Content + Copywriter Manager

We’re looking for a  Content + Copywriter Manager to be the voice of our brand for LATAM players — the person who writes what players read every day, from CRM messages and promo pages to banners, game descriptions, and on-site content.

This isn’t just about writing well. It’s about understanding the player, the market, and the mechanics behind the message — and making sure every word drives the right action. You will play a key role in shaping how our brand communicates, ensuring everything we publish is engaging, culturally relevant, and high-converting.

✍️ What you’ll be doing
CRM & Promo Copy
 

• Write compelling copy for CRM communications across multiple channels: email, push, SMS, in-app messages, WhatsApp, and Telegram.
• Prepare multiple versions of each text for A/B tests (subject lines, CTAs, offer framing).
• Write engaging copy for promotions, tournaments, bonus offers, and seasonal campaigns.

On-Site Content & Localisation

• Write and update content across the site and app: landing pages, promo pages, banners, pop-ups, game descriptions, FAQ, and help centre.
• Localise and adapt content from English into LATAM Spanish, fully accounting for local slang, humour, and cultural context (including voseo and regional expressions).
• Publish and maintain content directly via our in-house CMS and back office.
• Proofread and adapt technical/legal texts, including T&Cs, bonus terms, and Responsible Gaming guidelines.

Brand, Quality & Collaboration

• Develop and maintain the brand tone of voice and a comprehensive style guide for the LATAM market.
• Brief designers on banners and creatives, writing the accompanying copy to ensure a cohesive message.
• Analyse copy performance (Open Rate, CTR, Conversion) and iterate continuously based on data.
• Work closely with the CRM, Bonus, Game, Marketing, and Product teams, while supporting Marketing with copy for social media, partners, and affiliates.
• Ensure all copy strictly follows Responsible Gaming standards and avoids misleading claims.

🎯 What we’re looking for

• 2+ years of experience as a Copywriter or Content Manager, with at least 1 year in iGaming or betting.
• Language skills: Native-level LATAM Spanish (implied by the role) and English B2+ for seamless team communication and working with source materials.
• Channel expertise: Proven experience writing conversion-focused CRM copy (email, push, SMS).
• iGaming knowledge: Solid understanding of industry products and mechanics: bonuses, wagering, free spins, slots, live casino, and sports betting.
• Technical comfort: Experience working with a CMS, back office, or CRM platform.
• Adaptability: The ability to write the same message in both short and long formats and tailor it for different player segments.
• Proven track record: A strong portfolio featuring examples of promotional and CRM copy (required).

⭐ Nice to have

• Experience with Customer.io or similar CRM tools (Braze, Iterable, Mailchimp).
• Basic knowledge of Liquid and HTML for formatting email templates.
• SEO copywriting experience.
• Confident use of AI tools to speed up workflows without compromising quality or brand voice.
• Experience writing or editing Responsible Gaming and legal content.

✨ What we offer

• Fully remote with a flexible schedule.
• The chance to build the LATAM brand voice from the ground up and grow with the team as we expand across the region.
• Direct influence on the product: short decision paths and absolutely no bureaucracy.
• Paid vacation and sick days.
• Probation period: 3 months.