Jobs Marketing

Universal Parallel is looking for an experienced Head of Marketing Operations/ Digital Director to take full ownership of the financial performance, operational efficiency, and strategic growth of our Digital Department across Awareness and Performance.

This is a senior leadership role for someone who can combine strong digital media expertise with commercial thinking, financial ownership, client leadership, and operational excellence.

About the Role

As Digital Director, you will be responsible for the overall performance of the Digital Department — from P&L and campaign profitability to media delivery, client retention, upselling, team management, and process optimization.

Your key objective will be to ensure that client media plans are delivered effectively and in full, agreed KPIs are achieved, target margins are maintained, and existing client relationships are developed into sustainable growth opportunities.

You will work directly with the CEO and collaborate closely with Account Management, Sales/Business Development, AdOps, Performance, Operations, and other internal teams.

Key Responsibilities

Financial Performance & P&L

• Own the P&L of the Digital Department and ensure sustainable profitability.
• Monitor campaign and department-level margins and identify opportunities to improve financial performance.
• Control direct costs and resource allocation across the department.
• Ensure campaigns operate within agreed profitability targets.
• Provide the CEO with monthly P&L reporting, performance analysis, and strategic recommendations.

Media Delivery & Campaign Performance

• Ensure full and effective utilization of client media budgets.
• Oversee the execution of client media plans across Awareness and Performance campaigns.
• Monitor key media KPIs and benchmarks, including Reach, Frequency, CPM, CPV, CPA, and other campaign-specific metrics.
• Initiate campaign adjustments, optimization, pauses, or relaunches when performance deviates from agreed benchmarks or negatively impacts profitability.
• Ensure consistent delivery quality across the entire client portfolio.

Quality Assurance & Operational Excellence

• Build and maintain a structured Quality Assurance framework for digital campaigns.
• Establish clear standards for campaign setup, execution, monitoring, optimization, and reporting.
• Conduct regular campaign and process retrospectives and translate findings into operational improvements.
• Identify operational bottlenecks and reduce manual work through process optimization and automation.
• Participate in the development and implementation of SkyFlow as the company’s unified operational system.

Client Growth & Retention

• Develop growth plans for existing clients and identify opportunities for upselling and cross-selling.
• Participate in strategic client meetings and complex negotiations.
• Support Account Managers in managing key enterprise accounts and resolving escalations.
• Maintain strong client relationships and contribute to high retention and satisfaction levels.
• Build structured development plans for key accounts.

New Business & Strategic Partnerships

• Participate in new business meetings together with the Sales/BD team.
• Contribute digital and media expertise to proposals and presales strategies.
• Review and approve strategic client proposals before presentation.
• Support the monetization and development of strategic partnerships.
• Build temporary cross-functional teams for complex pitches and new business opportunities.

Team Leadership

• Lead and develop the Digital team across Awareness and Performance.
• Ensure effective allocation of clients and projects based on team capacity and expertise.
• Participate in hiring, performance management, team development, and organizational planning.
• Establish clear performance standards and accountability across the department.
• Foster an ownership-driven, data-driven culture focused on business and client outcomes.

What We’re Looking For

• 5+ years of experience in digital marketing, including leadership experience in roles such as Digital Director, Head of Digital, Client Service Director, Head of Account, CMO, or similar. Previous experience working in a digital or media agency environment is highly desirable and will be considered a strong advantage.
• Proven experience working with Enterprise-level brands and complex client accounts.
• Strong understanding of digital advertising across platforms such as Google Ads, YouTube, DV360, Meta, TikTok, and performance marketing channels.
• Strong financial acumen with hands-on experience managing departmental P&L, campaign profitability, budgets, and financial planning.
• Strong understanding of media planning, campaign delivery, and metrics such as Reach, Frequency, CPM, CPV, CPA, and related KPIs.
• Proven experience in strategic account management, complex negotiations, stakeholder management, client retention, and upselling.
• Experience building and optimizing internal operational processes.
• Strong analytical skills and experience working with management reporting, dashboards, and large datasets.
• Experience implementing automation or operational systems would be a strong advantage.
• Strong leadership skills, ownership mindset, adaptability, and ability to make decisions in a fast-changing environment.
• Upper-Intermediate to Advanced English.
• Degree in Marketing, Economics, Business Administration, or a related field; MBA is a plus.

What You Will Own

This is not purely a media-management role.

The Digital Director will have significant decision-making authority across campaign strategy, quality standards, team management, client allocation, operational processes, presales strategy, and crisis management.

You will have direct visibility into the financial performance of the department and the authority to initiate changes required to improve delivery, profitability, and client outcomes.

Major decisions related to senior-level hiring, pricing, strategic contracts, significant team expansion, and projects below target profitability will be made together with the CEO.

Why Join Universal Parallel

This role offers the opportunity to directly influence how the Digital Department operates and grows.

You will have ownership not only over campaign delivery, but also over financial performance, client growth, team development, operational standards, and automation — with the mandate to build a scalable digital operation capable of supporting Universal Parallel’s continued growth across multiple markets.

Build the Brand. Drive Inbound. Make Things Happen.

We’re looking for a hands-on Marketing Manager with iGaming industry knowledge who can turn ideas into execution, build a strong B2B brand, and drive measurable business growth.

We’re a product and technology company with deep roots in iGaming, building technology solutions for a global market. We already have the foundations in place — now we want someone who can take our marketing to the next level.

This is your chance to own digital marketing end to end, move fast, experiment boldly, and see the direct impact of your work.

We’re not looking for someone who just manages agencies, coordinates meetings, or creates endless marketing plans. We need a doer: someone who can write, launch, test, analyze, and improve — using modern AI tools to move faster and deliver more.

What You’ll Do

• Own and Grow the Brand

Take ownership of our existing brand positioning and make it more recognizable, relevant, and memorable across the iGaming B2B market. Help operators, aggregators, and industry decision-makers understand who we are, what we offer, and why we matter.

