Jobs Social Media

Who we are and what we do

Shaw and Partners is an international SaaS developer working with mostly US clients. Our primary function in the software development market is to recruit high-quality software developers which allows us to provide staff augmentation to our clients.   We also invest in and incubate internal projects, and constantly implement processes to actively utilize machine learning as a service to clients and increase productivity in our daily work life. 
 

Working at Shaw and Partners

Our marketing team is less than ten people, so each person is critical to our shared success. This means you will be challenged to balance both tracking details and coming up with creative ideas.   We work really hard and there are days that are sometimes dark but in the dark days where what you'll find is that we're a culture that takes care of each other so yes we have stress but you'll find that the camaraderie is incredibly high. At the same time, get mentored on business principles on the character that will set you up to succeed in life.

Responsibilities

• Plan content for Instagram Reels, YouTube, and X
• Create storyboards, generate images with AI, generate videos
• Assist in re-appropriating content for other channels
• Create and execute campaigns
• Copywriting
• Track KPIs and report
  
   

We offer

• We have several additional performance bonuses for up to 50% more salary
• 100% remote work
• Competitive salary paid in USD
• Flexible schedule (respond promptly, attend meetings, meet deadlines)
• Exciting projects and unusual niches for your portfolio
• Room for personal and professional development
• Working in a fast-growing company with international customers and investors
• Motivated and agile team with a shared vision
• Competitive salary dependent on experience
• A fun, fresh, energetic team
• Bonus equivalent to one month
  
   

Required:

• Portfolio with your projects
• Fluent English

We are a performance-driven digital and affiliate marketing agency that helps brands stand out online by blending creativity, data and technology.

We partner with startups and global brands alike, offering them tailored growth strategies and measurable results.

As our Performance Media Buyer (focusing on Meta), you’ll own the end-to-end process of media buying: from strategy and setup through optimisation and scaling, to reporting. You’ll work closely with our growth team and with brand clients to turn insights into high-impact campaigns.

Key Responsibilities:

• Develop and execute media-buying strategies across Meta (Facebook & Instagram) to achieve client KPIs (ROAS, CPA, CAC).
• Perform campaign set-up: audience segmentation, creatives briefs, tracking setup (UTMs, conversion pixels).
• Manage large budgets. Take responsibility for thousands of ad dollars daily. Allocate spend efficiently across Tier 1 GEOs and campaign types to achieve maximum performance.
• Monitor and interpret campaign metrics. Identify patterns in CTRs, CPCs, and conversion rates — and react quickly to optimise results and maximise ROI.
• Conduct A/B testing of ad creatives, copy, landing pages, audiences and funnel variations.
• Collaborate with the team to test and refine landing pages, pre-landers, and ad creatives. Identify high-performing combinations and scale them aggressively.
• Produce performance reports and present insights & recommendations to stakeholders.
• Stay ahead of platform updates, emerging channels and industry best-practices.

• Collaborate with creative, analytics and account-management teams to ensure alignment across strategy, execution and results.

   

What You Bring:

• 2+ years of hands-on experience managing Meta campaigns for D2C or e-commerce brands.
• Proven track record of driving scalable growth (strong ROAS/CPA outcomes).
• Deep understanding of paid-media mechanics, attribution, bid strategies, funnel dynamics and analytics.
• High comfort level with data: Excel/Sheets, Meta Ads Manager. Bonus: experience with tools like Looker, BigQuery, Supermetrics.
• Ability to think strategically and execute tactically: you’re comfortable jumping into detailed optimisations while keeping an eye on big-picture goals.
• Excellent communication skills in English (verbal & written).

• Proactive mindset: you’re always testing, learning and iterating.

  
  What We Offer:

• Competitive salary (based on experience) + performance bonuses.
• Remote job and friendly culture with flexibility and autonomy.
• Collaborative, high-energy team environment with top-tier clients and growth opportunities.
• Professional development budget to keep you ahead in digital marketing.

