Jobs Marketing

Genesis is a full-service international IT company. More than 1,500 people in five countries create products for more than 200 million unique monthly users. We are one of the largest partners of Facebook, Google, Snapchat, and Apple in Eastern Europe. Our ecosystem consists of more than 15 companies and an investment fund.

EverHelp is a company in the Genesis ecosystem. We’re a team of professionals, that’s developing outsourcing support services for plenty of products all over the world at a dynamic tempo. The project launched in 2021, and last year we experienced a yearly growth rate of +82%. Since February 2022, we've managed to preserve all our workplaces and, most importantly, we continue to strengthen our team while maintaining an employee satisfaction rate of over 90%.

In 2026, EverHelp was named one of the 28 Best Places to Work by the Business Intelligence Group — a global award recognizing companies with strong cultures and outstanding workplace environments.

Our statement:

• We’re against war and unjustified aggression,
• We evacuated all the teammates and their families from the frontline, helped them find a new place to live and provided financial support,
• We provided the team with charging stations,
• We continue to work together for the future of Ukraine.

As EverHelp is constantly growing, we are in search of a Growth Marketing Specialist to join one of our client projects — a global EdTech product where children learn languages. The mission of this role is to build and scale the B2C growth engine and drive revenue growth through acquisition, conversion, and organic channels.

The working schedule is full-time (8 hours/day), with at least 6 hours of overlap with CET business hours.

Important! It’s a ontract-based cooperation with the opportunity to transition to long-term collaboration after 6 months.

Your future responsibilities include:

• Optimize marketing funnels and conversion rates to increase user acquisition and convert trial users into paying customers;
• Plan, launch, and manage paid campaigns across Google Ads and Meta;
• Develop and implement SEO and ASO strategies;
• Transform the existing video content library into high-performing short-form content for platforms such as TikTok, Reels, and YouTube Shorts;
• Design and launch referral programs to drive user-generated growth;
• Build and maintain marketing analytics systems to track and report performance;
• Collaborate directly with the founder and participate in monthly strategy reviews to define growth direction.

Needed experience & skills:

• 3–5 years of experience in B2C growth marketing (EdTech, SaaS, or subscription-based products preferred);
• English level — Upper-Intermediate or higher (French is a plus);
• Strong expertise in Conversion Rate Optimization (CRO);
• Hands-on experience with Google Ads and Meta campaigns;
• Experience with SEO strategy development and content-driven growth;
• Familiarity with App Store Optimization (ASO);
• Experience working with marketing analytics and performance tracking;
• Ability to actively use AI tools to optimize and automate workflows.

Work with EverHelp is about:

• Opportunity to join the Ukrainian company and help the Ukrainian economy;
• The possibility to work fully remotely;
• 20+ vacation days and 10 sick leave;
• A professional team of specialists ready to share their expertise, internal communities, and team activities that support continuous learning and development both individually and as a team.

We are a fast-growing global Forex company managing high-scale paid media campaigns across international markets. We operate in a performance-driven environment with significant budgets, strong BI support, and a culture focused on data, testing, and measurable growth.

We operate across all performance marketing channels, including Meta Ads, Google Ads, Native advertising, and more.

If you thrive in fast-paced environments, enjoy working with numbers, and want to directly impact revenue — this role is for you.

The Role

We are looking for a strong executor — someone who lives inside the ad platforms, understands performance and PPC metrics deeply, and knows how to turn data into action.

This is a hands-on role. You will manage campaigns daily, analyze performance deeply, and work closely with BI and Creative teams to drive measurable results. 

Responsibilities:

• Launch, manage, and optimize paid campaigns in Meta Ads (Facebook Ads).
• Monitor daily KPIs: CPL, CPA, FTDs, %CR, PV, Margin, LTV, ROAS
• Identify performance trends and act quickly
• Build structured A/B tests (creative, copy, funnels, targeting)
• Work closely with BI to analyze cohort data and deeper performance signals
• Collaborate with creative team on briefs and asset performance feedback
• Manage budgets responsibly and scale winning campaigns
• Ensure campaigns comply with platform and regulatory requirements
   

Requirements

Must have:

• 2–4 years of hands-on experience managing performance marketing campaigns across Meta Ads and additional paid media channels

• Experience in the Forex, iGaming, or other high-risk verticals

• Experience managing high paid budgets (preferably $200K+ monthly)

• Strong analytical skills and comfort working with numbers daily

• Experience working with BI tools, data dashboards and cohort analysis.

