CRM / VIP Retention Manager

Responsibilities:

Carrying out segmentation of the database and implementing remarketing strategies;

Compose and plan email newsletter campaigns;

Customers retention;

Ensuring all email campaigns comply with current email best practice in the industry;

Communication about promo events;

Promo plan preparation;

Preparing a technical task to designer and copywriter;

A/B Testing on various email campaigns to establish the most effective;

Tracking and reporting on email campaigns in order to guide improvements;

Analysis of current email marketing campaigns and making recommendations for improvement;

Analysis and monitoring of the main KPIs and CRM actions;

Creation of and execution of customer engagement/acquisition strategies in line with the company’s; marketing and financial objectives.
 

Requirements:

Customer-first mindset;

Analytical and strategic thinking skills;

Data-driven approach;

Knowledge of different CRM systems and experience in setting up the trial, and onboarding processes using them (Customer.io, Optimove, Xtreme push);

Engagement;

Prior experience in retention roles (1+ years);

Experience and knowledge working with main KPIs such as Churn Rate, Retention Rate, GGR, NGR;

Knowledge of analytical tools, including Google Analytics. Ability to analyze, interpret, draw conclusions and implement solutions to a variety of complex issues;

Excellent written communication and copywriting skills in English;

Work experience with chatbots and AI would be highly appreciated;

Responsibility for running end-to-end projects as required.