Send your CV and we will contact you :)

We are affiliate marketing agency that helps brands stand out online by blending creativity, data and technology (e-commerce).

We partner with startups and global brands alike, offering them tailored growth strategies and measurable results.

As our Performance Media Buyer (focusing on Google), you’ll own the end-to-end process of media buying: from strategy and setup through optimisation and scaling, to reporting. You’ll work closely with our growth team and with brand clients to turn insights into high-impact campaigns.

Key Responsibilities:

• Develop and execute media-buying strategies across Google Ads (Search, Display, Shopping, YouTube).
• Perform campaign set-up: audience segmentation, creatives briefs, tracking setup (UTMs, conversion pixels).
• Manage large budgets. Take responsibility for thousands of ad dollars daily. Allocate spend efficiently across Tier 1 GEOs and campaign types to achieve maximum performance.
• Monitor and interpret campaign metrics. Identify patterns in CTRs, CPCs, and conversion rates — and react quickly to optimise results and maximise ROI.
• Conduct A/B testing of ad creatives, copy, landing pages, audiences and funnel variations.
• Collaborate with the team to test and refine landing pages, pre-landers, and ad creatives. Identify high-performing combinations and scale them aggressively.
• Produce performance reports and present insights & recommendations to stakeholders.
• Stay ahead of platform updates, emerging channels and industry best-practices.

• Collaborate with creative, analytics and account-management teams to ensure alignment across strategy, execution and results.

   

What You Bring:

• 2+ years of hands-on experience managing Google Ads campaigns for D2C or e-commerce brands.
• Proven track record of driving scalable growth (strong ROAS/CPA outcomes).
• Deep understanding of paid-media mechanics, attribution, bid strategies, funnel dynamics and analytics.
• High comfort level with data: Excel/Sheets, Google Analytics, Google Ads UI.
• Ability to think strategically and execute tactically: you’re comfortable jumping into detailed optimisations while keeping an eye on big-picture goals.
• Excellent communication skills in English (verbal & written).

• Proactive mindset: you’re always testing, learning and iterating.

  
  What We Offer:

• Competitive salary (based on experience) + performance bonuses.
• Remote job and friendly culture with flexibility and autonomy.
• Collaborative, high-energy team environment with top-tier clients and growth opportunities.
• Professional development budget to keep you ahead in digital marketing.

Send your CV and we will contact you :)

We are looking for a creative and proactive SMM Manager to join our team. You will be responsible for developing and implementing social media strategies, growing our audience, and keeping our content fresh and engaging across multiple platforms. If you are passionate about trends, analytics, and digital communication - this is your role!

Responsibilities:

Develop and implement content plans, adapting posts for different social media platforms (Instagram, Telegram, LinkedIn, etc.).

Manage SMM activities across social networks, forums, and relevant groups: search, registration, and posting.

Monitor trends and propose new directions for promotion.

Prepare briefs for content writers and designers for both text and visual components.

Track analytics, grow the audience, and prepare performance reports.

Requirements:

1–2 years of proven experience in SMM.

English proficiency at Upper-Intermediate level or higher.

Knowledge of social media promotion tools and current trends.

Basic understanding of graphic design and proficiency in tools like Canva, Figma, Photoshop; experience with graphic and video editors is a plus.

Proactive, able to multitask, and manage several projects simultaneously.

Creative mindset with a good sense of trends and visual style.

We offer:

Competitive salary with performance-based (KPI) bonuses.

Support with relocation.

Friendly international team and a supportive work environment.

Exciting projects in a dynamic, fast-growing industry

We are an iGaming company with over three years of experience and a team of more than 1000+ specialists.

Our achievements include 8 major projects that are popular among our clients and successfully operate in Tier 1-3 countries.The company attracts and values highly qualified specialists, which allows us to efficiently build processes and successfully expand our presence in new locations.

Due to the expansion of the department, we are looking for a Team Lead of Media Buyer to join the team.