• Excel / Google Sheets skills

• Experience working with tracking systems and attribution logic
• Understanding of funnel optimization beyond lead generation.
 

Who You Are

• Meta Ads (Facebook Ads) hands on Performance Marketing Campaign Manager

• Experienced in a high risk vertical: Forex, iGaming, or other

• Comfortable working in a fast-paced environment

• Data-driven decision maker

• High ownership and accountability mentality

• Creative, curious and constantly testing new ideas

What We Offer

• Competitive salary and high performance-based bonuses

• Hybrid work environment

• Working days: Monday - Friday

• Work with meaningful media budgets

• Real impact on business growth

• Dynamic and professional environment

Probation period: 3 months

Work equipment: Yes

Official employment: Yes

PE Accounting services: Yes

Birthday present, celebration of holidays: Yes

🚀 Join Our Team as a Head of Affiliate (Remote)

We are looking for an experienced Head of Affiliate to lead our performance marketing efforts across CIS markets and build a scalable, profitable customer acquisition system. This role involves full ownership of traffic acquisition, unit economics, and affiliate network development, with a strong focus on consistent FTD and ROI growth.

Be part of a team that launches exciting new projects worldwide! 🌎

What experience is important to us:

📌 Responsibilities

• Manage and scale traffic acquisition across multiple products
• Develop and optimize key channels (Paid Social, Google Ads/UAC, SEO/ASO, PPC, Affiliate, Influencers)
• Build and optimize the full acquisition funnel (inbound & outbound)
• Scale the affiliate network and improve partnership terms
• Ensure traffic quality, conduct analytics, and prevent fraud
• Analyze CJM and improve conversion across the funnel

• Build and scale the team, optimize internal processes

   

✅ Requirements

• 3+ years of experience in iGaming / betting
• 2+ years in a Head / Lead role in performance / acquisition
• Proven track record of scaling traffic and growing FTD
• Strong understanding of CIS markets and traffic sources
• Hands-on experience with key channels (Paid Social, Google Ads/UAC, SEO/ASO, Affiliate, Influencers)
• Strong expertise in analytics and unit economics (CPA, ROI, ARPU, LTV, FTD)
• Strong negotiation and partner management skills, with understanding of iGaming regulations

• Knowledge of Ukrainian/Russian, English (B2)

   

Why you should join us:

🔸 We work remotely: Mon-Fri, from 9:00 to 18:00

🔸 Paid vacation and sick leave – we care about your health and timely rest.

🔸 Competitive salary – your contribution will be properly valued.

🔸 Participation in company internal events – knowledge exchange among colleagues and enhancing your expertise.

🔸 Corporate psychologist for mental well-being

🔸 100% guaranteed professional development and acquisition of new skills.

🔸 As a team, we are constantly striving to be the best among our competitors! We offer a dynamic, forward-thinking work environment within a profitable company.

If this vacancy interests you, send us your resume — you might be exactly who we're looking for!

Join the best! 🚀

About UsWe are a fast-growing company in the AI Voice / performance-driven B2B space. We help businesses replace inefficient manual processes with scalable AI solutions that directly impact revenue.
Our product is already used by 20+ brands across 8+ GEOs, and we are scaling our sales engine aggressively.

Who We’re Looking ForWe’re looking for ambitious and results-driven Senior Marketing Manager who will fully own marketing end-to-end. This is a single marketer role: website, buyer personas, customer journey, content, LinkedIn, SEO. You own execution and outcomes.

About YouYou think in buyer personas, funnels, and revenue, not channels. You can turn strategy into concrete actions, pages, posts, and experiments. You are proactive, structured, and comfortable with fast-paced environment can self-organise and prioritize.

