Weba

About the Role

We are looking for an experienced Senior PPC / Performance Marketing Manager to join our team full-time.

You will manage and optimize lead generation campaigns for US-based businesses, working across Google Ads, Meta Ads, and other paid acquisition channels.

If you're passionate about performance marketing, enjoy optimizing funnels, and love making data-driven decisions, we'd love to hear from you.

Responsibilities

• Manage Google Ads and Meta campaigns for the US market.
• Optimize lead generation funnels and landing pages.
• Improve CPL, conversion rates, and lead quality.
• Work with GA4, GTM, and conversion tracking.
• Analyze campaign performance and recommend improvements.
• Use AI tools to improve research, reporting, and campaign optimization.
• Collaborate with a small, highly experienced team.

Requirements

• 4+ years of hands-on PPC / Paid Media experience.
• Strong Google Ads and Meta Ads experience.
• Experience managing campaigns for the US market.
• Experience with lead generation campaigns.
• Strong knowledge of GA4 and Google Tag Manager.
• Excellent spoken and written English.
• Ability to work full-time during US PST hours.

Nice to have

• Home Services experience.
• Microsoft/Bing Ads.
• Google Local Services Ads.
• Yelp Ads.
• CallRail.
• Automation tools (Zapier, Make).

We are looking for a highly proactive and ambitious Growth Operations Manager to take ownership of critical operational processes and drive company goals forward.

This role is for someone who is extremely organized, autonomous, persistent, and comfortable managing multiple priorities at the same time.

What you'll do:

• Manage multiple operational projects and workflows simultaneously.
• Coordinate and assign tasks across internal teams.
• Track deadlines, follow up, and make sure tasks actually get completed.
• Communicate with external partners and account managers.
• Research and find relevant contacts and decision-makers.
• Identify bottlenecks and proactively find solutions.
• Maintain accurate documentation and tracking across multiple accounts and projects.
• Review work carefully before external submission.

• Take ownership of operational KPIs and business goals.

   

What we're looking for:

• 3+ years of relevant experience in Operations, Project Management, Account Management, Growth Operations, or a similar role.
• Exceptional organization and attention to detail.
• Strong ownership mentality and ability to work autonomously.
• Proactive problem-solving — you don't wait for someone to tell you the next step.
• Persistence and confidence in following up with both internal and external stakeholders.
• Strong research and communication skills.
• Ability to manage multiple projects/accounts without mixing information.

• Strong English.

   

What we offer:

• Full-time, long-term cooperation.
• High level of autonomy and responsibility.
• Competitive compensation.
• Performance-based KPI bonuses.

• Opportunity to directly influence company growth and results.

   

We're looking for someone who owns outcomes, not just tasks.

Full-Time | US Market | PST Working Hours
 

We are looking for an experienced Performance Marketing Manager to join a growing digital team focused on customer acquisition and lead generation in the US market.

This role is ideal for someone who combines strong paid acquisition expertise with a practical, hands-on approach. You will be responsible for launching, managing, and improving campaigns across several advertising channels while continuously looking for opportunities to increase lead volume and efficiency.

What You’ll Be Doing

• Manage customer acquisition campaigns across platforms such as Google, Meta, Microsoft Ads, Taboola, Nextdoor, and LinkedIn.
• Develop paid acquisition strategies for different services and target audiences.
• Manage the complete conversion journey — from campaign structure and targeting to landing pages, tracking, and lead generation.
• Analyze campaign performance and make data-driven decisions around budgets, creatives, audiences, and bidding.
• Run ongoing experiments with messaging, creatives, landing pages, and campaign structures.
• Identify opportunities to improve lead quality, conversion rates, and acquisition costs.
• Work with tracking and analytics tools to ensure accurate measurement and attribution.
• Use AI and automation solutions to improve research, campaign production, analysis, and reporting.

• Keep up with advertising platform changes and new acquisition opportunities.