Join the team that launches new projects in various markets and shapes the future of the iGaming industry.

What we expect:

• At least 2 years of experience in traffic arbitrage (Facebook, Gambling).
• At least 6 months of experience in a Head/Team Lead/Senior Media Buyer position.
• Deep understanding of Facebook Ads, technical integrations, and cloaking.
• Experience working with PWA, iOS.
• Personal monthly results at least $25K.
• Ability to independently create and scale campaigns.
• Experience working with agency accounts.
• Experience working with direct linking (cloaking).
• Proficiency in working with PWA.
• Understanding of analytics and traffic optimization.

Your future tasks:

• Creating and running advertising campaigns
• Managing a team of media buyers 
• Searching for and applying new connections and approaches
• Analyzing traffic
• Providing reports on the results of work

Why you should join us:

• We work remotely: Mon-Fri, from 10:00 to 19:00 (UTC+2) – save time by avoiding commuting.
• Paid vacation and sick leave – we care about your health and timely rest. Additionally, you will have a day off in honor of your Birthday.
• Competitive salary – your contribution will be properly valued.
• Participation in company internal events – knowledge exchange among colleagues and enhancing your expertise.
• Freedom from micromanagement and rigid hierarchies – we make decisions quickly, and you can always reach out for advice directly from any team member.
• 100% guaranteed professional development and acquisition of new skills.

As a team, we are constantly striving to be the best among our competitors! We offer a dynamic, forward-thinking work environment within a profitable company. We recognize that our specialists and managers are crucial to our success and are always ready to support their initiatives.

Join the best! 🚀

We are looking for an experienced Media Buyer specializing in the Nutra vertical, with strong expertise in Facebook and TikTok traffic for EU and Tier3 GEO.
 

Requirements

• 3+ years of experience in the Nutra vertical
• Confirmed experience working with Facebook Ads and TikTok Ads
• Strong analytical skills and the ability to scale profitable campaigns
• Deep understanding of EU Tier3  GEO specifics
• Ability to work independently and maintain consistent performance
• Proactive mindset and readiness to take ownership
   

Responsibilities

• Launch, manage, and optimize Nutra campaigns on FB and TikTok
• Test creatives, audiences, funnels, approaches
• Scale successful campaigns and maintain stable ROI
• Work closely with the team on strategy and performance improvement
• Contribute to the development of processes and best practices
   

Growth Opportunities

• Promotion to Team Lead based on performance
• Relocation to Cyprus for top-performing candidates
   

Compensation

• 0-$10,000 10% 
  $10000 – $25,000 20%
  $25,000 – $40,000 25%
  Above $40,000 - 30%  
   

If you are ready to grow, scale, and take your expertise to the next level — we’d be happy to talk.

We are looking for a streamer to host live broadcasts in the iGaming niche.

Who we are looking for:

• Location Warsaw or Kyiv;
• German language proficiency required;
• No prior experience needed;
• Basic understanding of iGaming or slot mechanics is a plus;
• Confident communicator comfortable on camera;
• Ability to engage with the audience;
• Reliable and consistent work attitude.

What you will do:

• Host live streams;
• Start broadcasts and showcase slot gameplay;
• Comment on bonuses, wins, and game mechanics;
• Engage with the audience in chat;
• Promote offers during the stream;
• Maintain viewer engagement and activity;
• Follow the assigned streaming schedule.

🔥 Senior / Team Lead Media Buyer (Crypto Vertical) 🔥

💰 Salary: 5000 USDT
💻 Format: 100% Remote
📝 Contract: Service Agreement
⚡ Payment: in cryptocurrency
❌ Security / Polygraph Check: none

About the Company 🌐

We are an international crypto arbitrage network, actively scaling and building new teams.
We are looking for a Senior / Team Lead Media Buyer who isn’t afraid to run campaigns hands-on, manage a team, and deliver top results in Tier 1 geo!

