Head of Media Buying

We are looking for an experienced Head of Media Buying to join our team. In this role, you will lead and scale performance marketing operations across Tier-1 European markets, driving user acquisition, profitability, and sustainable growth. If you are passionate about performance marketing, data-driven decision-making, and building high-performing teams, we would love to hear from you!

HOW YOU WILL MAKE AN IMPACT

• You will develop and execute media buying strategies across Tier-1 European markets;
• You will manage and optimize multi-channel paid acquisition campaigns across Meta Ads, Google Ads, TikTok Ads, Programmatic/DSP, Push & In-App traffic, Influencer partnerships, ASA, and UAC;
• You will own media planning, budget allocation, and performance forecasting;
• You will manage monthly advertising budgets ranging from €300k to €1M+ while ensuring profitability and sustainable growth;
• You will monitor and improve key performance metrics such as CAC, CPA, CPI, CPL, ROAS, ROI, ROMI, LTV, Payback Period, and Contribution Margin;
• You will lead and mentor cross-functional performance teams, including Media Buyers, Creative Strategists, Designers, Analysts, and Tracking Specialists;
• You will collaborate closely with product, CRM, analytics, and creative teams to maximize acquisition and retention performance;
• You will build scalable acquisition processes, operational frameworks, and reporting structures;
• You will ensure accurate attribution, tracking, and data collection across all acquisition channels;
• You will continuously test, analyze, and optimize campaigns to identify new growth opportunities.

WHAT WILL HELP YOU SUCCEED IN THE ROLE

• 5+ years of experience in Performance Marketing or Media Buying;
• 2+ years of experience in a leadership position such as Head of Media Buying, Performance Lead, or Acquisition Lead;
• Proven experience working with Tier-1 European markets;
• Hands-on experience managing advertising budgets of €300k–€1M+ per month;
• Strong track record of scaling profitable acquisition campaigns;
• Experience in highly competitive industries such as iGaming and Sports Betting;
• Deep understanding of acquisition economics, including CAC, CPA, CPI, CPL, ROAS, ROI, ROMI, LTV, Payback Period, Contribution Margin, Revenue Attribution, Incrementality, Cohort Analysis, Funnel Optimization, and Retention Impact;
• Strong analytical mindset with the ability to make data-driven decisions;
• Excellent leadership, communication, and stakeholder management skills;
• Upper-Intermediate English level or higher.

REQUIRED SKILLS

• AppsFlyer, Adjust, Kochava, or Singular;
• Google Analytics 4 (GA4);
• Google Tag Manager (GTM);
• Meta Conversion API (CAPI);
• Server-side tracking;
• Postback integrations;
• Attribution and analytics systems.

WILL BE A PLUS

• Experience launching and scaling acquisition strategies for mobile-first products;
• Experience working with influencer and performance partnership channels;
• Strong understanding of marketing automation and CRM-driven acquisition initiatives;
• Experience building and scaling international performance teams;
• Knowledge of advanced experimentation frameworks and incrementality testing.

HOW WE WILL KEEP YOU SMILING

• Flexible working hours and a remote work setup, so you can plan work around your life and not your life around work!
• Unlimited vacation days and paid sick leave—because your rest matters.
• A competitive compensation that truly reflects your skills and expertise.
• Employee referral bonus and gifts to celebrate your special occasions.
• 50% financial support for learning expenses to supercharge your professional growth!
• A positive atmosphere where you always feel respected and truly belong.
• Inspirational team-building activities that turn colleagues into best friends.
• Wellness benefits: We’ll support your sports passions, from yoga classes to gym memberships.
• Co-working space reimbursement to save your nerves from always working from home :)