E-commerce SMM (US market)

🏢 About the company

We are a growing private label brand operating on Amazon in the cosmetics and supplements niches. The company has been on the market for over 7 years and is actively expanding its presence, including social media, creator content, and external traffic channels for the US market.



🚀 About the role

We are looking for an E-commerce SMM Lead with must-have experience in physical products, the US market, hands-on content publishing, UGC, funnels, chatbots/ManyChat, and social traffic to Amazon or e-commerce product pages.

In this role, you will build and lead the brand’s social media presence across key platforms such as Instagram, TikTok, and YouTube Shorts. You will be responsible for developing the SMM strategy, shaping the brand’s positioning, and connecting marketing goals with our internal Production Department — a “content factory” that includes a creative manager and a team of around 15 creators.

This role is a great fit for someone who combines creative thinking, strong understanding of US social media trends, e-commerce mindset, and data-driven decision-making.


💼 Working Conditions:

🏡 Format: 100% remote
⏳ Employment: Full-time
🕒 Schedule: Flexible, result-oriented (team is usually online from 11:00 to 19:00 Europe time)
💰 Fixed salary + performance-based bonus (discussed individually)

🔍 Requirements

✅ 2–3+ years of experience as an SMM Lead / Senior SMM / Social Media Manager in e-commerce projects.
✅ Must-have experience with physical products and e-commerce brands.
✅ Hands-on experience with the US market: content, audience behavior, trends, and platform specifics.
✅ Experience with Amazon brands will be a strong advantage.
✅ Strong understanding of TikTok, Instagram Reels, YouTube Shorts, and short-form content mechanics.
✅ Experience not only with strategy, but also with regular content publishing, content calendar management, and day-to-day SMM execution.
✅ Strong understanding of the US audience, American consumer behavior, content style, tone, slang, and Western social media trends — including viral formats, hooks, sounds, challenges, and product-focused content mechanics.
✅ English level B2 or higher — ability to write captions, evaluate English-language UGC, understand slang, and work with US-style content.
✅ Experience working closely with creative, production, or UGC teams.
✅ Ability to create clear briefs, guide creators, review content, and maintain brand consistency.
✅ Understanding of technical SMM processes: account setup, account warm-up, platform limitations, and safe account activity.
✅ Experience or strong understanding of funnels, flows, chatbots, automated messages, and audience warm-up mechanics.
✅ Experience with ManyChat or similar funnel-building / automation tools will be a strong advantage.
✅ Understanding of shadowban risks, account restrictions, and basic prevention / recovery logic.
✅ Strong analytical mindset: ability to track metrics, test content hypotheses, and optimize content based on data.
✅ Creativity combined with structure, ownership, and result-oriented thinking.

⚙️ Responsibilities

📌 SMM strategy and positioning

❇️ Develop and implement the brand’s SMM strategy for Instagram, TikTok, and YouTube Shorts.
❇️ Define the visual direction, communication style, and Tone of Voice for the US market.
❇️ Build a content strategy focused on brand awareness, engagement, trust, and external traffic growth.
❇️ Analyze competitors, niche leaders, US e-commerce brands, and current Western trends.
❇️ Adapt the strategy to physical products, the US audience, and e-commerce growth goals.

🎬 Creative direction and UGC content

❇️ Work closely with the internal Production Department, creative manager, and creator team.
❇️ Generate ideas, develop content angles, hooks, scenarios, and clear briefs for creators.
❇️ Review, select, and approve UGC content before publication.
❇️ Ensure content matches the brand’s visual standards, Tone of Voice, and marketing goals.
❇️ Adapt ideas for different formats: Reels, TikToks, Shorts, stories, and posts.
❇️ Evaluate content based on visual quality, engagement, trust, traffic potential, and purchase intent.

🤖 Technical SMM, funnels, and automation

❇️ Understand account setup, warm-up, platform limitations, and basic technical SMM processes.
❇️ Understand funnels, flows, chatbot logic, and audience warm-up mechanics.
❇️ Work with or guide chatbot flows, automated messages, and user journeys from content to target action.
❇️ Understand ManyChat or similar tools used for social media funnels and automated communication.
❇️ Collaborate with technical/operational specialists when setup, automation, or funnel implementation is needed.
❇️ Understand shadowban risks, account restrictions, and basic prevention / recovery logic.
❇️ Ensure content, account activity, and funnels follow platform rules and reduce limitation risks.

📈 External traffic, Amazon, and performance analytics

❇️ Drive targeted external traffic from social media to Amazon listings.
❇️ Understand how social media traffic can support Amazon growth; Amazon Attribution is a strong plus.
❇️ Track key metrics: ER, Reach, CTR, retention, profile visits, link clicks, and traffic conversions.
❇️ Optimize the content plan based on data, performance insights, and audience behavior.
❇️ Test content hypotheses and scale the best-performing formats.
❇️ Evaluate which formats generate engagement, traffic, product interest, and potential sales impact.

💬 Community management and engagement

❇️ Build and grow a loyal brand community across social media platforms.
❇️ Launch engagement activities: contests, giveaways, challenges, polls, and interactive formats.
❇️ Identify and grow a core audience of brand supporters and potential ambassadors.
❇️ Monitor audience feedback, comments, and reactions to improve communication.

🎁 Benefits
💸 Compensation
Competitive fixed salary with the opportunity to discuss individually.

🌴 Time off & perks
Paid time off, including vacations, sick days, and public holidays, plus birthday gifts and holiday surprises.

🕓 Flexibility & work format
Fully remote work, flexible schedule, and a results-driven approach without unnecessary micromanagement.

🚀 Ownership & impact
Opportunity to take full ownership of the brand’s social media strategy and directly influence growth in the US market.

🧠 Autonomy & resources
Freedom to suggest ideas, test new formats, work with creators, and use available resources to improve content performance.

📈 Growth & projects
Interesting challenges, a fast-growing e-commerce environment, and continuous professional growth opportunities.

🚀 If you have strong experience in e-commerce SMM, understand the US social media market, and know how to turn content into traffic, engagement, and brand growth — we’d love to hear from you.

Apply now and let’s discuss how you can make an impact.