Growth Marketing Manager

We are looking for an experienced Growth Marketing Manager who can take ownership of customer acquisition and growth channels.

Responsibilities:

• Develop and execute a growth marketing strategy focused on customer acquisition and scaling growth channels.
• Identify, test, and launch new acquisition channels and growth opportunities.
• Develop SEO initiatives and identify opportunities to increase organic traffic.
• Analyze and optimize performance marketing activities (paid campaigns, traffic acquisition, conversion rates).
• Work with marketing analytics: analyze traffic sources, funnels, user behavior, and channel performance.
• Manage influencer marketing activities and collaborate with opinion leaders to develop new promotion channels.
• Develop PR initiatives and external partnership marketing activities.
• Organize and coordinate company participation in relevant industry conferences, exhibitions, and professional events.
• Identify networking opportunities, build industry relationships, and represent the company at relevant events.
• Develop affiliate marketing channels, work with CPA networks, and manage partnership programs.
• Identify growth opportunities within fintech, Web3, crypto, and other technology-driven industries.
• Build and implement marketing automation processes to improve efficiency and scalability.
• Establish tracking and reporting processes to measure marketing performance and support data-driven decisions.
• Continuously test growth hypotheses, analyze results, and scale successful marketing channels.
• Collaborate with business, product, sales, and other teams to achieve company growth objectives.

Requirements:

• Proven experience in Growth Marketing, Performance Marketing, Digital Marketing, or a similar role.
• Strong understanding of SEO fundamentals and organic growth strategies.
• Hands-on experience with paid acquisition channels and performance advertising.
• Understanding of marketing analytics, funnels, attribution, and conversion optimization.
• Experience working with influencers, PR, and partnership channels.
• Experience with affiliate marketing, CPA networks, or traffic arbitrage is a strong advantage.
• Ability to work with data and make decisions based on measurable results.

Nice to Have

• Experience in fintech, Web3, crypto, payments, or other technology-driven industries.
• Experience with high-risk / grey verticals.
• Existing network within affiliate, performance marketing, or fintech communities.
• Experience building automated marketing processes and scalable systems.