Jobs Marketing

Head of Retention / Retention Team Lead / Senior CRM Manager

About the Role

We are looking for an experienced retention leader to own and evolve our CRM and retention function end-to-end. Depending on your background and ambitions, this role can be shaped as a hands-on Senior Manager, a Team Lead, or a Head of Retention. The core mission remains the same: build a data-driven, multichannel retention engine that drives player engagement, retention, LTV, and sustainable business growth.

Key Responsibilities

Retention Strategy & Lifecycle Management

• Develop and execute the overall retention and CRM strategy across all stages of the player lifecycle.
• Drive onboarding, engagement, reactivation, churn prevention, loyalty, and VIP retention initiatives.
• Build scalable user segmentation frameworks to improve personalization and communication efficiency.
• Define and optimize bonus strategies, promotional mechanics, loyalty programs, and gamification initiatives.
• Identify growth opportunities to increase retention, ARPU, NGR, and customer lifetime value.

CRM Campaign Management

• Design, launch, and optimize multichannel CRM campaigns across Email, SMS, Push Notifications, In-App Messaging, Onsite Communications, and Messengers.
• Develop automated trigger-based communication flows based on user behavior and lifecycle stages.
• Ensure communication strategies align with brand positioning and customer expectations.
• Implement structured A/B testing methodologies and continuously improve campaign performance.

Analytics & Performance Management

• Own and monitor key retention KPIs including:
  • Retention Rate
  • Churn Rate
  • ARPU
  • NGR
  • LTV
  • CTR
  • Conversion Rate
• Analyze player behavior and campaign performance to identify optimization opportunities.
• Collaborate with BI and Data teams to define reporting requirements and actionable dashboards.
• Prepare technical specifications for CRM platform enhancements, automation initiatives, and integrations.

Team Leadership & Cross-Functional Collaboration

• Build, mentor, and develop a high-performing CRM and Retention team.
• Conduct regular 1:1 meetings, performance reviews, coaching sessions, and career development planning.
• Define team KPIs, objectives, and performance standards.
• Collaborate closely with Product, BI, VIP, Support, Marketing, Affiliate, and Platform teams to ensure alignment on retention goals and initiatives.
• Act as the key stakeholder for CRM-related projects and retention-focused product improvements.

Requirements

• 3+ years of experience in CRM, Retention, or Lifecycle Marketing within iGaming.
• Proven understanding of player lifecycle mechanics and retention strategies.
• Experience managing or mentoring team members (1+ year preferred).
• Hands-on experience with CRM platforms, automation tools, and campaign management systems.
• Strong analytical mindset with deep understanding of retention and monetization metrics.
• Experience working with Tier-1 and European GEOs.
• Ability to operate effectively in a fast-paced, growth-oriented environment.
• Excellent communication, organizational, and stakeholder management skills.
• English level: Intermediate+ or higher.

Nice to Have

• Experience managing VIP retention initiatives.
• Experience with loyalty programs and gamification systems.
• Experience launching CRM processes from scratch.
• Experience working with BI tools and advanced segmentation models.

What We Offer

• Flexible working hours and fully remote work format.
• Unlimited vacation policy and paid sick leave.
• Competitive compensation package based on experience and expertise.
• Employee referral bonus program.
• Gifts and rewards for special occasions.
• 50% reimbursement of learning and professional development expenses.
• Sports and wellness compensation program.
• Co-working space reimbursement.
• Team-building activities and corporate events.
• Supportive and collaborative international team environment.

We are a performance marketing agency managing mobile campaigns across multiple verticals — Fintech, Crypto, and iGaming. We work exclusively with official mobile apps of licensed products, running multi-platform UA campaigns across iOS and Android at scale, with full ownership over performance and results.

We are looking for an experienced Mobile Acquisition Manager who will own the full cycle of UA campaigns: from strategy and launch to optimization and scaling. You will work with established clients across iOS and Android, with real budgets and real accountability for results.

What you will do

• Plan, launch, and optimize performance campaigns on AppLovin, Meta, Google UAC, Unity Ads, Moloco, TikTok, Kaizen and other DSPs
• Manage and scale budgets across channels while maintaining target CPI, CPA, and ROAS
• Set up and maintain tracking via AppsFlyer or Adjust - MMP configuration, postback setup, cohort analysis
• Analyze campaign performance: break down by geo, placement, creative, audience - find levers and act on them
• Run creative testing: form hypotheses, brief the team, evaluate results, iterate
• Monitor attribution quality and flag anomalies - CTR spikes, install drops, ROAS shifts
• Communicate results and insights to clients; prepare performance reports

What we expect

• 2+ years of hands-on experience in Mobile UA with measurable results (based on real cases)
• Strong understanding of mobile attribution: last-click, view-through, probabilistic, SKAN, and where each model breaks
• Practical experience with AppsFlyer or Adjust: cohort reports, raw data pulls, reconciliation with ad platform data
• Experience with at least 2-3 platforms: AppLovin, Meta, Google UAC, Unity, TikTok, or similar DSPs
• Ability to read unit economics: CAC, blended vs paid, ROAS by cohort, LTV assumptions
• Structured thinking when forming hypotheses - not "let's try a new creative" but a testable assumption with expected outcome
• English at Intermediate level or above - for working with platforms, partners, and documentation

Nice to have

• Experience in crypto, fintech, or iGaming verticals
• Familiarity with GTM for mobile pixel/event setup
• Experience working in an agency environment with multiple simultaneous clients
• Basic use of AI tools for creative iteration or reporting automation

What we offer

• Full remote - work from anywhere, async-friendly
• Real budgets - work with meaningful spend, not test accounts
• Autonomy - no micromanagement, ownership over results
• Growth - diverse verticals, new markets, fast feedback loops

We are hiring on behalf of our client, an American media company. They run a network of newsletters sending millions of emails a day, and a big part of the revenue comes from the ads and offers placed inside those sends. The network is growing fast, and the ad pipeline needs one person who owns it end to end.
 

