Content Manager, Newsletter and Blog

About the Company

Biohackers World is a leading US-based conference and expo that brings together science, wellness, and community. With events in major cities (Los Angeles, Chicago, Miami, New York, San Francisco), we connect health innovators, visionary speakers, longevity experts, spirituality and health optimization enthusiasts into one transformative experience. We create an immersive environment where ideas are exchanged, collaborations are formed, and the future of health and technology is shaped.

Mission of the Role

We're seeking a strategic and hands-on Marketing Manager to own our entire newsletter and blog ecosystem. From content strategy and production to audience growth and performance analytics, you'll be the driving force behind two of our most powerful channels for brand awareness, customer engagement, and demand generation.

This is an owner-operator role ideal for someone who thrives on end-to-end execution—combining editorial judgment with data-driven decision-making to build a sustainable content engine.

Key Responsibilities

Newsletter Ownership

• Own the full lifecycle of our newsletter: strategy, editorial calendar, copy editing, design coordination, segmentation, deployment, and performance analysis
• Develop and execute subscriber acquisition campaigns to grow our list sustainably
• Build and maintain automated nurture sequences and welcome flows
• Conduct A/B testing on subject lines, send times, content formats, and CTAs
• Monitor key metrics (open rates, CTR, conversion, unsubscribe rates) and optimize continuously
• Collaborate with content media, research, and customer success teams to align newsletter content with business goals

Blog Ownership

• Lead content strategy for the blog, including topic research, keyword planning, and editorial roadmap
• Manage a pipeline of content from brief to publication—working with writers, designers, and SEO specialists
• Ensure all content meets quality standards, brand voice guidelines, and SEO best practices
• Track blog performance (organic traffic, rankings, engagement, conversions) and iterate on strategy
• Repurpose and amplify top-performing content across channels
• Stay current with content trends, industry news, and competitor landscapes

Qualifications

• 3–5+ years of experience in digital marketing, content marketing, or growth roles
• Proven track record managing newsletters with demonstrable growth and engagement
• Strong writing and editing skills with attention to detail
• Familiarity with email marketing platforms (e.g., ConvertKit, Mailchimp, HubSpot, Substack)
• SEO fundamentals and content optimization experience
• Analytical mindset comfortable working with data from Google Analytics, email dashboards, and other tools
• Ability to manage multiple projects and deadlines independently
• Excellent communication and collaboration skills