• Turn Marketing into an Inbound Lead Engine

Build and execute campaigns that attract potential customers through SEO/GEO, content, paid advertising, social media, and email marketing. Your mission is to create demand and bring the right people to us — not chase prospects through cold outreach.

• Create Content That Gets Attention

Develop compelling content that speaks the language of the iGaming industry: website copy, landing pages, LinkedIn posts, articles, email campaigns, case studies, and other assets that build credibility and generate interest.

You’ll use AI tools to accelerate research, writing, creative production, and analysis — while keeping the output relevant, authentic, and high-quality.

• Own the Channels That Deliver Results

Manage and improve our website, landing pages, LinkedIn and other social channels, email marketing, paid campaigns, PR, and event-related marketing. Prioritize the channels that create the strongest impact rather than spreading effort everywhere.

• Move Fast. Test. Learn. Improve.

Launch campaigns without getting stuck in endless planning and approval cycles. Set ambitious goals, track performance, learn from the data, and continuously improve conversion and lead generation.

• Work Across the Business — Without the Bureaucracy

Collaborate with product experts, Sales, the event team, and company leadership to keep messaging accurate, campaigns relevant, and priorities aligned. Bring people together when needed, make decisions within your area of ownership, and keep things moving.

What We’re Looking For

• Real iGaming industry experience — our top priority. You’ve worked in B2B marketing for an iGaming technology company, platform provider, game systems vendor, aggregator, operator, or a similar business. You understand the industry, its stakeholders, how buying decisions happen, and what makes B2B customers pay attention.
• A hands-on marketing mindset. You can write copy, create and launch campaigns, manage channels, work with basic design tools, and analyze results yourself. You don’t need an agency to get things done.
• Strong B2B marketing expertise. You understand long sales cycles, trust-building, lead generation, account-focused marketing, and the importance of aligning marketing with Sales.
• AI is part of your workflow. You actively use AI tools for research, content, creative work, analytics, and productivity — and you’re always exploring better ways to work.
• A bias for action. You take ownership, make decisions, experiment, and focus on measurable outcomes rather than activity for activity’s sake.

• Excellent English. You can confidently create marketing content and communicate with an international audience. Experience adapting messaging for different markets and cultures is a strong advantage.

   

Nice to Have

• Existing connections with iGaming operators, aggregators, or other industry players.
• Experience with SEO/GEO, paid search or social campaigns for B2B technology products, and marketing automation.
• Understanding of how licensing and local regulations influence marketing across different markets.

• Basic design skills with Figma or Canva, or experience using AI tools to produce visual and video content.

   

What Makes This Role Different?

• Ownership from day one: You’ll have the freedom to shape and execute marketing, not just follow someone else’s playbook.
• Real impact on business growth: Your work will directly contribute to brand awareness, inbound demand, and commercial opportunities.
• AI-powered execution: Use modern tools to move faster, produce more, and continuously improve how marketing gets done.
• A product-driven environment: Work closely with people who build the technology and understand the industry.

• Room to experiment: We value initiative, smart decisions, quick iterations, and tangible results over unnecessary meetings and lengthy approval chains.

   

What To Expect From Digicode?

🌎 Work from Anywhere: From an office, home, or travel continuously if that’s your thing. Everything we do is online. As long as you have the Internet and your travel nomad lifestyle doesn’t affect the work process (you meet all deadlines and are present at all the meetings), you’re all set.

💼 Professional Development: We offer great career development opportunities in a growing company, international work environment, paid language classes, conference and education budget, & internal 42 Community training.

🧘‍♂️ Work-life Balance: We provide employees with 18+ paid vacation days and paid sick leave, flexible schedule, medical insurance for employees and their children, monthly budget for things like a gym or pool membership.

🙌 Culture of Openness: We’re committed to fostering a community where everyone feels welcome, seen, and heard, with minimal bureaucracy, and a flat organization structure.

And, also, corporate gifts, corporate celebrations, free food & snacks, play & relax rooms for those who visit the office.

Ready to Make an Impact?

If you know the iGaming industry, love getting things done, and want the freedom to build marketing that actually moves the business forward, we’d love to hear from you.

Bring your ideas, your industry expertise, and your drive. Let’s make something happen.

*By submitting your resume, you automatically agree to the storage and processing of your personal data in accordance with the current legislation of Ukraine. We guarantee confidentiality at all stages of cooperation

Blue Carrot is a learning and development company helping organizations turn learning into measurable business impact. We create learning experiences that make complex topics clear, engaging, and actionable — combining science-based approaches with strong content and visual storytelling.

We are looking for a Content Writer & Content Manager who can combine strong writing skills with hands-on content management and basic technical work in WordPress.

What you’ll do

• Write and edit high-quality content, including approximately 5-8 articles per month
• Research topics and create clear, engaging and well-structured articles
• Manage and publish content on WordPress
• Format and update articles, pages, images, links, and other website content
• Make content updates and minor changes directly in WordPress
• Ensure published content is accurate, consistent, and visually well-presented
• Work with existing content and improve it for clarity, structure, readability, and engagement
• Collaborate with the team on content ideas, topics, and priorities
• Help maintain the quality and consistency of content across digital channels

What we’re looking for

• 2+ years of experience in content management, content writing, copywriting, or a similar role
• Strong English writing skills and excellent command of written English
• Proven ability to write clear, engaging, and well-structured long-form content
• Strong attention to detail and ability to edit and proofread your own work
• Experience with SEO content and basic SEO principles
• Hands-on experience with WordPress
• Basic understanding of website content management and formatting (or strong willingness to learn)
• Ability to work with different types of content and adapt writing style to the topic and audience
• A combination of creativity and technical attention to detail
• Strong research skills and the ability to turn complex information into clear, accessible content
• Ability to work independently, manage priorities, and meet deadlines