The role

You run the broadcast side of the business. You build and own the ad calendar across newsletter domains, decide which offer, creative and link goes into which send, and make sure every placement goes out correctly tracked and on time.
 

You work closely with Content, Analytics and Growth. You look at the numbers, spot what is underperforming, swap it out fast, and keep testing new offers, partners and angles every month.
 

This is not a role for someone who waits for tasks. You will be the central point for broadcast execution, and you are expected to build the systems around it yourself.
 

What you will own

• Ad placement calendars across 50+ newsletter properties, always 7 to 14 days ahead
• Ad inventory, placement rotation and partner allocation
• Assigning offers, creatives, hooks and links based on strategy and past performance
• Correct tracking, UTMs and attribution on every send
• Sending quality and distribution cadence
• Performance analysis together with the Analytics team
• Reporting on revenue, RPM, fill rate and efficiency
• Better workflows, systems and automation over time
• Finding new ways to grow revenue and improve placements
   

How success is measured

• Broadcast revenue grows quarter over quarter
• Ad RPM trends up across the network
• Inventory is fully used, the calendar is never empty or reactive
• CTR and conversions improve through better offer and creative pairing
• New offers, partners or angles are tested every month
• Underperforming campaigns are replaced fast
• Forecasts match actual results
• Near-zero errors on offers, links and placements
   

Must-have

• 5+ years in media buying, affiliate or direct-response marketing
• Hands-on experience with campaign management, ad scheduling or rotations
• Strong understanding of tracking, UTMs, delivery windows, frequency and offer pacing
• Very structured and detail-oriented, stays calm when working at scale
• Comfortable making decisions and setting priorities on your own
• Clear communication and solid experience working across teams
• C1+ written and spoken English
• Ownership mindset: you build the process, you don’t wait for it
   

Nice to have

• Newsletter monetization experience
• Background in affiliate or performance media, direct response preferred
• Experience running ad operations at scale
• Experience with U.S. DTC or affiliate offers
• Beehiiv experience
   

Compensation and benefits

• 21 paid vacation days
• 14 paid sick days
• Corporate library, team activities

We are looking for a hands-on CRM / Retention specialist, not a pure copywriter or technical Email Marketing specialist. You should be able to independently manage the full cycle: segmentation → offer → copy → flow → launch → analytics → optimization.

We are looking for a CRM / Retention Manager to join an international iGaming product.
 

Responsibilities

- Create and write Email & SMS campaigns independently
- Build Welcome, Retention, Reactivation / Win-back and VIP flows
- Segment users by behavior and lifecycle stage
- Work with both existing and cold / external audiences
- Develop offers, promotions and engagement mechanics
- Build and optimize automated customer journeys
- Run A/B tests of copy, offers, CTAs, timing and sequences
- Analyze Conversion, Retention, Reactivation, Revenue and other CRM metrics
- Monitor competitors and identify new CRM opportunities
- Work with Marketing, Performance Marketing and Product teams

Requirements

- At least 1 year of hands-on experience in CRM, Retention, Lifecycle Marketing, or Email/SMS Marketing within the iGaming industry.
- Experience with both existing and cold audiences
- Experience building automated flows / journeys
- Ability to independently write strong Email & SMS copy
- Strong written English - B2+ minimum
- Experience with segmentation and A/B testing
- Experience with Braze, Klaviyo, Iterable, Optimove, Customer.io or similar platforms
- High level of independence and initiative

Will be a plus
- Experience with the US market
- VIP / high-value customer retention
- Promotional mechanics and offers
- Large customer databases

Candidates should be ready to provide examples of Email/SMS they personally wrote and flows / journeys they built.

Conditions
 

📍 Fully remote  
🕒 Monday–Friday, 15:00–00:00 Prague time  
📄 B2B contract  
💰 Competitive compensation based on your experience and expertise  
🧾 Income tax covered by the company

RedCore is an international business group that creates technological solutions for digital markets. Our products and services cover fintech, marketing, e-commerce, customer service, communications, and regulatory technologies.

We are looking for a Media Buyer

Requirements

- At least 2 years of proven iGaming experience with casino products.
- Proven experience managing and scaling $50k+ monthly Meta Ads spend.
- Strong track record of hitting CPA/FTD targets and scaling profitable campaigns across multiple GEOs.
- Deep understanding of key metrics FTD, CPA, ROI/ROAS, LTV and payback metrics.
- Strong expertise in creative testing, campaign structures, popular funnels, tracking.
- Strong expertise with PWA TIR1/3 GEOs and IOS approaches
Reliable work with analytics, trackers, anti-detection browsers and proxies.
- Proficiency with Keitaro or Binom trackers.
- Ability to independently own the full cycle: research → launch → optimization → scaling → reporting/P&L.

Responsibilities

- Manage and scale Meta Facebook paid traffic for iGaming inhouse and external products across multiple GEOs.
- Launch, optimize and scale advertising campaigns based on CPA, FTD, ROAS and quality KPIs.
- Own campaign performance and budget allocation from testing stage to stable scale.
- Develop and test new campaign structures, audiences, funnels, landing pages and creative hypotheses.
- Analyze campaign data, identify performance bottlenecks and make data-driven optimization decisions.
- Work closely with creative, design, product and analytics teams to continuously improve results.v
- Monitor daily spend, performance and profitability; prepare regular performance reports.
- Research competitors, market trends and new acquisition opportunities.

