Social Media Designer for a Messenger App Freelance

Freelance Social Media Designer for a Messenger App

For the launch and growth of a new digital messenger, we are looking for a freelance Social Media Designer who can support our team with the visual creation of social media content.

We already have an existing design direction, initial content concepts, and workflows in place. Your task will be to take over this visual foundation, continue it consistently, and help us create high-quality content for Social Media.

Your responsibilities

• Create and design social media posts, carousels, Stories, and visual content for Instagram and Facebook
• Support the production of Reels and short-form video content
• Adapt existing designs and templates for new topics and campaigns
• Work with our existing design direction and visual style
• Use AI tools to speed up and improve content production
• Work with tools such as Claude Design and other AI-based design solutions
• Suggest alternative tools or workflows if you know better or more efficient methods
• Create visual variations for different hooks, campaigns, and A/B tests
• Prepare content in the correct formats for Instagram and Facebook
• Support the Social Media & Growth Manager with campaign creatives
• Help maintain a consistent and recognizable visual brand presence
• React quickly when new content or ad variations are needed

What we are looking for

• Strong experience in social media design
• Very good sense for modern, clean, emotional, and user-friendly visual communication
• Experience creating content for Instagram and Facebook
• Good understanding of how social media content needs to look and work in order to attract attention
• Experience with tools such as Figma, Canva, Adobe tools, or comparable design software
• Experience with AI tools for image, video, and content creation
• Ability to work with existing templates and brand guidelines
• Ability to create new visual ideas when needed
• Reliable, fast, and independent working style

Experience with Meta Ads creatives is a strong advantage. You should understand that a paid social media creative often needs to work differently from a purely organic post.

Nice to have

We are especially interested if you have already:

• worked on social media content for a digital product, app, startup, or tech brand
• created visual content for the German or DACH market
• worked together with a performance marketing or social media manager
• designed creatives for paid campaigns
• created Reels, short videos, motion graphics, or AI-generated video content
• helped build a social media brand from an early stage

German language skills are a plus, but not required. We are hiring internationally.

How we work

The Social Media & Growth Manager will define the weekly focus, content topics, campaigns, and tests together with the team.

You will support the implementation by creating the required visual content and variations.

Our general workflow:

Monday: Weekly content and campaign planning
During the week: Design and content production
Friday: Performance review and identification of new creative needs

This means we do not want to produce content just for the sake of posting. We want to understand which visual ideas, hooks, and formats actually perform well, then create more of what works.

What you can expect

You are joining a project that is already in development. The basic visual direction, product concept, and first content ideas already exist, so you will not have to start from zero.

At the same time, there is still plenty of room to contribute your own ideas and improve the visual communication.

Long-term collaboration is possible if the cooperation works well.

When applying, please send us

• a short introduction about your experience
• your portfolio
• examples of social media posts, campaigns, or accounts you have designed
• examples of Reels or video content, if available
• the design and AI tools you regularly use
• your salary expection

• your approximate monthly availability