Media Buyer / Paid Acquisition Specialist

We are looking for an experienced Media Buyer / Paid Acquisition Specialist to manage and scale paid acquisition for our B2B IT businesses.

You will be responsible for running and optimizing campaigns across Google Ads, LinkedIn Ads, and Meta Ads, improving lead quality, and helping us identify the most effective paid acquisition opportunities.

Responsibilities

• Manage and optimize Google Ads, LinkedIn Ads, and Meta Ads campaigns.
• Launch new campaigns, audiences, creatives, and landing page tests.
• Manage search, competitor, retargeting, and ABM campaigns.
• Monitor budgets and continuously optimize campaign performance.
• Analyze CPC, CPL, conversion rates, lead quality, and pipeline impact.
• Work with HubSpot and analytics tools to track leads from ad click to conversion.
• Run A/B tests for ads, audiences, offers, and landing pages.
• Identify underperforming campaigns and proactively suggest improvements.
• Collaborate with marketing, design, and development teams on creatives and landing pages.
• Prepare regular performance reports and recommendations.

Requirements

• 3+ years of hands-on experience with paid advertising.
• Strong practical experience with Google Ads.
• Experience with LinkedIn Ads and Meta Ads.
• Good understanding of conversion tracking, remarketing, and attribution.
• Experience working with GA4, Google Tag Manager, and HubSpot.
• Strong analytical skills and ability to make decisions based on data.
• Experience managing and optimizing advertising budgets independently.
• English level B1+.

Strong Advantage

• Previous experience in an IT outsourcing, software development, SaaS, staff augmentation, or other B2B technology company.
• Experience generating B2B leads with long sales cycles and high deal values.
• Experience with ABM and LinkedIn advertising for narrow B2B audiences.
• Understanding of HubSpot offline conversion tracking and CRM-based campaign optimization.