CRM Manager IGaming

We are looking for a CRM Manager to become a valued member of our dynamic team. As a CRM Manager, you will play a pivotal role in nurturing and retaining our existing customer base while driving sustained growth and profitability.
If you are a highly motivated individual with a passion for customer relationship management and a proven track record of driving successful retention strategies, we invite you to join our team and make a significant impact on our company's growth trajectory.
 

Requirements:

- Strong hands-on experience with Customer.io (campaigns, segmentation, automation)
- Strong hands-on experience with Smartico (gamification)
- Proven experience in CRM strategy and lifecycle management
- Solid understanding of segmentation, retention mechanics, and user behavior
- Experience running data-driven campaigns and performance optimization
- Ability to work with large datasets and translate insights into actions
- English level B2 or higher
 

Responsibilities:

- Own and manage the CRM promo calendar and campaign planning
- Campaign management: emails layout, materials preparation
- Design and execute multi-channel campaigns (Email, Web Push, In-app)
- Set up and optimize campaigns in Smartico and Customer.io
- Build, scale, and optimize CRM flows and users’ lifecycle
- Drive segmentation strategy and personalization logic
- Collaborate with cross-functional teams and manage task delivery
- Monitor, analyze, and continuously improve campaign performance (OR, CTR, deliverability, LTV)
- Establish and maintain reporting frameworks and weekly performance insights
- Ensure CRM activities align with overall business and revenue goals
 

Would be a plus:

- Experience in iGaming / betting
- Knowledge of email deliverability and infrastructure (ESP, domains, IPs)
- Experience with A/B testing and experimentation frameworks
- Basic knowledge of SQL or analytics tools

Work conditions

- Flexible working hours and a remote work setup, so you can plan work around your life and not your life around work!
- Unlimited vacation days and paid sick leave—because your rest matters.
- A competitive compensation that truly reflects your skills and expertise.
- Employee referral bonus and gifts to celebrate your special occasions.
- 50% financial support for learning expenses to supercharge your professional growth!
- A positive atmosphere where you always feel respected and truly belong.
- Inspirational team-building activities that turn colleagues into best friends.
- Wellness benefits: We’ll support your sports passions, from yoga classes to gym memberships.
- Co-working space reimbursement to save your nerves from always working from home :)