AI-First Head of UA / Meta Buyer — Quiz Web2App

Remote · Full-time or part-time · Lean startup · Competitive base (~$4–6k+ net) + performance

About us

wehiremediabuyers.com — Western product team (Dubai / Cyprus) building a Genesis-style quiz → hard web paywall → app unlock growth op (web2app / web subscription). US-first Meta. Ukraine-remote talent. Lean: you are both the Meta buyer and the hands-on Head of UA until the pod scales.

This is product web2app — not nutra VSL, not Shopping PMax ecom, not gambling, not cloaking/arbitrage farms.

The role

Own Meta end-to-end for quiz → web paywall → checkout → app unlock:

• Build and run Advantage+ Sales for web Purchase / Subscribe (not app-install as the monetization event)
• Pixel + CAPI hygiene, dedupe, EMQ — signal stack you trust at scale
• Creative portfolio management: load diverse creatives into few ad sets; kill / promote; concept vs iteration tests
• Read creative-level diagnostics (thumbstop / hook / hold) and feed the Creative Strategist + PMM
• Unit economics: CPA, ROAS, trial→paid, LTV, payback / break-even days — not vanity spend
• US-first launch discipline; expand geos only after a theme works
• As lean Head of UA: process, naming taxonomy, weekly loop with PMM + Creative Strategist; hire/onboard the next Meta buyers later

Must-have experience (do not apply without this)

• Hands-on Meta on web2app / web subscription / quiz funnel / hard paywall products — you can walk ad → quiz → paywall → app unlock with real numbers
• Personal ownership of meaningful Meta spend on that vertical (target: six-figure monthly experience or clear path to it)
• Advantage+ / broad / creative-diversity literacy (Andromeda-era buying)
• Retention / payback literate — you kill high-CR themes that destroy LTV
• English B2+ for daily written work; Ukrainian or Russian fluent

Strong plus: Genesis-orbit background (BetterMe, MadMuscles, Nebula/OBRIO, Headway, Universe, AppFlame, Skelar, Promova, Boosters, Testora/Innerly-class); FunnelFox / Adapty / AppsFlyer; compliance-aware post-FTC paywalls.

Do not apply if your core is

• Nutra / supplement VSL only
• Google Shopping / PMax ecom catalogs as your main craft
• iGaming / gambling / betting / cloaking / account farms / “заливи” arbitrage
• Affiliate CPA / push / SMS / leadgen with no web quiz paywall
• Brand awareness / non-performance marketing

Nice to have — AI

We work AI-assisted day to day. Experience with AI tools for research, briefs, creatives, or analysis is a plus. If you are not deep on AI yet but curious and fast to learn, that is enough — still apply.

How to apply

Short message only: (1) which quiz / web2app / web-subscription products, (2) your role vs CP vs PMM, (3) Meta monthly spend + CPA/ROAS or payback you can stand behind, (4) US share of spend. No cover-letter theater.