What Awaits You

• High-impact, senior-level ownership role
• Direct work with founders and CBDO
• Opportunity become a Head of Marketing
• No bureaucracy, fast iteration
• Clear priorities and performance expectations
• Opportunity to scale marketing from 0 → predictable inbound
• Resources to reach results
• Strong influence on sales pipeline and positioning

Responsibilities

• Own and execute end-to-end B2B marketing as a single marketer
• Own and continuously improve the company website as a revenue and conversion asset
• Implement in activities Buyer Personas, ICPs, and Customer Journeys
• Align website, content, and channels to each stage of the buying journey
• Build and manage founder-led LinkedIn personal branding
• Own and grow the company LinkedIn presence
• Execute SEO strategy hands-on with intent-based content
• Support sales with demand, credibility, and objection-handling content
• Track and report marketing impact on inbound, pipeline, and revenue

Requirements

• 5+ years in B2B marketing (services, SaaS, or performance-driven businesses)
• Strong experience with Buyer Personas and Customer Journeys in practice
• Proven ownership of a B2B website as a growth channel
• Hands-on SEO experience (not just coordination)
• Strong written English (content, positioning, messaging)
• Proven experience managing founders’ personal social profiles (LinkedIn)
• Experience working closely with sales or founders
• High level of autonomy and ownership

Nice to Have

• Experience in iGaming, AI, SaaS, or performance-based services
• Experience with LinkedIn Ads or Google Ads
• Basic CRO or conversion optimization background

What we offer 

• Fully remote work format and flexible working hours.
• Competitive salary pegged to USD.
• 24 days of paid vacation (sick leave, national, religious, and company holidays).
• A friendly communication culture and transparent processes.
• Dynamic work environment.
• Opportunities for professional development and career growth.
• No micromanagement — just trust, ownership, and freedom to experiment.

Hi there!

We are Anyforsoft, an outsourcing IT company that has been helping clients from Europe and US build scalable systems in domains such as EdTech, eCommerce, media and more for over 10 years.

We’re currently looking for a proactive and result-oriented Marketing Manager who will help us manage processes effectively and build strong relationships with our customers.

If you are self-driven and proactive professional who can work autonomously and take ownership of the marketing process - we’re ready to invest in your development and help you build the necessary hard skills.

What You’ll Do:

• Lead and manage the marketing team, overseeing KPIs (team includes SEO specialists, content writers, LinkedIn lead generators, and video content managers).
• Recruit and onboard new subcontractors as needed.
• Conduct analysis of target customer segments.
• Monitor marketing trends and explore and test new client acquisition channels.
• Prepare and manage daily and weekly performance reports.
• Ensure achievement of planned CPL and CAC targets.
• Develop and test inbound and outbound marketing funnels, creating and optimising company offers.
• Build and manage the content pipeline, overseeing the video content production process.
• Prepare briefs and content plans for videographers, designers, and editors.

What We Expect:

• At least 2 years in digital marketing
• Background in English-speaking markets
• Skilled in content management
• English: B2+
• Ability to think systematically, ask questions and solve problems efficiently
• Product owner's mindset - focus on delivering product value rather than just following processes.
• Eagerness to learn and take on new challenges

What We Offer:

• Remote work, flexible working hours.
• A supportive, open-minded culture that encourages initiative and professional growth.
• Regular performance reviews and transparent feedback.
• Mentorship, clear goals, personal development plan with real opportunities for career growth.
• 18 paid vacation days per year.
• Full accountant and legal support.
  Are you interested?
  Submit your application!

About Yanarchy

Yanarchy is a Los Angeles–based talent management agency working with media creators and digital talents as scalable businesses. We focus on sustainable growth, strong monetization models, and long-term value by combining creativity with disciplined financial and operational execution.

Yanarchy is more than an agency. We are building an ecosystem of products and services where marketing, data, and retention strategies work together to drive predictable and scalable revenue.

The Role

We are looking for a Retention Manager who will be responsible for building and optimizing our customer lifecycle strategy with a strong focus on retention, repeat purchases, and revenue per user.

This role combines email marketing execution with strategic thinking around customer journeys, monetization funnels, and long-term audience engagement.

You will work on increasing customer lifetime value (LTV) through structured communication, automation, segmentation, and continuous testing.

