Senior PPC Specialist Offline

We’re Applyft, a Ukrainian product company. Our journey began with the Geozilla family locator product, which was launched in 2015. Now, we have a portfolio of products in various categories such as lifestyle, education, photo & video, and entertainment. We’re proud to have a 5M monthly active user base and to show 20% QoQ revenue growth.

Now we are looking for a Senior PPC Specialist who will be responsible for managing and optimizing Google Ads campaigns for web projects of our mobile apps.

Requirements:

• 3+ years of experience as PPC/UA Manager
• Experience of working with web funnels for mobile apps
• Proficiency in Google Ads (search/display/pMax), Google Analytics and related tools
• Experience of full cycle managing PPC campaigns: launch, analysis, optimization, scale
• Experience of managing big budgets
• Understanding of the marketing funnel and the main metrics (CTR, IR, CPC, CPA, CR, LTV, ROAS)
• Proficiency in Google Sheets / Microsoft Excel
• English level — Intermediate
• Strong analytical skills with a focus on data-driven decision
• Experience of working on multiple projects

Will be a plus:

• Practical experience in any other media source (ex. Meta Ads, Bing Ads, Twitter, ASA, TikTok etc)
• Understand the workflow of mobile analytics systems (Google Firebase, Appsflyer)
• Experience of working with BI systems

Responsibilities:

• Develop promotion strategies for web projects of our mobile applications
• Plan, implement, manage and scale PPC campaigns across Google Ads (including search, display, pMax)
• Conduct keyword research and create targeted ad groups to maximize reach and ROI
• Utilize data analysis to optimize performance and budget allocation
• Track and report on KPI’s, provide regular updates on the performance
• Monitor, analyze and report on campaign performance metrics, providing actionable insights for continuous improvement
• Analyze user journey data to identify drop-off points and recommend landing page optimizations

We offer:

• Flexibility to work from our office in Lisbon or remotely from anywhere;
• Comprehensive medical insurance compensation to keep you healthy and secure;
• Sport compensation to support your physical well-being;
• Corporate English courses to enhance your language skills;
• Compensation for educational events and courses to foster your professional growth;
• Fun and engaging corporate events to strengthen team bonds and create lasting memories.