It would be a plus if you have

• Experience working with B2B, education, learning & development, technology, or professional services content
• Experience working with visual content or basic design tools

What we offer

• Fully remote work
• Opportunity to work with an international team and English-language content
• Interesting projects in the learning & development and business performance space
• A role combining writing, creativity, content management, and hands-on website work
• Opportunity to grow your expertise in content strategy and digital content management
• Competitive compensation based on your experience and skills

Examples of the content you’ll work with

To get a better sense of the depth, structure, and quality of content we expect, here are a few examples from the Blue Carrot blog:

1. https://bluecarrot.io/blog/video-based-learning-medical-education/
2. https://bluecarrot.io/blog/how-to-build-clinical-skills-training-program/
3. https://bluecarrot.io/blog/ai-for-employee-training/ 
4. https://bluecarrot.io/blog/instructional-design-theories/
5. https://bluecarrot.io/blog/healthcare-e-learning-companies/
6. https://bluecarrot.io/blog/e-learning-vs-blended-learning/ 

Our articles are typically research-driven, long-form pieces written for B2B audiences in learning & development and related fields. 

Please send your portfolio with writing examples. 

Hiring process

1. Interview with Recruiter.
2. Test task (as part of the hiring process, you’ll complete a practical test task that includes writing an article and creating and formatting a page in WordPress).
3. Interview with Marketing Manager.
4. Offer.

About the Opportunity

We are hiring for our partner — an online casino operating in Tier 1 markets — and are looking for an experienced CRM Retention Specialist to improve player engagement, retention, reactivation, and lifetime value (LTV).

In this role, you will focus on developing and executing targeted CRM campaigns, optimizing player journeys, and implementing retention mechanics that encourage long-term player engagement and contribute to revenue growth.

You will work closely with the team to analyze player behavior, identify churn risks, and continuously improve campaign performance through segmentation, testing, and data-driven optimization.

Markets: Tier 1 countries
Employment type: Full-time
Location: Remote

Responsibilities

• Develop and execute retention and reactivation campaigns to increase player engagement and lifetime value.
• Manage player lifecycle communications, including onboarding, second and third deposit campaigns, inactivity triggers, and win-back campaigns.
• Segment players based on behavior, activity, value, product preferences, and churn risk.
• Launch and optimize multichannel CRM campaigns across email, SMS, push notifications, on-site messaging, and Telegram.
• Work with promotional mechanics, including free spins, reload bonuses, cashback, and tournaments, to improve retention and reactivation.
• Monitor campaign performance, analyze results, and optimize communication timing, messaging, channels, and promotional offers.
• Conduct A/B tests to identify the most effective retention strategies and improve campaign performance.
• Track key CRM metrics and prepare regular reports on retention, reactivation, player activity, and campaign effectiveness.
• Collaborate with analytics, payments, and fraud teams to improve campaign efficiency and minimize bonus abuse.
• Ensure CRM campaigns comply with responsible gaming standards and applicable regulations in Tier 1 markets.

Requirements

• 2+ years of experience in CRM, retention, or lifecycle marketing within the online casino or iGaming industry.
• Experience working with Tier 1 markets.
• Practical experience in launching and optimizing retention, reactivation, and player engagement campaigns.
• Understanding of player lifecycle management, segmentation, churn prevention, and reactivation mechanics.
• Hands-on experience with CRM platforms and marketing automation tools.
• Knowledge of casino promotional mechanics, including free spins, reload bonuses, cashback, wagering requirements, and bonus abuse prevention.
• Strong analytical skills and experience working with Excel or Google Sheets.
• Ability to interpret campaign performance data and translate insights into actionable improvements.
• SQL knowledge and experience with CRM analytics tools will be a plus.
• Intermediate or higher English proficiency.

Key Performance Indicators

Your performance will be measured by:

• FTD to 2nd Deposit Rate — effectiveness of early-stage retention campaigns.
• D7 / D30 Retention — ability to maintain player engagement over time.
• Reactivation Rate — success in bringing inactive players back.
• CRM-attributed NGR — revenue generated through CRM activities.
• Bonus Cost as % of GGR — efficiency of promotional campaigns.

What We’re Looking For

We are looking for a hands-on CRM Retention Specialist who understands player behavior, knows how to build effective retention campaigns, and uses data to continuously improve results.

You should be comfortable working with player segmentation, promotional mechanics, and lifecycle communications, with a strong focus on measurable outcomes rather than simply launching campaigns.

If you have experience improving player retention and reactivation in competitive Tier 1 markets and want to make a direct impact on business performance, we would be happy to hear from you.

Lviv office or remote within Ukraine · Full-time · Paid in EUR, discussed individually

About Logivations & Pixel Robotics

Logivations is an international technology company headquartered in Munich, with a long-established team in Lviv. Our product W2MO is one of the world's leading Digital Twin platforms for warehouse, supply chain and production logistics. It has more than 30,000 professional users. We are an SAP Application Development Partner and a LogiMAT "Best Product" winner, and through our MCP server, AI assistants like Claude, ChatGPT and Gemini can work directly inside a Digital Twin.

Our partner company Pixel Robotics builds autonomous mobile robots with AI-based camera navigation for pallet transport.

Two brands, real products, real customers, and much more to tell than we currently do.

About the role

We are looking for a marketing specialist who gets things done: independently, reliably, and at a quality level that does not need constant correction.

This is not a management or strategy role. Direction and priorities are set together with management in Munich. Your job is to turn them into finished, high-quality output, week after week. If you want to lead a team, this is not the right position. If you enjoy doing the actual work well and being trusted with it, it is.