   

What We’re Looking For

• Strong hands-on experience managing paid acquisition for US audiences.
• Previous experience generating leads for local/service-based businesses, ideally industries such as home improvement, HVAC, roofing, solar, remodeling, or similar.
• Proven ability to manage meaningful advertising budgets and generate leads consistently.
• Strong practical knowledge of Google Ads and Meta Ads; experience with additional acquisition channels is highly valuable.
• Understanding of the complete lead-generation lifecycle, including ads, landing pages, tracking, conversion optimization, and lead quality.
• Experience with Google Tag Manager, conversion tracking, analytics, and attribution.
• Strong English communication skills, both written and spoken.
• Comfortable using modern AI tools as part of everyday marketing workflows.

• Experience with CRM, marketing automation, or lead follow-up systems is an advantage.

   

What Makes Someone Successful in This Role

You’re someone who can take a business objective and turn it into an executable acquisition plan without needing constant direction.

You’re comfortable working independently, investigating performance issues, testing new approaches, and making decisions based on data.

You understand that successful performance marketing isn’t only about managing campaigns — it’s about understanding the entire path from the first click to a qualified lead.

You naturally look for ways to improve processes, automate repetitive work, and find new growth opportunities.

Working Style

We’re looking for someone who:

• Takes responsibility for outcomes rather than simply completing assigned tasks.
• Works quickly while maintaining attention to detail.
• Is comfortable questioning existing approaches when the data suggests a better direction.
• Enjoys experimentation and continuous optimization.
• Can operate autonomously in a small, performance-focused environment.

• Is interested in a stable, full-time, long-term position rather than combining multiple freelance projects.

   

Schedule

Full-Time

The position requires availability during PST working hours and regular collaboration with a US-focused team.

We are looking for a motivated Junior Crypto Media Buyer to join our performance marketing team full-time.

This role is suitable for someone who has a strong understanding of digital advertising and performance marketing and wants to build a career in Crypto Media Buying.

Previous hands-on media buying experience is a plus, but not mandatory. We are also open to candidates with limited practical experience who have independently studied media buying, understand how advertising campaigns and funnels work, and are highly motivated to learn and grow.

You will work with Google Ads (Display) and Native advertising platforms such as Taboola, Outbrain, and MGID, focusing primarily on crypto user acquisition across Tier-1 and Tier-2 GEOs.

Responsibilities

• Assist with launching and managing Crypto advertising campaigns
• Work with Google Ads (Display) and Native platforms such as Taboola, Outbrain, and MGID
• Monitor and analyze campaign performance
• Learn how to optimize campaigns based on CTR, CR, CPA, CPL, and ROI
• Test creatives, landing pages, audiences, and different campaign approaches
• Learn campaign scaling and budget optimization strategies
• Research competitors, creatives, funnels, and market trends
• Work closely with experienced Media Buyers and the creative team

• Continuously develop your knowledge of Crypto performance marketing

   

Requirements

• Strong interest in Media Buying and the Crypto industry
• Good theoretical understanding of performance marketing
• Understanding of key metrics such as CTR, CPC, CPM, CPA, CPL, CR, and ROI
• Basic understanding of advertising funnels and campaign optimization
• Familiarity with Google Ads, Taboola, Outbrain, MGID, or similar platforms is a strong advantage
• Previous personal projects, self-funded campaigns, internships, courses, or small-budget media buying experience will be considered a plus
• Analytical and data-driven mindset
• Ability and willingness to learn quickly
• High level of responsibility and attention to detail

• English — B2+

   

Nice to Have

• Basic knowledge of Crypto / Web3
• Experience with Native Ads
• Understanding of tracking systems such as Keitaro, Voluum, or Binom
• Familiarity with spy tools and competitor research
• Basic understanding of cloaking and advertising compliance

• Experience creating or testing landing pages and advertising creatives

   

What We Offer

• Full-time position
• Competitive base salary
• Performance-based bonuses
• Opportunity to learn from experienced Media Buyers
• Hands-on experience with real Crypto campaigns
• Opportunity to grow from Junior to Middle/Senior Media Buyer

• Access to established processes, tools, and advertising infrastructure

   

Who We’re Looking For

We don't expect you to already manage huge budgets.

We're looking for someone who understands the fundamentals, genuinely follows the Media Buying/Crypto space, learns independently, thinks analytically, and is hungry to grow into a strong performance marketer.

If you have already experimented with campaigns using your own budget or built funnels/landing pages independently, we'd especially like to hear from you.