Brand and Marketing Lead

As the Content Lead, you will run how Edgerun shows up in public: what we post, what we say to the press, and how it all looks. We test exoskeletons on soldiers every week and our cinematographer films all of it. Most of that footage never becomes a post, and nobody is working the press. You will take both over: decide what goes out and why, write it, cut it, post it daily, and get the right reporters covering what we do. The goal is an audience of serious people watching Edgerun: soldiers, commanders, defense people, engineers, and the journalists who cover them.

You will report to our founder and work daily with the cinematographer and the field team. This is an editor role, not an agency and not a designer who waits for a brief. You should thrive in a fast-paced, dynamic environment and be comfortable deciding independently what to make.

Responsibilities

• Run our accounts: X and LinkedIn first, then Instagram and YouTube. Decide what goes out and when, write the copy, and handle the replies. Something every day
• Turn test footage into posts: clips with captions, stills, and a thread, the same day or the next
• Work the press: build the list of Ukrainian and international journalists and outlets that matter, pitch them, get stories placed, and handle every inbound request
• Tell our milestones and soldier testimonials accurately: first sales, partnerships, what soldiers and commanders say after a test, never ahead of where we are
• Make simple graphics: statics, posters, memes, and a hiring reel, clean and fast in our style
• Manage contractors for bigger pieces (3D, VFX, website, merch files)
• Talk to soldiers and stay current on the war, so nothing we post reads as fake
• Take ownership and make fast, practical decisions without waiting for a brief

Basic Qualifications

• Has run social media or press for a defense company, a military unit, a foundation, or a strong Ukrainian brand, and can show what it did for the audience.
• Writes English like a native (C1 or better) and writes Ukrainian.
• Cuts short video themselves (CapCut, Premiere, or similar) and makes a clean static in Figma or Canva. An editor, not a designer.
• Knows the Ukrainian defense press and how international outlets pick up Ukraine stories. Has journalists in their phone, or knows how to get them.
• Has been near the war or worked for people who have. Understands soldiers.
• Taste: hardcore, minimal, real. Can tell at a glance what looks AI-made or corporate and will not post it.
• Works without a brief: sees what the team is doing and knows what to make from it. Would rather post a good clip today than a perfect video next month.
• Based in or willing to relocate to Kyiv, able to work full time on-site and at tests when it matters.

Preferred Skills and Experience

• Has run media for a brigade or a top defense company

How We Work

Hardware reaches real operators within days of concept, not months, and we ship updates every one to two weeks. We are a small team with one owner per category. Nobody owns a slice of someone else’s problem.

Additional Requirements

Location: Kyiv, full time, in person
Travel: To field tests, when it matters
Hours: Occasional extended hours and weekends as needed
Test task: Paid, before an offer: three posts with copy from one test day's footage, 48 hours
Start: As soon as possible