What you will do

• Update and maintain sales and company presentations in our corporate design (PowerPoint and Google Slides)
• Run our LinkedIn presence for both brands: write posts, comment, repost and engage with partners, customers and industry content
• Write and edit B2B content in English, including case studies, short articles, newsletter texts and website updates
• Turn technical input from our engineers and project managers into clear, readable content
• Prepare materials for trade fairs, webinars and events
• Keep our marketing assets organised and up to date
• Work AI-first: use Claude, ChatGPT and Gemini as your daily tools to deliver more and better output

What we expect

• 2+ years of hands-on marketing experience, ideally in B2B, tech, SaaS or industrial companies
• Content first: you write clearly and professionally in English and have a feel for what makes a good post, slide or case study
• Solid skills in PowerPoint and Google Slides. You can work cleanly within an existing design, but you don't need to be a designer
• You work independently: you understand the task, ask the right questions upfront, and deliver results that are ready to use
• Reliability: deadlines hold, and nothing gets forgotten
• Practical, everyday experience with AI tools in your marketing or content work
• Interest in technical topics such as logistics, AI and robotics, and willingness to learn them
• Very good written English

AI is part of the job, not an extra

You will use AI tools such as Claude, ChatGPT and Gemini every day. They are central to how this role works.

We expect you to use AI to:

• draft and refine LinkedIn posts, comments, case studies and newsletter texts
• update and restructure presentations faster
• research topics, customers, competitors and industry news
• turn technical documents, notes and transcripts into readable content
• check your own work for clarity, consistency and errors before handing it over

We are not looking for someone who copies generic AI output. You use AI for speed, and you take responsibility for the result. You edit, fact-check and adapt everything so it sounds like us and is ready to publish.

If you already have your own AI workflows, prompts or tools you rely on, tell us about them in your application.

Nice to have

• German language skills
• Experience in logistics, manufacturing, automation or industrial software
• Experience with LinkedIn company pages and B2B social media

What we offer

• Direct collaboration with management in Munich and short decision paths
• Real technology topics instead of generic marketing
• A stable international company with a long-standing team in Lviv
• Competitive salary paid in EUR

Application process

Short intro call, followed by a small paid or short test task (for example, updating two slides and writing a LinkedIn post, with AI use welcome), then a final interview.

Key skills

Content marketing · SMM · Copywriting · Presentations · AI Content · English – advanced · Responsibility

AVELaunch Books is a team that creates non-fiction books end-to-end for entrepreneurs, coaches, consultants, and thought leaders. We help experts turn their knowledge and experience into a structured, meaningful book — a tool for influence, trust, and business growth. We work deeply with each client: preserving their unique voice, building a strong narrative, and delivering a product that establishes authority in their field.

About the role
We’re looking for a marketer who knows how to sell. You’ll own the full client path, from the first ad to payment. Your main goal is sales. We’ve built some of this ourselves, and we’re looking for your experience to make it better. We’re a small team, so you’ll work directly with the founders.

⚡ Important: we work with AI every day
AI tools are the core of how we work. You’ll use them actively from day one.
You don’t need experience building AI agents. It’s enough that you use AI in everyday life. We’ll teach you the rest.
What matters to us is that you enjoy working with AI and discovering new tools.

What you’ll do

• Define what exactly we sell and to whom, in the client’s own words.
• Launch ads and sales pages, and test new products on small budgets.
• Calculate what one client costs us and decide what to do next.
• Grow what already brings in clients.
• Find where we lose clients and fix it.

What we’re looking for

• Marketing experience that brought real sales.
• Examples of your work with numbers: what you spent, how many leads and sales you got.
• Ability to launch ads and sales pages and analyze the results.
• Understanding of why people buy, and the ability to put it in simple words.
• Fluent Ukrainian, English B1 or higher.

Nice to have

• Experience running your own business or in sales.
• Deeper AI experience: automation, AI agents.

Tools
Meta Ads, Google Ads, Google Analytics 4, AI tools (ChatGPT, Claude, or similar). Nice to have: LinkedIn Ads, Figma, CRM.

What we offer:

• Full-time remote work.
• Flexible Monday–Friday schedule.
• Fixed salary + KPI-based bonus.
• 3-month trial period.
• 21 vacation days + 1 extra day off for your birthday.
• Sick leave.
• Direct impact on how project delivery processes are built in the company.
• Work with meaningful expert content and non-fiction book projects.

Hiring process:

1. CV, one funnel case with numbers, and a short intro video about yourself.
2. Prescreen interview with the recruiter.
3. Test task.
4. Final interview with the founders: test task defence.
5. Offer and onboarding.

We are looking for a Marketing Project Manager who will own and coordinate full-funnel marketing programs for B2B tech clients. Programs may include inbound and content-led growth, paid acquisition, ABM engagement, lifecycle nurture, and omnichannel campaign execution.

This role combines client ownership, cross-channel performance analysis, alignment of positioning and messaging, and delivery coordination. Our clients (cybersecurity, AI, SaaS, automation, enterprise software) operate in competitive markets where consistent pipeline growth and brand clarity are critical. You will manage multi-channel programs that generate qualified conversations, support SQL creation, and drive revenue growth.

This is a client-facing, strategy-and-execution role combining program management, performance analysis, hypothesis-driven optimization, and cross-functional coordination. You will be hands-on in planning, reporting, and messaging strategy, and will lead specialists for execution across channels depending on client scope.

Key Responsibilities: 

Marketing Strategy, Positioning & Planning

• Develop and manage multi-channel marketing programs aligned with client revenue and pipeline goals.
• Own positioning and messaging work: define or refine value propositions, ICP-specific messaging frameworks, and competitive differentiation narratives.
• Translate positioning into channel-level briefs ensuring consistent message across paid, organic, email, ABM, and social.
• Audit CRM and funnel data to validate ICP segments, identify conversion bottlenecks, and align program priorities with pipeline reality.
• Build structured program roadmaps across inbound, paid, ABM, lifecycle, and content channels.
• Define and test offers by segment (webinars, assessments, demos, reports) and map them to funnel stage.

