Social Media Marketing Specialist

Role

We are looking for a hands-on Social Media Marketing Specialist to own Dokport’s social media growth and content distribution.

This is a broad SMM role covering content strategy, content production, channel growth, community engagement, influencer collaborations, trend research, and performance analysis. We are looking for someone who can grow attention and acquisition, not only maintain a posting calendar.

Responsibilities

• Build and execute Dokport’s social media strategy
• Grow our presence across relevant platforms such as Instagram, TikTok, YouTube, LinkedIn, and others
• Research trends, formats, competitors, creators, and topics relevant to healthcare
• Develop content ideas, formats, scripts, and publishing plans
• Coordinate or create short-form video, static content, educational posts, and other social formats
• Identify content opportunities based on current trends and audience interests
• Manage organic distribution and improve reach, engagement, followers, and conversions
• Find and coordinate collaborations with creators, influencers, healthcare professionals, and relevant partners
• Repurpose strong content across multiple platforms
• Test different hooks, formats, topics, creatives, and publishing approaches
• Monitor comments, audience feedback, and community signals
• Track performance and identify which content contributes to traffic, patient acquisition, leads, and revenue
• Work closely with founders, healthcare professionals, designers, and performance marketing

Requirements

• Proven hands-on experience growing social media accounts or brands
• Strong understanding of organic social media growth
• Good understanding of TikTok, Instagram, YouTube, LinkedIn, and short-form content
• Ability to identify trends and turn them into relevant content quickly
• Strong content instincts: hooks, storytelling, formats, positioning, and distribution
• Experience working with creators or influencers
• Ability to analyze performance and make decisions based on data
• Comfortable independently generating ideas and executing them
• Strong English communication skills
• Comfortable working in healthcare or another regulated environment

Preferred

• Experience in healthcare, wellness.
• Experience growing accounts from an early stage
• Experience with influencer or creator marketing
• Understanding of performance marketing and how organic social supports paid acquisition
• Experience connecting social media activity to traffic, leads, customers, or revenue

What We Offer

• Ownership of Dokport’s social media strategy
• Freedom to test new channels, formats, and ideas
• Direct impact on brand growth and patient acquisition
• Close collaboration with founders and the broader marketing team
• Flexible working setup
• Competitive salary or contractor rate, depending on experience and engagement model