Benefits

🍀 An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more;

🤝Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed;

📍Beautiful offices in Warsaw, Limassol, Yerevan — work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day;

🧑‍💻Modern corporate equipment based on macOS or Windows and additional equipment are provided;

🏖Paid vacations, sick leave, personal event days, days off;

👨‍⚕️Corporate health insurance program for your well-being;

💵Referral program — enjoy cooperation with your colleagues and get a bonus;

📚Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences;

💁🏼‍♀️Rewards program for mentoring and coaching colleagues;

✈️In-house Travel Service;

🦄Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie/book/pets lovers, special office days dedicated to holidays;

🎳Company events, team buildings.

RedCore is an international business group that creates technological solutions for digital markets. Our products and services cover fintech, marketing, e-commerce, customer service, communications, and regulatory technologies.

We are looking for a Media Buyer DSP

Requirements

- Previous experience with ad networks or programmatic traffic sources, with mandatory experience in Gambling / iGaming;

- Deep understanding of DSP retargeting mechanics, user acquisition/retention, and funnel stages;

- Hands-on technical knowledge of pixels, postbacks, user cookies, attribution models (post-view vs post-click), and deduplication;

- Strong analytical ability to analyze CTR, CR, CPA, CPC, CPM, Spend, FTD, and Deposit Rate, with proven experience optimizing for ROI and traffic quality;

- Experience with A/B testing, tracking creative fatigue, and preparing briefs for video creatives;

- Practical experience working with Jira and Tableau for campaign reporting and management;

- Awareness of GEO-specific advertising regulations for gambling verticals;

Responsibilities

- Launch, optimize, and manage DSP retargeting campaigns in Gambling/iGaming;

- Build and manage campaign structures based on user segments and funnel stages;

- Technical setup: pixels, postbacks, user cookies, and tracking/attribution configuration;

- Analyze key metrics (CTR, CR, CPA, CPC, CPM, Spend, FTD, Deposit Rate) and optimize based on CPA, ROI, volume, and traffic quality;

- Creative performance analysis, tracking creative fatigue, and briefing the team for video/display creatives;

- Regular reporting and campaign summaries using Jira and Tableau;

- Manage campaign budgets independently and ensure compliance with GEO-specific advertising regulations.

Benefits

🍀 An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more;

🤝Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed;

📍Beautiful offices in Warsaw, Limassol, Yerevan — work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day;

🧑‍💻Modern corporate equipment based on macOS or Windows and additional equipment are provided;

🏖Paid vacations, sick leave, personal event days, days off;

👨‍⚕️Corporate health insurance program for your well-being;

💵Referral program — enjoy cooperation with your colleagues and get a bonus;

📚Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences;

💁🏼‍♀️Rewards program for mentoring and coaching colleagues;

✈️In-house Travel Service;

🦄Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie/book/pets lovers, special office days dedicated to holidays;

🎳Company events, team buildings.

RedCore is an international business group that creates technological solutions for digital markets. Our products and services cover fintech, marketing, e-commerce, customer service, communications, and regulatory technologies.

We are looking for a Media Buyer FB

Requirements

- 2+ years of successful proven experience with Facebook in the Gambling

- Ability to effectively manage large advertising Budgets

- Availability of successful cases in the betting niche in the CIS/Latam markets

- Deep understanding of basic metrics of the Conversion Rate and Unity Economy (ROI, NGR, GGR, LTV, CTR, CPC, CPM, CPA, CPL, etc.)

- Experience in working with Antidetect Browser and Tracking Systems

- A high-level understanding of how the major advertising Facebook and Instagram platforms (placements, auto-rules, launch methods)

- Ability to moderate creatives and links on the previously mentioned platforms

- Ability to work independently with cloaking and filtration systems (Adspect, Palladium, Im Klo, HideClick, Keitaro, Android/IOS apps, PWA apps, etc.)

- Ability to collect test results (advertising), draw conclusions and suggestions for further actions

- Ability to analyze and optimize your advertising campaigns to achieve specified KPIs

- Experience in А/B testing

- Experience with a lot of traffic, ability to work with a large array of information

- English B1 and above

Responsibilities

- Creating, setting up and optimization advertising campaigns on Facebook and Instagram platforms to attract new players to the Product

- Conducting regular comprehensive analysis of own advertising campaigns and making decisions on how to improve the results

- Regularly building Marketing Hypotheses and conducting A/B tests to generate new profitable approaches to traffic generation

- Setting the Terms of Reference for the necessary promotional materials

- Competent budget management

- Together with the team, the formation of media strategies, calculation of the KPI funnel

- Monitoring the implementation of own traffic KPIs and finding ways to continuously improve them

- Regular reporting on performance and profit

- Market and Competitor Analysis

- Planning and calculation of Traffic Streams

Benefits

🍀 An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more;

🤝Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed;

📍Beautiful offices in Warsaw, Limassol, Yerevan — work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day;

🧑‍💻Modern corporate equipment based on macOS or Windows and additional equipment are provided;

🏖Paid vacations, sick leave, personal event days, days off;

👨‍⚕️Corporate health insurance program for your well-being;

💵Referral program — enjoy cooperation with your colleagues and get a bonus;

📚Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences;

💁🏼‍♀️Rewards program for mentoring and coaching colleagues;

✈️In-house Travel Service;

🦄Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie/book/pets lovers, special office days dedicated to holidays;

🎳Company events, team buildings.