Program Build, Activation & Coordination

• Translate strategy into a program brief: ICP, offer, messaging, channels, funnel steps, assets, SLAs, and measurement plan.
• Coordinate end-to-end conversion paths: landing pages, forms, email nurture flows, retargeting, and sales handoff.
• Manage execution across omnichannel programs, including:
  • Paid media (LinkedIn, Google, Meta)
  • SEO and content-led inbound
  • Email marketing and lifecycle flows
  • ABM and account engagement
  • Landing page and funnel CRO initiatives
• Own timelines, deliverable quality, resource allocation, and dependency management across the delivery team.
• Ensure messaging consistency across all channels, aligning with value propositions, buyer intent, and segment context.
• Maintain an experiment backlog with hypotheses, priority, expected impact, and learnings.

Performance Analysis & Hypothesis Development

• Build and own a cross-channel performance view: analyze traffic, lead, MQL, SQL, and pipeline data across all active channels.
• Develop data-driven hypotheses on what is working, what is underperforming, and where growth opportunities exist across SEO, paid, email, ABM, and emerging channels.
• Track and actively work to grow traffic and conversions from AI-driven sources (ChatGPT, Perplexity, Google AI Overviews, and similar); treat AI visibility as a measurable channel with its own KPIs.
• Identify funnel bottlenecks and propose specific optimization initiatives across targeting, offer, messaging, conversion, and follow-up.
• Own UTM governance and channel taxonomy; ensure tracking consistency across all programs.
• Own dashboard development and reporting cadence (weekly performance readouts and monthly pipeline reviews).
• Ensure a practical attribution approach per client maturity, document limitations, and maintain consistent measurement.

Client Communication & Ownership

• Act as the primary client contact for marketing programs.
• Present program plans, performance updates, insights, and optimization strategies in a structured, business-focused way.
• Translate data into clear recommendations aligned with client KPIs and commercial goals.
• Manage expectations while proactively identifying growth opportunities and risks.

Project & Cross-Functional Coordination

• Manage timelines and ensure deliverables meet scope, quality standards, and deadlines.
• Allocate and coordinate internal resources (PPC specialists, SEO specialists, designers, copywriters, marketing automation specialists).
• Ensure clear briefs, structured task roadmaps, and ownership across the delivery team.
• Identify operational bottlenecks and maintain workflow momentum.

Performance & Continuous Improvement

• Track and improve program performance across CPL, CPA, MQL-to-SQL conversion, cost per SQL, cost per opportunity, and pipeline contribution.
• Prepare structured monthly reports with actionable insights, decisions, and next experiments.

• Stay current on AI-driven advertising tools, AEO trends, automation, and performance optimization approaches.

   

Must-Have Requirements:

• 5+ years of experience in B2B digital marketing or performance marketing, ideally in an agency environment.
• Experience working with B2B tech clients.
• Strong understanding of full-funnel marketing and pipeline-driven KPIs.
• Hands-on experience managing multi-channel programs including paid, inbound, email, and content channels.
• Experience developing or executing positioning and messaging frameworks for B2B audiences.
• Ability to analyze cross-channel performance, identify patterns, and build structured optimization hypotheses.
• CRM analytics skills in HubSpot and/or Salesforce (funnels, segmentation, campaign reporting).
• Ability to connect program performance to SQL and pipeline outcomes (sourced and influenced).
• Experience with project management tools (ActiveCollab, Monday.com, Asana, Jira, or similar).
• Strong analytical mindset and comfort working with imperfect data.
• Experience managing multiple projects and priorities simultaneously.
• Experience coordinating cross-functional teams.
• Confident client-facing communication skills.
• Professional written and verbal English communication skills.
• Proactive, structured, and results-oriented approach.

Nice to Have Requirements:

• Proven track record of growing traffic or conversions from AI-driven search sources (AI Overviews, ChatGPT, Perplexity, or similar).
• Familiarity with AEO and AI visibility tools (AmIonAI, ScrunchAI, Profound, or equivalents).
• Familiarity with data enrichment tools (Apollo, ZoomInfo, Clay, or equivalents).
• Familiarity with ABM and intent platforms (6sense, Demandbase, RollWorks, or equivalents).
• Experience with GA4 and dashboarding tools (Looker Studio or similar).
• Experience with webinar program operations.

Compensation & Benefits

• Competitive compensation package (salary range provided in the offer)
• Work flexibility — fully remote setup with adaptable hours, and the possibility of hybrid collaboration in part if desired.
• Paid time off — vacation, sick days, and company-wide holidays.
• Professional development — access to HubSpot Academy, internal trainings, individual development plans, and reimbursement for approved external courses (subject to approval).
• Company-provided equipment — including laptop and key resources.
• Performance bonus — recognition tied to results and contribution

Mindset We Value (Our Culture)

• Stay Curious and Always Learning: You eagerly explore new technologies, find fresh solutions, and stay ahead of trends.
• Lead with Energy and Purpose: You bring ambition, bold thinking, and inspire others through impactful decisions.
• Own Your Impact: You take full responsibility for outcomes, balancing priorities and consistently delivering results.
• Place Clients at the Heart: You build trust, anticipate client needs, and exceed expectations.
• Communicate with Clarity: You collaborate openly, ensuring clear, effective communication.
• Embrace Change with Agility: You adapt quickly in dynamic environments and make thoughtful decisions under uncertainty.
• Act with Empathy & Integrity: You foster trust, act transparently, and treat others with respect and honesty.

Why Join 42DM?

• We run dynamic projects in tier-1 tech markets, delivering measurable global impact.
• As a certified HubSpot partner agency, we collaborate with international clients and innovative companies in the B2B tech sector.
• We are a multicultural team, collaborating globally with openness and trust.
• Flat structure and clear processes, without unnecessary bureaucracy.
• We value social responsibility, supporting volunteering initiatives and contributing to charitable causes, with a strong commitment to Ukraine

Candidate Journey

⭕ HR Interview → ⭕ Interview with Team Lead → ⭕ Test Task → ⭕ Final Interview

📩 Send us your CV and let’s create something great together! 