What You Will Do

• Develop and execute retention strategies across the customer lifecycle
• Build and optimize automated flows (Welcome, Warm-up, Abandoned Cart, Re-engagement, post-purchase sequences, upsell/cross-sell)
• Create targeted campaigns aimed at repeat purchases and reducing churn
• Perform deep audience segmentation based on behavioral and transactional data
• Continuously run A/B tests on subject lines, pricing bundles, hooks, timing, content structure, and CTAs
• Monitor and analyze retention-related KPIs (Repeat Purchase Rate, LTV, Churn Rate, Open Rate, CTR, Conversion Rate)
• Optimize communication based on funnel performance and monetization insights
• Collaborate with content, performance, and analytics teams to align lifecycle communication with broader growth goals

Candidate Expectations

• 1.5–2+ years of experience in retention marketing, lifecycle marketing, or email marketing
• Strong copywriting skills focused on conversion and engagement
• Experience building automated lifecycle flows
• Understanding of monetization funnels, repeat purchase mechanics, and churn reduction
• Analytical mindset and experience working with performance metrics
• Experience with Power BI or similar analytics tools is a strong advantage
• Basic HTML/CSS knowledge for email layout
• English level Upper-Intermediate (B2) or higher

Nice to Have

• Experience in digital products, e-commerce, or subscription-based models
• Experience working with creator-driven or media businesses
• Understanding of performance marketing and paid traffic dynamics

What We Offer

• Fully remote work
• Ownership of lifecycle and retention strategy
• Data-driven environment with room for experimentation
• Competitive compensation
• Paid vacation, sick leave, and personal days off
• Clear processes and collaborative team culture

We are looking for a proactive Retention Manager to take ownership of our user lifecycle strategy. If you know how to turn a "new user" into a "loyal player" using data, smart segmentation, and AI — we want to meet you.

📍 The Role: You will take ownership of the player lifecycle, ensuring our users stay engaged, active, and loyal.

• Campaigns: Create and execute multi-channel campaigns (Email, SMS, In-App, Web Push).
• Journey Building: Design automated workflows covering Onboarding, Activation, and Reactivation stages.
• Segmentation: Utilize RFM analysis and behavioral data to target the right players with the right message.
• Optimization: Run A/B tests to boost Open Rates, CTR, and Conversion.
• Innovation: Actively use AI tools to generate content, build logic, and streamline workflows.

🛠 Tech Stack: Experience with Customer.io, Smartico, Fasttrack, or Optimove is a strong advantage.

👤 About You:

• Experience: 1.5–3 years in CRM / Retention Marketing.
• Industry: Experience in iGaming or digital products is highly preferred.
• Skills: Strong grasp of lifecycle marketing, segmentation, and copywriting.
• Mindset: Analytical approach to data and a creative approach to problem-solving.
• Tech-savvy: You are comfortable using AI for automation and content generation.

⭐️ We Offer:

• Format: Remote work, 5/2 schedule.
• Payments in USDT (white crypto);
• Remuneration: Competitive salary + bonuses based on the results of the department you build.
• Growth: Opportunity for growth within the project.
• Benefits: Paid vacation and sick leave.

It’s an excellent opportunity for emerging talent seeking a unique experience in helping grow international companies, brands, and relations across the US,UK and EU.
 

This is an execution-first junior role for a marketer who wants to grow into a T-shaped professional. You’ll help us validate and launch multiple micro-bets: shipping content, campaigns and improving marketing efficiency, launching content and ppc campaigns, working to promote the next gen products.
 

Responsibilities

• Research competitors, customer pain points, keywords, and search intent for digital products.
• Write strong marketing copy for landing pages, Google Ads, lead magnets, emails, articles and outreach sequences. 
• Create and improve landing page content with a clear focus on conversion.
• Distribute articles, informational content about the selected product. Launch, manage, and optimise Google Ads campaigns. 
• Build simple acquisition funnels around clear offers and customer pain points.
• Track campaign performance and improve results based on data.
   

