PPC Campaign Manager (Google Ads + Meta)

 US Home Services Lead Gen | Remote, PST hours
 

We're hiring a hands-on paid media manager for a US company that generates leads for home services and construction businesses. You will run the campaigns yourself, not supervise someone else.
 

What you'll do
- Run and optimize lead generation campaigns on Google Ads (Search, Performance Max, Local Services Ads) and Meta Ads
- Work with Microsoft/Bing, Yelp and native (Taboola, Outbrain) as part of a multi-platform mix
- Set up and maintain tracking: GA4, GTM, call tracking (CallRail or similar), offline conversions
- Use AI tools with judgment: you edit AI-written ad copy, you know when to trust Smart Bidding / Advantage+ and when to override it, and you can automate routine work (Make, Zapier, Apps Script)
- Report on cost per lead and lead quality, not just clicks
 

Must have
- Hands-on, current experience with BOTH Google Ads and Meta Ads for lead generation
- Experience with the US market
- Native-level English, written and spoken
- Full-time availability during US Pacific (PST) working hours
- Verifiable work history with named employers and real results
 

Not a fit
- E-commerce/DTC, SaaS, crypto or fintech only backgrounds
- Grey/black hat methods
- Strategy-only profiles with no hands-on campaign work
- Freelancers or those working several jobs in parallel

Home services experience is a big plus, but not required if your lead generation experience is strong.
 

To apply, reply in English and answer these questions (applications without answers will not be reviewed):
1. Which platforms did you manage yourself on US projects?
2. How many years of hands-on experience do you have on Google Ads and on Meta Ads, separately?
3. Share 2-3 short cases or a portfolio link: your role, monthly budget, results (leads, CPL).
4. Can you work full-time on PST hours?

Please write the answers yourself, in your own words.