SMM Specialist

Responsibilities:

• Develop and execute a LinkedIn-focused strategy : Increase visibility and engagement among target audiences: CISOs, IT directors, security engineers. Plan content pillars and series (threat analytics, product updates, case studies, expert interviews).
• Produce high-quality, expert-driven content: Collaborate with in-house experts.Translate complex topics into valuable, accessible LinkedIn posts. Support the personal branding of key company voices.
• Grow reach and engagement: Optimize for LinkedIn’s algorithm: format, timing, CTAs. Test various formats: carousels, video, thought leadership posts, and polls. Engage with industry influencers and potential brand ambassadors.
• Track and improve performance metrics : Weekly/monthly analysis of reach, engagement rate, CTR, and lead generation.Implement quick improvements based on insights.
• Coordinate with marketing and product teams: Align on campaign topics, product releases, and key messages. Support integrated campaigns around feature launches, events, and partnerships.
   

Must qualify:

• 2+ years of experience in the IT domain as an SMM Specialist;
• English — upper intermediate +;
• Experience with the US and European markets;
• Knowledge of online marketing channels, including LinkedIn, Facebook, Twitter, YouTube, Reddit, and Quora;
• Degree in Marketing or relevant field

Nice to have: 

• Proven track record of successful campaigns for Quora and Reddit;
• Experience in cybersecurity

What we can offer:

• Competitive salary;
• Paid annual leave;
• Medical insurance;
• Minimum bureaucracy;
• Opportunities for professional development and personal growth;
• Work in a great product company;
• Team of strong IT professionals working in a vibrant product environment.

Working conditions:

• 5-day work week;
• 8-hour working day (flexible schedule).