Junior Sports CRM Manager

We are looking for an ambitious and sports-passionate Junior Sports CRM Manager ready to grow within a fast-paced Tier-1 iGaming environment.

If you live and breathe sports, follow major leagues and tournaments daily, understand what drives sports fans, and want to learn how player retention and CRM marketing work in the betting industry — this opportunity is for you.

HOW YOU WILL MAKE AN IMPACT

• Build and maintain sports calendars for Tier-1 GEOs, aligning CRM activities with major sporting events, tournaments, and betting trends
• Plan and execute promotional campaigns around key sports moments (UEFA, Premier League, NBA, NFL, UFC, Formula 1, etc.)
• Configure, test, and launch CRM campaigns and automated communication flows via Smartico (Email, Push, SMS, In-App messaging)
• Work closely with the Betby sportsbook platform to manage sports offers, event synchronization, limits, and campaign-related configurations
• Segment player audiences based on betting activity, favorite sports/leagues, player lifecycle stage, retention behavior, and bonus usage
• Support VIP, retention, and reactivation campaigns with relevant sports-focused offers and communication strategies
• Manage promotional content inside CMS and Smartico iFrame pages, including banners, landing pages, and event-focused creatives
• Monitor campaign performance and key CRM metrics such as Churn Rate, Reactivation Rate, Open Rate, CTR, Bonus Cost, and Bonus Ratio
• Analyze player engagement and identify opportunities to improve retention and campaign efficiency
• Collaborate with CRM, SMM, Analytics, VIP, and Casino teams on cross-sell and promotional activities
• Assist the Head of CRM with operational and day-to-day campaign management tasks

WHAT WILL HELP YOU SUCCEED IN THE ROLE

• Strong sports knowledge and genuine passion for sports (must-have)
• Deep understanding of major leagues, tournaments, and the sports fan ecosystem
• Basic experience in betting/iGaming OR strong understanding of sportsbook products and betting mechanics
• Understanding of sportsbook bonus mechanics such as free bets, cashback, bet insurance, odds boosts, etc.
• Good copywriting and communication skills for creating engaging short-form CRM content (Push/SMS/Email)
• Analytical mindset and ability to work with campaign metrics and player behavior data
• High attention to detail and ability to manage multiple campaigns simultaneously
• English level B2+ (written and spoken)

WILL BE A PLUS

• Experience with CRM/marketing automation platforms such as Smartico, Fast Track, Optimove, or similar tools
• Previous experience in CRM, Support, VIP, or Retention roles within iGaming
• Basic understanding of player lifecycle management and retention marketing
• Familiarity with Tier-1 sports betting markets

HOW WE WILL KEEP YOU SMILING

• Flexible working hours and a remote work setup, so you can plan work around your life and not your life around work!
• Unlimited vacation days and paid sick leave—because your rest matters.
• A competitive compensation that truly reflects your skills and expertise.
• Employee referral bonus and gifts to celebrate your special occasions.
• 50% financial support for learning expenses to supercharge your professional growth!
• A positive atmosphere where you always feel respected and truly belong.
• Inspirational team-building activities that turn colleagues into best friends.
• Wellness benefits: We’ll support your sports passions, from yoga classes to gym memberships.
• Co-working space reimbursement to save your nerves from always working from home :)