Applinix is a product IT company developing high-load platforms for the iGaming and cybersecurity sectors. We are looking for a creative and results-driven Web3 Marketing Specialist to scale our crypto casino, token launches, and blockchain-focused products. In this role, you will be responsible for planning and executing comprehensive marketing campaigns to attract a global crypto audience. We offer a highly competitive compensation package that includes a stable base salary and a direct percentage of successful deals.

Requirements:
- 2+ years of hands-on experience in paid or organic marketing within Web3, Crypto, or Crypto-iGaming.
- Solid understanding of Web3 user behaviour, blockchain culture, DeFi, memecoins, and crypto traffic channels.
- Experience in setting up and optimising advertising campaigns across crypto-friendly networks and social media (Twitter/X, Telegram, Discord, CoinMarketCap, etc.).
- Proven track record of building partnerships with crypto influencers (KOLs) and Web3 communities.
- Fluent English with excellent communication and copywriting skills for global audiences.
- Strong analytical skills to track conversion rates, optimise customer acquisition cost (CAC), and maximise ROI.

Responsibilities:
- Create and execute end-to-end advertising strategies for our Web3 and crypto casino projects.
- Manage marketing budgets efficiently to drive high-quality traffic and active users.
- Find, negotiate with, and manage campaigns across global crypto influencers, alpha groups, and KOLs.
- Launch community growth activities, cross-promotions, and airdrop campaigns to boost user engagement.
- Analyse daily campaign metrics and continuously test new creative approaches and traffic sources.

What We Offer:
- Competitive base salary plus a direct percentage of successful deals and performance bonuses.
- Fully remote work format with flexible hours and professional autonomy.
- Opportunity to work with hot, high-growth products in the crypto and iGaming industries.
- Fast-paced, product-driven culture with direct access to decision-makers and zero bureaucracy.

Job Description:
Applinix is a product IT company developing high-load platforms for the iGaming and cybersecurity sectors. We are looking for a creative and results-driven Web3 Marketing Specialist to scale our crypto casino, token launches, and blockchain-focused products. In this role, you will be responsible for planning and executing comprehensive marketing campaigns to attract a global crypto audience. We offer a highly competitive compensation package that includes a stable base salary and a direct percentage of successful deals.

Requirements:
- 2+ years of hands-on experience in paid or organic marketing within Web3, Crypto, or Crypto-iGaming.
- Solid understanding of Web3 user behavior, blockchain culture, DeFi, memecoins, and crypto traffic channels.
- Experience in setting up and optimizing advertising campaigns across crypto-friendly networks and social media (Twitter/X, Telegram, Discord, CoinMarketCap, etc.).
- Proven track record of building partnerships with crypto influencers (KOLs) and Web3 communities.
- Fluent English with excellent communication and copywriting skills for global audiences.
- Strong analytical skills to track conversion rates, optimize customer acquisition cost (CAC), and maximize ROI.

Responsibilities:
- Create and execute end-to-end advertising strategies for our Web3 and crypto casino projects.
- Manage marketing budgets efficiently to drive high-quality traffic and active users.
- Find, negotiate with, and manage campaigns across global crypto influencers, alpha groups, and KOLs.
- Launch community growth activities, cross-promotions, and airdrop campaigns to boost user engagement.
- Analyze daily campaign metrics and continuously test new creative approaches and traffic sources.

What We Offer:
- Competitive base salary plus a direct percentage of successful deals and performance bonuses.
- Fully remote work format with flexible hours and professional autonomy.
- Opportunity to work with hot, high-growth products in the crypto and iGaming industries.
- Fast-paced, product-driven culture with direct access to decision-makers and zero bureaucracy.

JustMarkets is looking for an experienced MarTech & Data Analytics Manager to join our Marketing team and lead the development of our marketing technology, analytics, and operational infrastructure across CFD and Crypto business lines.

In this role, you will oversee three key areas: Marketing Operations, Marketing Analytics, and MarTech/AI Automation. You will be responsible for building a unified marketing analytics ecosystem, improving data accuracy, scaling marketing technologies, and automating operational processes.

You will lead multiple teams through their Team Leads, work closely with cross-functional stakeholders, and drive improvements in marketing efficiency, attribution, and budget control.

Responsibilities

• Lead and develop three functional areas: Marketing Operations, Marketing Analytics, and MarTech/AI Automation
• Manage Team Leads, establish clear goals and OKRs, and ensure effective team performance
• Develop and implement the strategy for marketing technology, analytics, and operational processes across CFD and Crypto
• Oversee the development and integration of CRM, CDP, MMP, and analytics platforms
• Build and maintain a unified marketing analytics and attribution framework across acquisition channels
• Ensure accurate marketing data collection, tracking, reporting, and attribution
• Oversee key marketing metrics, including CAC, LTV, ROI, and acquisition channel performance
• Improve and standardize marketing campaign launches, promotional activities, landing pages, and tracking processes
• Take ownership of marketing budget control, reporting, and reconciliation processes with Finance
• Drive the implementation of AI tools and marketing process automation
• Ensure effective collaboration between Marketing, Product, Engineering, BI, Finance, and Compliance teams
• Develop scalable workflows and reduce manual operational tasks

