Media Buyer Coach (FB/iGaming)

We are looking for a Media Buyer & Mentor to join our team and help develop our in-house Media Buying School. In this role, you will combine hands-on media buying with training and mentoring future buyers, helping them build strong analytical skills and become ready to join our buying teams.

HOW YOU WILL MAKE AN IMPACT

• Build and structure the Media Buying School curriculum together with the Head of Media Buying, defining modules, learning sequences, and progression criteria
• Create educational materials, including video lessons, guides, and real campaign breakdowns
• Conduct workshops and group sessions covering campaign launches, analytics, creatives, offers, and tracking tools
• Develop tests, practical assignments, and case studies for each learning module
• Review assignments and provide clear, constructive feedback, helping students understand mistakes and identify what to improve
• Track each student's progress, identify knowledge gaps, and monitor recurring mistakes
• Conduct individual mentoring sessions and help students develop independent, data-driven problem-solving skills
• Support students in working through the full analytical process: data → analysis → problem → hypothesis → solution → action → result
• Answer students' questions in dedicated work chats during agreed hours
• Participate in the final assessment of students' readiness to join a buying team
• Run your own traffic campaigns on Meta Ads for the company's iGaming offers when not working on school activities
• Manage campaigns end to end, from launch to analysis and optimisation, using your own campaigns as real-life examples for students

WHAT WILL HELP YOU SUCCEED IN THE ROLE

• 1.5–2+ years of hands-on media buying experience, including at least 1 year in Gambling / iGaming
• Active experience running traffic through Meta Ads and willingness to continue managing your own campaigns
• Ability to independently manage campaigns from launch to optimisation
• Experience working with different GEOs, preferably Tier 1–2
• Strong understanding of key performance metrics, including CPM, CTR, CPC, CPL, CPA, CR, Reg2Dep, FTD, ROAS, and ROI
• Understanding of the full iGaming funnel, from ad impressions to first-time deposits and repeat deposits
• Knowledge of offer mechanics, including payouts, KPIs, caps, hold periods, qualification requirements, CPA, RevShare, and Hybrid models
• Experience with tracking tools, preferably Binom
• Ability to identify performance bottlenecks, develop hypotheses, and run systematic tests, including A/B tests
• Understanding of creative performance, including angles, hooks, and CTAs, and the ability to prepare clear briefs for creative teams
• Ability to explain complex topics in simple terms and adapt your explanation to different learning styles
• A mentoring mindset: listening to students' reasoning rather than simply checking whether their answers are correct
• Ability to provide direct, constructive feedback while remaining patient with beginners and holding them accountable for progress
• A genuine interest in developing people, with experience in mentoring, onboarding, or training junior buyers or assistants considered a plus
• Strong organisational skills, responsibility, data-driven thinking, and a calm approach to mistakes without micromanagement

HOW WE WILL KEEP YOU SMILING

• Flexible working hours and a remote work setup, so you can plan work around your life and not your life around work!
• A competitive compensation that truly reflects your skills and expertise.
• Employee referral bonus and gifts to celebrate your special occasions.
• 50% financial support for learning expenses to supercharge your professional growth!
• A positive atmosphere where you always feel respected and truly belong.
• Inspirational team-building activities that turn colleagues into best friends.
• Wellness benefits: We’ll support your sports passions, from yoga classes to gym memberships.
• Co-working space reimbursement to save your nerves from always working from home :