What You’ll Do 🚀

• Lead a team of media buyers and participate in hiring new specialists 👥
• Develop and implement Tier 1 traffic acquisition strategies 🌎
• Optimize campaigns, track KPI, and maximize ROI 📊
• Hands-on campaign launches and hypothesis testing — you work directly, not just manage ✋
• Analyze results and implement strategic improvements 📈
• Ensure growth of team performance and campaign profitability 💎

We Are Looking for You If You ✅

• Have 2+ years of experience in grey/black hat crypto 🕶️
• Worked with Tier 1 geo: USA, Canada, Europe, etc. 🌍
• Have recent experience (last 3 months) with Google accounts, running ads
• Have experience with pre-land / land gates (schematic experience does NOT apply)
• Work not via WA/TG
• Know CRG / CPL models
• Proven experience leading a team of media buyers 👑
• Think strategically, adapt quickly, and are hands-on ✨

What We Offer 💼

• Fully remote work 🌐
• Geo-independent 🌎
• Salary: 5000 USDT 💵
• Bonuses: individually discussed based on interview results 🎯

Come build something true with us.

We’re True Sea Moss, a fast-growing wellness brand built on the healing powers of one of nature’s oldest superfoods: sea moss.

No powdered promises. No pretty lies. Just clean, potent nourishment pulled from the wild and delivered to the people who need it most.

And now — we’re looking for a Media Buyer to join our growing team! You’ll play a key role in driving our paid marketing performance across platforms, optimizing campaigns, and ensuring our message reaches the right audiences at the right time.
If you’re analytical, results-driven, and thrive on turning data into smart ad decisions — we’d love to have you on board!

What You’ll Be Doing

You’ll support our paid acquisition across Meta, TikTok, Google, and emerging platforms. Your day-to-day will look something like this:

Campaign Support & Optimization

• Assist in setting up and running paid campaigns across Meta, TikTok, and Google.
• Monitor performance, update budgets, and ensure everything runs smoothly.
• Help test new audiences, creatives, ad angles, and landing pages.

Research & Insights

• Analyze basic metrics (CTR, CPC, ROAS, CPA) and flag what works — and what doesn’t.
• Explore competitor ads, trends, and creative ideas that could inspire new tests.

Creative Testing

• Work closely with the content and creative teams to match messaging, hooks, and visuals.
• Help organize creative testing frameworks and track which concepts win.

Reporting & Daily Operations

• Prepare simple performance updates and assist in weekly reporting.
• Keep dashboards, trackers, and spreadsheets organized and clean.

Learning & Growth

• Stay on top of platform updates, new tools, and fresh trends in paid media.
• Continuously learn through our internal knowledge base, coaching sessions, and campaign experimentation.

What You Bring

We’re not looking for a perfect resume — we’re looking for someone who’s hungry to grow.

• 1.5+ years of experience in media buying.
• Understanding of Meta Ads or TikTok Ads (even if only from sandbox projects).
• Strong analytical mindset: you enjoy numbers and finding patterns in data.
• Good English for communicating with the team (B1/B2+).
• Curiosity, accountability, and the ability to learn fast.
• Bonus if you’ve ever worked with:
  • Shopify
  • wellness/e-commerce brands
  • creative testing frameworks
  • UGC or influencer-driven funnels

Why Work With Us

We’re building something real — no shortcuts, no fluff, no corporate fog.
You’ll learn paid media in one of the fastest-growing wellness verticals with a team that tests, experiments, and grows every single week.

Here’s How We Back Our Words with Care

• Welcome pack and custom True Sea Moss merch to start strong
• Sports reimbursement to support your mental and physical well-being
• Additional vacation days beyond standard holidays
• Coaching & career development sessions to fuel your growth
• Corporate English lessons to help you sharpen communication
• WHOOP membership to support your health and recovery
• Coworking membership for flexibility and focus
• Sabbatical options after long-term contributions
• Travel and project grants to support personal growth and creativity

Meta Ads Media Buyer (Lead Gen & User Acquisition)

Mission

Drive scalable, cost-effective traffic and high-quality leads through Meta Ads by continuous campaign optimization and strategic experimentation.