Requirements

• Good written English (using AI or similar tools).
• Good communication techniques, basic marketing hooks and funnels, and negotiation skills.
• Good keyword research skills and understanding of search intent.?
• Practical experience with Google Ads campaign setup, copywriting, and optimisation.
• Ability to create effective landing page content for lead generation and customer acquisition.
• Ability to write outreach sequences for email, LinkedIn, or similar channels. Comfortable using AI tools such as ChatGPT to support research and content creation.
• Organised, proactive, and able to work independently. 
• Perfect with time management and task prioritisation, disciplined, and focused - must.
• Be motivated to meet expectations, learn under tight hours, and deliver excellent results over the expected time.
   

What you’ll get

• Opportunity to work anywhere, as soon as the time zone matches the policy.
• Access to bespoke technology, infrastructure, knowledge, and expertise.
• Participate in life-changing projects dedicated to international partnership, brand development, government relations, public appearances, etc.
• Focus on the international market, innovative AI, FinTech, and startup investments.
• A front-row seat to venture building - from insight capture to decks, pre-seed, V1, and go-to-market.
• Coaching, playbooks, and exposure to investor-ready practices (clean structures, data rooms, crisp metrics).
• Fair salary based on the skill level, performance, and results.
• Cash bonuses as a %% of project revenue.
• Trampoline for your future career.
   

Launch United is a digital incubator. We turn privileged market insight into fundable companies fast - validating with capital and signed intent before heavy engineering - and scale them across FinTech, digital SaaS, and Web3. We operate a fast, ethical «insider-to-investable» pipeline and build with a relentless tempo: one tested hypothesis per team per month, default kill unless evidence to commit. HQ in London; operating across the US, Canada, LATAM, UK and EU.

SKELAR is a venture builder that creates international IT companies according to venture capital investment guidelines. Together with our co-founders, we assemble solid and efficient teams to launch tech businesses that will succeed globally.
 

We’re looking for an Product Marketing Manager for our partner company, Duomo.
 

Duomo is an app rooted in Christian values, helping people turn Scripture into daily habits and inner peace. We’re building a leading Christian-tech product for people seeking spiritual renewal.
 

To achieve this ambitious goal, we’re looking for a (Sr.) Product Marketing Manager who will own one of the most important parts of the user journey — the acquisition funnel: the user path from ad click to purchase, and marketing monetization.
 

You will have the opportunity to:

• See the results of your work in real time
• Rapidly grow in both marketing and product
• Help build the #1 business in the niche
• Learn how tech businesses are built — directly from the source
• Work with a team of highly driven, results-focused people
   

What you will be responsible for:

• Drive business results by generating new unconventional ideas, testing hypotheses, and analyzing performance
• Driving R&D by identifying, developing, and testing new marketing and product “angles” through competitor analysis, quantitative and qualitative research — directly influencing both marketing and product decisions
• Building an A/B testing system together with analytics and engineering teams
• Collaborating closely with marketing, creative, and product teams to continuously improve acquisition strategy
• Conducting market research and constantly generating new ideas and hypotheses
   

What you need to succeed in this role:

• 2+ years of experience in product marketing, growth, or product roles
• A mix of analytical thinking, creativity, and structured execution — the ability to turn bold ideas into working tools
• Strong analytical mindset: you enjoy working with data, spotting patterns, and drawing conclusions
• Ability to generate high-quality ideas and hypotheses quickly
• Strong understanding of users and behavioral psychology
• Comfort working in uncertainty, fast learning, and adaptability
• English level: B2+
   

Why Duomo

• You’ll work on a product with a clear mission and real values.
• You’ll help us transition from a content-rich app into a truly connected spiritual platform.
• You’ll be early enough to influence how product is done at Duomo long-term.
   

What we offer:

• Competitive salary;
• Significant impact on a rapidly growing business and contribution to how it shapes up;
• Ample career opportunities for ambitious growth and development;
• A possibility to attend internal, external courses, seminars and the access to a corporate library;
• Comfortable working environment. We provide all necessary work equipment for your role and serve complimentary breakfasts, lunches, and snacks in the office;
• 20 days of paid vacation, medical insurance and a variety of sports activities available for employees inside and outside the office.
   

Let's build the next big everything together!

Hi there!

We’re excited to introduce you to Softsich — a young, ambitious, and fast-growing company that creates innovative digital products and confidently expands its presence in global markets.