RedCore is an international business group that creates technological solutions for digital markets. Our products and services cover fintech, marketing, e-commerce, customer service, communications, and regulatory technologies.

We are looking for a Media Buyer In-App

Requirements

- Understanding of the iGaming market with 2+ year of relevant experience

- Experience managing large advertising budgets

- Strong understanding of major in-app advertising networks, including Unity, Moloco, AppLovin, and Liftoff

- Experience working with MMP platforms such as AppsFlyer, Adjust, and others

- Ability to analyze and optimize advertising campaigns to achieve target KPIs

- Basic knowledge of tracking systems such as Keitaro/Binom

- Fluent Ukrainian or Russian, English level B1 or higher

- Basic knowledge of mobile app rental services

Responsibilities

- Daily management advertising networks such as Unity, Moloco, Liftoff, and Mintegral

- Launching and scaling performance campaigns for web-view applications

- Close daily collaboration with media buying, design, finance, and technical teams

- Setting up campaigns in tracking systems

- Regular reporting on traffic performance and ad spend

- Design and execute continuous A/B testing experiments

Benefits

🍀 An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more;

🤝Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed;

📍Beautiful offices in Warsaw, Limassol, Yerevan — work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day;

🧑‍💻Modern corporate equipment based on macOS or Windows and additional equipment are provided;

🏖Paid vacations, sick leave, personal event days, days off;

👨‍⚕️Corporate health insurance program for your well-being;

💵Referral program — enjoy cooperation with your colleagues and get a bonus;

📚Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences;

💁🏼‍♀️Rewards program for mentoring and coaching colleagues;

✈️In-house Travel Service;

🦄Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie/book/pets lovers, special office days dedicated to holidays;

🎳Company events, team buildings.

We’re looking for a Promo & CRM Manager to join our team and drive player engagement, retention, and reactivation through targeted CRM communications, bonuses, and promotional campaigns. This role seamlessly combines CRM campaign execution, bonus management, player segmentation, and analytics. It is an excellent opportunity for a specialist with a strong foundation in iGaming to take ownership of promotional activities, ensuring our players always receive the right offers at the right time.

🎰 What you’ll be doing

Campaign Setup & Execution

• Set up, launch, and monitor CRM promotional campaigns across Email (newsletters), SMS, Push Notifications, and Onsite channels.
• Support, maintain, and actively execute the Promotional Calendar.

Bonus Configuration & Offers

• Configure bonuses accurately in the back office: set wagering requirements, bonus amounts, eligible games, and specific conditions.
• Configure and launch custom promotional offers tailored for different player cohorts.

Segmentation, Personalisation & QA

• Personalise communications and promotional offers based on granular player segments.
• Perform rigorous QA on all campaigns before launch: meticulously check segments, links, creatives, bonus conditions, timing, and communication logic.

Analytics & A/B Testing

• Conduct A/B tests across subject lines, creatives, offers, bonus mechanics, and communication timing.
• Analyse campaign performance and prepare reports to track success and identify areas for improvement.

🎯 What we’re looking for

• Experience level: 1+ years of experience in Retention, Promotions, or CRM.
• Industry experience: Mandatory experience in the iGaming industry.
• Language skills: English B1+ (Intermediate or higher), specifically for working with promotional texts and CRM copy.
• Channel & Technical skills: Solid understanding of CRM communication channels and basic HTML/CSS knowledge for tweaking email templates.
• Targeting skills: Solid understanding of player segmentation and personalisation strategies.
• iGaming fundamentals: Clear understanding of the casino player lifecycle and main bonus mechanics (Deposit & Reload Bonuses, Free Spins, Cashback, No Deposit Bonuses).
• Bonus expertise: Strong knowledge of wagering requirements and bonus conditions.
• Data-driven mindset: Familiarity with key CRM metrics (Open Rate, CTR, Conversion Rate, Bonus Cost, etc.).
• Organisation & focus: Strong attention to detail to ensure flawless campaign launches and a confident user of Excel / Google Sheets.

⭐ Nice to have

• Experience with CRM platforms (e.g., Customer.io, Smartico, Braze).
• Familiarity with LATAM markets and player preferences.
• Copywriting skills or experience adapting promotional texts for different player segments.

✨ What we offer

• Fully remote with a flexible schedule.
• Hands-on experience across CRM, bonus setup, segmentation, and campaign analytics from day one.
• Direct collaboration with the Promo, Bonus, and Product teams.
• A fast-moving environment where campaigns go live quickly and results are visible fast.
• Room to grow into a Senior Promo or full-cycle CRM role as the product scales.
• Paid vacation and sick days.

We’re looking for a CRM Manager to improve player engagement, retention, and reactivation through personalised, data-driven communication across the full player lifecycle. This is a role for an experienced CRM professional with a solid foundation in retention mechanics, an analytical mindset, and a hands-on approach to campaign execution. You’ll be the voice that speaks to our players, ensuring they always receive the right message at the right time.

📨 What you’ll be doing

• Campaign Setup & Execution: Set up, launch, and monitor CRM campaigns across all key channels: Email, Push, SMS, and In-App.
• Quality Assurance: QA all campaign setups before launch: rigorously double-check targeting, links, bonus conditions, and communication logic to ensure a flawless player experience.
• Lifecycle & Automation: Independently develop, build, and maintain trigger-based email chains and automated communication flows. Support communication across the main stages of the player lifecycle: onboarding, activation, retention, reactivation, and churn prevention.
• Gamification & Bonuses: Create and manage campaigns focused on player rewards, utilizing casino bonus mechanics and gamification strategies to boost engagement.
• Segmentation & Personalisation: Work deeply with player segmentation to personalise communications and tailor offers for different player cohorts.
• Analytics & Optimisation: Analyse key CRM metrics (Open Rate, CTR, Conversion Rate, Retention, Reactivation, Churn). Conduct A/B tests and identify actionable opportunities for improvement to continuously optimise campaign performance.