Requirements

• 5+ years of management experience in MarTech, Marketing Analytics, or Marketing Operations
• Experience working in a large, mature digital company with complex marketing infrastructure
• Proven experience managing multiple marketing teams through Team Leads, including at least 2 Team Leads with 2 or more employees in each team
• Strong practical experience specifically in marketing analytics and marketing technology
• Deep understanding of MarTech infrastructure, CRM, and CDP platforms such as Segment, RudderStack, Tealium, Braze, Customer.io, Insider, and MoEngage
• Practical experience with SQL, BigQuery, and Snowflake
• Experience with BI tools such as Looker, Tableau, or Power BI and analytics platforms such as Mixpanel, Amplitude, or GA4
• Strong understanding of marketing attribution, S2S tracking, Conversion APIs, and MMP solutions such as AppsFlyer, Adjust, and Singular
• Experience building and optimizing marketing processes, campaign workflows, budget tracking, and financial reporting
• Understanding of AI automation, API integrations, and tools such as Make and Zapier
• Strong leadership, strategic thinking, communication, and cross-functional collaboration skills
• Upper-Intermediate English (B2) or higher

Will be a plus

• Experience working in FinTech, CFD Brokerage, Crypto, or Web3
• Practical Python coding skills

We offer

• Opportunity to lead three key areas within the global Marketing department
• Direct involvement in developing and scaling the company's MarTech and analytics infrastructure
• Opportunity to build and develop teams and implement new processes
• Work with CFD and Crypto business lines
• Opportunity to implement AI, automation, and advanced analytics solutions
• Strategic influence on marketing technology and analytics development
• 20 paid vacation days per year
• 10 paid sick leave days per year
• Public holidays as per the company's approved Public Holiday list
• Medical insurance
• Opportunity to work remotely
• Professional education budget
• Language learning budget
• Wellness budget (gym membership, sports gear, and related expenses)

Marketing Operations Team Lead
📍 Location: Eastern Europe (preferably Ukraine)
🏠 Work format: Fully remote
🕒 Employment type: Full-time B2B

We are looking for a hands-on Marketing Operations Team Lead to join an innovative AI-powered video entertainment company developing next-generation mobile streaming experiences and short-form video content.
This is an opportunity to lead a small team, take ownership of day-to-day marketing operations, and build scalable processes that improve campaign execution and operational efficiency.

Key Responsibilities
- Lead, train, and develop a team of 2–3 Marketing Operations Specialists based in Ukraine.
- Oversee campaign execution across Meta, Google, AppLovin, and TikTok, including media uploads, campaign launches, and quality assurance.
- Monitor campaign performance, identify anomalies, resolve operational issues, and escalate incidents promptly.
- Build and optimize workflows, processes, and checklists to ensure accurate and efficient execution.
- Identify repetitive manual tasks and implement automation solutions using tools such as n8n and Claude Code.
- Collaborate closely with User Acquisition, Creative, and Product teams to ensure smooth campaign launches.
- Provide regular updates to management and maintain clear communication with international stakeholders.

Requirements
- Hands-on experience managing advertising campaigns across Meta, Google, AppLovin, and TikTok.
- At least 1 year of experience leading a team or owning an operations function.
- Strong organizational, leadership, and people-management skills.
- A process-oriented mindset with the ability to establish clear workflows and maintain high operational standards.
- Experience with automation tools; knowledge of n8n and Claude Code is a strong advantage.
- Ability to analyze performance reports, identify irregularities, and act proactively.
- Fluent English, both written and spoken.
- High ownership, reliability, accountability, and availability during working hours.

What We Offer
- Fully remote work with a focus on candidates based in Ukraine and Eastern Europe.
- The opportunity to build and improve marketing operations in a growing AI-powered entertainment business.
- Direct collaboration with international management and cross-functional teams.
- A hands-on leadership role with real ownership over processes, team performance, and automation initiatives.
- Competitive, market-based compensation.

Applinix is a product IT company developing high-load platforms for the iGaming and cybersecurity sectors. We are looking for a creative and results-driven Web3 Marketing Specialist to scale our crypto casino, token launches, and blockchain-focused products. In this role, you will be responsible for planning and executing comprehensive marketing campaigns to attract a global crypto audience. We offer a highly competitive compensation package that includes a stable base salary and a direct percentage of successful deals.

Requirements:
- 2+ years of hands-on experience in paid or organic marketing within Web3, Crypto, or Crypto-iGaming.
- Solid understanding of Web3 user behavior, blockchain culture, DeFi, memecoins, and crypto traffic channels.
- Experience in setting up and optimizing advertising campaigns across crypto-friendly networks and social media (Twitter/X, Telegram, Discord, CoinMarketCap, etc.).
- Proven track record of building partnerships with crypto influencers (KOLs) and Web3 communities.
- Fluent English with excellent communication and copywriting skills for global audiences.
- Strong analytical skills to track conversion rates, optimize customer acquisition cost (CAC), and maximize ROI.

Responsibilities:
- Create and execute end-to-end advertising strategies for our Web3 and crypto casino projects.
- Manage marketing budgets efficiently to drive high-quality traffic and active users.
- Find, negotiate with, and manage campaigns across global crypto influencers, alpha groups, and KOLs.
- Launch community growth activities, cross-promotions, and airdrop campaigns to boost user engagement.
- Analyze daily campaign metrics and continuously test new creative approaches and traffic sources.

What We Offer:
- Competitive base salary plus a direct percentage of successful deals and performance bonuses.
- Fully remote work format with flexible hours and professional autonomy.
- Opportunity to work with hot, high-growth products in the crypto and iGaming industries.
- Fast-paced, product-driven culture with direct access to decision-makers and zero bureaucracy.

About us:

Here at Vista Trans, we think one can become the best logistics company only by delivering the right product to the right place in the right condition and at the right time. We offer reliable cargo transportation services across the US and Canada on transparent terms and at affordable rates. You show us two points on the map, and we provide you with a readymade logistic solution.

About the role:

The Head of Marketing will be responsible for establishing and leading the marketing function at Vista Trans Holding Inc. You will join an organization that has existing digital assets and resources in place, and your mission will be to assess the current state, develop a comprehensive marketing strategy, and execute initiatives that drive driver recruitment, brand awareness, and business growth across all company verticals.

