Brand Manager (Crypto Casino)

Brand Manager (Crypto Casino)

📍 Remote | Full-Time

About the Role

We are launching a new Crypto Casino brand focused on Tier 1 markets and are looking for a hands-on Brand Manager who can execute brand strategy, build awareness, and grow community engagement.

Key Responsibilities

• Execute and develop the brand strategy, positioning, and messaging.
• Maintain a consistent brand voice across all channels.
• Create brand materials, presentations, and communication guidelines.
• Develop content strategy and social media presence.
• Collaborate with Growth, Affiliate, CRM, SEO, Product, and Creative teams.
• Launch brand campaigns and awareness initiatives.
• Work with influencers, streamers, ambassadors, and crypto communities.

• Monitor brand performance and identify growth opportunities.

   

KPIs

• Brand awareness and mentions.
• Brand perception and positioning.
• Social media engagement and audience growth.

• Community growth and activity.

   

Requirements

• 3+ years of experience in Brand Management or Marketing with a strong brand focus.
• Experience in iGaming, betting, crypto, fintech, or similar industries.
• Understanding of social media, influencer marketing, CRM, affiliate, and content marketing.
• Strong storytelling and communication skills.
• Creative mindset with a strong eye for branding and design.
• Data-driven approach.

• English level: Upper-Intermediate (B2+) or higher.

   

Nice to Have

• Experience in Crypto Casino.
• Experience launching new brands from scratch.
• Understanding of crypto communities and KOL marketing.

• Experience working with Tier 1 markets.

   

What We Offer

• Fully remote work (Mon–Fri, 10:00–19:00 UTC+2).
• Paid vacation, sick leave, and birthday day off.
• Competitive compensation.
• Opportunity to build a brand from the ground up.
• Flat structure, no micromanagement.
• Professional growth and development support.