What you’ll do

• Launch and manage Meta Ads campaigns for lead generation and user acquisition
• Monitor, analyze, and optimize key metrics: CPL, Conversion Rate, Impression Share
• Run continuous experiments: new audiences, creatives, ad copy, bidding strategies
• Perform daily campaign monitoring and performance adjustments
• Run A/B tests for ad creatives and landing pages (in partnership with CRO)
• Track budget allocation, pacing, and spend efficiency
• Create regular performance reports with clear, data-driven insights
• Collaborate with analytics + sales to ensure lead quality, not just volume
• Document learnings and recommendations; suggest and implement automation where possible

What we’re looking for

• Strong ability to optimize Meta campaigns to reduce CPL and increase conversion rates
• Proactive mindset: you research, test, and adopt new approaches to improve traffic volume and lead quality
• Confident KPI tracking and reporting with actionable insights
• Solid understanding of performance marketing fundamentals (funnels, testing, attribution basics)
• Always staying up to date on Meta Ads trends, policies, and tools

Responsibilities (day-to-day)

• Daily monitoring and optimization of active campaigns
• A/B testing pipeline (creatives + landing pages)
• Budget tracking and spend control
• Clear documentation of tests, wins/losses, and hypotheses
• Building/using automation: rules, monitoring, scaling workflows

What success looks like in the first 3 months

• Lower CPL by 15% across Usergen and Leadgen campaigns
• Scale lead volume to 100 published leads/day
• Launch and manage Facebook form ads for leadgen + usergen
• Build a Facebook-focused funnel targeting a narrower segment of the “Fully Renovated” audience
• Improve funnel conversion rate by +5% together with CRO
• Run at least 8 A/B tests per month on leadgen funnels
• Set up automation workflows (e.g., Make.com):
  • Learn and implement basic monitoring/scaling scenarios
  • Create 5 automated rules in Meta
• Professional development: complete courses (Make.com or n8n automation basics, advanced CRO via CXL, Google Analytics)

Nice to have

• Experience with Make.com or n8n
• CRO/testing experience beyond ads (landing page experimentation, funnel optimization)
• Strong documentation habits and structured experiment design

Google Ads Specialist (Strong Middle)
Full-time | Remote | European Time Zone | USD Salary
We're looking for a results-driven Google Ads Specialist with deep PPC expertise, a strategic mindset, and strong analytical skills. You’ll work on complex projects with meaningful budgets, directly impacting business performance. If you know how to scale campaigns, optimize based on data, and think beyond just managing ads — we’d love to meet you.
 
 
What we're looking for:
 

• 3+ years of hands-on experience with Google Ads (Search, Display, YouTube, Performance Max).
• Proven success managing budgets of $10,000+/month with measurable ROI.
• Solid experience with GA4, Google Tag Manager, conversion tracking, attribution models.
• Strong analytical skills — ability to work with Google Sheets, pivot tables, formulas
• Deep understanding of KPIs: CPL, ROAS, CAC, CR, LTV
• Comfortable owning the strategy, not just executing tasks.
• English level: B2+ — you’ll work with international accounts and communicate with English-speaking teams.
• A proactive mindset and a strong sense of ownership over results.
   

Nice to have:
 

• Experience with Bing Ads, Meta Ads, or LinkedIn Ads.
• Familiarity with scripts, automated rules, or Ads API integrations.
• Background in eCommerce, SaaS, or mobile app advertising.

 
What you'll do:
 

• Launch, manage, and scale Google Ads campaigns across various verticals.
• Continuously analyze and optimize performance to improve ROAS and lower CPL.
• Work directly with designers, copywriters, and analysts to align creative and messaging with data insights.
• Test new strategies, ad formats, and audiences.
• Implement automation tools and processes to streamline workflow.
• Influence overall ad strategy and collaborate on broader growth initiatives.
   

