Conversion Rate Optimization (CRO) Specialist Offline

About AnyBiz.io

AnyBiz.io is transforming B2B connections through advanced AI-driven technology. Our platform enables small businesses and startups to engage with their ideal prospects through AI-powered sales agents. By automating the lead generation process, we optimize interactions and drive meaningful engagement, allowing businesses to focus on growth.

Job Overview

We are seeking a results-driven CRO Specialist to lead optimization efforts across our digital platforms and campaigns. As the CRO Specialist at AnyBiz.io, you will be responsible for analyzing user behavior, designing and implementing experiments, and driving strategies that enhance conversion rates. Your work will directly impact customer acquisition, retention, and overall growth for our B2B SaaS platform.

Key Responsibilities

• Optimization Strategy: Develop and implement a CRO strategy to optimize conversion rates across landing pages, ads, and the user journey.
• Data Analysis: Analyze user behavior, funnel metrics, and website data to identify opportunities for improvement.
• A/B Testing: Design, implement, and analyze A/B tests for landing pages, forms, CTAs, and other conversion elements.
• Performance Tracking: Monitor key metrics, such as conversion rates, bounce rates, and session durations, to inform optimization efforts.
• Collaboration: Partner with the marketing, sales, and content teams to align optimization efforts with broader company goals.
• UX Enhancements: Work with designers and developers to improve user experience and streamline the conversion process.
• Landing Page Optimization: Optimize landing pages for clarity, speed, and effectiveness to maximize conversions.
• Reporting: Generate and present regular reports on CRO performance and insights, providing actionable recommendations to stakeholders.

Qualifications

• Experience: 4+ years of experience in conversion rate optimization, UX/UI, or digital marketing, preferably in a B2B SaaS environment.
• Data-Driven Approach: Proficiency with tools like Google Analytics, Hotjar, Looker, or similar platforms to analyze user behavior and extract actionable insights.
• Testing Expertise: Hands-on experience designing and implementing A/B and multivariate tests.
• Technical Skills: Familiarity with tools like HubSpot, WordPress, Make.com, or Integromat for implementing and optimizing CRO efforts.
• Creative Problem-Solving: Ability to develop and execute creative solutions to improve user engagement and drive conversions.
• Communication: Strong written and verbal communication skills to effectively present findings and collaborate with teams.
• UX/UI Knowledge: Understanding of UX/UI best practices and how they impact conversions.
• Marketing Funnel Expertise: Experience optimizing full-funnel metrics, from awareness to retention.

What We Offer

• Competitive salary and performance-based bonuses.
• The opportunity to shape the CRO strategy of a fast-growing B2B SaaS company.
• A collaborative, innovative work environment with a focus on results.
• Opportunities for professional development and career growth.

This role is ideal for someone passionate about leveraging data and creativity to optimize user experiences and drive business growth. If this sounds like you, we'd love to hear from you!