Senior Brand and Content Marketing Manager

Dinarys is an E-commerce Development Company helping retailers, brands, and manufacturers across DACH, the UK, and the US build, scale, and optimize their digital commerce solutions.

We’re looking for a Senior Brand & Content Marketing Manager to shape how Dinarys is perceived in the market and turn our expertise into a scalable marketing engine.

This is a strategic, hands-on role for someone who combines strong content marketing expertise with brand building, SEO, thought leadership, PR, and business storytelling.

You’ll work directly with the CEO, Solution Architects, Delivery teams, and Business Development to strengthen Dinarys’ market positioning, grow our brand visibility, and generate new business opportunities through high-quality content and strategic marketing initiatives.

You’ll thrive in this role if you:

• Think like a business partner rather than only a marketer.
• Love writing and transforming technical expertise into compelling business stories.
• Enjoy interviewing experts and uncovering insights customers actually care about.
• Understand how SEO, content, branding, PR, and demand generation work together.
• Can balance strategy with hands-on execution.
• Constantly test new ideas, channels, and AI-powered workflows.

• Enjoy working directly with founders and technical teams.

   

Responsibilities

• Own and continuously evolve Dinarys’ brand and content marketing strategy.
• Define positioning and messaging across industries, services, and target markets.
• Build and execute thought leadership initiatives around the CEO, technical experts, and company leadership.
• Develop a scalable SEO-driven content strategy aligned with business objectives.
• Create and manage business cases, customer success stories, technical case studies, whitepapers, landing pages, blog articles, and executive content.
• Conduct interviews with customers, Solution Architects, Project Managers, engineers, and leadership to transform expertise into valuable marketing assets.
• Build brand awareness through content, PR initiatives, industry publications, partnerships, webinars, events, and media opportunities.
• Manage content distribution across LinkedIn, newsletters, partner channels, industry media, and owned marketing channels.
• Develop repeatable marketing processes and AI-powered content workflows.
• Identify new growth opportunities, validate marketing hypotheses, and experiment with new formats and channels.
• Measure marketing performance and continuously optimize content, SEO, brand visibility, and campaign effectiveness.

• Collaborate closely with Sales, Business Development, Delivery, and Leadership teams to ensure marketing supports commercial goals

   

Requirements

• 5+ years of experience in B2B Marketing, Brand Marketing, or Content Marketing.
• Strong background in Content Marketing and business storytelling.
• Experience developing and executing marketing strategies.
• Hands-on experience with SEO, content planning, and organic growth.
• Experience building positioning, messaging, and thought leadership initiatives.
• Experience creating customer success stories, business cases, and technical case studies.
• Excellent interviewing and communication skills.
• Experience working with technology companies, software development, SaaS, or ecommerce.
• Excellent English (Upper-Intermediate+ or higher).

• Strong AI adoption mindset and practical experience using AI tools to improve marketing workflows.

   

Nice to Have

• Experience in ecommerce, SaaS, or software development.
• Experience with PR, media relations, and industry publications.
• Experience organizing webinars, conferences, or partnership initiatives.
• Experience with Google Analytics 4, Google Search Console, Ahrefs, Semrush, or similar tools.
• Experience with CMS platforms and marketing automation tools.

• Understanding of demand generation and GTM strategy.

   

What We Offer

• Fully remote work.
• Direct collaboration with company leadership.
• High ownership and freedom to shape Dinarys’ marketing direction.
• Opportunity to build a recognized brand in the international ecommerce technology market.
• A strategic role with significant influence on company growth, positioning, and business development.