🎯 What we’re looking for

• 1+ year of experience in Retention or CRM within the iGaming industry.
• Independence: Proven ability to independently develop and manage email chains and complex automation flows.
• Platform experience: Hands-on experience working with CRM platforms such as Customer.io, Smartico, or similar.
• Channel expertise: Solid understanding of main CRM communication channels (Email, Push Notifications, SMS, In-App, and Onsite Messages).
• Mechanics & Gamification: Practical experience working with casino bonus/promotional mechanics and gamification tools.
• A/B Testing: Experience running A/B tests on subject lines, send times, creatives, and workflows.
• Data-driven mindset: Familiarity with key CRM metrics and a strong analytical approach.
• Organisation & focus: High attention to detail and the ability to manage multiple campaigns and tasks simultaneously.
• Confident in Excel / Google Sheets.
• English Intermediate or higher.

⭐ Nice to have

• Experience working with LATAM markets.
• Basic HTML/CSS knowledge for email formatting.
• Copywriting skills or experience working closely with localization and design teams.

✨ What we offer

• Fully remote with a flexible schedule.
• Hands-on experience across the full CRM stack: campaigns, automation, segmentation, and analytics.
• Direct collaboration with the Bonus, Product, and Analytics teams.
• A fast-moving environment where your campaigns go live quickly and results are visible fast.
• Room to grow your CRM expertise and take on more ownership as the product scales.
• Paid vacation and sick days.
• Probation period: 3 months.

The Role
 

You will own the end-to-end marketing strategy and execution for ArboScale, from managing client campaigns and delivering measurable results to building a repeatable acquisition funnel for the service itself.

You'll manage paid advertising, local SEO, analytics, reporting, and client relationships while working closely with Sales and Customer Success to convert opportunities into paying clients.

This is a hands-on, results-driven role with significant ownership and room to shape a growing business.
 

Your primary measure of success is the number of new clients signed up for ArboScale, while maintaining strong client retention and delivering measurable marketing results.
 

Key Responsibilities

Client Marketing & Campaign Management

• Own day-to-day marketing for Tree Doctors, ArboStar's partner company, including Google Ads, SEO, reporting, and ongoing performance optimisation.
• Manage client Google Ads campaigns end to end, including campaign structure, keyword research, negative keywords, bidding strategies, ad copy, landing pages, conversion tracking, and weekly optimisation.
• Execute local SEO strategies for tree care businesses, including Google Business Profile optimisation, service and city landing pages, review generation, citations, and Google Local Services Ads.
• Manage Meta Ads and retargeting campaigns where they support client acquisition goals.
• Conduct comprehensive marketing audits covering Google Ads, Meta Ads, GA4/GTM, call tracking, landing pages, and CRM lead flow.
• Translate campaign data into clear, actionable recommendations that improve lead volume, cost per lead, and booked jobs.
   

Client Relationships & Retention

• Serve as the primary marketing contact for assigned clients, building strong relationships with business owners.
• Prepare and present monthly performance reports and lead regular results review calls.
• Monitor client performance against established baselines, identify growth opportunities, and proactively address performance issues.
• Develop case studies showcasing client results, including lead generation, cost per lead, booked jobs, and customer testimonials.
   

ArboScale Growth & Customer Acquisition

• Own marketing for ArboScale itself, building a predictable pipeline of potential clients.
• Develop and execute targeted email campaigns to ArboStar's existing client base, using customer growth signals and relevant case studies to generate interest.
• Launch and optimise paid acquisition campaigns targeting high-intent searches related to marketing for tree care companies.
• Build an SEO content strategy, creating landing pages and articles that drive organic traffic and convert visitors into audit requests.
• Collaborate with Customer Success to establish a referral channel and identify clients who could benefit from ArboScale.
• Follow up on marketing leads, book audits, nurture opportunities, and work with Sales and Customer Success to convert prospects into paying clients.
   

Process Development & Scaling

• Develop and maintain a marketing playbook covering audits, campaign management, local SEO, reporting, onboarding, and client delivery.
• Standardise onboarding checklists, monthly reports, and delivery workflows.
• Track hours per client and delivery costs to understand profitability across pricing tiers.
• Optimise the marketing funnel through landing-page experiments, pricing analysis, and improvements in audit-to-retainer conversion.
• Identify opportunities to scale delivery through freelancers or additional team members.
• Report performance, acquisition costs, client results, and growth plans directly to the Chief Commercial Officer (CCO).
   

Requirements

• 3–5+ years of experience in performance marketing, with hands-on ownership of Google Ads campaigns.
• Proven experience delivering local SEO results for service-based businesses, including Google Business Profile, local landing pages, reviews, and local search visibility.
• Strong knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), conversion tracking, and call tracking.
• Practical experience managing paid search campaigns, optimising landing pages, and improving lead generation performance.
• Experience in B2B SaaS, a digital marketing agency, or marketing for home services, trades, or field-service businesses.
• Ability to analyse campaign performance and connect marketing metrics to business outcomes.
• Strong communication skills and confidence presenting results, advising business owners, and discussing service value with prospective clients.
• A proactive, hands-on mindset with the ability to work independently and take ownership of results.
• Experience documenting processes and building repeatable workflows as a business grows.
• Ability to work full-time during Eastern Time business hours.
   

