Social Media Content Creator

About Us

We're a small family of consumer brands built around quality, integrity, and doing things a little differently. Together we operate across three categories: organic functional foods; natural pet nutrition; and premium gourmet food brand for discerning, quality-driven customers. Each brand has a distinct voice and audience, but they share a commitment to authenticity, which is exactly why creator content matters so much to how we grow.

The Role

We're hiring a Social Media Content Editor who is equal parts editor and creator. You'll turn briefs and raw footage, think founder-led videos, recipe/product demos, and brand shoots, into polished, scroll-stopping content across Instagram, TikTok, Pinterest, and YouTube Shorts. But just as important: you live on TikTok, you know what's trending before it peaks, and you bring us your own ideas rather than waiting for a brief. Half the job is the cut, the other half is knowing what to cut in the first place.

What You'll Do

Content ideation & strategy

• Come up with original short-form content ideas and concepts for each brand, proactively, not just in response to a brief
• Track TikTok/Reels/Pinterest trends, sounds, formats, and challenges daily, and pitch which ones are worth pursuing for each brand
• Translate trending formats into ideas that fit each brand's voice, rather than posting generic templates
• Help shape the content calendar by bringing ideas to the table, not just filling slots handed to you

Editing

• Assemble short-form videos from creative briefs and existing footage (founder content, recipe/product videos, brand shoots, raw B-roll)
• Edit and format content natively for each platform: Reels, TikTok, Pinterest Idea Pins/static, YouTube Shorts (aspect ratios, pacing, captions, hooks)
• Add captions, sound, text overlays, and basic motion graphics to match each brand's style

Cross-brand execution

• Maintain a consistent posting cadence across all three brands and four platforms
• Work closely with the founders and team to source raw footage (recipe shoots, behind-the-scenes, founder talking-head content) and turn it into finished content
• Monitor content performance and use what's working (and what isn't) to inform your next round of ideas

What We're Looking For

• A portfolio of short-form video work you can share, ideally including pieces where you drove the concept, not just the edit
• Proficiency in CapCut, Adobe Premiere Pro, or similar editing tools
• Genuine, current fluency in TikTok/Reels culture, trends, and formats, not just editing skill in a vacuum
• A habit of generating content ideas, not just responding to briefs
• Comfortable working from messy raw footage + a loose brief to a finished, on-brand video Able to adapt tone/style across multiple brands without them blurring together
• Bonus: Pinterest content experience, basic motion graphics/design skills, caption/copywriting instincts, food/recipe content experience

What Success Looks Like

• Consistent, on-time output across all three brands and four platforms
• Content that reflects current trends without losing brand identity

• Editing turnaround fast enough to catch trends while they're still relevant, not weeks after

   

How to Apply

Send your CV, a link to your editing portfolio or reel, and one example of a trend you spotted and turned into content, what it was and how you adapted it.