Lead Copywriter, AI Content (Hands-On Role)

AI can write a smooth paragraph in five seconds. It can also invent a statistic, mistranslate a phrase, and sound completely confident while doing it. Most copywriters can’t tell the difference. We need someone who can.

You’re the right fit if:

• You’ve caught AI lying to you, confidently, more than once
• A confident AI answer makes you suspicious, not relieved
• You don’t write 100 pages. You write the one page that becomes 99 more
• Reporting straight into leadership, with no management layer between you and decisions, sounds like a plus, not a risk

That’s you? Good. Keep reading.

Top criteria (non-negotiable):

• You work with AI models every day, not occasionally, and you’ve been burned enough times to know exactly where they fail
• Confident, polished output doesn’t fool you. You treat it as a draft until you’ve checked it
• Given a huge volume of work, you build a system before you write a single line. You don’t start at page one and grind through to the end
• Fluent English, because that’s how you talk to the models, not just to your audience
• You can describe, in detail, a specific time AI misled you, and what you changed afterward

Nice to have, but it won’t save a weak candidate:

• SEO or search-driven content background
• Additional foreign languages

This isn’t a job for cleaning up AI drafts. It’s a job for owning them.

Why this role is harder than it sounds

You’re the last line of defense before anything goes live. Facts, numbers, tone, consistency across brands, it all runs through you. The AI drafts it. You’re accountable for it.

What the job actually involves

• Writing brand content and verifying it yourself, treating AI as a tool you direct, not a source you trust
• Adapting the same core message across multiple brands without letting them blur into each other
• Spotting the moment AI sounds right but isn’t, before it goes anywhere near a client
• Tracing every fact, number, and claim back to something real, never taking the model’s word for it
• Turning “100 pages across 5 brands” into a repeatable system instead of 100 separate writing tasks
• Getting the context you need (market, restrictions, audience) before you write anything, not after
• Noticing when content across brands starts sounding the same, and fixing that before anyone else spots it
• Checking text in languages you don’t speak, using a real method, not just trusting whatever a translator hands back
• Setting the bar for content quality, not just meeting it

What we offer

• 20 paid vacation days
• 36 paid sick leave days per year
• Fully remote, flexible working hours
• Work on an international product
• A team that moves and decides fast

Please note: Only shortlisted candidates will be contacted due to a high volume of applicants.