Nice to Have

• Experience marketing for tree care, arboriculture, landscaping, or other field-service businesses.
• Experience with Google Local Services Ads.
• Google Ads certification.
• Experience with landing-page platforms such as Webflow, Unbounce, or WordPress.
• Basic copywriting skills for ads, landing pages, and SEO content.
• Experience working with clients in the US, UK, or Australian markets.
• Experience developing case studies, referral programs, or agency service offerings.
   

How Success Is Measured

Your performance will be evaluated against clear business and marketing outcomes, including:

• Client acquisition: Number of paying ArboScale clients and monthly recurring revenue.
• Marketing pipeline: Audits booked, lead sources, and audit-to-retainer conversion rate.
• Campaign performance: Cost per lead, lead volume, booked jobs, and results against client baselines.
• ArboScale marketing: Cost per audit lead, organic traffic, and landing-page conversion rate.
• Client retention: Retention of existing clients and delivery of measurable results.
• Operational efficiency: Timely reporting, hours spent per client, and profitability of service delivery.
   

The first 90 days will focus on taking ownership of existing client accounts, establishing a repeatable acquisition funnel, and building a scalable operating model for ArboScale.
 

What We Offer

• Fully remote work.
• Full-time schedule, Monday–Friday, 14:00 AM–22:00 PM 
• Competitive fixed salary.
• 10 paid vacation days.
• Corporate English language training.
• The opportunity to take ownership of a new service line and directly influence its growth strategy.
• A chance to build and scale a specialised marketing offering within an established SaaS company.

About EVIQO

EVIQO is one of the fastest-growing smart EV charging brands in the US residential market, serving customers across the US, Canada, and Europe soon.

We are already among the Top-5 market leaders in the US in our segment and continue scaling rapidly.

Our mission is to build a category-defining EV charging brand that competes with major players like Tesla, ChargePoint, and Autel.

Our core product is a premium Level 2 smart home EV charger combined with a mobile app and software platform that allows users to monitor and remotely control charging, manage and optimize energy consumption, automate charging sessions, and reduce electricity costs.

With up to 50 Amps of charging power, strong hardware positioning, premium customer experience, and a powerful D2C + Amazon growth engine, we are building much more than just a charger — we are building a scalable international brand.

We operate at the intersection of hardware, software, IoT, e-commerce, D2C, and international growth.

About the Role

We're looking for a hands-on Marketing Manager who combines strong marketing fundamentals, excellent communication skills, and the ability to manage projects from idea to execution.

You'll work closely with our Product Marketing Lead, designers, and external partners to coordinate campaigns, create marketing content, and support product launches across Amazon, D2C, and other marketing channels.

This role is a good fit for someone who enjoys both creative and operational work, takes ownership, and wants to grow in product marketing.

Key Responsibilities

• Marketing coordination: Manage day-to-day marketing projects, timelines, deliverables, and communication across internal teams and external contractors.
• Content and copywriting: Write, edit, and proofread marketing copy for product pages, campaigns, emails, educational materials, and other customer-facing content.
• Product marketing: Support product launches, develop product messaging, and turn technical features into clear customer benefits.
• E-commerce: Coordinate content production and updates for Amazon listings, A+ Content, Shopify product pages, and promotional campaigns.
• Creative production: Prepare briefs for designers and content creators, consolidate feedback, review deliverables, and ensure brand consistency.
• Marketing operations: Maintain content calendars, organize marketing assets, track tasks, and improve workflows and documentation.
• Cross-functional collaboration: Coordinate with product, Amazon, PPC, SEO, CRM, and web development teams to support marketing initiatives.
• Performance monitoring: Track basic marketing metrics, collect customer insights, and identify opportunities to improve content and campaigns.

Must have

• 2+ years of experience in digital marketing, content marketing, product marketing, or a similar role.
• Advanced English with excellent written and verbal communication skills. Ability to write natural, compelling marketing copy and communicate confidently in English.
• Experience working with the US market, including an understanding of American consumers and marketing communication.
• Strong copywriting and editing skills, with the ability to explain complex topics in simple, engaging language.
• Solid understanding of digital marketing channels, content production, and e-commerce.
• Strong project management skills: ability to manage multiple tasks, coordinate stakeholders, and meet deadlines.
• Experience collaborating with designers, developers, or external agencies.
• High attention to detail, initiative, and the ability to work independently.

Important for this role

We're looking for someone who can combine creative thinking with structured execution.

You should be comfortable working with technical products, learning how they work, asking the right questions, and translating product details into customer-focused marketing content.

You don't need to be an EV charging expert, but you should be curious enough to become one.

Strong plus

• Experience with Amazon marketing, Amazon Seller Central, or e-commerce brands.
• Experience in consumer electronics, hardware, automotive, or other technical product categories.
• Familiarity with Shopify, ClickUp, Figma, Google Analytics, or similar tools.
• Understanding of SEO, CRM, email marketing, and customer lifecycle marketing.
• Experience using AI tools for copywriting, research, content production, and workflow automation.
• Previous involvement in product launches or go-to-market campaigns.

Why Join EVIQO

• Work in a fast-growing international product company.
• Make a direct impact on business growth.
• Freedom to take ownership and implement ideas.
• Competitive compensation and growth opportunities.
• Fully remote work format.
• Working schedule: 10:00–19:00 (Kyiv time), including a 1-hour lunch break.
• 15 working days of paid vacation per year (available after 6 months of employment).
• 5 paid sick days without medical certificates.
• Sports and professional development compensation after successful completion of the probation period.

