Digital Marketing Specialist (LinkedIn, Google Ads and Email Lead Gen) – High Growth Telecom Carrier

About Us:

We are a rapidly expanding telecommunications carrier democratising premium connectivity solutions for businesses. As we scale, we need a data-driven Digital Marketing Specialist to accelerate lead generation through paid ads, email outreach, and retargeting—driving pipeline growth and customer acquisition.

We Need a Driver, Not a Passenger:

We need a results-obsessed marketer who sees gaps, owns solutions, and delivers measurable impact without constant oversight. If you're the type who spots opportunities, tests relentlessly, and ships work that achieves results, let's talk. 

This is a long-term opportunity in a dynamic, independent telecom carrier for a self-starter person with a strong sense of ownership.

What You'll Own & Execute:

1. LinkedIn & Google Ads (Primary Channels)

• Design, launch, and optimise high-converting LinkedIn Ads (Sponsored Content, Lead Gen Forms) and Google Ads (Search, Display, YouTube) targeting enterprise telecom buyers, IT managers, and network decision-makers.  We need ads that actually convert (not just "drive awareness").
• Implement geo-targeted campaigns for 10G, 5G, 2.5G fibre internet and dark fibre, IP Transit, SD-WAN, cloud and voice services.
• Continuously A/B test ad creatives, landing pages, and CTAs to improve lead quality and cost-per-acquisition (CPA). Show us how you can optimise the CPA.

2. Outbound Email Lead Generation (Critical Focus)

• Develop and execute scalable cold email campaigns (using tools like HubSpot, Outreach, or SalesLoft) to engage prospects and book meetings for sales.
• Craft personalised, value-driven email sequences tailored to telecom pain points (e.g., cost reduction, network reliability, scalability).
• Launch cold email campaigns that get replies (not just sent) - show us your 40%+ open rate examples.

3. Retargeting & Conversion Optimisation

• Build cross-channel retargeting campaigns (Google Display, LinkedIn, Meta) to re-engage website visitors and lost leads.
• Use dynamic ad content (e.g., case studies, promo offers) to move prospects through the funnel.
• Optimise landing pages and lead forms for higher conversions. 

4. Design & Creative Support (Basic Proficiency Required)

• Create visually engaging social media graphics, ad banners, and email templates using Canva (or similar tools).
• Collaborate with designers for high-end assets while handling quick-turnaround edits in-house.

5. Analytics & Growth Mindset

• Track KPIs (open rates, CTR, MQLs, pipeline influence) and report on ROI weekly.
• Leverage CRM (HubSpot) and marketing automation to streamline lead handoff.
• Stay ahead of telecom marketing trends.

6. Execution Mindset (Non-Negotiables)

• You'll wear multiple hats daily (strategist, copywriter, analyst).
• You troubleshoot tracking issues before we notice them.
• Your reports highlight insights, not just data - tell us what to double down on.
• When campaigns underperform, you present solutions (not just problems).

Qualifications:

• 3+ years in performance marketing with expertise in LinkedIn Ads, Google Ads, and outbound email (B2B telecom/IT preferred).
• Proven success running cold email campaigns (show examples of reply rates/meetings booked).
• Experience with retargeting audiences and lookalike modelling (LinkedIn/Google).
• Familiarity with telecom/ISP solutions (e.g., 10G, 5G, 2.5G Fibre Internet and dark fibre products, Data Centre DIA, IP Transit, Wavelength, IaaS).
• Basic design skills: Ability to create/edit visuals in Canva (or Adobe Express). Knowledge of Figma/Photoshop is a plus.
• Tools: Google Analytics 4, LinkedIn Campaign Manager, ESPs (e.g., Mailchimp, Klaviyo), A/B testing tools.
• Agile mindset—thrives in a high-growth, fast-paced environment.

Why Join?

• Impact scaling a disruptive telecom carrier with ambitious growth goals.
• Autonomy to test/scale cutting-edge demand gen strategies.
• Long term career growth. Performance based bonuses.

Apply with:

• Resume + 1–2 campaign examples (e.g., screenshots of ad performance, email metrics, or simple designs).

   

• Successful candidates will be asked:
• Brief note on how you’d approach outbound lead gen for premium telecom services.
• 3 bullet points on how you'd attack our competitors.
• Your #1 growth hack for LinkedIn lead gen.