We are looking for a proactive and result-driven Affiliate Manager to join our team and strengthen our affiliate marketing direction. In this role, you will be responsible for building and developing long-term partnerships, attracting new affiliates, optimizing traffic quality, and driving revenue growth. You will work closely with the marketing, product, and analytics teams to scale performance and ensure sustainable growth across global markets.

Responsibilities:

• Building relationships with partners: Maintaining and developing cooperation with existing partners. Ensuring profitability growth through active communication and analysis of partner campaigns.
• Attracting new partners: Searching for and connecting new partners to expand the network. Conducting negotiations and signing profitable agreements.
• Performance analysis: Continuous monitoring and analysis of partners' performance. Defining KPIs for partners and monitoring their implementation. Providing regular reports and recommendations for improving performance.
• Budget management: Control of the marketing budget and achievement of maximum ROI. Collaboration with analysts to optimise cost efficiency.
• Brand promotion: Participation in industry events (exhibitions, conferences) to represent the company. Development and implementation of a strategy to promote the affiliate programme brand.
• Team collaboration: Close interaction with Retention, Support, Outbound, Product, and Analytics departments to optimise the sales funnel.
• Conference travel: Mandatory participation in marketing conferences to establish new contacts, study the market, and present the product.

Requirements:

• 2+ years of experience in affiliate marketing within the global markets
• Strong understanding of online marketing, affiliate tracking, and analytics tools.
• Excellent negotiation and communication skills. That requires an advanced English level.
• Data-driven mindset with the ability to analyze and interpret affiliate performance data.
• Proven ability to meet or exceed targets and KPIs.
• We only consider Ukrainian or Russian-speaking candidates

We offer:

• Flexible schedule and remote format or office in Warsaw — you choose.
• 24 paid vacation days, sick leaves, and health insurance (UA-based, other locations in progress).
• A supportive, friendly team where knowledge-sharing is part of the culture.
• Coverage for professional events and learning.
• Birthday greetings, team buildings, and warm human connection beyond work.
• Zero joules of energy to the aggressor state, its affiliated businesses, or partners.

Send your CV now to learn more!

GeoX provides instant property intelligence for insurnce across the United States. GeoX enables insurers and other property stakeholders to access valuable property attributes at time of underwriting, with the accuracy and detail that traditionally required an on-site inspection, but with the speed and coverage of property record pre-fill. Founded in 2018, GeoX is backed by stock market and leading venture firms and is comprised of computer vision, data science, and risk analysis experts.

Roles & Responsibilities

• Create a comprehensive marketing strategy to engage US-based Insurance carriers / MGA’s / Brokers / Agencies across all relevant marketing channels. 
• Build a transparent and scalable growth machine, own demand generation end-to-end, identify opportunities to develop new channels, and/or expand existing ones for customer acquisition.
• Establish a content factory, able to produce relevant and highly engaging content for diverse stages on the leads, opportunities, and users’ journey, including but not limited to case studies, blog articles, white papers, thought leadership pieces.  
• Manage and operate E2E, all marketing activities, hands-on / using freelancers /scale it to an in-house team later on.
• Own self-service product as a stand-alone revenue center with full responsibility for its performance and targets.
• Oversee email campaigns, Paid Search & Social.
• Generate user acquisition LTV/CAC reports on an ongoing basis and adjust accordingly. Define and manage marketing KPIs.

Qualifications

• +5 years of experience in marketing of global SAAS solutions to small medium businesses or B2B - must
• Experience working in startup companies – must
• Excellent English - must
• Background in insurance P&C - advantage

Eldorado is a fast-growing iGaming product focused on international markets, with a strong focus on LATAM.

We are looking for a Head of Marketing to lead our global marketing strategy, drive acquisition, and scale performance across key channels.

Responsibilities:

• Develop and execute full-funnel marketing strategy (acquisition, brand, performance)
• Lead and scale marketing team (media buying, affiliates, CRM, content)
• Manage and optimize paid traffic channels (FB, Google, TikTok, programmatic)
• Drive affiliate program growth and partnerships
• Work closely with product, analytics, and retention teams
• Own marketing budgets, CAC, ROI, and performance metrics
• Identify new growth opportunities in LATAM and other regions

Requirements:

• 5+ years in iGaming marketing
• Proven experience in LATAM markets is a must
• Strong expertise in performance marketing & user acquisition
• Experience managing large budgets and scaling campaigns
• Data-driven mindset and strong analytical skills
• Leadership experience managing cross-functional teams
• English — Upper-Intermediate+

Eldorado is a fast-growing iGaming product focused on player engagement, retention, and long-term value in international markets.

