Retention Marketing Manager

What we’re looking for:

• Experience in iGaming (a must);
• Experience in drafting and conducting marketing activities for player retention and return;
• Analytical mindset, ability to calculate the economics of promos as well as analyze the results;
• Experience with client segmentation;
• Strong English skills, with ability to write and communicate briefs and tasks;
• Understanding of basic approaches to A/B testing and hypothesis testing to optimize marketing activities;
• Creativity;
• Knowledge of marketing metrics: MAU/DAU, LTV, ARPU, RR, GGR, NGR, etc.;
• Experience working with analytics tools: Tableau, Power BI, Google Data Studio, Metabase.

What you’ll do:

• Monthly planning of marketing activities to retain and return players;
• Creation of communication plans via multiple channels (onsite/offsite);
• Forming logic and participating in launches of trigger chains;
• Setting tasks for cross-functional departments;
• Calculation of predictions with further analytics of held actions;
• Communication with the team to develop a general strategy.

What we offer:

• Laptop and all necessary work equipment;
• Paid vacation, sick leaves, and personal days;
• Medical insurance;
• Flexible remote or office-based format (Warsaw, Limassol, Almaty);
• English courses, Udemy access, trainings, and conferences;
• Sport benefit and corporate activities;
• Company events and a supportive team environment.