Schedule: US working hours (Central time) 8 am - 5 pm, Mon-Fri

What we offer:

• Strategic career advancement within a US-based organization, offering exposure to international markets, high-impact initiatives, and clear pathways for long-term professional growth.
• Highly competitive compensation with structured annual salary reviews, ensuring your performance is consistently recognized and rewarded at market-leading levels.
• Comprehensive executive-level time-off package, including paid vacation, sick leave, and observance of US public holidays—totaling 22 fully compensated days annually.
• Financial stability with global alignment, as compensation in local currency is pegged to the USD exchange rate, safeguarding your earnings against market fluctuations.
• Full tax reimbursement, ensuring your net income remains optimized and your compensation package retains its true value.

We require:

• 5+ years of experience in Marketing Manager, Head of Marketing, Growth Marketing, Demand Generation, or CMO roles.
• Proven experience building and scaling marketing functions, teams, and processes from scratch.
• Strong performance marketing background with hands-on experience in:
  • Google Ads
  • Meta Ads
  • LinkedIn Ads
  • Conversion Rate Optimization (CRO)
  • Marketing funnel optimization
• Proven B2B lead generation experience with measurable results.
• Experience creating and managing multi-channel marketing strategies across paid, organic, content, email, and CRM channels.
• Experience managing marketing agencies, vendors, freelancers, and internal teams.
• Strong understanding of marketing analytics, attribution, reporting, and ROI measurement.
• Experience working closely with Sales teams and building lead qualification processes (MQL/SQL frameworks).
• Advanced English communication skills.

What Success Looks Like

In this role, you will be responsible for:

• Increasing qualified shipper leads.
• Improving driver recruitment marketing performance.
• Building a scalable lead-generation engine.
• Establishing marketing reporting, analytics, and attribution systems.
• Managing marketing vendors and agencies.
• Strengthening Vista's employer brand and market presence.
• Building a high-performing marketing team capable of supporting long-term growth.

Deal Breakers

• Pure brand marketing background without lead generation ownership.
• Social media–only experience.
• Agency account management experience without accountability for business results.
• Inability to discuss marketing metrics such as CPL, CAC, ROAS, ROMI, MQLs, SQLs, and conversion rates.
• No experience building marketing processes, reporting systems, or KPIs.
• Preference for advisory/fractional work instead of a full-time leadership role.

Remote | Full-time | iGaming | Junior role | Player CRM and campaign operations

The opportunity

Start or grow your career in iGaming CRM by helping deliver player communication and retention campaigns. You will work with the practical details that make campaigns effective: accurate segments, clear timing, careful quality checks, and useful performance reporting.

You do not need to have owned a retention strategy before. Experience with CRM, email marketing, lifecycle campaigns, or marketing operations can give you a strong starting point; iGaming experience is a plus.

What you will do

-Support player journeys and CRM campaigns across email, SMS, push, and other channels used by the product.

-Help organize audience segments, campaign content, timing, and required setup with the relevant teams.

-Check campaign details before launch and follow up on issues that could affect the player experience.

-Track campaign performance and prepare clear summaries of key results.

-Help compare results across segments and campaigns and flag patterns worth investigating.

-Maintain campaign calendars, briefs, and documentation so the team can see what ran and what was learned.

-Gradually take on more campaign planning and optimization as you build product and CRM knowledge.

What makes this a strong starting point

You will learn how an iGaming product communicates with players and how CRM activity connects to engagement, retention, and long-term value. The work is close to real campaigns and real performance data, giving you a practical path toward owning larger campaigns and lifecycle journeys.

What you bring

-At least 6 months of practical exposure to CRM, email marketing, lifecycle campaigns, marketing operations, or a related field.

-Comfort working with spreadsheets and checking details carefully.

-Curiosity about campaign performance and willingness to learn basic metrics such as engagement, conversion, retention, and reactivation.

-Clear communication, organized follow-through, and care for the end-user experience.

-Previous iGaming experience is a plus, not a requirement. Familiarity with a CRM or marketing automation platform is useful; GR8 Tech is a plus. English at B1 level is required.

Remote | Full-time | iGaming | Player lifecycle and CRM strategy

The opportunity

Lead the player retention direction for an iGaming product. You will connect player insight, CRM communication, and product collaboration to create more relevant journeys, reduce avoidable churn, and grow long-term player value.

This role combines strategic ownership with hands-on work. You will define what to test, how to segment the audience, and how to evaluate whether a retention activity creates lasting value.

What you will own

-Build and evolve the retention strategy across key stages of the player lifecycle, from onboarding and engagement to reactivation.

-Develop segmentation and player journeys based on behavior, activity, and value.

-Plan and test CRM campaigns and retention mechanics with a clear hypothesis and success measure.

-Use cohort analysis and player-level trends to identify churn risks and opportunities to improve repeat engagement.

-Track retention, reactivation, repeat deposits, churn, and LTV, connecting campaign results to business value.

-Work with CRM, Product, Acquisition, Analytics, and Operations to improve the player experience end to end.

-Establish a practical testing and reporting rhythm so the team can learn from each campaign and apply what works.

-Set priorities and processes for the retention function as its needs develop.

Why this role is interesting

You will have meaningful ownership of a business-critical function and a direct line of sight between player experience and commercial outcomes. The role gives you room to shape the retention approach, influence product decisions with lifecycle data, and build a disciplined test-and-learn practice.

What you bring

-Hands-on experience in CRM, lifecycle marketing, or player retention within iGaming.

-A strong grasp of player lifecycle, segmentation, activation, churn prevention, and reactivation.

-Experience planning campaigns and evaluating their impact through cohorts and retention metrics.

-Hands-on experience with a CRM or marketing automation platform; GR8 Tech or a comparable iGaming CRM is a plus.

-Commercial judgment around promotions and retention mechanics, with attention to player value and campaign cost.

-Ability to turn analysis into clear priorities and communicate them across teams. English at B2 level is required for this role.