Senior Media Buyer

Senior Media Buyer / Traffic Arbitrage Specialist — Google Ads + Meta Ads

Vertical: iGaming (Online Casino / Betting)
Employment: Full-time
Format: Remote
Compensation: Fixed salary + performance bonus / % of profit — discussed individually
Location: Remote / Worldwide

We are looking for an experienced Senior Media Buyer / Traffic Arbitrage Specialist to join our iGaming team and take ownership of profitable traffic acquisition and scaling.

We are looking for someone who is not just a traffic buyer, but a profit-oriented specialist who understands unit economics, can analyse campaigns based on numbers, build and scale profitable funnels, and independently launch and optimise campaigns.

What we expect

Must-have experience

• 3+ years of experience in media buying, traffic arbitrage or performance marketing.
• Proven hands-on experience in iGaming: Online Casino and/or Betting.
• Strong experience with Google Ads and Meta Ads.
• Experience working with significant budgets and scaling profitable campaigns — typically $20,000–$100,000+ per month.
• Experience with trackers such as Keitaro, Binom, Voluum or similar.
• Strong understanding of CPA, FTD, ROI, ROAS, LTV, conversion rates and unit economics.
• Ability to independently analyse campaign performance and make decisions based on data.

• Recent, relevant iGaming experience. Traffic buying experience from 3–4 years ago alone is not sufficient.

   

Additional advantages

• Experience with TikTok Ads, Twitch, and other traffic sources.
• Experience working across multiple GEOs, especially:
  • LATAM
  • India
  • Tier-1 Europe
  • Uzbekistan
  • Other emerging and high-value markets
• Knowledge of Google Analytics, GTM, Meta Pixel and Conversion API.
• Experience building and optimising funnels.
• Experience with pre-landers, landing pages and conversion optimisation.
• Experience with cloaking and other technical solutions used in performance marketing.
• Experience creating, testing and scaling advertising creatives.
• Ability to work effectively with designers, developers and affiliate managers.

Your responsibilities

• Launch, manage and scale Google Ads and Meta Ads campaigns in the iGaming vertical.
• Develop and test new traffic acquisition strategies, funnels and offers.
• Analyse campaign performance and optimise towards profitability, not just traffic volume.
• Scale profitable campaigns while maintaining acceptable CPA and ROI.
• Test new GEOs, creatives, funnels and acquisition approaches.
• Monitor FTDs, CPA, ROI/ROAS, conversion rates and overall unit economics.
• Identify underperforming campaigns quickly and take corrective action.
• Work closely with designers, developers and affiliate managers.
• Build repeatable and scalable traffic acquisition systems.
• Share performance data and successful case studies with the team.

What we consider a strong result

Our key metrics include:

• CPA — lower is better, while maintaining traffic quality.
• ROI / ROAS — target profitability of approximately 30–50%+ where applicable.
• Number of FTDs per month.
• Campaign stability and scalability.
• Low percentage of consistently unprofitable campaigns.
• Ability to scale without destroying campaign economics.

Minimum requirements

We expect to see:

• Experience running campaigns with budgets of at least $10,000–$15,000+ per month.
• Proven profitable iGaming cases with positive ROI.
• A strong understanding of iGaming economics and GEO-specific behaviour.
• Experience with LATAM, India, Tier-1 Europe, Uzbekistan and/or other relevant GEOs is highly valuable.
• Actual numbers and evidence, not generic statements about performance.

Important: Case Studies Are Required

During the interview process, you will be asked to provide at least one real iGaming case study.

Screenshots from advertising accounts, trackers, analytics or other relevant dashboards are required. 

OR During the technical interview, we may ask you to share your screen and demonstrate the relevant statistics.