Head of Social Media

An AI startup backed by millions in funding is building several AI agents for businesses. We are looking for a Head of Social Media who can build and scale our social media function from the ground up.

You'll be leading a team of 3 people, with plans to hire an additional 3–4 SMM specialists. You'll also manage a content budget of approximately $50,000/month and have full ownership of the growth strategy.

About the Company

We are developing multiple AI agents that replace operational business functions. These products don't simply automate individual tasks — they replace entire departments. Our solutions are already being used by customers.

We operate in the B2B AI space, a rapidly growing market where the social media landscape is still largely untapped.

Who We're Looking For

We need someone who has succeeded in industries where paid advertising is heavily restricted or unavailable — environments where organic growth, viral content, and social media are the primary growth engines.

The strongest candidates often come from industries such as: Online Casinos & Slots / Sports Betting / Betting / iGaming / Esports / Crypto / Dating / Adult. 

We are not operating in these industries and are not hiring someone to continue working in them.

We are looking for a specialist who developed exceptional growth skills in those highly competitive environments and is now ready to apply them in a market where competition is still limited and organic reach remains highly accessible.

Responsibilities

• Build and manage a team of 3–4 social media specialists across content clusters:
  • Short-form content (TikTok, Instagram)
  • Community & forum content (Reddit, Quora, Threads)
  • Business content (YouTube, LinkedIn, X)
• Create and implement a scalable content distribution system, including content calendars, publishing frameworks, and operating processes
• Develop viral content formats together with the team, test hypotheses, and scale winning strategies
• Manage a monthly budget of approximately $50,000, including content boosting, influencer partnerships, and UGC networks
• Track analytics across all platforms and continuously optimize strategy based on performance data
• Keep the team aligned and accountable for execution speed and content quality

KPIs will be defined jointly with the CMO during the first strategic meeting.

Requirements

• Proven case study with 1M+ views on any platform and in any industry (the brand can remain confidential; public examples or screenshots are acceptable)
• Experience managing a social media team and/or external contractors
• Strong understanding of the algorithms of at least 3–4 major platforms, including both organic and paid distribution
• Deep understanding of viral content mechanics and audience behavior

Why Join Us

• AI agents today are what crypto was in 2012. The market is still early, and the media landscape remains largely unclaimed. Those who build audiences first will define the category.
• A legal, long-term industry with enormous growth potential.
• No advertising account restrictions.
• No risk of platforms suddenly shutting down your business.
• The opportunity to build in a fully compliant environment.

Current team includes:

• UGC Creator
• Copywriter
• PR Specialist

Hiring Process

1. Screening questionnaire: Submit a verified case study demonstrating 1M+ views (brand disclosure is optional)
2. Recruiter interview
3. Strategy session and interview with the CMO