What we offer:
 

• Competitive USD-based salary, paid twice per month.
• Fully remote work with a flexible schedule (within CET ±2).
• Work with a strong team that values depth, clarity, and impact.
• 15 paid vacation days + 5 paid sick days annually.
• Paid access to courses, books, and growth resources.
• Real decision-making power and ownership of your results.

 
 
Ready to join a team where your expertise actually makes a difference?
Send us your resume — we’ll be glad to meet you.

Join Redwerk as a Social Media Growth Specialist and take full ownership of our presence across LinkedIn, Instagram, Facebook, and X! In this role, you’ll work closely with the marketing team to drive growth, develop content strategies, and strengthen our brand visibility in the global IT outsourcing market. If you have solid SMM expertise and hands-on experience in the IT services or outsourcing sphere, we’d be happy to welcome you to our team.

Required Skills:

• 3–5+ years of experience in SMM and digital marketing
• Proven experience working in IT outsourcing / IT services companies or agencies
• Strong practical knowledge of LinkedIn, Instagram, Facebook, and X
• Experience in cross-platform content strategy development
• Ability to manage and optimize social media processes
• Strong understanding of targeting, analytics, and performance metrics
• English proficiency (B2+ level or higher)

Responsibilities:

• Lead growth strategies across LinkedIn, Instagram, Facebook, and X
• Develop content plans and execute across all platforms
• Manage CEO’s professional social profiles with strategic content
• Track performance metrics and optimize strategies for engagement
   

We Offer:

• Competitive salary
• Unlimited remote work
• Flexible schedule, start by 2 PM
• 20 days paid leave
• 14 days of paid sick leave
• Entrepreneur support; tax coverage
• Wellness benefits
• Language classes in English, Spanish, German
• Tech event support; fee reimbursement
   

Values & Culture:

• Supporting Ukraine's Armed Forces
• Engaging in charity initiatives
• Organizing IT-focused events
• Encouraging initiative and idea-sharing
• Fostering transparent, meaningful relationships
• Emphasizing task ownership and follow-through
• Prioritizing work-life balance
   

Management Style:

• Flat structure; minimal bureaucracy
• Ability to influence company processes and decisions
• Tool selection autonomy for goal achievement
• Streamlined, efficient workflows
• Team of creative, inventive mid-senior professionals
   

Joining Redwerk:

As a Social Media Growth Specialist, you will help shape Redwerk’s digital presence and strengthen our positioning in the global IT outsourcing market. You’ll work with an experienced team, contribute ideas, and directly impact brand growth across key platforms. If you’re passionate about social media, analytics, and IT-driven content — this role is for you!

We hope you’re one of us! ❤️

     We are looking for an experienced Media Buyer / Influencer Marketing Manager to drive high-quality traffic acquisition through influencers and content creators across Europe Tier-1 markets.

    
Responsibilities:

• Identify, recruit, and manage influencers across YouTube, Twitch, TikTok, and Instagram
• Manage the full influencer lifecycle: outreach, negotiation, briefing, execution
• Launch and scale influencer campaigns using CPA / RevShare / Hybrid models
• Ensure full compliance with local regulations (18+, responsible gambling, country-specific rules)
• Monitor and optimize performance metrics: CPA, FTD, ROI, LTV
• Test new influencer formats and acquisition channels
• Collaborate with marketing, product, analytics, and affiliate teams
• Prepare reports and optimize campaigns based on performance data

Requirements:

• 2+ years of experience as a Media Buyer / Influencer Manager
• Hands-on experience in iGaming / Betting / Crypto / Nutra
• Proven experience working with Europe Tier-1 markets
• Strong understanding of performance KPIs: CPA, FTD, ROI, Retention
• Solid negotiation and communication skills
• Knowledge of compliance and regulatory restrictions in Europe
• Strong analytical mindset
• English — Upper-Intermediate

 
Nice to Have:

• Existing influencer database
• Knowledge of local languages (DE / IT / ES / FR)
• Experience with long-term influencer partnerships
• Understanding of tracking and postback logic

What We Offer:

• Competitive fixed salary + performance bonuses
• Flexible remote format
• Work with Tier-1 markets and a strong product
• Fast decision-making and minimal bureaucracy
• Opportunity to shape influencer marketing strategy
  
  We strive to be the best among competitors and successfully achieve our goals!

