As we continue scaling and launching new products, we are looking for a strong,
strategic CMO who will take full ownership of marketing for one of our key GEOs -
including both acquisition and brand development.
This role is about building a scalable, profitable, and sustainable growth engine,
covering all traffic channels and shaping the long-term marketing vision of the
product.
We provide full support, strong infrastructure, and all the resources needed to deliver
results and make a real impact.
What You'll Be Doing
● Own and drive full-cycle marketing for a GEO: acquisition + brand
● Build and scale the entire marketing function from scratch: strategy, structure,
processes, and team
● Manage and grow all key channels: Paid Social (FB, TikTok), Google Ads /
UAC, SEO (brand / non-brand), ASO, Influencer & Streamer marketing, Affiliate
networks
● Develop and execute both performance and brand strategies
● Ensure high-quality traffic using BI tools, fraud detection, and performance
analytics
● Build and scale affiliate programs and strategic partnerships
● Collaborate closely with product teams (landings, funnels, A/B testing,
localization)
● Own budgeting and financial planning: manage $500K+ monthly budgets,
optimize channel mix, track ROI / CPA / ARPU
● Analyse user journeys (CJM), identify bottlenecks, and improve conversion &
retention
● Lead, hire, and develop cross-functional marketing teams
What Experience Matters to Us
● 5+ years in iGaming / gambling / betting marketing
● 3+ years in a leadership role (CMO / Head of Marketing / Head of Growth)
● Proven experience managing both acquisition and brand marketing
● Deep understanding of performance metrics: FTD%, ARPU, L TV, ROI
● Hands-on experience with all major channels: Paid Social, Google, SEO / ASO,
Influencers, Affiliates
● Strong partner management and deal optimization skills
● Confident managing $500K+ budgets and scaling to 10K+ FTDs
● Strong analytical mindset, BI tools experience, and media planning
● Understanding of unit economics, CJM, and funnel optimization
● Knowledge of compliance and marketing specifics in regulated / emerging
markets
Why You Should Join Us
● Full ownership of marketing strategy and real impact on business results
● Freedom to build your own team, processes, and vision
● Strong products, budgets, and internal infrastructure
● Fast decision-making, no micromanagement
● Competitive salary + performance-based bonuses
● Fully remote setup + coworking support
● Access to top industry conferences and internal events
● Paid vacation, sick leave, and birthday day off
● Investment in your professional and personal growth