We are looking for a Head of Retention to build and lead retention strategy, increase LTV, and optimize the full player lifecycle.

Responsibilities:

• Build and execute retention & CRM strategy (email, SMS, push, WhatsApp)
• Develop player segmentation and lifecycle campaigns
• Increase LTV, retention rate, and player engagement
• Manage VIP programs and loyalty mechanics
• Work closely with product, analytics, and marketing teams
• Optimize bonus systems, promotions, and player journeys
• Lead and grow retention / CRM team

Requirements:

• 5+ years in iGaming retention / CRM
• Proven experience working with LATAM markets is a must
• Strong understanding of player behavior and lifecycle management
• Hands-on experience with CRM tools and automation
• Experience with VIP сегментом и high-value players
• Analytical mindset (A/B testing, cohorts, LTV)
• English — Upper-Intermediate+

Inception-1 is a product company that creates AI-driven B2C products designed to help people feel more connected and less alone. Our mission is to build meaningful digital experiences that blend technology with empathy and to prove that technology can be both human and transformative.
This role offers a unique opportunity for growth - we are ready to teach and support you, but expect you to actively demonstrate your practical skills with AI technologies and a strong ability to apply them in real work scenarios. You’ll build marketing funnels end-to-end, and take ownership of strategic decisions.

Your responsibilities will include:

• Full cycle of working on marketing funnels: from idea and research to launch and analysis.
•  Generating product hypotheses, testing them (A/B), and validating through data.
•  Analyzing data and identifying growth opportunities at all stages of the funnel.
•  Studying competitors and the market.
•  Creating marketing messages that resonate and reflect the value of the product.
•  Collaborating with teams responsible for various marketing channels, including UA, Affiliates, SEO, email marketing, etc.
   

We are looking for you if:

• You have 6+ months of hands-on experience working with marketing funnels (research, building, optimization)/or you have completed relevant education or courses in product marketing and funnel strategy.
•  You are confident working with analytics, understand funnels, numbers, and the impact of metrics on business, and have experience working with Amplitude.
•  You can research users, segment audiences, and test value propositions.
•  You think in a data-driven way.
•  You have hands-on experience using AI tools (e.g., Claude, ChatGPT, or similar) in your daily work — for research, content, automation, or experimentation.
• You have an Upper-Intermediate+ level of English.
• You are a fast learner with a strong sense of curiosity and a desire to explore new tools, trends, and especially AI-driven approaches.
  
  What you will get:
• The opportunity to build one of the most ambitious products in the Social Discovery industry from scratch.
• Influence, freedom to act, and the prospect of a lead role within the team.
• A dynamic environment with a culture of experiments, quick decisions, and flexible processes.
  
  What we offer:
• Comfortable offices in Kyiv’s Podil district with reliable shelters, uninterrupted internet, water, and power supply. No need to worry about daily routines — you’ll have breakfasts, lunches, plenty of snacks and fruits, lounge zones, massage, and other perks of office life;
• Ability to work remotely. Flexible working hours;
• Online corporate doctor services, and after probation — medical insurance in Ukraine;
• 20 paid vacation days per year, unlimited sick leaves;
• All necessary equipment for work;
• Compensation for the best courses on the market, corporate online meetups and lectures, an extensive library, and business & management schools for employees.
   

We’re looking for a hands-on Marketing Manager/Head of Marketing to drive lead generation across Website, Upwork, Outreach, and Events — and power our sales team with top-tier content, positioning, and analytics.

You’ll own the full marketing funnel, shape our brand presence, and work side-by-side with Sales and the CEO to turn strategy into pipeline and pipeline into deals.