About the Role

We are looking for a Product Marketing Manager to help us better understand our customers, improve product positioning, and communicate the value of our infrastructure solutions to the market.

We are especially interested in candidates with a technical background or genuine interest in hosting, cloud, servers, or infrastructure who can understand complex products and translate technical capabilities into clear customer value.
 

Key Responsibilities

1. Customer Research & Market Insights

 Conduct customer interviews and research to understand customer needs, pain points, motivations, and buying behavior
Identify ICPs, customer segments, JTBD, and opportunities to improve product-market alignment
Validate hypotheses and turn customer insights into actionable recommendations for Product and Marketing teams

2. Positioning, Messaging & Sales Enablement

Develop and refine product positioning, value propositions, and messaging for different customer segments
Translate complex technical products and features into clear business benefits and use cases
Create supporting materials such as battlecards, pitch decks, one-pagers, and case studies to communicate product value
Ensure consistent product messaging across marketing channels and commercial touchpoints

3. Competitive Intelligence

 Analyze competitors, their products, pricing, positioning, and market approach
Identify market trends, differentiation opportunities, and underserved segments
Provide insights that support product and commercial decisions

4. Product Marketing Initiatives

 Support product launches, new features, pricing changes, and expansion into new segments
Work with Product and Marketing teams to prepare positioning, messaging, and materials for new initiatives
Analyze results of marketing initiatives and use insights to improve future activities
 

Requirements

 1+ years of experience in Product Marketing.
Hands-on experience with customer research, interviews, and hypothesis validation
Understanding of ICP, segmentation, positioning, messaging, and product-market fit
Ability to understand technical products and communicate their value clearly
Strong analytical and research skills with the ability to use data to support decisions
Ability to independently identify opportunities and drive initiatives without micromanagement
English B1+
 

Nice to Have
Experience with hosting, VPS, Dedicated Servers, Cloud, networking, or infrastructure products
Technical background
Experience with pricing & packaging
Experience with product launches or Go-To-Market initiatives
Experience with market and competitive research tools 
 

What We Offer
Global market
A mature product with proven market demand
Flexible work system and individual approach to compensation
Regular review of income and bonuses based on results
Compensation of tax payments and accounting support after successful adaptation
Monthly payments, strictly on time
 

Working Conditions

Format: remote, 5 working days / 2 days off
Schedule: 9:00 - 18:00, flexible lunch break of 1 hour between 12:00 and 15:00
Trial period: 2 - 3 months (may be completed early, retroactively)
Contract: FOP - after successful adaptation
 

Hiring Process

1. CV and cover letter review
2. Call with the HR gen.
3. Interview with the team
4. Offer
    

Note: Additional steps may be required.
 

Note

We will only provide feedback on the results of your resume review if we decide to proceed with your application. Otherwise, your information will be stored in our database, and we will contact you if a suitable position becomes available. The review process takes up to 10 business days.

We are looking for an experienced and results-driven Marketing Manager to lead our digital marketing activities, strengthen our online presence, and drive predictable inbound lead generation.

In this role, you will take ownership of our digital marketing operations, including website performance, SEO, content marketing, social media, email campaigns, and marketing analytics. You will also be responsible for developing and maintaining all company marketing materials, from corporate presentations and service brochures to sales enablement content and client-facing marketing assets.

You will work closely with our CMO to translate marketing strategy into actionable plans, coordinate internal specialists and external contractors, and ensure that every marketing initiative contributes to measurable business results.

We are looking for someone who combines strategic thinking with a hands-on approach, understands the specifics of B2B IT services marketing, and can build efficient processes rather than simply manage individual marketing activities.

What we’re looking for

• 3+ years of experience in B2B marketing, preferably within IT services, software development, Salesforce consulting, or other technology-driven companies.
• Proven experience managing multiple digital marketing channels, including SEO, content marketing, social media, email marketing, and paid campaigns.
• Strong understanding of B2B demand generation, inbound marketing, and the full marketing funnel, from website visitors to MQLs, SQLs, opportunities, and closed deals.
• Experience managing corporate websites, developing service landing pages, improving conversion rates, and coordinating website development activities.
• Understanding of SEO fundamentals, including technical SEO, on-page optimization, link building, keyword research, and content optimization.
• Experience developing and executing content marketing plans, including blog articles, case studies, service pages, lead magnets, and other marketing materials.
• Ability to plan, launch, and optimize marketing campaigns across different channels with a clear focus on lead generation and business outcomes.
• Experience with marketing analytics and reporting tools such as Google Analytics 4, Google Search Console, Google Tag Manager, Ahrefs, Semrush, or similar platforms.
• Ability to analyze marketing performance, identify bottlenecks in the conversion funnel, and make data-driven decisions.
• Experience coordinating marketing specialists, external contractors, and cross-functional teams, including SEO experts, content writers, designers, developers, and lead generation specialists.
• Strong project management skills, with the ability to prioritize initiatives, establish clear processes, manage deadlines, and ensure consistent execution.
• Excellent communication skills and the ability to work closely with sales teams and company leadership.
• Proven experience in developing and preparing a wide range of B2B marketing materials, including sales presentations, pitch decks, company profiles, service brochures, case studies, and promotional content.
• Excellent copywriting, editing, and proofreading skills, with the ability to create compelling, professional, and audience-specific marketing content in English.
• Ability to translate complex technical concepts and service offerings into clear, persuasive marketing messages tailored to different target audiences.
• Experience collaborating with sales teams and subject matter experts to develop marketing and sales enablement materials that support business development activities.
• Advanced English (C1 or higher), with excellent written and verbal communication skills and the ability to independently produce high-quality, client-facing marketing materials in English.

