Media Buying Team Lead

We are looking for an experienced Media Buying Team Lead to join our team and take ownership of performance marketing operations across Tier-1 European markets.

This role is a great fit for a strong performance marketing professional who already has experience leading media buyers, understands acquisition economics, and is ready to take the next step in their career.

You will initially lead the media buying function at the Team Lead level, with a clear opportunity to grow into the Head of Media Buying role as the team, budgets, and acquisition operations scale.

HOW YOU WILL MAKE AN IMPACT

• Lead the day-to-day work of the Media Buying team, including priorities, performance, workload, and campaign execution;
• Develop and execute media buying strategies across Tier-1 European markets together with the wider marketing team;
• Manage and optimize multi-channel paid acquisition campaigns across Meta Ads, Google Ads, TikTok Ads, Programmatic/DSP, Push & In-App traffic, ASA, UAC, and other relevant channels;
• Take ownership of media planning, budget allocation, campaign performance, and forecasting;
• Manage and gradually scale significant advertising budgets while maintaining profitability and sustainable growth;
• Monitor and improve key performance metrics, including CAC, CPA, CPI, CPL, ROAS, ROI, ROMI, LTV, Payback Period, and Contribution Margin;
• Mentor and develop Media Buyers, helping the team improve campaign quality, testing velocity, and overall performance;
• Work closely with Creative, Analytics, CRM, Product, and other teams to improve acquisition and retention results;
• Build and improve scalable media buying processes, reporting, and operational frameworks;
• Ensure accurate attribution, tracking, and data collection across acquisition channels;
• Continuously test new audiences, creatives, channels, GEOs, and acquisition approaches;
• Identify new growth opportunities and turn successful experiments into scalable acquisition channels;
• Gradually take broader ownership of the media buying function with the opportunity to grow into the Head of Media Buying position.

WHAT WILL HELP YOU SUCCEED IN THE ROLE

• 4+ years of experience in Media Buying;
• Previous experience as a Media Buying Team Lead, Performance Team Lead, Senior Media Buyer with team management responsibilities, or in a similar role;
• Hands-on experience managing and scaling paid acquisition campaigns;
• Experience leading, mentoring, or coordinating Media Buyers;
• Proven experience working with Tier-1 European markets;
• Experience managing significant advertising budgets and responsibility for campaign profitability;
• Strong track record of scaling successful acquisition campaigns;
• Experience in highly competitive industries, preferably iGaming or Sports Betting;
• Strong understanding of acquisition economics, including CAC, CPA, CPI, CPL, ROAS, ROI, ROMI, LTV, Payback Period, Revenue Attribution, Cohort Analysis, Funnel Optimization, and Retention Impact;
• Strong analytical skills and confidence working with performance data;
• Ability to combine hands-on campaign management with team leadership;
• Strong communication and stakeholder management skills;
• Motivation to develop from a Team Lead into a Head of Media Buying and gradually take ownership of the entire function;
• Upper-Intermediate English level or higher.

REQUIRED SKILLS

• Meta Ads;
• Google Ads;
• TikTok Ads;
• AppsFlyer, Adjust, Kochava, Singular, or similar attribution platforms;
• Google Analytics 4 (GA4);
• Google Tag Manager (GTM);
• Meta Conversion API (CAPI);
• Server-side tracking;
• Postback integrations;
• Attribution and analytics systems.

WILL BE A PLUS

• Experience launching and scaling acquisition strategies for mobile-first products;
• Experience with Programmatic/DSP, Push, In-App, ASA, or UAC;
• Experience working with influencer and performance partnership channels;
• Experience building or restructuring a Media Buying team;
• Strong understanding of marketing automation and CRM-driven acquisition initiatives;
• Experience with advanced experimentation and incrementality testing;
• Previous experience gradually taking ownership of a performance marketing or acquisition function.

CAREER GROWTH

This position is designed as a potential next step toward becoming Head of Media Buying.

As the function grows, we expect the Team Lead to gradually take ownership of broader areas such as acquisition strategy, budget planning, team structure, hiring, performance forecasting, cross-functional processes, and overall media buying profitability.

Successful performance in the role can lead to promotion to Head of Media Buying with full ownership of the media buying function.

HOW WE WILL KEEP YOU SMILING

• Flexible working hours and a remote work setup, so you can plan work around your life and not your life around work!
• Unlimited vacation days and paid sick leave — because your rest matters.
• Competitive compensation that truly reflects your skills and expertise.
• Employee referral bonus and gifts to celebrate your special occasions.
• 50% financial support for learning expenses to supercharge your professional growth!
• A positive atmosphere where you always feel respected and truly belong.
• Inspirational team-building activities that turn colleagues into best friends.
• Wellness benefits: we’ll support your sports passions, from yoga classes to gym memberships.
• Co-working space reimbursement to save your nerves from always working from home :)