👉 Day-to-day tasks/ Responsibilities:

1. Multi-Channel Lead Generation

— Develop and execute a marketing strategy to generate qualified leads from multiple channels: Website, Upwork, Outbound (LinkedIn/email), and Conferences.
— Optimize website content, structure, SEO, and UX to drive inbound traffic and increase form submissions.
— Collaborate with the Upwork team to maintain a high-converting agency profile, improve visual content, and support strategic positioning to attract invites and boost proposal win rates.
— Coordinate outbound campaign assets for SDRs: write and test LinkedIn/email messages, follow-up sequences, and landing pages tailored to ICP segments.
— Support preparation and lead capture efforts for conferences and events: messaging, collateral, contact enrichment, and post-event follow-up strategy.

2. Funnel Ownership & Channel Analytics

— Maintain and update a multi-channel marketing funnel dashboard to track top-to-bottom performance (Traffic → Lead → MQL → SQL → Deal).
— Analyze performance by channel (Website, Upwork, Outreach, Conferences) including conversion rates, lead quality, and CAC.
— Continuously run A/B tests on messaging, positioning, landing pages, and outreach sequences to improve conversion at each stage.
— Present actionable insights and recommendations at weekly Marketing+Sales syncs.

3. Sales Enablement

— Prepare and maintain sales enablement assets: pitch decks, case studies, one-pagers, proposals, and objection-handling templates.
— Collaborate with the sales and leadgen teams to align on messaging, industry segmentation, and campaign content.
— Create and maintain templates for discovery calls, follow-up emails, and proposals.
— Ensure Upwork, Clutch, DesignRush, and other listings reflect current positioning, services, and portfolio.

4. Positioning & Brand Development

— Develop and evolve the company’s value proposition, tone of voice, and key messaging aligned with CEO and company strategy.
— Maintain visual and messaging consistency across all marketing and sales materials.
— Work with the designer to ensure high-quality visual identity across website, presentations, and social channels.
— Coordinate sourcing and publishing of client reviews, testimonials, and Clutch case studies.

5. Content & Social Media Management

— Prepare social media posts and stories for the CEO (LinkedIn, Instagram): planning, writing, and publishing.
— Coordinate or write blog posts, newsletters, and guest articles aligned with ICP pain points and keywords.
— Manage and grow WeSoftYou’s Upwork and B2B marketplace content strategy.
— Assist with podcast ideation and post-production workflows when relevant.

6. Cross-Functional Collaboration & Process Management

— Lead the weekly Marketing+Sales sync: ensure full alignment across campaigns, events, leadgen, and follow-ups.
— Act as the point of contact for external contractors (designers, writers, PR) and internal collaborators (SDRs, Sales, CEO).
— Maintain internal SOPs, documentation, and playbooks for repeatable campaign workflows.
— Coordinate pre-event, in-event, and post-event marketing activities with Ops and Sales.

 

👉 Job Requirements:

— 5+ years of experience in B2B marketing in IT (outsourcing/product/agency) company.
— Proven track record of driving qualified leads via website, outbound campaigns, Upwork, and events.
— Strong experience working side-by-side with Sales, SDRs, and Founders to create pipeline-generating campaigns.
— Hands-on experience crafting and testing outbound messaging (LinkedIn/email), sequences, ICP-based landing pages.
— Ability to own and optimize the marketing funnel from traffic to SQLs and opportunities (multi-channel attribution).
— Experience managing website conversion flows — from content to forms to follow-up
— Skilled in preparing sales enablement materials: decks, one-pagers, proposals and objection-handling assets.
— Deep understanding of ICP pain points and ability to translate them into high-converting content (blogs, cases, LinkedIn posts).
— Strong analytical mindset: confident working with funnel metrics, lead quality tracking, and campaign performance reviews.
— Advanced written English.

What we offer

📈 Professional Growth

— Ambitious goals and interesting projects, including Formula-1 marketing initiatives

— Transparent performance reviews and feedback process

— Opportunities for both vertical and horizontal growth

😌 Comfortable Working Conditions

— Flexible working hours

— Provision of required equipment

— Remote working model

🎁  Benefits Program

— 20 working days of fully paid vacation

— Free tax reporting support

— Support with individual entrepreneurs’ accounting and questions

— Financial support and additional days off for special occasions (marriage, childbirth, etc.)