Experience in the Salesforce ecosystem, B2B IT services, or international technology markets will be considered a significant advantage.

What you’ll be doing

Digital Marketing Strategy & Execution

• Translate the company’s marketing strategy into actionable digital marketing plans, campaigns, and measurable objectives.
• Take ownership of day-to-day digital marketing operations, ensuring that all activities are aligned with the company’s positioning, target audience, and business goals.
• Develop and maintain a structured marketing roadmap with clear priorities, deadlines, responsibilities, and expected outcomes.
• Identify opportunities to improve marketing performance, generate qualified inbound leads, and increase the contribution of digital channels to the sales pipeline.
• Plan and coordinate marketing initiatives across SEO, content, social media, email marketing, and paid acquisition channels.
• Work closely with the CMO to evaluate marketing opportunities, prioritize initiatives, and continuously improve the effectiveness of the marketing function.

Website Management & Conversion Optimization

• Take ownership of the company’s website as a key digital marketing and lead generation channel.
• Coordinate the development, improvement, and ongoing maintenance of the website, including collaboration with web developers and designers.
• Manage the creation and optimization of service pages, landing pages, and other conversion-focused website content.
• Analyze website traffic, user behavior, conversion rates, and the effectiveness of individual pages.
• Identify opportunities to improve the user experience, strengthen calls to action, and increase visitor-to-lead conversion rates.
• Ensure that website content, messaging, and service offerings remain accurate, relevant, and aligned with the company’s positioning.

SEO & Organic Growth

• Coordinate the execution of the company’s SEO strategy in collaboration with SEO specialists, content writers, and link builders.
• Oversee technical SEO improvements, keyword optimization, internal linking, and other activities aimed at increasing organic visibility.
• Monitor organic traffic, keyword rankings, backlink growth, and the contribution of SEO to qualified inbound lead generation.
• Analyze competitors’ digital marketing activities and identify opportunities to improve the company’s organic search performance.
• Ensure that SEO recommendations are translated into actionable tasks and implemented by the responsible specialists.
• Evaluate SEO performance based on business outcomes, not just traffic growth or keyword rankings.

Content Marketing & Social Media

• Develop and manage a content marketing calendar aligned with the company’s services, target industries, and demand generation objectives.
• Coordinate the creation and publication of blog articles, case studies, service pages, white papers, lead magnets, and other marketing materials.
• Work closely with content writers, designers, and internal subject matter experts to ensure the accuracy, relevance, and quality of published content.
• Ensure that content communicates the company’s expertise, differentiators, and value proposition to the appropriate target audience.
• Oversee the company’s social media activities, particularly LinkedIn, including content planning, publication, and performance monitoring.
• Support the development of content that strengthens the visibility of the company’s leadership and subject matter experts.
• Analyze content performance and continuously improve its contribution to organic traffic, engagement, and lead generation.

Marketing Analytics & Performance Management

• Take ownership of digital marketing performance tracking and reporting.
• Monitor key marketing metrics, including website traffic, conversion rates, MQLs, SQLs, cost per lead, and marketing-generated pipeline.
• Track the effectiveness of individual marketing channels and campaigns to understand their contribution to business results.
• Work with the sales team to establish clear lead qualification criteria and improve visibility across the marketing and sales funnel.
• Ensure accurate lead tracking, campaign attribution, and consistent reporting through CRM and analytics tools.
• Identify performance gaps, investigate their root causes, and develop actionable improvement plans.
• Prepare regular marketing performance reports with key insights, completed activities, upcoming priorities, and recommendations.

Team Coordination & Marketing Operations

• Coordinate the day-to-day activities of digital marketing specialists, content writers, SEO experts, link builders, designers, and external contractors.
• Establish clear tasks, priorities, deadlines, and expected deliverables for everyone involved in digital marketing execution.
• Ensure that marketing activities are properly planned, documented, and completed on time.
• Review the quality of marketing deliverables and provide constructive feedback to maintain consistent standards.
• Improve internal marketing workflows, communication, and collaboration between specialists and departments.
• Proactively identify operational bottlenecks, resolve execution issues, and escalate strategic decisions to the CMO when necessary.
• Continuously look for opportunities to streamline marketing processes, improve team productivity, and introduce relevant automation.

Inforce is a software development company delivering custom web and mobile solutions for international B2B clients. We work with businesses that need reliable engineering partners and expect measurable business results.
 

We’re looking for a Marketing Manager who understands how B2B IT services are bought, and can build channels that bring us qualified leads, not just likes. This role will combine marketing for services and product marketing. 
 

What you’ll do

• Build and run the marketing plan for our outsourcing and outstaffing services
• Have a chance to grow product marketing from scratch
• Create content that sells: case studies, articles, landing pages, and presentations, together with our engineers
• Launch lead magnets and campaigns: paid ads, email, events
• Support the website and SEO, and track traffic and conversions
• Work closely with sales and lead generation, and measure which channels bring meetings and deals
   

You’ll be a good fit if you have

• 1+ years in B2B marketing, ideally in IT services
• English B2+ and strong writing skills
• Understanding of B2B funnels, from the first touch to a sales call
• Hands-on experience with analytics and ads: GA4, LinkedIn Campaign Manager, or Meta Ads
• Proactive mindset and ownership
   

Will be a plus:

• Experience marketing an outsource / outstaff company
• Basic design skills (Figma, Canva)
• Experience using AI tools for content and automation
   

Grow your career with a team that values people as much as results.