high-quality references for the AI Content team.
• Explain why a reference works and how it can be adapted.
• Identify trends relevant to specific talents and audiences rather than following trends blindly.
• Build increasingly accurate hypotheses about what can generate organic reach.
• Help the team discover new AI tools and production possibilities.
• Turn research into content that demonstrates strong viral potential.

What We Offer

• Fully remote work in an international team.
• Opportunity to work at the intersection of social media, content, AI, and creator economy.
• Direct collaboration with creative and AI content teams.
• Exposure to Tier-1 markets and US-focused content strategies.
• Fast-moving environment with a high level of ownership.
• Opportunity to develop into a Creative Strategist / AI Content Strategist role.
• Paid vacation, sick leave, and personal days off.