Media Buyer (Meta) — Middle/Senior

ROIcamp is a media buying team that works exclusively with the dating vertical. The parent company has been building and monetizing dating products since 2011; the team is 40+ people and fully remote. We buy traffic on Meta, Google, TikTok, push and native placements, and we measure ourselves on paying users rather than on leads.

About the role

Your working day lives in campaigns and cohorts: yesterday's test numbers in the morning, fresh hypotheses and creative briefs in the afternoon, stop-or-scale calls in the evening. You buy Meta traffic (Facebook and Instagram) for dating products in Tier-1 and Tier-2 GEOs, and your metric is paying users rather than leads, measured deep in the click → registration → activation → subscription → rebill funnel (rebill is the recurring charge on a renewed subscription).

Accounts, creatives and consumables are handled by the farming and creative departments. The company has worked in dating since 2011, so the funnel and product economics are already mapped and your focus stays on performance. You report to the Meta team lead.

What you'll do

• Run structured tests across audiences, creatives, prelanders (the intermediate pages shown before the offer) and GEOs, documenting each hypothesis and its outcome.
• Scale the campaigns that prove profitable, since budgets for working campaigns have no ceiling.
• Brief the creative department and receive finished assets within 24–48 hours of the hypothesis.
• Monitor spy tools (competitive ad research platforms) for what runs in your GEOs and why it converts.
• Manage ad accounts, including agency accounts and self-regs (self-registered accounts), anti-detect browsers and proxies, with farming supporting you.
• Keep your numbers current in the tracker and BI: spend, revenue, conversion to paying users and cohort LTV.
• Analyze cohorts with the analyst: where LTV is higher, and which creatives drive rebills rather than one-off subscriptions.
• Present your results to the team lead once a week: numbers, conclusions and the next test plan.

Requirements

• 1+ year (middle) or 3+ years (senior) of Meta buying.
• Personal spend from $1,000 per day, sustained rather than a one-off spike.
• Cases from the last 3–4 months: recent numbers outweigh years on a CV.
• Confident use of anti-detect browsers, proxies and trackers such as Keitaro or Binom.
• Command of the core metrics without a cheat sheet: CPA, ROAS, LTV and conversion at every funnel step.

Nice to have

• Dating vertical experience and a clear understanding of the difference between a lead and a paying user.
• English at B1 or above, enough for ad accounts, documentation and spy tools without a translator.
• Experience working with a dedicated creative team from written briefs.

What we offer

• Uncapped budgets at positive ROI: scaling is limited by the numbers, not by a finance department cap.
• The company covers all operational costs: ad accounts, proxies, anti-detect browsers and competitive research tools.
• A fast production loop, with a creative delivered from your hypothesis in 24–48 hours.
• Open numbers: your bonus is calculated from data you can see yourself in the tracker and BI.
• Fully remote work on a B2B or gig contract, with payouts on a fixed date.

Growth path

The compensation grid is itself a growth track, moving from 10% to 20% of profit as your volumes grow. Beyond that is a senior role with your own GEO pool and, for those who can teach, team lead of a new Meta team. The department is still being built, and team lead seats are filled from the inside.

Compensation

$1,000–3,000 base plus a bonus by the formula: % × (revenue − spend − consumables). The grid is progressive, from 10% to 20%, so a higher profit level means a higher share. The formula and the grid are set out in the contract and never change retroactively. Payouts are made on a fixed date every month.

Hiring process

A 30-minute screening call and an interview with the team lead, where your cases are reviewed on the numbers, followed by an offer. The full cycle takes up to 10 business days. Test budgets are always provided by the company, and buyers never spend their own money.