   Join the team of talents and shape the future of the iGaming industry with us!🚀

We are looking for an experienced Media Buyer to work with the Gambling vertical Tier1. You will be responsible for launching, optimizing, and scaling advertising campaigns across multiple traffic sources.

Traffic Sources

• Facebook Ads
• TikTok Ads
• In-App traffic

Responsibilities

• Launch and manage gambling campaigns across FB, TikTok, and in-app sources
• Optimize campaigns to achieve stable ROI and profit growth
• Test creatives, funnels, approaches, and Tier1 GEOs
• Scale profitable campaigns and manage budgets
• Analyze performance metrics and make data-driven decisions
• Work closely with the team to improve overall results
• Follow internal processes and reporting standards

Requirements

• Proven experience as a Media Buyer in the Gambling vertical
• Hands-on experience with Facebook Ads, TikTok Ads, and/or in-app traffic
• Strong understanding of performance marketing and analytics
• Ability to work independently and take full ownership of campaigns
• Result-oriented mindset and readiness to work with profit-based KPIs
• Experience with trackers, analytics tools, and anti-detect browsers is a plus

Compensation

Profit-based commission model:

• $0 – $10,000 → 15%
• $10,000 – $15,000 → 20%
• $15,000 – $25,000 → 25%
• $25,000+ → 40%

What We Offer

• Fully remote work format
• Flexible and fast-paced environment
• Opportunity to work with scalable budgets and strong offers
• Transparent commission system
• Long-term cooperation and growth opportunities to Team Lead

If you have solid experience in gambling and are ready to scale profitably — we’d be happy to connect

Responsible for managing influencer collaborations, discovering new advertising formats, and testing hypotheses through influencer channels.
 

Responsibilities / Key Functions
 

1. Influencer Research & Analytics

• Searching for relevant bloggers, creators, and content makers across various platforms.
• Analyzing qualitative and quantitative metrics (ER, audience demographics, traffic quality).
• Building and maintaining an influencer database with different collaboration formats.
   

2. Influencer Strategy Development

• Developing hypotheses for new advertising formats (UGC, integrations, reviews, challenges, etc.).
• Creating campaign structures: goal → message → format → KPI.
• Developing communication approaches and collaboration proposals for influencers.
   

3. Communication & Negotiation

• Managing day-to-day communication with influencers and agencies.
• Negotiating pricing, formats, timelines, and collaboration terms.
• Preparing and coordinating briefs and technical tasks for integrations.
   

4. Campaign Management

• Overseeing influencer campaigns from briefing to content publication.
• Reviewing content for brand guideline compliance and campaign objectives.
• Coordinating publishing schedules, collecting materials, and tracking initial results.
   

5. Testing New Formats

• Monitoring trends in influencer marketing (new platforms, formats, approaches).
• Launching experiments and A/B tests.
• Recommending optimal formats based on product and target audience.
   

6. Performance Analytics

• Evaluating campaign results based on KPIs: reach, audience coverage, clicks, subscriptions, sales.
• Preparing reports and insights.
• Optimizing the influencer marketing model.
   

7. Budget Management

• Planning influencer marketing budgets: allocation across creators, formats, and channels.
• Analyzing budget efficiency: CPA, ROMI per integration.
• Tracking expenses, plan vs. actual analysis, and preparing financial reports.
   

8. Cross-Functional Collaboration

• Working with the marketing team to align influencer campaigns with performance marketing and PR.
• Sharing results with the brand team and participating in creative campaign development.