Head / Team Lead of Media Buying (iOS Utilities - Subscriptions)

We're looking for an experienced Head of Media Buying / Team Lead with a proven track record in scaling iOS utility apps operating on a subscription-based business model.

We're not just looking for a media buyer—we're looking for someone who understands the market, makes data-driven decisions, and is ready to lead and grow the entire acquisition direction.

📍 Location: Cyprus (or mandatory relocation after the probation period).

Responsibilities:

• Develop and execute user acquisition strategies for iOS utility apps.
• Launch, optimize, and scale paid advertising campaigns.
• Analyze funnel performance and identify growth opportunities.
• Work closely with subscription-based monetization models.
• Make data-driven decisions based on cohort analysis and key product metrics.
• Test new traffic sources, GEOs, and acquisition hypotheses.

• Build efficient processes and share expertise within the team.

   

Requirements:

• 5+ years of experience in Performance Marketing / Media Buying.
• Recent hands-on experience with iOS utility applications.
• Strong expertise in subscription-based products.
• Solid experience running and scaling campaigns through Facebook Ads.
• Strong understanding of the following metrics:
  • Cost per Trial
  • Cost per Subscription
  • LTV
  • Retention
  • Cohort Analysis
• Practical experience with AppsFlyer.
• Good understanding of Apphud.
• Strong analytical skills with the ability to make data-driven decisions.
• Proactive mindset, ownership, curiosity, and a genuine desire to understand why campaigns succeed or fail.

Nice to Have:

• Experience with in-app advertising networks:
  • Unity Ads
  • Mintegral
  • AppLovin
  • Appnext
• Experience with additional paid acquisition channels.
• Experience building and scaling media buying teams.

What We Offer:

• An exciting product in the fast-growing iOS Utilities niche.
• The opportunity to influence product growth and acquisition strategy.
• A strong team and fast decision-making processes.
• Competitive compensation package (discussed individually).
• Office-based position in Cyprus, with relocation support for strong candidates.

How to Apply:

When applying, please include details about your most recent experience with iOS utility apps, including:

• Which GEOs you worked with;
• Which traffic sources you used;
• Which KPIs and metrics you were responsible for;
• What results and growth you achieved.